{"id":11863,"date":"2017-04-26T17:34:11","date_gmt":"2017-04-26T08:34:11","guid":{"rendered":"https:\/\/promonista.com\/?p=11863"},"modified":"2026-02-09T15:13:56","modified_gmt":"2026-02-09T06:13:56","slug":"google_algorithm2017","status":"publish","type":"post","link":"https:\/\/www.willgate.co.jp\/promonista\/google_algorithm2017\/","title":{"rendered":"\u3010\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u30a2\u30a6\u30eb\u3011Google\u691c\u7d22\u300c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u300d\u3078\u306e\u5bfe\u5fdc\u5f37\u5316\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u767a\u8868"},"content":{"rendered":"<p>2017\u5e744\u670826\u65e5\uff08\u6c34\uff09<a href=\"https:\/\/webmaster-ja.googleblog.com\/2017\/04\/our-latest-quality-improvements-search.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0<\/a>\u3067\u3001\u300c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\uff08\u507d\u30cb\u30e5\u30fc\u30b9\uff09\u300d\u3078\u306e\u5bfe\u5fdc\u3068\u3001\u8a55\u4fa1\u65b9\u6cd5\u306e\u6539\u5584\u53ca\u3073<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/algorithm\/\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/a>\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306fProject Owl\uff08\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u30a2\u30a6\u30eb\uff09\u3068\u3044\u3046\u540d\u524d\u3067Google\u793e\u5185\u3067\u9032\u3081\u3089\u308c\u3066\u3044\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u60aa\u610f\u306e\u3042\u308b\u60c5\u5831\u3092\u5e83\u3081\u308b\u300c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\uff08\u507d\u30cb\u30e5\u30fc\u30b9\uff09\u300d\u304c\u554f\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u4eca\u56de\u3053\u308c\u3089\u306e\u660e\u3089\u304b\u306b\u8aa4\u89e3\u3092\u62db\u304f\u5185\u5bb9\u3084\u3001\u4f4e\u54c1\u8cea\u304b\u3064\u653b\u6483\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7b49\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4fee\u6b63\u3055\u308c\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5909\u66f4\u306b\u3064\u3044\u3066<\/h2>\n<p>Google\u306e\u8907\u6570\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u305f\u6570\u5343\u5104\u306e\u30da\u30fc\u30b8\u306e\u4e2d\u304b\u3089\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u3092\u691c\u51fa\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u7d040.25%\u306e\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u653b\u6483\u7684\u306a\u5185\u5bb9\u3084\u660e\u3089\u304b\u306b\u8aa4\u89e3\u3092\u62db\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u90e8\u306e\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u8868\u793a\u3055\u308c\u3001\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u3092\u9632\u3050\u305f\u3081\u3001\u8a55\u4fa1\u65b9\u6cd5\u306e\u6539\u5584\u53ca\u3073\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h3>\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5909\u66f4<\/h3>\n<blockquote><p>Google \u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u201d\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b0\u3057\u3055\u201d\u3084\u3001\u201d\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u30af\u30a8\u30ea\u304c\u30da\u30fc\u30b8\u5185\u306b\u73fe\u308c\u308b\u56de\u6570\u201d \u7b49\u3092\u542b\u3080\u3001\u6570\u767e\u3082\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u305d\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u8868\u793a\u3059\u308b\u7d50\u679c\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u3001\u3088\u308a\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u3001\u4f4e\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0b\u3052\u308b\u3088\u3046\u306b\u3001\u30b7\u30b0\u30ca\u30eb\u3092\u518d\u8abf\u6574\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6628\u5e74 12 \u6708\u306b\u8a71\u984c\u3068\u306a\u3063\u305f <a