{"id":5730,"date":"2015-05-29T11:30:50","date_gmt":"2015-05-29T02:30:50","guid":{"rendered":"https:\/\/promonista.com\/?p=5730"},"modified":"2026-02-09T16:07:13","modified_gmt":"2026-02-09T07:07:13","slug":"department-cooperation","status":"publish","type":"post","link":"https:\/\/www.willgate.co.jp\/promonista\/department-cooperation\/","title":{"rendered":"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u305f\u3063\u305f2\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u306a\u304b\u306a\u304b\u4e0a\u624b\u304f\u9023\u643a\u304c\u3067\u304d\u305a\u82e6\u52b4\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u3088\u304f\u3042\u308b\u8a71\u3067\u3059\u3002\u7279\u306bWeb\u4e0a\u3060\u3051\u3067\u5b8c\u7d50\u3057\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306eBtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u5207\u5b9f\u306a\u554f\u984c\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9593\u306e\u9023\u643a\u304c\u4e0a\u624b\u304f\u3044\u304b\u306a\u3044\u7406\u7531\u3068\u3001\u9023\u643a\u3059\u308b\u305f\u3081\u306e\u89e3\u6c7a\u7b56\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f<\/h2>\n<p>\u307e\u305a\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u53d7\u6ce8\u306b\u81f3\u308b\u307e\u3067\u306e\u6d41\u308c\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306bBtoB\u4f01\u696d\u306fWeb\u4e0a\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u3082\u305d\u306e\u307e\u307e\u53d7\u6ce8\u306b\u81f3\u308b\u3053\u3068\u306f\u307b\u307c\u3042\u308a\u307e\u305b\u3093\u3002\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u7d99\u304e\u3092\u884c\u3044\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u7d4c\u3066\u53d7\u6ce8\u306b\u81f3\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u30ea\u30fc\u30c9\u80b2\u6210\u300d\u3068\u300c\u5546\u8ac7\u300d\u306e\u9593\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u7d99\u304c\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9023\u643a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u306e\u300c\u9023\u643a\u300d\u90e8\u5206\u304c\u4e0a\u624b\u304f\u884c\u304b\u305a\u3001\u6e9d\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3046\u4f01\u696d\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h2>\u306a\u305c\u55b6\u696d-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9593\u306e\u9023\u643a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b<\/h2>\n<p>\u3053\u3053\u3067\u3001\u306a\u305c\u55b6\u696d-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9593\u306e\u9023\u643a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u30682\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>1.\u6839\u5e95\u306e\u8003\u3048\u65b9\u306e\u9055\u3044<\/li>\n<li>2.\u5171\u901a\u306eKPI\u3092\u6301\u3063\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>1.\u6839\u5e95\u306e\u8003\u3048\u65b9\u306e\u9055\u3044<\/h3>\n<p>\u3042\u306a\u305f\u306e\u30aa\u30d5\u30a3\u30b9\u3067\u306f\u3053\u3093\u306a\u4f1a\u8a71\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u300c\u305b\u3063\u304b\u304f\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3066\u7372\u5f97\u3057\u3066\u304d\u305f\u30ea\u30fc\u30c9\u306a\u306e\u306b\u5168\u7136\u55b6\u696d\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u304f\u308c\u306a\u3044\u300d<\/p>\n<p>\u55b6\u696d\uff1a\u300c\u3044\u3064\u3082\u30de\u30fc\u30b1\u90e8\u9580\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3063\u3066\u4f9b\u7d66\u3055\u308c\u308b\u3051\u3069\u3001\u898b\u8fbc\u307f\u304c\u8584\u3044\u30ea\u30fc\u30c9\u3070\u3063\u304b\u308a\u306a\u3093\u3060\u3088\u306a\u30fb\u30fb\u30fb\u300d<\/p>\n<p>\u304a\u4e92\u3044\u4f1a\u793e\u306e\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3088\u3046\u3068\u3059\u308b\u6c17\u6301\u3061\u306f\u540c\u3058\u306a\u306e\u306b\u3001\u90e8\u9580\u9593\u3067\u3053\u3093\u306a\u6e9d\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