{"id":8661,"date":"2016-01-28T20:02:57","date_gmt":"2016-01-28T11:02:57","guid":{"rendered":"https:\/\/promonista.com\/?page_id=8661"},"modified":"2026-02-20T13:43:17","modified_gmt":"2026-02-20T04:43:17","slug":"google-algorithm","status":"publish","type":"page","link":"https:\/\/www.willgate.co.jp\/promonista\/google-algorithm\/","title":{"rendered":"Google\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0261\u9805\u76ee\u5b8c\u5168\u5206\u6790 &#8220;SEO\u306e\u5168\u3066&#8221;"},"content":{"rendered":"<p>Google\u306e\u6570\u3005\u306e\u767a\u8868\u304b\u3089\u3001\u73fe\u5728\u691c\u7d22\u9806\u4f4d\u306e\u6c7a\u5b9a\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u306f\u6570\u767e\u306e\u8981\u7d20\u304c\u3042\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002<br \/>\n\u305d\u306e\u8981\u7d20\u306b\u3064\u3044\u3066Google\u306f\u6bce\u65e5\u306e\u3088\u3046\u306b\u6539\u826f\u3092\u52a0\u3048\u3066\u304a\u308a\u3001\u305d\u306e\u4e2d\u306b\u306f\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u3088\u3046\u306a\u5927\u898f\u6a21\u306a\u3082\u306e\u304b\u3089\u3001\u540d\u524d\u306e\u306a\u3044\u5c0f\u3055\u306a\u3082\u306e\u307e\u3067\u69d8\u3005\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u72ec\u81ea\u306e\u8abf\u67fb\u3084Google\u793e\u54e1\u306e\u767a\u8a00\u304b\u3089\u3001Google\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u3057\u3066\u691c\u7d22\u9806\u4f4d\u306e\u6c7a\u5b9a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u9805\u76ee\u3092\u5c0e\u304d\u51fa\u3057\u3001\u767a\u8868\u3057\u305f\u8a18\u4e8b\u3092\u7ffb\u8a33\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002Google\u516c\u5f0f\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u30671\u500b\u4eba\uff08\u4f1a\u793e\uff09\u306e\u8abf\u67fb\u3068\u8003\u5bdf\u3088\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u5404\u8981\u56e0\u306e\u4fe1\u6191\u6027\u307e\u3067\u66f8\u304b\u308c\u3066\u304a\u308a\u3001<a href=\"https:\/\/www.willgate.co.jp\/promonista\/seo-how-to-start-it\/\">SEO<\/a>\u3092\u5b9f\u8df5\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u53c2\u8003\u306b\u306a\u308b\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u203b\u306a\u308b\u3079\u304f\u539f\u6587\u306e\u8868\u73fe\u3092\u66f2\u3052\u306a\u3044\u3088\u3046\u306b\u7ffb\u8a33\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u65e5\u672c\u8a9e\u3068\u3057\u3066\u8aad\u307f\u3065\u3089\u3044\u70b9\u7b49\u3054\u3056\u3044\u307e\u3059\u304c\u3001\u3054\u5bb9\u8d66\u9802\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u5143\u8a18\u4e8b:<a href=\"https:\/\/northcutt.com\/wr\/google-ranking-factors\/\">Google Ranking Factors: 260+ Facts &amp; Myths | Northcutt<\/a><br \/>\n<span style=\"color: #808080;\">\u203b\u672c\u8a18\u4e8b\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u8a18\u4e8b\u306e\u8457\u8005\u306b\u8a31\u53ef\u3092\u53d6\u3063\u3066\u7ffb\u8a33\u3057\u3001\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot; &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15101,&quot;3&quot;:{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0_ &quot;,&quot;3&quot;:1},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:1},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:1},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Meiryo&quot;,&quot;16&quot;:11}\"> <div class=\"a-single a-13\"><div class=\"cta_blog\">\r\n    <a href=\"https:\/\/www.willgate.co.jp\/promonista\/download\/seo_guide\/\" class=\"cta_blog_inner\" target=\"_blnak\">\r\n        <div class=\"cta_blog_img\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2024\/05\/41d4107ed999a1b68374985c110a2d11.png\">\r\n        <\/div>\r\n        <div class=\"cta_blog_body\">\r\n            <div class=\"cta_blog_ttl\">AI\u6642\u4ee3\u306b\u304a\u3051\u308b\u3001\u6700\u65b0\u306eSEO\u5bfe\u7b56\u3084\u8a18\u4e8b\u5236\u4f5c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u306e\u628a\u63e1\u306b\u304a\u56f0\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/div>\r\n            <p>SEO\u5bfe\u7b56\u3067\u691c\u7d221\u4f4d\u3092\u7372\u5f97\u3057\u305f\u30a6\u30a3\u30eb\u30b2\u30fc\u30c8\u306eAI\u6d3b\u7528\u6cd5\u3068SEO\u30ca\u30ec\u30c3\u30b8\u3092\u8a70\u3081\u8fbc\u3093\u3060\u300eAI\u6642\u4ee3\u306eSEO\u653b\u7565\u30ac\u30a4\u30c9\u300f\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\r\n            <div class=\"cta_body_btn\"><span>\u7121\u6599\u3067\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/span><\/div>\r\n        <\/div>\r\n    <\/a>\r\n<\/div><\/div><\/span><br \/>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! --><\/p>\n\n<div class=\"a-single a-20\"><div style=\"margin: 30px 0 50px;\">\r\n<p style=\"text-align: center;\"><span style=\"font-size: 120%;    background: linear-gradient(transparent 50%, #ffff66 0%);    line-height: 1.3em;\">\u300c\u81ea\u5206\u3067SEO\u306e\u7591\u554f\u3092\u8abf\u3079\u308b\u306e\u306f\u5927\u5909\u300d<br>\u3068\u3044\u3046\u65b9\u306f\u30a6\u30a3\u30eb\u30b2\u30fc\u30c8\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\r\n<div style=\"text-align: center;margin: 30px 0;\"><a href=\"https:\/\/www.willgate.co.jp\/promonista\/service_list\/seoconsulting\/contact.html?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=promo_maincontents_inquirybanner&amp;inflow=seo-article\"><img decoding=\"async\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2024\/03\/SEO_inquiry_banner300.png\" style=\"text-align: center;\"><\/a><\/div>\r\n<p>\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u306f\u3069\u3093\u306aSEO\u6539\u5584\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u304b\uff1f\u300d\u300c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u52d5\u3067\u5f71\u97ff\u3092\u53d7\u3051\u305f\u30b5\u30a4\u30c8\u3092\u5f37\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u306e\u304b\uff1f\u300d\u306a\u3069\u3001\u307e\u3060\u5177\u4f53\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u306a\u3044\u65b9\u3082\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<div style=\"text-align: center;font-size: 125%;font-weight: 600;\"><a href=\"https:\/\/www.willgate.co.jp\/promonista\/service_list\/seoconsulting\/contact.html?