{"id":22954,"date":"2022-02-28T17:26:54","date_gmt":"2022-02-28T08:26:54","guid":{"rendered":"https:\/\/www.willgate.co.jp\/promonista\/?p=22954"},"modified":"2026-02-09T16:02:41","modified_gmt":"2026-02-09T07:02:41","slug":"authoritativeness","status":"publish","type":"post","link":"https:\/\/www.willgate.co.jp\/promonista\/authoritativeness\/","title":{"rendered":"SEO\u306b\u304a\u3051\u308b\u300c\u6a29\u5a01\u6027\u300d\u306e\u91cd\u8981\u6027\uff5cE-E-A-T\u30fbYMYL\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u300c\u6a29\u5a01\u6027\u306e\u9ad8\u3081\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300cE-E-A-T\u3084YMYL\u3068SEO\u306e\u95a2\u4fc2\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306e\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u306b\u304a\u3051\u308b\u6a29\u5a01\u6027\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u793e\u4f1a\u7684\u306b\u4fa1\u5024\u304c\u3042\u308b\u72b6\u614b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u304c\u793a\u3059E-E-A-T\uff08\u30c0\u30d6\u30eb\u30a4\u30fc\u30a8\u30fc\u30c6\u30a3\u30fc\uff09\u3068\u3044\u3046\u6307\u6a19\u306e\u4e00\u3064\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u3084\u5065\u5eb7\u306b\u95a2\u3059\u308bYMYL\u5206\u91ce\u306b\u304a\u3044\u3066\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6a29\u5a01\u6027\u3092\u542b\u3080E-E-A-T\u306e\u610f\u5473\u3084\u3001E-E-A-T\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEO\u306b\u304a\u3051\u308b\u6a29\u5a01\u6027\u3068\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u306e\u3082\u3068\u3082\u3068\u306e\u5b9a\u7fa9\u306f\u3001\u7279\u5b9a\u306e\u5206\u91ce\u3067\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u308b\u77e5\u8b58\u3084\u6280\u8853\u3092\u4fdd\u6709\u3059\u308b\u4eba\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u7167\uff1a<\/span><a href=\"https:\/\/www.weblio.jp\/content\/%E6%A8%A9%E5%A8%81\"><span style=\"font-weight: 400;\">Weblio<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u306b\u304a\u3051\u308b\u6a29\u5a01\u6027\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u793e\u4f1a\u7684\u306b\u4fa1\u5024\u304c\u3042\u308b\u72b6\u614b\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u6a29\u5a01\u6027\u3060\u3051\u3092\u9ad8\u3081\u308b\u3060\u3051\u304cSEO\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u5408\u308f\u305b\u3066\u3001\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u3082\u62c5\u4fdd\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001SEO\u8a55\u4fa1\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001Google\u304c\u5b9a\u3081\u305f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3082\u8a55\u4fa1\u5411\u4e0a\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google\u306e\u793a\u3059\u300cE-E-A-T\u300d\u3068\u306f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u306f\u3001Google\u304c\u5b9a\u7fa9\u3059\u308b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u57fa\u6e96\u306e1\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u3068\u306f\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e4\u3064\u306e\u8a55\u4fa1\u9805\u76ee\u3092\u7dcf\u5408\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e4\u3064\u306e\u9805\u76ee\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3001E-E-A-T\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li>Experience\uff1a\u7d4c\u9a13<\/li>\n<li><span style=\"font-weight: 400;\">Expertise\uff1a\u5c02\u9580\u6027<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Authoritativeness\uff1a\u6a29\u5a01\u6027<\/span><\/li>\n<li>Trust\uff1a\u4fe1\u983c\u6027<\/li>\n<\/ul>\n<p>2022\u5e7412\u6708\u306b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u66f4\u65b0\u3055\u308c\u300cE-A-T\u300d\u304b\u3089\u300cE-E-A-T\u300d\u306b\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002E\uff08\u7d4c\u9a13\uff09\u306e\u8a55\u4fa1\u57fa\u6e96\u304c\u8ffd\u52a0\u3055\u308c\u3001\u304b\u3064E-E-A-T\u306e\u4e2d\u3067T\uff08Trust\uff09\u3092\u4e00\u756a\u91cd\u8981\u8996\u3059\u308b\u3068\u306e\u5909\u66f4\u70b9\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25070 