u597d\u307e\u3057\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u4f1a\u8a71\u304c\u8d77\u3053\u3063\u3066\u3057\u307e\u3046\u306e\u306f\u3001\u3053\u306e\u300c\u30ea\u30fc\u30c9\u300d\u306b\u5bfe\u3059\u308b\u611f\u899a\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3067\u7570\u306a\u308b\u3053\u3068\u304c\u80cc\u666f\u3068\u3057\u3066\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306f\u300cSQL\u300d\u3068\u300cMQL\u300d\u3068\u547c\u3070\u308c\u308b2\u7a2e\u985e\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"waku_red\"><strong>SQL\uff08Sales Qualified Lead\uff09<\/strong>\uff1a\u55b6\u696d\u90e8\u9580\u81ea\u8eab\u304c\u55b6\u696d\u6d3b\u52d5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u751f\u307f\u51fa\u3055\u308c\u308b\u30ea\u30fc\u30c9<br \/>\n<strong>MQL\uff08Marketing Qualified Lead\uff09<\/strong>\uff1a\u5c55\u793a\u4f1a\u30fb\u30bb\u30df\u30ca\u30fc\u30fbWeb\u7d4c\u7531\u306e\u304a\u554f\u5408\u305b\u7b49\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u30ea\u30fc\u30c9<\/div>\n<p>SQL\u3068MQL\u3067\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3082\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u4eca\u307e\u3067SQL\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u6163\u308c\u3066\u3044\u308b\u55b6\u696d\u90e8\u9580\u306b\u3068\u3063\u3066\u3001MQL\u306f\u306a\u304b\u306a\u304b\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>2.\u5171\u901a\u306eKPI\u3092\u6301\u3063\u3066\u3044\u306a\u3044<\/h3>\n<p>2\u3064\u76ee\u306e\u539f\u56e0\u306f\u5171\u901a\u306eKPI\uff08\u76ee\u6a19\uff09\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3002<\/p>\n<p>\u682a\u5f0f\u4f1a\u793e\u30b7\u30e3\u30ce\u30f3\u304c\u6bce\u5e74\u5b9f\u65bd\u3057\u3066\u3044\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u8a55\u4fa1\u6307\u6a19\u3068\u3057\u3066\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u3092\u8ffd\u3063\u3066\u3044\u308b\u4f01\u696d\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\n<span style=\"font-size: 10pt;\">\u53c2\u8003\uff1a<a href=\"http:\/\/www.shanon.co.jp\/blog\/2014\/11\/kpi.html\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3059\u308b\u305f\u3081\u306b\u5171\u901a\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3046\u9078\u629e\uff5c2014\uff5cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0\uff5c\u9867\u5ba2\u7ba1\u7406\u306e\u682a\u5f0f\u4f1a\u793e\u30b7\u30e3\u30ce\u30f3<\/a><\/span><\/p>\n<p>\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u55b6\u696d\u90e8\u9580\u306e\u6307\u6a19\u306f\u300c\u53d7\u6ce8\u91d1\u984d\u300d\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u5225\u3005\u306eKPI\u3092\u8ffd\u3063\u3066\u3044\u308b\u3068\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u8d77\u3053\u308b\u304b\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u306e\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30ea\u30fc\u30c9\u3092\u4f4e\u30b3\u30b9\u30c8\u3067\u7372\u5f97\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u306e\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u306f\u898b\u8fbc\u307f\u5ba2\u306b\u306a\u3089\u306a\u3044\u3082\u306e\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5272\u5408\u3082\u591a\u304f\u3001\u55b6\u696d\u90e8\u9580\u306b\u4f9b\u7d66\u3057\u3066\u3082\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u3044\u304b\u3089\u5f8c\u56de\u3057\u300d\u306b\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u306a\u308b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9593\u306e\u6e9d\u306f\u4e00\u5411\u306b\u57cb\u307e\u3089\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u9023\u643a\u3059\u308b\u305f\u3081\u306e\u89e3\u6c7a\u7b56<\/h2>\n<p>\u3067\u306f\u5b9f\u969b\u306b\u4e0a\u624b\u304f\u9023\u643a\u3055\u305b\u308b\u306b\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3044\u3051\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u5148\u306b\u3054\u7d39\u4ecb\u3057\u305f\u539f\u56e0\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>1.