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=promo_maincontents_inquirybanner&amp;inflow=seo-article\">\uff1e\uff1e \u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/div>\r\n<\/div><\/div>\n<h2>Google\u306e\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0<\/h2>\n<p>\u8fd1\u5e74\u3001Google\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u304c\u6ea2\u308c\u304b\u3048\u3063\u3066\u3044\u308b\u3002\u7b46\u8005\u306f\u7814\u7a76\u3092\u901a\u3058\u3066\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u306e\u307b\u3068\u3093\u3069\u5927\u591a\u6570\u304c\u90e8\u5206\u7684\u306b\u9593\u9055\u3063\u3066\u3044\u308b\u304b\u3001\u5b8c\u5168\u306b\u9593\u9055\u3063\u3066\u3044\u308b\u304b\u306e\u3069\u3061\u3089\u304b\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u7a81\u304d\u6b62\u3081\u305f\u3002<\/p>\n<p>\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u9d5c\u5451\u307f\u306b\u3057\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u305f\u308a\u5546\u54c1\u958b\u767a\u3092\u3057\u305f\u308a\u3059\u308b\u306e\u306f\u5371\u967a\u3067\u3042\u308b\u3002\u6b63\u78ba\u306a\u300c\u8981\u56e0\u300d\u3068\u3057\u3066\u6b8b\u308b\u306e\u306f\u305f\u3044\u3066\u3044\u3001\u5b9f\u969b\u306b\u306fGoogle\u304c\u300c\u8981\u56e0\u300d\u3068\u3057\u3066\u8003\u3048\u3066\u3044\u308b\u3082\u306e\u3067\u306f\u5168\u304f\u7121\u304f\u3001\u305f\u3060\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3084\u9593\u63a5\u7684\u306b\u76f8\u4e92\u95a2\u4fc2\u304c\u3042\u308b\u3060\u3051\u306e\u3082\u306e\u304c\u307b\u3068\u3093\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Google\u306e\u5229\u7528\u3057\u3066\u3044\u308b\u8981\u56e0\u306e\u304b\u306a\u308a\u591a\u304f\u306b\u3064\u3044\u3066\u7b46\u8005\u306f\u7a81\u304d\u6b62\u3081\u3066\u3044\u308b\u3002SEO\u77e5\u8b58\u3068\u3044\u3046\u306e\u306f\u305d\u306e\u8fba\u306e\u30d6\u30ed\u30ac\u30fc\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u306a\u3069\u3067\u5f97\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u672c\u5f53\u306b\u4fe1\u983c\u306e\u3067\u304d\u308b\u60c5\u5831\u3068\u3044\u3046\u306e\u306f\u4e0b\u306e3\u3064\u304b\u3089\u3057\u304b\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002<\/p>\n<ol>\n<li>\u7279\u8a31\u60c5\u5831<\/li>\n<li>Google\u3082\u3057\u304f\u306f\u305d\u306e\u793e\u54e1\u306e\u767a\u8a00<\/li>\n<li>\u79d1\u5b66\u7684\u306b\u6b63\u3057\u304f\u884c\u308f\u308c\u305f\u5b9f\u9a13<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u304c\u3042\u308c\u3070\u3001Google\u304c\u3069\u306e\u3088\u3046\u306b\u9806\u4f4d\u3092\u3064\u3051\u3066\u3044\u308b\u306e\u304b\u3092\u7a81\u304d\u6b62\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u3061\u306a\u307f\u306b\u8b70\u8ad6\u306e\u4f59\u5730\u304c\u3042\u308b\u3082\u306e\u3084\u307e\u3063\u305f\u304f\u306e\u8ff7\u4fe1\u306b\u904e\u304e\u306a\u3044\u3082\u306e\u3082\u542b\u3081\u305f\u3002\u307e\u305f\u5168\u3066\u306e\u8981\u56e0\u306fGoogle\u306e\u4e00\u822c\u691c\u7d22\u306e\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u306e\u307f\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u203b\u8a33\u6ce8\uff1a\u539f\u6587\u306e\u305d\u308c\u305e\u308c\u306e\u8981\u56e0\u306b\u5bfe\u3059\u308b\u4fe1\u6191\u6027\u306f\u300cconcrete\uff08\u78ba\u5b9f\uff09\u300d\u300cprobable\uff08\u3082\u3063\u3068\u3082\u3089\u3057\u3044\uff09\u300d\u300clikely\uff08\u3042\u308a\u3048\u308b\uff09\u300d\u300cmaybe\uff08\u304b\u3082\u3057\u308c\u306a\u3044\uff09\u300d\u300ciffy\uff08\u7591\u308f\u3057\u3044\uff09\u300d\u300cmyth\uff08\u8ff7\u4fe1\uff09\u300d\u3068\u3044\u3046\u8868\u8a18\u3060\u3063\u305f\u304c\u3001\u8a33\u6587\u3067\u306f\u4e0a\u304b\u3089\u9806\u306b\u300c100%\u300d\u300c80%\u300d\u300c70%\u300d\u300c50%\u300d\u300c20%\u300d\u300c5%\u300d\u3068\u8868\u8a18\u3057\u3066\u3044\u308b\u3002<br \/>\n<div class='code-block code-block-default code-block-15'>\n<strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\">\u25a0SEO\u8ab2\u984c\u3092\u81ea\u52d5\u62bd\u51fa\u3059\u308b \u4e0a\u4f4d\u8868\u793a\u652f\u63f4SEO\u30c4\u30fc\u30eb<\/a><\/strong><a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-middle&amp;utm_campaign=tact-article-middle&amp;rid=promonista\" id=\"tact-article-middle\"><img decoding=\"async\" src=\"https:\/\/www.willgate.co.jp\/promonista\/wp-content\/uploads\/2021\/12\/image5.png\" \/><\/a><\/div>\n<h2>\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0 &#8211; \u76ee\u6b21<\/h2>\n<div class=\"mokuji_list\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"#_TocONP\">\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/a><\/li>\n<li><a href=\"#_TocONN\">\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/a><\/li>\n<li><a href=\"#_TocOFFP\">\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/a><\/li>\n<li><a href=\"#_TocOFFN\">\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p class=\"abjirei_btn\">\u25bc\u5404\u9805\u76ee\u8a73\u7d30\u3092\u898b\u308b\uff08\u30af\u30ea\u30c3\u30af\uff09<\/p>\n<div class=\"abjirei_box\">\n<h3><a href=\"#_TocONP\">\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/a><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"#_Toc435798790\">URL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798791\">URL\u524d\u534a\u90e8\u5206\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798792\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100\uff05\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798793\">\u30da\u30fc\u30b8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798794\">\u30da\u30fc\u30b8\u306eTF-IDF\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798795\">H\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9 (H1, H2, etc.) \u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798796\">\u5f37\u8abf\u8868\u793a\u3055\u308c\u305f\u5358\u8a9e\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798797\">\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8fd1\u96a3\u6027\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798798\">ALT\u30c6\u30ad\u30b9\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798799\">\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u306e\u5b8c\u5168\u4e00\u81f4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798800\">\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u306e\u90e8\u5206\u4e00\u81f4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798801\">\u30da\u30fc\u30b8\u4e0a\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798802\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8a9e\u5e79\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798803\">\u5185\u90e8\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798804\">\u30c9\u30e1\u30a4\u30f3\u540d\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798805\">\u30c9\u30e1\u30a4\u30f3\u540d\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798806\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798807\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306eTF-IDF\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798808\">\u30da\u30fc\u30b8\u6a29\u5a01\u306e\u5206\u5e03\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798809\">\u30aa\u30fc\u30eb\u30c9\u30c9\u30e1\u30a4\u30f3\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798810\">\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798811\">\u30cf\u30a4\u30d5\u30f3\u3067\u533a\u5207\u3089\u308c\u305fURL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798812\">\u30bf\u30b0\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798813\">\u9577\u671f\u306b\u308f\u305f\u308b\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798814\">Whois\u60c5\u5831\u306e\u516c\u958b\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798815\">HTTPS\uff08SSL\uff09\u306e\u5229\u7528\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798816\">Schema.org\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798817\">\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798818\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798819\">\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798820\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798821\">\u8cea\u306e\u9ad8\u3044\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798822\">\u95a2\u9023\u306e\u3042\u308b\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798823\">\u6b63\u3057\u3044\u7db4\u308a\u3068\u6587\u6cd5\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798824\">\u8aad\u89e3\u30ec\u30d9\u30eb\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798825\">\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798826\">\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798827\">\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798828\">\u30e2\u30d0\u30a4\u30eb\u30fb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798829\">\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798830\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798831\">GoogleGoogle\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\uff08<sub>\u203b\u8a33\u6ce8<\/sub>Search