size-medium\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-640x295.png\" alt=\"\" width=\"640\" height=\"295\" srcset=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-640x295.png 640w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-1024x472.png 1024w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-768x354.png 768w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-696x321.png 696w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9-911x420.png 911w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2023\/01\/8b73db8443988235d95a79a8c029fdb9.png 1186w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u7167\uff1aGoogle\u300c<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">General Guidelines<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u3068\u3057\u3066\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u4ee5\u4e0a\u3001Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u7dcf\u5408\u7684\u306b\u5bfe\u7b56\u3059\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>Experience\uff1a\u7d4c\u9a13<\/h3>\n<p>Experience\uff08\u7d4c\u9a13\uff09\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u7d4c\u9a13\u3092\u3069\u306e\u304f\u3089\u3044\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u306e\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u304f\u4e00\u6b21\u60c5\u5831\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e8c\u6b21\u60c5\u5831\u30fb\u4e09\u6b21\u60c5\u5831\u3088\u308a\u6709\u76ca\u306a\u60c5\u5831\u3068\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<h3><span style=\"font-weight: 400;\">Expertise\uff1a\u5c02\u9580\u6027<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Expertise\uff08\u5c02\u9580\u6027\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u3042\u308b\u5185\u5bb9\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u5206\u91ce\u306b\u3064\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308bWeb\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u8a55\u4fa1\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\uff1aSEO\u5c02\u9580\u30b5\u30a4\u30c8<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">1\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u5c02\u9580\u7684\u306b\u7279\u5316\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u96d1\u8a18\u306f\u30ab\u30c6\u30b4\u30ea\u5206\u3051<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306e4\u3064\u306e\u9805\u76ee\u306e\u306a\u304b\u3067\u6700\u91cd\u8981\u3068\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u533b\u7642\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u969b\u306b\u3001\u591a\u304f\u306e\u4eba\u306f\u96d1\u8a18\u30d6\u30ed\u30b0\u3088\u308a\u3082\u533b\u7642\u6a5f\u95a2\u306e\u60c5\u5831\u3092\u53c2\u7167\u3057\u305f\u3044\u3068\u601d\u3046\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u533b\u7642\u306b\u9650\u3089\u305a\u3001\u591a\u304f\u306e\u5206\u91ce\u3067\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u69cb\u7bc9\u306e\u969b\u306b\u306f\u30011\u3064\u306e\u5206\u91ce\u306b\u7d5e\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Authoritativeness\uff1a\u6a29\u5a01\u6027<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u5143\u306b\u6a29\u5a01\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60c5\u5831\u306e\u6839\u62e0\u3068\u306a\u308b\u3001\u77e5\u8b58\u3084\u6280\u8853\u304c\u3042\u308b\u304b\u304c\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u500b\u4eba\u3001\u4f01\u696d\u306b\u95a2\u308f\u3089\u305a\u5224\u65ad\u3055\u308c\u308b\u9805\u76ee\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540d\u306e\u77e5\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u30fb\u7d44\u7e54\u30fb\u56e3\u4f53\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u304c\u767a\u4fe1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u3092\u5341\u5206\u306b\u6e80\u305f\u305b\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u826f\u8cea\u306a\u88ab\u30ea\u30f3\u30af\u6570\u304c\u591a\u3051\u308c\u3070\u3001Google\u306f\u6a29\u5a01\u6027\u306e\u3042\u308bWeb\u30b5\u30a4\u30c8\