\u6839\u5e95\u306e\u8003\u3048\u65b9\u306e\u9055\u3044\uff1c\u89e3\u6c7a\u7b56\uff1e<\/h3>\n<p>\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001<strong>\u304a\u4e92\u3044\u306e\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u4f55\u306e\u305f\u3081\u306b\u884c\u3063\u3066\u3044\u308b\u306e\u304b<\/li>\n<li>\u55b6\u696d\u306f\u53d7\u6ce8\u3059\u308b\u305f\u3081\u306b\u4f55\u3092\u91cd\u8996\u3057\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u304b<\/li>\n<\/ul>\n<p>\u3092\u304a\u4e92\u3044\u306b\u7406\u89e3\u3057\u3001\u4e21\u8005\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u53d6\u7d44\u307f\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u7a4d\u6975\u7684\u306b\u8a71\u3059\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001<strong>\u55b6\u696d\u62c5\u5f53\u8005\u306b\u6848\u4ef6\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u307f\u305f\u7d50\u679c\u3092\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eMQL\u5275\u51fa\u57fa\u6e96\u3092\u898b\u76f4\u3057\u3066\u307f\u305f\u308a\u3001\u55b6\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u5909\u3048\u3066\u307f\u305f\u308a\u3059\u308b<\/strong>\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u793e\u5185\u306b\u55b6\u696d\u306e\u65b9\u304c\u591a\u304f\u3066\u4e00\u5ea6\u306b\u3084\u308b\u306e\u306f\u96e3\u3057\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u307e\u305a\u306f\u6570\u540d\u306e\u307f\u3067\u5b9f\u65bd\u3057\u3001\u793e\u5185\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5316\u3059\u308b\u3068\u63a8\u9032\u3057\u3084\u3059\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3053\u306e\u3088\u3046\u306a\u53d6\u7d44\u307f\u3092\u9032\u3081\u308b\u5834\u5408\u3001\u5171\u901a\u306eKPI\u3092\u6301\u3063\u3066\u304a\u304b\u306a\u3044\u3068\u306a\u304b\u306a\u304b\u304a\u4e92\u3044\u306e\u76ee\u7dda\u3092\u5408\u308f\u305b\u3066\u8a71\u304c\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u3067\u6b21\u306e\u89e3\u6c7a\u7b56\u306b\u7d9a\u304d\u307e\u3059\u3002<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\"><div class='code-block code-block-default code-block-15'>\n<strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\">\u25a0SEO\u8ab2\u984c\u3092\u81ea\u52d5\u62bd\u51fa\u3059\u308b \u4e0a\u4f4d\u8868\u793a\u652f\u63f4SEO\u30c4\u30fc\u30eb<\/a><\/strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\"><img decoding=\"async\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2021\/12\/image5.png\" \/><\/a><\/div>\n<\/span><\/p>\n<h3>2.\u5171\u901a\u306eKPI\u3092\u6301\u3063\u3066\u3044\u306a\u3044\uff1c\u89e3\u6c7a\u7b56\uff1e<\/h3>\n<p>\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u306f\u5f53\u7136\u300c\u5171\u901a\u306eKPI\u3092\u6301\u3064\u300d\u3053\u3068\u306a\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u5171\u901a\u306eKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u4f55\u304c\u3075\u3055\u308f\u3057\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u4f01\u696d\u3068\u3057\u3066\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u300c\u58f2\u4e0a\u91d1\u984d\u3092\u4e0a\u3052\u308b\u300d\u3053\u3068\u3067\u3042\u308a\u3001\u55b6\u696d\u90e8\u9580\u306f\u305d\u306e\u6570\u5b57\u3092\u8ffd\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u4e00\u65b9BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u3088\u3046\u306a\u6307\u6a19\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001KPI\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u306f\u55b6\u696d\u90e8\u9580\u306e\u6307\u6a19\u306b\u6b69\u307f\u5bc4\u308b\u5fc5\u8981\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3001\u3069\u3061\u3089\u3082\u52aa\u529b\u306b\u3088\u3063\u3066\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