Console\uff09\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798832\">ccTLD\u3068\u56fd\u5185\u691c\u7d22\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798833\">XML Sitemaps\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798834\">Salience of Entities\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798835\">\u30d5\u30ec\u30fc\u30ba\u3068\u6587\u8108\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798836\">\u30e6\u30fc\u30b6\u30fc\u4ed8\u8fd1\u306eWeb\u30b5\u30fc\u30d0\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798837\">\u8457\u8005\u306e\u8a55\u5224\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798838\">rel=\u201dcanonical\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798839\">rel=\u201dauthor\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798840\">rel=\u201dpublisher\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798841\">\u201cwww\u201d \u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798842\">\u5c02\u7528IP\u30a2\u30c9\u30ec\u30b9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798843\">\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798844\">\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798845\">AdSense\u306e\u4f7f\u7528\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798846\">HTML\u30b3\u30e1\u30f3\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798847\">CSS\/JavaScript\u30b3\u30e1\u30f3\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798848\">CLASS\u3001NAME\u3001ID\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798849\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798850\">\u7acb\u8a3c\u3055\u308c\u305f\u4f4f\u6240\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798851\">\u7acb\u8a3c\u3055\u308c\u305f\u96fb\u8a71\u756a\u53f7\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798852\">\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306a\u30b3\u30f3\u30bf\u30af\u30c8\u30da\u30fc\u30b8\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798853\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u30b3\u30fc\u30c9\u5272\u5408\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798854\">\u30e1\u30bf\u30fb\u30bd\u30fc\u30b9\u30bf\u30b0\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798855\">\u3082\u3063\u3068\u30da\u30fc\u30b8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798856\">\u30e1\u30bf\u30fb\u30b8\u30aa\u30bf\u30b0\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798857\">\u8868\u793a\u30bf\u30a4\u30c8\u30eb\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798858\">H\u30bf\u30b0\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798859\">\u4ed6\u3088\u308a\u5947\u629c\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798860\">\u81ea\u5df1\u3088\u308a\u5947\u629c\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798861\">\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306e\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798862\">\u30b3\u30e1\u30f3\u30c8\u306e\u6570\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798863\">\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60f3\u306e\u30b3\u30e1\u30f3\u30c8\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798894\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><a href=\"#_TocONN\">\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/a><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"#_Toc435798904\">\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\u304c\u4f4e\u3044\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798913\">\u904e\u5270\u306a\u5185\u90e8\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798914\">\u904e\u5270\u306a\u5916\u90e8\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798920\">\u904e\u5270\u306a\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798924\">\u5b64\u7acb\u3057\u305f\u30da\u30fc\u30b8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798926\">\u30ea\u30f3\u30af\u8ca9\u58f2\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798933\">\u767a\u30ea\u30f3\u30af\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798865\">Body\u5185\u306e\u904e\u5270\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798866\">\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u306e\u5e0c\u8584\u5316\uff08\u5185\u5bb9\u306e\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798867\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798868\">\u3042\u307e\u308a\u306b\u9577\u3044\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798869\">H\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798870\">H\u30bf\u30b0\u306e\u904e\u5270\u4f7f\u7528\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798871\">URL\u5185\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7e70\u308a\u8fd4\u3057\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798872\">\u3084\u305f\u3089\u9577\u3044URL\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798873\">ALT\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798874\">\u3084\u305f\u3089\u9577\u3044ALT\u30bf\u30b0\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798875\">\u9577\u3044\u5185\u90e8\u30ea\u30f3\u30af\u30a2\u30f3\u30ab\u30fc\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798876\">\u30c6\u30ad\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30ea\u30f3\u30af\u304c\u591a\u3044\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798877\">\u304f\u3069\u3044\u307b\u3069\u306e\u7b87\u6761\u66f8\u304d\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798883\">\u8457\u4f5c\u6a29\u9055\u53cd\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798884\">\u30c9\u30a2\u30a6\u30a7\u30a4\u30da\u30fc\u30b8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798888\">\u753b\u50cf\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798889\">\u52d5\u753b\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798890\">\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798893\">\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798897\">\u4ed6\u30c9\u30e1\u30a4\u30f3\u3068\u306e\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798898\">\u81ea\u30c9\u30e1\u30a4\u30f3\u5185\u3067\u306e\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798899\">\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798901\">noindex\u30da\u30fc\u30b8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798902\">\u5185\u90e8\u30ea\u30f3\u30af\u306enofollow\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798916\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798918