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3059\u308b\u305f\u3081\u3001\u8a55\u4fa1\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3057\u3001\u8cfc\u5165\u3057\u305f\u30ea\u30f3\u30af\u306a\u3069\u60aa\u8cea\u306a\u30ea\u30f3\u30af\u3092\u96c6\u3081\u3066\u3082\u3001\u3080\u3057\u308d\u4f4e\u8a55\u4fa1\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Trust\uff1a\u4fe1\u983c\u6027<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trust\uff08\u4fe1\u983c\u6027\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u60c5\u5831\u3092\u4fe1\u983c\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p>\u307e\u305fGoogle\u304cE-E-A-T\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u8ab0\u304cWeb\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u304b\u3001\u8ab0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u304b\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001SEO\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3092SEO\u5c02\u9580\u4f01\u696d\u306e\u5f79\u54e1\u304c\u4f5c\u6210\u3059\u308b\u306e\u3068\u3001\u533f\u540d\u8457\u8005\u304c\u4f5c\u6210\u3059\u308b\u306e\u3068\u3067\u306f\u3001\u4fe1\u983c\u6027\u306b\u9055\u3044\u304c\u3042\u308b\u3053\u3068\u304c\u660e\u78ba\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u3053\u306e\u8ab0\u304c\u4f5c\u3063\u305f\u304b\u5206\u304b\u3089\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u6027\u306b\u6b20\u3051\u308b\u305f\u3081\u3001\u6700\u4f4e\u9650Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30e9\u30a4\u30bf\u30fc\u306e\u60c5\u5831\u3092\u8f09\u305b\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6b63\u78ba\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3082\u4fe1\u983c\u6027\u306e\u8a55\u4fa1\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f15\u7528\u3057\u305f\u53c2\u7167\u5143\u3084\u30c7\u30fc\u30bf\u304c\u5b98\u516c\u5e81\u3084\u6709\u8b58\u8005\u306e\u8ad6\u6587\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u306e\u6b63\u78ba\u6027\u306f\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3082Google\u304b\u3089\u3082\u4fe1\u983c\u3055\u308c\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u308b\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n<div class='code-block code-block-default code-block-15'>\n<strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\">\u25a0SEO\u8ab2\u984c\u3092\u81ea\u52d5\u62bd\u51fa\u3059\u308b \u4e0a\u4f4d\u8868\u793a\u652f\u63f4SEO\u30c4\u30fc\u30eb<\/a><\/strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\"><img decoding=\"async\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2021\/12\/image5.png\" \/><\/a><\/div>\n\n<h2><span style=\"font-weight: 400;\">SEO\u5bfe\u7b56\u3067E-E-A-T\u3092\u610f\u8b58\u3059\u3079\u304d\u7406\u7531<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306f\u3042\u304f\u307e\u3067\u8a55\u4fa1\u57fa\u6e96\u3067\u3042\u308a\u3001SEO\u306b\u76f4\u7d50\u3059\u308b\u9805\u76ee\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3057\u3001Google\u516c\u5f0f\u306e\u8cc7\u6599\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3067\u3042\u308a\u3001Google\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bfe\u7b56\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u591a\u304f\u542b\u3081\u308b\u3068\u3044\u3063\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u6563\u898b\u3055\u308c\u308bSEO\u77e5\u8b58\u306f\u3001\u5c0f\u624b\u5148\u306e\u5bfe\u5fdc\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u306b\u306f\u3001\u4f55\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3001\u3055\u3089\u306bGoogle\u304c\u63d0\u793a\u3059\u308bE-E-A-T\u3092\u9806\u5b88\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001E-E-A-T\u5bfe\u7b56\u3092\u3057\u305f\u3089\u3001\u25cf%\u30b5\u30a4\u30c8\u30b9\u30b3\u30a2\u304c\u3042\u304c\u308b\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u5224\u65ad\u57fa\u6e96\u3092\u8a2d\u3051\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u304f\u307e\u3067\u3082\u53c2\u8003\u3067\u3001\u672c\u8cea\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">E-E-A-T\u306fYMYL\u306b\u6df1\u304f\u95a2\u308f\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YMYL\u3068\u306f\u300cYour