u308b\u90e8\u5206\u3067\u3001\u55b6\u696d\u306e\u76ee\u6a19\u3067\u3042\u308b\u300c\u53d7\u6ce8\u91d1\u984d\u300d\u306b\u3082\u8ca2\u732e\u3067\u304d\u308b\u3068\u3053\u308d\u2026<\/p>\n<p>\u300c<strong>\u55b6\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u5f8c\u3001\u3069\u308c\u3060\u3051\u5b9f\u969b\u306e\u63d0\u6848\u306b\u7e4b\u3052\u3089\u308c\u305f\u304b<\/strong>\u300d\u304c\u30d9\u30b9\u30c8\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u793e\u5185\u7528\u8a9e\u3084\u55b6\u696d\u30d5\u30ed\u30fc\u306b\u3088\u308a\u5fae\u5999\u306b\u7570\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u300c\u30a2\u30dd\u7387\u300d\u300c\u5546\u8ac7\u7387\u300d\u300c\u30e8\u30df\u5316\u7387\u300d\u306a\u3069\u304c\u8a72\u5f53\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u308f\u305f\u3057\u305f\u3061\u306e\u5834\u5408\u306f\u55b6\u696d\u30d5\u30ed\u30fc\u3092\u7d30\u5206\u3057\u3001\u5404\u6bb5\u968e\u306e\u9077\u79fb\u7387\u306e\u4e00\u90e8\u3092\u55b6\u696d\u90e8\u9580\u3068\u5171\u901a\u306eKPI\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u8d77\u7528<\/h3>\n<p>\u307e\u305f\u3001\u6700\u8fd1\u3067\u306f\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u3068\u3044\u3046\u5f79\u5272\u3082\u6ce8\u76ee\u3092\u6d74\u3073\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f<\/p>\n<blockquote><p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u3001\u96fb\u8a71\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u306a\u3069\u306e\u975e\u5bfe\u9762\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u306a\u3046\u55b6\u696d\u624b\u6cd5\u3002 \u4e3b\u306b\u6cd5\u4eba\u3092\u5bfe\u8c61\u306b\u3057\u305fB2B\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u5275\u51fa\u3001\u5546\u8ac7\u6a5f\u4f1a\u306e\u91b8\u6210\u3001\u305d\u3057\u3066\u3001\u88fd\u54c1\u8ca9\u58f2\u5f8c\u306e\u95a2\u4fc2\u719f\u6210\u3068\u3044\u3063\u305f\u5f79\u5272\u3092\u62c5\u3046\u3002<br \/>\n<span style=\"font-size: 10pt;\">\u51fa\u5178\uff1a<a href=\"http:\/\/ascii.jp\/elem\/000\/000\/897\/897852\/\" target=\"_blank\" rel=\"noopener\">ASCII.jp\uff1a\u6642\u4ee3\u932f\u8aa4\u306a\u55b6\u696d\u73fe\u5834\u304c\u5909\u308f\u308b\uff1f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6700\u524d\u7dda (1\/2)<\/a> <\/span><\/p><\/blockquote>\n<p>\u3053\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u67b6\u3051\u6a4b\u7684\u5b58\u5728\u306b\u306a\u3063\u3066\u304f\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0bSlide Share\u306e35-39\u30da\u30fc\u30b8\u306b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u5c0e\u5165\u5f8c\u3001SQL\u304c\u5897\u52a0\u3057\u305f\u3068\u3044\u3046\u6210\u529f\u4e8b\u4f8b\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n<iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/tigz1Z3tzx90Cq\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Marketo &amp; salesforce.com\u3067\u4f5c\u3063\u305f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u4e8b\u4f8b \uff5e\u5b9f\u4f53\u9a13\u3067\u5f97\u305f5\u3064\u306e\u6559\u8a13\u3092\u5171\u6709\u3057\u307e\u3059\uff5e\" href=\"\/\/www.slideshare.net\/SunBridge\/marketo-user-group-japan-tokyo-20140829\" target=\"_blank\" rel=\"noopener\">Marketo &amp; salesforce.com\u3067\u4f5c\u3063\u305f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u4e8b\u4f8b \uff5e\u5b9f\u4f53\u9a13\u3067\u5f97\u305f5\u3064\u306e\u6559\u8a13\u3092\u5171\u6709\u3057\u307e\u3059\uff5e<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/SunBridge\" target=\"_blank\" rel=\"noopener\">\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30d6\u30ea\u30c3\u30b8 (SunBridge Inc.)<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3082\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u5f79\u5272\u304c\u767b\u5834\u3057\u305f\u306e\u3082\u3001\u80cc\u666f\u306b\u306f\u4f01\u696d\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>57%\u2014that&#8217;s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.