\">\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798919\">\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798922\">\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798923\">\u671f\u9650\u5207\u308c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798925\">\u9732\u9aa8\u306a\u30a2\u30c0\u30eb\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798937\">\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798938\">\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798939\">\u30b9\u30d1\u30e0\u306a\u30e6\u30fc\u30b6\u30fc\u30b8\u30a7\u30cd\u30ec\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798940\">\u5206\u96e2\u3057\u3066\u3044\u306a\u3044\u5916\u56fd\u8a9e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798941\">\u81ea\u52d5\u7ffb\u8a33\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798878\">JavaScript\u306b\u3088\u308b\u96a0\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798879\">CSS\u306b\u3088\u308b\u96a0\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798880\">\u80cc\u666f\u3068\u540c\u3058\u6587\u5b57\u8272\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798881\">1\u30d4\u30af\u30bb\u30eb\u306e\u753b\u50cf\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798882\">\u7a7a\u306e\u30ea\u30f3\u30af\u30a2\u30f3\u30ab\u30fc\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798885\">\u592a\u6587\u5b57\u3084\u659c\u4f53\u6587\u5b57\u306a\u3069\u3092\u591a\u7528\u3059\u308b\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798886\">\u5185\u90e8\u30ea\u30f3\u30af\u30a8\u30e9\u30fc\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798891\">Frame\u3068Iframe\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798892\">\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798895\">\u904e\u5270\u306a\u5e83\u544a\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798896\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u4f7f\u7528\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798903\">robots.txt\u306edisallow\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798906\">\u30e1\u30bf\u307e\u305f\u306fJavaScript\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798907\">JavaScript\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798915\">\u6b63\u3057\u304f\u306a\u3044HTML\/CSS\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798921\">\u611f\u67d3\u3057\u305f\u30b5\u30a4\u30c8\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798931\">\u30da\u30fc\u30b8\u4e0a\u306e\u30b3\u30fc\u30c9\u30a8\u30e9\u30fc\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798932\">\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798935\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u512a\u5148\u5ea6\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798942\">robots.txt\u304c\u7121\u3044\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798887\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u3066\u3044\u308b\u5185\u90e8\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798900\">\u8aad\u307f\u8fbc\u307f\u304c\u9045\u3044\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798905\">\u74b0\u5883\u306e\u826f\u304f\u306a\u3044IP\u30a2\u30c9\u30ec\u30b9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798908\">\u3042\u307e\u308a\u306b\u9577\u3044\u5fdc\u7b54\u6642\u9593\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798909\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8Whois\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798910\">\u5618\u306eWhois\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798911\">\u30ec\u30b8\u30b9\u30bf\u5358\u4f4d\u3067\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798912\">\u30b0\u30ed\u30fc\u30d0\u30eb\u9806\u4f4d\u306b\u304a\u3051\u308bccTLD\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798917\">\u30d1\u30fc\u30af\u30c9\u30e1\u30a4\u30f3\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798927\">\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798928\">\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798929\">\u30da\u30fc\u30b8\u306eHTTP\u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9 4XX\/5XX\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798930\">\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u306e\u5272\u5408\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798934\">HTTP\u671f\u9650\u5207\u308c\u30d8\u30c3\u30c0\u30fc\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798936\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7changefreq\u301050%\u3011<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><a href=\"#_TocOFFP\">\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/a><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"#_Toc435798944\">\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798945\">\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798946\">\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798947\">\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798949\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30b0\u30ca\u30eb\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798957\">\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798959\">C\u30af\u30e9\u30b9\u5206\u6563\u3057\u305fIP\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798960\">DMOZ\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798963\">.EDU\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798964\">.GOV\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798965\">\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ea\u30f3\u30af\u7372\u5f97\u901f\u5ea6\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798967\">\u81ea\u7136\u306a\u5272\u5408\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798968\">Google+\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798969\">Twitter\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798970\">Twitter\u306e\u30b7\u30a7\u30a2\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798971\">Facebook\u306eLike\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798972\">Facebook\u306e\u30b7\u30a7\u30a2\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798973\">Google+\u306e\u30b5\u30fc\u30af\u30eb\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798974\">Google+\u306e\u300c+1\u300d\u301010%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798975\">\u3088\u308a\u53e4\u3044\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798988\">\u9ad8\u3044MozRank\/MozTrust\u30b9\u30b3\u30a2\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798991\">Google\u3078\u306e\u30b5\u30a4\u30c8\u767b\u9332\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798995\">Google+\u30ed\u30fc\u30ab\u30eb\u3067\u627f\u8a8d\u3055\u308c\u305f\u4f4f\u6240\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798950\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798951\">\u95a2\u9023\u306e\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798952\">\u90e8\u5206\u7684\u306b\u95a2\u9023\u306e\u3042\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798953\">\u90e8\u5206\u7684\u306b\u95a2\u9023\u306e\u3042\u308bALT\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798954\">\u30bf\u30a4\u30c8\u30eb\u5c5e\u6027\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798955\">ALT\u30c6\u30ad\u30b9\u30c8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798956\">\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u6587\u8108\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798958\">\u540c\u4e00\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798961\">\u30af\u30a8\u30ea\/\u30da\u30fc\u30b8\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798962\">\u30c9\u30e1\u30a4\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798996\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u56fd\u306eccTLD\u304b\u3089\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798997\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5730\u57dfIP\u304b\u3089\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798948\">\u88ab\u30ea\u30f3\u30af\u306e\u5b89\u5b9a\u6027\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798966\">\u4f4e\u3044\u96e2\u8131\u7387\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798976\">QDF\uff08Query