Money or Your Life\u300d\u306e\u982d\u6587\u5b57\u3092\u5408\u308f\u305b\u305f\u8a00\u8449\u3067\u3001\u4eba\u751f\u306e\u5e78\u798f\u30fb\u5065\u5eb7\u30fb\u91d1\u878d\u306a\u3069\u306b\u95a2\u3059\u308b\u60c5\u5831\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.willgate.co.jp\/promonista\/seo-ymyl\/\">YMYL\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308bSEO\u5bfe\u7b56\u306f\uff1f\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u30924\u3064\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight: 400;\">YMYL\u5206\u91ce\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u3001E-E-A-T\u306f\u53b3\u683c\u306b\u8a55\u4fa1\u3055\u308c\u308b\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u91d1\u92ad\u53d6\u5f15\u304c\u3042\u308b\u30b5\u30a4\u30c8\u3001\u533b\u7642\u60c5\u5831\u7cfb\u30e1\u30c7\u30a3\u30a2\u3001\u6cd5\u5f8b\u7cfb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306f\u3001\u5065\u5eb7\u3084\u751f\u6d3b\u306b\u95a2\u308f\u308b\u5206\u91ce\u306e\u305f\u3081\u7279\u306b\u6ce8\u610f\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u6765\u306b\u95a2\u308f\u308b\u4e0d\u52d5\u7523\u3084\u8ee2\u8077\u30fb\u6c42\u4eba\u30e1\u30c7\u30a3\u30a2\u3082YMYL\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u304cYMYL\u5206\u91ce\u306eE-E-A-T\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u80cc\u666f\u306b\u306f\u3001Project Owl\uff08\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u30a2\u30a6\u30eb\uff09\u304c\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project Owl\u3068\u306f\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u5bfe\u7b56\u3092\u72d9\u3063\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3001\u691c\u7d22\u54c1\u8cea\u306e\u5411\u4e0a\u3092\u76ee\u7684\u306bGoogle\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u5927\u5e45\u306b\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5b9f\u306b\u57fa\u3065\u304b\u306a\u3044\u60c5\u5831\u3084\u8aa4\u89e3\u3092\u8a98\u3046\u3088\u3046\u306a\u60c5\u5831\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u76ca\u3092\u640d\u306a\u3046\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u3080\u3088\u3046\u306a\u4f4e\u54c1\u8cea\u306aSEO\u5bfe\u7b56\u306b\u3088\u3063\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u305f\u8a18\u4e8b\u306e\u306a\u304b\u306b\u306f\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u3082\u591a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u304c\u793e\u4f1a\u7684\u306b\u3082\u5927\u304d\u306a\u554f\u984c\u3068\u306a\u308a\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u7b2c\u4e00\u300d\u3092\u63b2\u3052\u308bGoogle\u304c\u5bfe\u7b56\u3092\u3057\u306a\u3044\u7406\u7531\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60c5\u5831\u304c\u771f\u5b9f\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u306e\u30c1\u30a7\u30c3\u30af\u307e\u3067\u306f\u5b9f\u65bd\u3067\u304d\u306a\u3044\u3082\u306e\u306e\u3001E-E-A-T\u3068\u3044\u3046\u6307\u6a19\u3092\u7528\u3044\u3066\u3088\u308a\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306bYMYL\u5206\u91ce\u306b\u95a2\u3057\u3066\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u751f\u306b\u95a2\u308f\u308b\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u3001E-E-A-T\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u53c2\u8003\uff09Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2017\/04\/our-latest-quality-improvements-search?hl=ja\"><span style=\"font-weight: 400;\">Google \u691c\u7d22\u306b\u304a\u3051\u308b\u6700\u65b0\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u3064\u3044\u3066<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">E-E-A-T\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306f\u3059\u3079\u3066\u306e\u8981\u7d20\u304c\u76f8\u95a2\u95a2\u4fc2\u306b\u3042\u308b\u306e\u3067\u3001\u3069\u308c\u304b1\u3064\u306b\u7279\u5316\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7dcf\u5408\u7684\u306b\u5bfe\u7b56\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2460\u76e3\u4fee\u3092\u53d7\u3051\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u306b\u3042\u305f\u3063\u3066\u3001\u5c02\u9580\u5bb6\u3084\u6709\u8b58\u8005\u306e\u76e3\u4fee\u3092\u53d7\u3051\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web\u904b\u55b6\u8005\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u306b\u95a2\u3059\u308b\u5c02\u9580\u5bb6\u3084\u6709\u8b58\u8005\u3067\u3042\u308b\u5834\u5408\u306f\u3001\u5f53\u7136E-E-A-T\u306e\u8a55\u4fa1\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001Web\u904b\u55b6\u8005\u304c\u5fc5\u305a\u3057\u3082\u5c02\u9580\u5bb6\u3084\u6709\u8b58\u8005\u3067\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\uff1a\u80b2\u5150\u30e1\u30c7\u30a3\u30a2\u3092\u5c0f\u5150\u79d1\u533b\u304c\u76e3\u4fee\u3057\u3066\u3044\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u80b2\u5150\u7d4c\u9a13\u306e\u3042\u308b\u30de\u30de\u30e9\u30a4\u30bf\u30fc\u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u308c\u3092\u5c0f\u5150\u79d1\u533b\u304c\u76e3\u4fee\u3057\u3066\u3044\u308b\u307b\u3046\u304cE-E-A-T\u306e\u8a55\u4fa1\u304c\u9ad8\u3044\u3053\u3068\u306f\u660e\u767d\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306bYMYL\u5206\u91ce\u306b\u304a\u3044\u3066\u306f\u3001\u76e3\u4fee\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3084\u4fe1\u983c\u6027\u304c\u4e0a\u304c\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u8a55\u4fa1\u3082\u4e0a\u304c\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=ja#make-expertise-and-authoritativeness-clear\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u30b9\u30bf\u30fc\u30bf\u30fc \u30ac\u30a4\u30c9<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2461\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3092\u8a18\u8f09\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3092\u8a18\u8f09\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u57f7\u7b46\u8005\u3084\u76e3\u4fee\u8005\u3092\u8868\u793a\u3057\u3001\u540d\u524d\u3084\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3001\u6301\u3063\u3066\u3044\u308b\u8cc7\u683c\u306a\u3069\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76e3\u4fee\u304c\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u4f1a\u793e\u60c5\u5831\u3084\u57f7\u7b46\u8005\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u300c\u8ab0\u304c\u8cac\u4efb\u3092\u6301\u3063\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u60c5\u5831\u3067\u3042\u308b\u304b\u300d\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u660e\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u77e5\u8b58\u3084\u7d4c\u9a13\u306e\u3042\u308b\u60c5\u5831\u767a\u4fe1\u8005\u3067\u3042\u308c\u3070\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u8a18\u4e8b\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u305b\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2460\u3001\u2461\u306e\u5185\u5bb9\u304b\u3089\u3001YMTL\u9818\u57df\u3067\u306f\u5c02\u9580\u5bb6\u306b\u76e3\u4fee\u3055\u308c\u3066\u3044\u308b\u30fb\u5c02\u9580\u5bb6\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u30fb\u57f7\u7b46\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=ja#make-expertise-and-authoritativeness-clear\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u30b9\u30bf\u30fc\u30bf\u30fc \u30ac\u30a4\u30c9<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2462\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22959\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2022\/02\/image2.jpeg\" alt=\"\u88ab\u30ea\u30f3\u30af\" width=\"1280\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u3067\u3042\u308c\u3070\u3069\u3053\u306e\u30b5\u30a4\u30c8\u3067\u3082\u3088\u3044\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u6a29\u5a01\u6027\u306e\u3042\u308b\u7d44\u7e54\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/span><\/p>\n<p>\u88ab\u30ea\u30f3\u30af\u306eSEO\u52b9\u679c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u300c<a