href=\"http:\/\/fortune.com\/2016\/12\/12\/google-holocaust\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30db\u30ed\u30b3\u30fc\u30b9\u30c8\u3092\u5426\u5b9a<\/a>\u3059\u308b\u3088\u3046\u306a\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8868\u793a\u3055\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u203b<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%9B%E3%83%AD%E3%82%B3%E3%83%BC%E3%82%B9%E3%83%88%E5%90%A6%E8%AA%8D\" target=\"_blank\" rel=\"noopener noreferrer\">\u30db\u30ed\u30b3\u30fc\u30b9\u30c8\u5426\u8a8d\u3068\u306f<\/a><\/p>\n<h3>\u65b0\u3057\u3044\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/h3>\n<p>\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u8a55\u4fa1\u304c\u4f4e\u3044\u306e\u304b\u3001<a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f4e\u54c1\u8cea\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u8a73\u7d30\u306a\u4f8b<\/a>\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u8aa4\u89e3\u3092\u62db\u304f\u60c5\u5831\u3001\u4e88\u671f\u305b\u306c\u4e0d\u5feb\u306a\u691c\u7d22\u7d50\u679c\u3001\u60aa\u610f\u306e\u3042\u308b\u884c\u70ba\u3001\u6839\u62e0\u306e\u306a\u3044\u9670\u8b00\u8aac\u306a\u3069\u3092\u542b\u3080\u4f4e\u54c1\u8cea\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u8a73\u7d30\u306a\u4f8b\u3092\u8ffd\u8a18\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u8a55\u4fa1\u8005\u300d\u305f\u3061\u304c\u3001Google \u306b\u5bfe\u3057\u3066\u3001\u3088\u308a\u9069\u5207\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n<a href=\"https:\/\/www.willgate.co.jp\/promonista\/general_guidelines_mar_17\/\">Google\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\uff01\u3010General Guidelines March 14, 2017\u3011<\/a><\/p>\n<h2>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/h2>\n<p>Google\u691c\u7d22\u6642\u306b\u81ea\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u308b<strong>\u300c<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/goolge_autocomplete\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u6a5f\u80fd<\/a>\u300d<\/strong>\u3084<strong>\u300c<a href=\"https:\/\/www.willgate.co.jp\/promonista\/snippet\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8<\/a>\u300d<\/strong>\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u671b\u307e\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8fd4\u305b\u308b\u4ed5\u7d44\u307f\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><span style=\"font-size: 14px; color: #808080;\">\u691c\u7d22\u306b\u5909\u66f4\u3092\u52a0\u3048\u308b\u5834\u5408\u3001Google\u3067\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u300c\u8a55\u4fa1\u8005\u300d\u304b\u3089\u300c\u5b9f\u9a13\u300d\u6bb5\u968e\u306e\u8868\u793a\u306b\u5bfe\u3057\u3066\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u5411\u4e0a\u306e\u305f\u3081\u306b\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u8a55\u4fa1\u8005\u304c\u500b\u5225\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u76f4\u63a5\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3>\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u6a5f\u80fd\u306e\u6539\u5584<\/h3>\n<p>\u8868\u793a\u3055\u308c\u308b\u30af\u30a8\u30ea\u5019\u88dc\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7c21\u5358\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8fd4\u305b\u308b\u3088\u3046\u306b\u9078\u629e\u9805\u76ee\u304c\u8868\u793a\u3055\u308c\u308b\u4ed5\u7d44\u307f\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001<a href=\"https:\/\/support.google.com\/websearch\/answer\/7368877?p=blog_autocomplete_policies&amp;visit_id=1-636286194724360781-3529442842&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8 \u30dd\u30ea\u30b7\u30fc<\/a>\u3082\u4fee\u6b63\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h4><strong>\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u306e\u65b0\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30ea\u30f3\u30af<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/4.bp.blogspot.com\/-aTZ4Gx9YscQ\/WQAAdOI8oGI\/AAAAAAAACI0\/Wj09xCo23DYcfRhjc0VgCdBDe0_uEB2_QCLcB\/s640\/Autocomplete_update.gif\" \/><\/p>\n<p><span style=\"color: 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