Deserves Freshness\uff09\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798977\">Query Deserves Sources (QDS)\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798978\">Query Deserves Oldness (QDO)\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798979\">Query Deserves Diversity (QDD)\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798980\">\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798981\">AdWords\u306e\u5229\u7528\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798982\">AdWords\u3092\u5229\u7528\u3057\u306a\u3044\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798983\">Chrome\u306e\u30d6\u30c3\u30af\u30de\u30fc\u30af\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798984\">Chrome\u306e\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798985\">\u30e6\u30fc\u30b6\u306e\u691c\u7d22\u5c65\u6b74\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798986\">Google Toolbar\u4e0a\u3067\u306e\u884c\u52d5\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798987\">\u4f4e\u3044Alexa\u30b9\u30b3\u30a2\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798989\">\u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30c9\u691c\u7d22\u306e\u5408\u8a08+\u30af\u30ea\u30c3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798990\">\u9577\u3044\u6ede\u5728\u6642\u9593\uff08\u30ed\u30f3\u30b0\u30af\u30ea\u30c3\u30af\uff09\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798992\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u767b\u9332\u30c4\u30fc\u30eb\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798993\">\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c3\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798994\">\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u301070%\u3011<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><a href=\"#_TocOFFN\">\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/a><\/h3>\n<ol>\n<li><a href=\"#_Toc435799003\">\u30da\u30fc\u30b8\u6a29\u5a01\u306e\u5206\u6563\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799004\">\u30c9\u30e1\u30a4\u30f3\u6a29\u5a01\u306e\u5206\u6563\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799027\">\u30ea\u30f3\u30af\u307e\u308f\u308a\u306b\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u7121\u3044\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799026\">\u4f4e\u54c1\u8cea\u306a\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799029\">\u95a2\u9023\u6027\u306e\u306a\u3044\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799032\">\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u30fb\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799040\">\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799000\">\u30cd\u30ac\u30c6\u30a3\u30d6SEO\uff08Google\u30dc\u30a6\u30ea\u30f3\u30b0\uff09\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799036\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3088\u308b\u30da\u30ca\u30eb\u30c6\u30a3\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799039\">Chrome\u3067\u30d6\u30ed\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799051\">\u77ed\u3044\u6ede\u5728\u6642\u9593\uff08\u30b7\u30e7\u30fc\u30c8\u30af\u30ea\u30c3\u30af\uff09\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799052\">\u9577\u3044\u691c\u7d22\u884c\u52d5\u5b8c\u4e86\u307e\u3067\u306e\u6642\u9593\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799053\">\u540c\u3058\/24 IP\u304b\u3089\u306e\u30ea\u30f3\u30af\uff08\u30af\u30e9\u30b9C\u4e00\u81f4\uff09\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435798999\">\u904e\u5270\u306a\u30af\u30ed\u30b9\u30fb\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u69cb\u7bc9\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799002\">\u30d5\u30ec\u30c3\u30b7\u30e5\u306a\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799005\">\u4e0d\u81ea\u7136\u306a\u30a2\u30f3\u30ab\u30fc\u5272\u5408\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799006\">\u4e0d\u81ea\u7136\u306a\u30a2\u30f3\u30ab\u30fc\u7a2e\u985e\u5272\u5408\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799007\">\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30b5\u30a4\u30c8\u306e\u7a2e\u985e\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799008\">Web\u30b9\u30d1\u30e0\u306e\u75d5\u8de1\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799013\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u88ab\u30ea\u30f3\u30af\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799014\">\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799015\">\u30d8\u30c3\u30c0\u30fc\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799018\">\u8457\u8005\u4eba\u7269\u7d39\u4ecb\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799028\">\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u7121\u3044\u30ea\u30f3\u30af\u5272\u5408\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799030\">\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u306e\u5897\u52a0\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799031\">\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u306e\u6e1b\u5c11\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799033\">\u7121\u95a2\u4fc2\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u301020%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799034\">\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30da\u30fc\u30b8\u30ea\u30f3\u30af\u901f\u5ea6\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799035\">\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30c9\u30e1\u30a4\u30f3\u30ea\u30f3\u30af\u901f\u5ea6\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799038\">\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799045\">\u9078\u5b9a\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u7121\u3044\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799001\">\u6709\u6599\u30ea\u30f3\u30af\u8a08\u753b\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799009\">\u30b3\u30e1\u30f3\u30c8\u30b9\u30d1\u30e0\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799010\">\u30d5\u30a9\u30fc\u30e9\u30e0\u6295\u7a3f\u30b9\u30d1\u30e0\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799011\">\u8a18\u4e8b\u5e83\u544a\uff08\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\uff09\