<br \/>\n<span style=\"font-size: 10pt;\">\u51fa\u5178\uff1a<a href=\"http:\/\/www.executiveboard.com\/exbd-resources\/content\/digital-evolution\/index.html\" target=\"_blank\" rel=\"noopener\">The Digital Evolution in B2B Marketing | Overview<\/a><\/span><\/p><\/blockquote>\n<p>\u7ffb\u8a33\u3059\u308b\u3068\u300c57%\u2014\u3053\u308c\u306f\u55b6\u696d\u30de\u30f3\u304c\u8a2a\u554f\u3059\u308b\u524d\u306bBtoB\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6c7a\u5b9a\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u7387\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3088\u3063\u3066\u3001\u76f4\u63a5\u55b6\u696d\u62c5\u5f53\u304b\u3089\u8a71\u3092\u805e\u304b\u306a\u304f\u3066\u3082\u60c5\u5831\u53ce\u96c6\u304c\u5bb9\u6613\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u73fe\u5728\u3067\u306f\u3001\u8a2a\u554f\u306a\u3069\u306e\u5bfe\u9762\u306e\u55b6\u696d\u6d3b\u52d5\u306e\u524d\u306b\u3001\u81ea\u793e\u306e\u60c5\u5831\u306b\u89e6\u308c\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u9023\u643a\u306b\u82e6\u52b4\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u3001<\/p>\n<ul>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u304a\u4e92\u3044\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u4e8b<\/li>\n<li>\u5171\u901a\u306eKPI\u3092\u6301\u3064\u3053\u3068<\/li>\n<\/ul>\n<p>\u3092\u5b9f\u8df5\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\"><div class='code-block code-block-default code-block-16'>\n<a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-bottom&amp;utm_campaign=tact-article-bottom&amp;rid=promonista\" id=\"tact-article-bottom\"><strong>\u300cTACT SEO\u300d<\/strong><\/a>\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3084\u65e5\u3005\u306e\u9806\u4f4d\u8a08\u6e2c\u3001\u30b5\u30a4\u30c8\u5185\u306eSEO\u8ab2\u984c\u306e\u767a\u898b\u306a\u3069SEO\u5bfe\u7b56\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u4e00\u3064\u306b\u306a\u3063\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\n\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u3044\u306a\u3044\u8981\u56e0\u3092\u7db2\u7f85\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\n\u5165\u529b\u6642\u9593\u306f30\u79d2\uff01\u7121\u6599\u7248\u3092\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002\n<br>\n<br>\nSEO\u306b\u95a2\u3057\u3066\u3001\u4f55\u304b\u3089\u7740\u624b\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u3067\u306a\u3044\u306a\u3069\u306e\u304a\u60a9\u307f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\n<strong><a href=\"https:\/\/willgate.co.jp\/promonista\/service_list\/seoconsulting\/?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=seo-article-bottom&amp;inflow=seo-article\" id=\"seo-article-bottom\">SEO\u7121\u6599\u76f8\u8ac7<\/a><\/strong>\u3082\u53d7\u3051\u4ed8\u3051\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u306a\u304b\u306a\u304b\u4e0a\u624b\u304f\u9023\u643a\u304c\u3067\u304d\u305a\u82e6\u52b4\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u3088\u304f\u3042\u308b\u8a71\u3067\u3059\u3002\u7279\u306bWeb\u4e0a\u3060\u3051\u3067\u5b8c\u7d50\u3057\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306eBtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u5207\u5b9f\u306a\u554f\u984c\u3067\u3057\u3087\u3046\u3002 \u4eca\u56de\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9593\u306e\u9023\u643a\u304c\u4e0a&#8230;<\/p>\n","protected":false},"author":86,"featured_media":5762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":9,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"predecessor-version":[{"id":34351,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/5730\/revisions\/34351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media\/5762"}],"wp:attachment":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}