href=\"https:\/\/www.willgate.co.jp\/promonista\/seo-backlink\/\">\u88ab\u30ea\u30f3\u30af\u306eSEO\u52b9\u679c\u3063\u3066\uff1f\u7372\u5f97\u65b9\u6cd5\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a>\u300d\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u306e\u7372\u5f97\u304c\u96e3\u3057\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7372\u5f97\u3067\u3082\u6a29\u5a01\u6027\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001SNS\u3084\u30cd\u30c3\u30c8\u4e0a\u3067\u300c\u3007\u3007\u3068\u3044\u3046\u30b5\u30a4\u30c8\u306f\u53c2\u8003\u306b\u306a\u308b\u300d\u300c\u3007\u3007\u3068\u3044\u3046\u4f1a\u793e\u306e\u60c5\u5831\u306f\u4fe1\u983c\u3067\u304d\u308b\u300d\u306a\u3069\u3068\u7d39\u4ecb\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\uff1a\u30d7\u30ed\u30e2\u30cb\u30b9\u30bf\u306e\u3053\u306e\u8a18\u4e8b\u306fSEO\u5bfe\u7b56\u306e\u53c2\u8003\u306b\u306a\u308b\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3088<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60c5\u5831\u767a\u4fe1\u3092\u3059\u308b\u500b\u4eba\u540d\u3084\u4f01\u696d\u540d\u3001\u30b5\u30a4\u30c8\u540d\u306a\u3069\u306b\u3064\u3044\u3066\u8a00\u53ca\u3055\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5f53\u7136\u30d6\u30e9\u30c3\u30af\u30cf\u30c3\u30c8\u306fNG\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30c3\u30af\u30cf\u30c3\u30c8\u3068\u306f\u3001\u81ea\u4f5c\u81ea\u6f14\u3067\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u304f\u307e\u3067\u3082\u3001\u904b\u55b6\u4f1a\u793e\u3084\u904b\u55b6\u8005\u500b\u4eba\u3068\u95a2\u4fc2\u306e\u306a\u3044\u4ed6\u8005\u306b\u3088\u308b\u88ab\u30ea\u30f3\u30af\u3067\u306a\u3051\u308c\u3070\u6a29\u5a01\u6027\u306f\u9ad8\u307e\u3089\u306a\u3044\u3068\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u53c2\u8003\uff09Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=ja#act-in-a-way-that-cultivates-user-trust\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u30b9\u30bf\u30fc\u30bf\u30fc \u30ac\u30a4\u30c9<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u306e\u91cd\u8981\u6027\u306f\u3001\u30d7\u30ed\u30e2\u30cb\u30b9\u30bf\u306eSEO\u6539\u5584\u4e8b\u4f8b\u306b\u3082\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7f8e\u5bb9\u5ba4\u5411\u3051\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eSEO\u5bfe\u7b56\u306b\u3001\u307e\u305a\u53d6\u308a\u7d44\u3093\u3060\u5bfe\u7b56\u306e1\u3064\u304c\u5916\u90e8\u30ea\u30f3\u30af\u8a55\u4fa1\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u3010\u5916\u90e8\u30ea\u30f3\u30af\u8a55\u4fa1\u3011\u2013 \u5f37\u5316\u306e\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u30ea\u30b9\u30c8\u63d0\u793a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u300e<\/span><a href=\"https:\/\/www.willgate.co.jp\/promonista\/harutopi\/\"><span style=\"font-weight: 400;\">\u7f8e\u5bb9\u5ba4\u5411\u3051\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300c\u30cf\u30eb\u30c8\u30d4\u300d7\u30f6\u6708\u3067SEO\u76ee\u6a19500\uff05\u8d85\u3001\u58f2\u4e0a\u304c2\u500d\u306b\uff01<\/span><\/a><span style=\"font-weight: 400;\">\u300f\u3088\u308a\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2463\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1\u8a18\u4e8b\u3060\u3051\u3067\u306fE-E-A-T\u306e\u8a55\u4fa1\u306f\u5224\u65ad\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e00\u5b9a\u6570\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u6a29\u5a01\u6027\u3092\u793a\u305b\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30af\u30bb\u30b9\u5897\u52a0\u304b\u3089\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u7d5e\u3063\u3066\u7279\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5c02\u9580\u6027\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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href=\"https:\/\/www.willgate.co.jp\/promonista\/funlogy\/\"><span style=\"font-weight: 400;\">\u201c\u30d7\u30ed\u30b8\u30a7\u30af\u30bf\u30fc\u306a\u3089FunLogy\u201dEC\u30b5\u30a4\u30c8\u306eSEO\u6d41\u5165\u304c6\u500d\u306b\u3002TACT SEO\u306e\u6d3b\u7528\u4e8b\u4f8b<\/span><\/a><span style=\"font-weight: 