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799012\">\u30d5\u30a9\u30fc\u30e9\u30e0\u7f72\u540d\u3068\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799016\">WordPress\u30b9\u30dd\u30f3\u30b5\u30fc\u30c6\u30fc\u30de\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799017\">\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u30ea\u30f3\u30af\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799019\">\u30ea\u30f3\u30af\u30db\u30a4\u30fc\u30eb\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799020\">\u8a18\u4e8b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799021\">\u7121\u540d\u306eWeb\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799022\">\u76f8\u4e92\u30ea\u30f3\u30af\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799023\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08\u30ea\u30f3\u30af\u30d5\u30a1\u30fc\u30e0\uff09\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799043\">\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799044\">\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799046\">\u30de\u30a4\u30af\u30ed\u30b5\u30a4\u30c8\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\uff09\u30105%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799047\">\uff08\u4e0d\u6b63\u306a\uff09\u30af\u30ea\u30c3\u30af\u64cd\u4f5c\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799048\">\uff08\u4e0d\u6b63\u306a\uff09\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u64cd\u4f5c\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799024\">Google\u30c0\u30f3\u30b9\u301070%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799025\">\u624b\u52d5\u5bfe\u5fdc\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799037\">\u30ea\u30f3\u30af\u5426\u8a8d\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799041\">\u30af\u30ed\u30fc\u30eb\u901f\u5ea6\u306e\u5909\u66f4\u3010100%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799042\">\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u301050%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799049\">\u6cd5\u7684\u306a\u524a\u9664\u30ea\u30af\u30a8\u30b9\u30c8\u301080%\u3011<\/a><\/li>\n<li><a href=\"#_Toc435799050\">DMCA\u30ec\u30dd\u30fc\u30c8\u301080%\u3011<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><a name=\"_TocONP\"><\/a>\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/h2>\n<p><strong>\u5185\u90e8SEO\u8981\u56e0\u3068\u306f\u4fdd\u6709\u30b5\u30a4\u30c8\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u76f4\u63a5\u64cd\u4f5c\u3067\u304d\u308bSEO\u8981\u7d20<\/strong>\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p><strong>\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/strong>\u3067\u306f<strong>\u9806\u4f4d\u306b\u304a\u3044\u3066\u826f\u3044\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u3082\u306e<\/strong>\u306b\u3064\u3044\u3066\u8ff0\u3079\u308b\u3002\u3053\u306e\u306a\u304b\u306e\u5e7e\u3064\u304b\u306e\u8981\u7d20\u306b\u304a\u3044\u3066\u306f\u3001\u4e71\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9006\u306b\u30de\u30a4\u30ca\u30b9\u306e\u8981\u56e0\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3082\u306e\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u3002\u30de\u30a4\u30ca\u30b9\u8981\u7d20\u306b\u3064\u3044\u3066\u306f\u5f8c\u8ff0\u3059\u308b\u3002<\/p>\n<p>\u30d7\u30e9\u30b9\u306b\u306a\u308b\u5185\u90e8SEO\u8981\u56e0\u3068\u306f\u5927\u96d1\u628a\u306a\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u300d\u300c\u3042\u3089\u3086\u308b\u74b0\u5883\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u300d\u300c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3078\u306e\u5de5\u592b\u300d\u306b\u95a2\u4fc2\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3><a name=\"_Toc435798790\"><\/a>URL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/h3>\n<p>\u30c9\u30e1\u30a4\u30f3\u5916\u306eURL\u90e8\u5206\u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8868\u73fe\u306f\u305d\u308c\u3089\u306e\u30af\u30a8\u30ea\u3067\u306e\u691c\u7d22\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u95a2\u9023\u6027\u3092\u78ba\u7acb\u3059\u308b\u52a9\u3051\u3068\u306a\u308b\u3002URL\u306e\u9577\u3055\u304c\u9577\u304f\u306a\u308a\u3059\u304e\u305f\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7e70\u308a\u8fd4\u3057\u4f7f\u7528\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3053\u306e\u52b9\u679c\u306f\u8584\u308c\u3066\u3044\u304f\u50be\u5411\u306b\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8489560 B1, Matt Cutts(<a href=\"http:\/\/www.stephanspencer.com\/matt-cutts-interview\/\">http:\/\/www.stephanspencer.com\/matt-cutts-interview\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798791\"><\/a>URL\u524d\u534a\u90e8\u5206\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301080%\u3011<\/h3>\n<p>URL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u9806\u756a\u3068\u3044\u3046\u3082\u306e\u3092\u8981\u7d20\u5316\u3059\u308b\u3068\u3057\u305f\u3089\u3001\u7406\u8ad6\u7684\u306b\u8a00\u3048\u3070\u524d\u306b\u51fa\u73fe\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u6bd4\u91cd\u304c\u304b\u3051\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3048\u308b. \u5c11\u306a\u304f\u3068\u3082\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306e\u8a00\u8449\u3092\u501f\u308a\u308b\u306a\u3089\u300c5\u5358\u8a9e\u304f\u3089\u3044\u304b\u305d\u308c\u4ee5\u964d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u304a\u3044\u3066\u52b9\u679c\u306f\u8584\u308c\u3066\u3044\u304f\u300d\u3089\u3057\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts(<a href=\"http:\/\/www.stephanspencer.com\/matt-cutts-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.stephanspencer.com\/matt-cutts-interview\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798792\"><\/a>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100\uff05\u3011<\/h3>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306f\u30b5\u30a4\u30c8\u4e0a\u306e\u6587\u7ae0\u3084\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u5b9a\u7fa9\u3065\u3051\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u540c\u6642\u306b\u691c\u7d22\u7d50\u679c\u3084SNS\u4e0a\u3067\u306e\u30b7\u30a7\u30a2\u6642\u306b\u304a\u3051\u308b\u30b9\u30cb\u30da\u30c3\u30c8\u4e0a\u306b\u3057\u3070\u3057\u3070\u51fa\u73fe\u3059\u308b\u30bf\u30b0\u3067\u3042\u308b\u3002 \u6587\u5b57\u306b\u3082\u3088\u308b\u304c\u300130\u6587\u5b57\u3092\u8d85\u3048\u306a\u3044\u7bc4\u56f2\u3067\u3064\u3051\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002URL\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u524d\u534a\u90e8\u5206\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u6bd4\u91cd\u304c\u7f6e\u304b\u308c\u308b\u3068\u3044\u3046\u8aac\u304c\u6700\u3082\u6709\u529b\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: US 20070022110 A1<\/p>\n<h3><a name=\"_Toc435798793\"><\/a>\u30da\u30fc\u30b8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u301070%\u3011<\/h3>\n<p>\u30c6\u30ad\u30b9\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u3002\u5b9f\u8df5\u7684\u306aSEO\u3067\u306f\u904e\u53bb\u306b\u30015.5-6%\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u304c\u6700\u3082\u52b9\u679c\u304c\u3042\u308b\u3068\u5b9a\u7fa9\u3065\u3051\u3089\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u3002 \u78ba\u304b\u306b2000\u5e74\u4ee3\u524d\u534a\u304b\u3089\u4e2d\u671f\u306b\u304b\u3051\u3066\u306f\u3053\u306e\u6570\u5b57\u306f\u304b\u306a\u308a\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u3002\u305d\u306e\u305f\u3081Google\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u89e3\u6790\u306e\u65b9\u6cd5\u3092\u6539\u826f\u3057\u3066\u304a\u308a\u30012015\u5e74\u73fe\u5728\u306b\u304a\u3044\u3066\u3053\u306e\u65b9\u6cd5\u306f\u307b\u3068\u3093\u3069\u52b9\u679c\u304c\u306a\u3044\u3068\u8a00\u3063\u3066\u826f\u3044\u3060\u308d\u3046\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u73fe\u7387\u304c\u9ad8\u3059\u304e\u305f\u5834\u5408\u3001\u624b\u52d5\u5bfe\u7b56\u306e\u5bfe\u8c61\u3068\u306a\u308b\u5834\u5408\u304c\u3042\u308b<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 20040083127 A1<\/p>\n<h3><a name=\"_Toc435798794\"><\/a>\u30da\u30fc\u30b8\u306eTF-IDF\u301080%\u3011<\/h3>\n<p>TF-IDF \u3082\u3057\u304f\u306f\u300c\u5358\u8a9e\u306e\u51fa\u73fe\u983b\u5ea6\u53ca\u3073\u9006\u6587\u66f8\u983b\u5ea6\u300d\u3068\u3088\u3070\u308c\u308b\u3082\u306e\u306b\u3064\u3044\u3066\u8ff0\u3079\u3088\u3046\u3002TF-IDF\u306f\u901a\u5e38\u8a08\u6e2c\u3057\u305f\u969b\u306e\u30da\u30fc\u30b8\u5185\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u3088\u308a\u3082\u3001\u300c\u666e\u901a\u3067\u306f\u306a\u3044\u300d\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u73fe\u7387\u306b\u5bfe\u3057\u3066\u91cd\u304d\u3092\u7f6e\u304f\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002 \u3053\u306e\u8a08\u6e2c\u65b9\u6cd5\u3067\u306f\u300c\u305d\u306e\u300d\u306e\u3088\u3046\u306a\u3001\u983b\u51fa\u3059\u308b\u5358\u8a9e\u306f\u8a08\u6e2c\u304b\u3089\u9664\u5916\u3055\u308c\u3001\u305f\u3068\u3048\u3070\u300cGoogle\u306e\u9806\u4f4d\u6c7a\u5b9a\u8981\u7d20\u300d\u3068\u3044\u3063\u305f\u8868\u73fe\u304c\u3001\u5b66\u554f\u7684\u6559\u990a\u3092\u6301\u3063\u305f\u4eba\u9593\u304c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u8ff0\u3079\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u4f55\u56de\u51fa\u73fe\u3059\u308b\u306e\u304b\u3092\u78ba\u5b9a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Dan Gillick and Dave Orr (<a href=\"http:\/\/googleresearch.blogspot.com\/2014\/08\/teaching-machines-to-read-between-lines.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googleresearch.blogspot.com\/2014\/08\/teaching-machines-to-read-between-lines.html<\/a>), Patent US 7996379 B1<\/p>\n<h3><a name=\"_Toc435798795\"><\/a>H\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9 (H1, H2, etc.) \u301080%\u3011<\/h3>\n<p>H\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30da\u30fc\u30b8\u306e\u4e3b\u984c\u3092\u5b9a\u7fa9\u3059\u308b\u969b\u306b\u5f37\u304f\u6bd4\u91cd\u306e\u304b\u3051\u3089\u308c\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/h1\/\">H1\u30bf\u30b0<\/a>\u306b\u6700\u3082\u6bd4\u91cd\u304c\u304b\u3051\u3089\u308c\u3001\u6b21\u306bH2\u3001H3\u3068\u7d9a\u304f\u307b\u3069\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u3002H\u30bf\u30b0\u306f\u8a2a\u554f\u8005\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u660e\u78ba\u3067\u8a18\u8ff0\u7684\u306aH\u30bf\u30b0\u306f\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: In The Plex (<a href=\"http:\/\/www.amazon.com\/In-The-Plex-Google-Thinks\/dp\/1455875724\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.amazon.com\/In-The-Plex-Google-Thinks\/dp\/1455875724<\/a>), Penn State (<a href=\"http:\/\/accessibility.psu.edu\/headingshtml\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/accessibility.psu.edu\/headingshtml\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798796\"><\/a>\u5f37\u8abf\u8868\u793a\u3055\u308c\u305f\u5358\u8a9e\u3010100%\u3011<\/h3>\n<p>\u592a\u6587\u5b57\u3084\u659c\u4f53\u3001\u4e0b\u7dda\u3001\u5927\u304d\u3081\u306e\u30d5\u30a9\u30f3\u30c8\u306a\u3069\u306b\u3088\u3063\u3066\u5f37\u8abf\u8868\u793a\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30da\u30fc\u30b8\u306e\u4e3b\u984c\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306bH\u30bf\u30b0\u307b\u3069\u3067\u306f\u306a\u3044\u304c\u5927\u304d\u306a\u6bd4\u91cd\u3092\u304b\u3051\u3089\u308c\u308b\u3002\u3053\u306e\u3053\u3068\u306f\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3084SEO\u7814\u7a76\u5bb6\u306b\u3088\u3063\u3066\u7acb\u8a3c\u3055\u308c\u3001Google\u306e\u7279\u8a31\u306b\u306f\u300c\u5927\u304d\u306a\u30d5\u30a9\u30f3\u30c8\u304b\u592a\u6587\u5b57\u3001\u3082\u3057\u304f\u306f\u659c\u4f53\u3067\u8a18\u8f09\u3055\u308c\u305f\u30c6\u30ad\u30b9\u30c8\u306f\u305d\u3046\u3067\u306a\u3044\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u91cd\u3044\u6bd4\u91cd\u304c\u304b\u3051\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=awto_wCeOJ4\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=awto_wCeOJ4<\/a>), Patent US 8818982 B1<\/p>\n<h3><a name=\"_Toc435798797\"><\/a>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8fd1\u96a3\u6027\u301080%\u3011<\/h3>\n<p>\u304a\u4e92\u3044\u306e\u5358\u8a9e\u540c\u58eb\u306e\u8fd1\u3055\u306f\u305d\u308c\u3089\u306e\u95a2\u9023\u6027\u3092\u6697\u306b\u793a\u3057\u3066\u3044\u308b\u3002\u82f1\u8a9e\u3092\u6271\u3048\u308b\u4eba\u306b\u3068\u3063\u3066\u3053\u306e\u60c5\u5831\u306f\u9a5a\u304f\u306b\u5024\u3057\u306a\u3044\u3053\u3068\u3067\u3042\u308b\u3068\u601d\u3046\u3002\u3064\u307e\u308a\u30011\u3064\u306e\u6587\u7ae0\u5185\u3067\u300c\u6e0b\u8c37\u306e\u30d4\u30b6\u5c4b\u300d\u306b\u3064\u3044\u3066\u8ff0\u3079\u305f\u6587\u7ae0\u306e\u3042\u308b\u30da\u30fc\u30b8\u307b\u3046\u304c\u3001\u300c\u6e0b\u8c37\u300d\u3068\u300c\u30d4\u30b6\u5c4b\u300d\u306b\u3064\u3044\u3066\u5225\u3005\u306e\u6587\u7ae0\u3067\u8ff0\u3079\u3066\u3044\u308b\u30da\u30fc\u30b8\u3088\u308a\u3082\u300c\u6e0b\u8c37 \u30d4\u30b6\u5c4b\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patents: US 20020143758 A1, US 20080313202 A1<\/p>\n<h3><a name=\"_Toc435798798\"><\/a>ALT\u30c6\u30ad\u30b9\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/h3>\n<p>\u753b\u50cf\u30d5\u30a1\u30a4\u30eb\u306eALT\u5c5e\u6027\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u753b\u50cf\u3092\u8868\u793a\u3067\u304d\u306a\u3044\u74b0\u5883\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u305d\u306e\u753b\u50cf\u306e\u5185\u5bb9\u3092\u793a\u3059\u306e\u306b\u3064\u304b\u308f\u308c\u308b\u3002\u3053\u308c\u306f\u7279\u306b\u753b\u50cf\u691c\u7d22\u3067\u306e\u95a2\u9023\u6027\u306e\u5411\u4e0a\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc<\/a>)<\/p>\n<h3><a