400;\">\u300f\u3088\u308a\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2464\u51fa\u5178\u3092\u660e\u8a18\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u51fa\u5178\u3084\u53c2\u8003\u60c5\u5831\u3001\u5f15\u7528\u5143\u306a\u3069\u306e\u60c5\u5831\u6e90\u3092\u660e\u8a18\u3057\u3066\u3001\u4fe1\u7528\u5ea6\u3092\u62c5\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6a29\u5a01\u6027\u3084E-E-A-T\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f4\u63a5\u7684\u306bSEO\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001E-E-A-T\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u30e6\u30fc\u30b6\u30fc\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u308b\u305f\u3081\u306e\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u306b\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u3001YMYL\u5206\u91ce\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u306f\u5f37\u304f\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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href=\"https:\/\/willgate.co.jp\/promonista\/service_list\/seoconsulting\/?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=seo-article-bottom&amp;inflow=seo-article\" id=\"seo-article-bottom\">SEO\u7121\u6599\u76f8\u8ac7<\/a><\/strong>\u3082\u53d7\u3051\u4ed8\u3051\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/div>\n<br \/>\n<div class='code-block code-block-default code-block-3'>\n<div style=\"background: #f3f9ff;padding: 20px 30px 5px;margin: 30px 0;\">\n<p style=\"text-align: center;font-size: 18px;color: #130136;\"><strong>\uff3cSEO\u306e\u304a\u60a9\u307f\u306f\u30a6\u30a3\u30eb\u30b2\u30fc\u30c8\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\uff0f<\/strong><\/p>\n<p>\u2022 \u2f83\u5206\u306a\u308a\u306b\u6539\u5584\u3057\u305f\u304cSEO\u6210\u679c\u304c\u3042\u304c\u3089\u306a\u3044<br>\n\u2022 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href=\"https:\/\/www.willgate.co.jp\/promonista\/service_list\/seo\/?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=google-url-registration&amp;inflow=seo-article\" style=\"padding: 5px;\/* text-align: center; *\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18846\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2020\/06\/contact_btn-640x108.png\" alt=\"\" width=\"320\" height=\"54\" srcset=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2020\/06\/contact_btn-640x108.png 640w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2020\/06\/contact_btn-768x130.png 768w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2020\/06\/contact_btn-1024x173.png 1024w, https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2020\/06\/contact_btn-696x118.png 696w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\"><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u6a29\u5a01\u6027\u306e\u9ad8\u3081\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300cE-E-A-T\u3084YMYL\u3068SEO\u306e\u95a2\u4fc2\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306e\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 SEO\u306b\u304a\u3051\u308b\u6a29\u5a01\u6027\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u793e\u4f1a\u7684\u306b\u4fa1\u5024\u304c\u3042\u308b\u72b6\u614b&#8230;<\/p>\n","protected":false},"author":86,"featured_media":22968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,64],"tags":[155,86,156],"class_list":["post-22954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2","category-seoword","tag-e-a-t","tag-seo","tag-ymyl"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/22954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/comments?post=22954"}],"version-history":[{"count":14,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/22954\/revisions"}],"predecessor-version":[{"id":26977,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/posts\/22954\/revisions\/26977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media\/22968"}],"wp:attachment":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media?parent=22954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/categories?post=22954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/tags?post=22954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}