name=\"_Toc435798799\"><\/a>\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u306e\u5b8c\u5168\u4e00\u81f4\u301080%\u3011<\/h3>\n<p>Google\u306f\u691c\u7d22\u30af\u30a8\u30ea\u306e\u3046\u3061\u307b\u3093\u306e\u4e00\u90e8\u3057\u304b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u3092\u8fd4\u3059\u3053\u3068\u3082\u3042\u308b\uff08\u3082\u3057\u304f\u306f\u5168\u304f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\uff09\u304c\u3001\u7279\u8a31\u306b\u3088\u308b\u3068\u300c\u60c5\u5831\u691c\u7d22\u30b9\u30b3\u30a2\uff08IR\uff09\u300d\u306f\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u306e\u5b8c\u5168\u4e00\u81f4\u306b\u9ad8\u3044\u70b9\u6570\u3092\u3064\u3051\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002\u5177\u4f53\u7684\u306b\u3042\u3052\u308b\u3068\u3059\u308b\u306a\u3089\u3001\u7279\u8a31\u306e\u300c\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5168\u3066\u306e\u8a00\u3044\u56de\u3057\u306b\u5b8c\u5168\u4e00\u81f4\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u3001\u4e00\u90e8\u4e00\u81f4\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3088\u308a\u3082\u9ad8\u3044\u70b9\u6570\u304c\u4e0e\u3048\u3089\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u90e8\u5206\u306b\u5f53\u3066\u306f\u307e\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US8818982 B1<\/p>\n<h3><a name=\"_Toc435798800\"><\/a>\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u306e\u90e8\u5206\u4e00\u81f4\u301080%\u3011<\/h3>\n<p>\u3053\u308c\u306fGoogle\u306e\u7279\u8a31\u306b\u3088\u308a\u7acb\u8a3c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3060\u304c\u3001\u30da\u30fc\u30b8\u304c\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u3068\u5b8c\u5168\u4e00\u81f4\u3059\u308b\u30d5\u30ec\u30fc\u30ba\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6709\u3057\u3066\u3044\u305f\u969b\u3001\u305d\u308c\u306f\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u5f37\u304f\u8a8d\u3081\u3089\u308cIR\u30b9\u30b3\u30a2\u3092\u9ad8\u304f\u4ed8\u3051\u3089\u308c\u308b\u3002\u3053\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066Google\u306b\u5165\u529b\u3055\u308c\u305f\u691c\u7d22\u30af\u30a8\u30ea\u3068\u5b8c\u5168\u4e00\u81f4\u3057\u306a\u3044\u30d5\u30ec\u30fc\u30ba\u3057\u304b\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306b\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u30af\u30a8\u30ea\u3067\u9806\u4f4d\u304c\u4ed8\u304f\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u3042\u308b\u3053\u3068\u3092Google\u306f\u8a8d\u3081\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001\u8272\u3005\u306a\u30af\u30a8\u30ea\u3067\u30b0\u30fc\u30b0\u30eb\u691c\u7d22\u3092\u3057\u305f\u7d50\u679c\u3092\u9451\u307f\u3066\u3082\u660e\u3089\u304b\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US8818982 B1<\/p>\n<h3><a name=\"_Toc435798801\"><\/a>\u30da\u30fc\u30b8\u4e0a\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/h3>\n<p>\u3053\u308c\u306f\u82f1\u8a9e\u306b\u304a\u3051\u308b\u304d\u308f\u3081\u3066\u81ea\u7136\u306a\u6587\u6cd5\u50be\u5411\u3068\u3044\u3048\u308b\u306e\u3060\u304c\u3001\u901a\u5e38\u5927\u4e8b\u306a\u3053\u3068\u306f\u5148\u306b\u8a00\u304a\u3046\u3068\u3059\u308b\u3002\u3053\u308c\u306f\u6587\u3084\u6587\u7ae0\u3001\u30da\u30fc\u30b8\u304b\u3089HTML\u306e\u30bf\u30b0\u306b\u3044\u305f\u308b\u307e\u3067\u5168\u3066\u306b\u5f53\u3066\u306f\u307e\u308b\u3053\u3068\u3067\u3042\u308b\u3002Google\u3082\u3069\u3046\u3084\u3089\u3053\u306e\u4e8b\u5b9f\u3092\u3042\u3089\u3086\u308b\u5834\u6240\u3067\u9069\u5fdc\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3001\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u3084\u3088\u308a\u76ee\u7acb\u3064\u5834\u6240\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6bd4\u91cd\u3092\u304a\u3044\u3066\u3044\u308b\u3088\u3046\u3060\u3002\u5c11\u306a\u304f\u3068\u3082\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u304a\u3066\u3044\u3066\u306f\u30b5\u30a4\u30c8\u306e\u4e0a\u90e8\uff08<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/abovethefold\/\">above-the-fold<\/a>\uff09\u306b\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u512a\u5148\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798802\"><\/a>\u30ad\u30fc\u30ef\u30fc\u30c9\u8a9e\u5e79\u3010100%\u3011<\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u8a9e\u5e79\u3068\u306f\u5358\u8a9e\u306e\u6839\u3063\u3053\u3068\u306a\u308b\u90e8\u5206\u3092\u53d6\u308a\u51fa\u3057\u3001\u540c\u4e00\u57fa\u8a9e\u3092\u6301\u3064\u5358\u8a9e\u3092\u63a2\u3059\u3053\u3068\u3067\u3042\u308b\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u30b9\u30b3\u30a2\u306e\u304b\u3055\u5897\u3057\u304c\u6a2a\u884c\u3057\u3066\u3001\u8aad\u3081\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u30da\u30fc\u30b8\u304c\u5897\u3048\u305f\u3053\u3068\u3092\u3046\u3051\u30012003\u5e74\u306b\u30d5\u30ed\u30ea\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u3068\u3082\u306bGoogle\u306b\u3088\u308a\u5c0e\u5165\u3055\u308c\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=NpnnXt7CHMU\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=NpnnXt7CHMU<\/a>)<\/p>\n<h3><a name=\"_Toc435798803\"><\/a>\u5185\u90e8\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u306e<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/anchor-text\/\">\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8<\/a>\u306f\u3001\u305d\u306e\u30ea\u30f3\u30af\u306e\u98db\u3073\u5148\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u30b5\u30a4\u30c8\u5185\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u6210\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3067\u3001\u4e14\u3064\u4e71\u7528\u3057\u306a\u3044\u5834\u5408\u306b\u9650\u308a\u300c\u30b3\u30b3\u3092\u30af\u30ea\u30c3\u30af\u300d\u306a\u3069\u3068\u3044\u3046\u66d6\u6627\u306a\u5185\u90e8\u30ea\u30f3\u30af\u3088\u308a\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google\u2019s SEO Starter Guide<\/p>\n<h3><a name=\"_Toc435798804\"><\/a>\u30c9\u30e1\u30a4\u30f3\u540d\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/h3>\n<p>\u3053\u308c\u306f\u5b8c\u5168\u4e00\u81f4\u30c9\u30e1\u30a4\u30f3\uff08EMD\uff09\u306b\u3082\u95a2\u9023\u3059\u308b\u3053\u3068\u3060\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u3068\u691c\u7d22\u30af\u30a8\u30ea\u304c\u5b8c\u5168\u4e00\u81f4\u3057Google\u306e\u5b9a\u7fa9\u3059\u308b\u300c\u5546\u696d\u30af\u30a8\u30ea\u300d\u306b\u5f53\u3066\u306f\u307e\u308b\u5834\u5408\u3001\u9806\u4f4d\u306b\u30dc\u30fc\u30ca\u30b9\u304c\u4e0e\u3048\u3089\u308c\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3079\u304d\u3068\u3044\u3046\u69cb\u60f3\u306e\u3082\u3068\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u3063\u305f\u304c\u3001\u3042\u307e\u308a\u306b\u3082\u60aa\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3059\u304e\u305f\u305f\u3081\u3001\u73fe\u5728\u3067\u306f\u591a\u304f\u306e\u5834\u5408\u3067\u52b9\u679c\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent EP 1661018 A2, US 8046350 B1<\/p>\n<h3><a name=\"_Toc435798805\"><\/a>\u30c9\u30e1\u30a4\u30f3\u540d\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30c9\u30e1\u30a4\u30f3\u540d\u5185\u306b\u542b\u307e\u308c\u308b\u5834\u5408\u3001\u9806\u4f4d\u306b\u30dc\u30fc\u30ca\u30b9\u304c\u4e0e\u3048\u3089\u308c\u308b\u3002\u305d\u306e\u6bd4\u91cd\u306f\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3068\u30c9\u30e1\u30a4\u30f3\u540d\u304c\u5b8c\u5168\u4e00\u81f4\u3059\u308b\u5834\u5408\u3088\u308a\u306f\u4f4e\u3044\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u540d\u4ee5\u964d\u306eURL\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u3088\u308a\u306f\u9ad8\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent EP 1661018 A2<\/p>\n<h3><a name=\"_Toc435798806\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u301070%\u3011<\/h3>\n<p>\u30af\u30ea\u30b7\u30e5\u30ca\u30fb\u30d0\u30fc\u30e9\u30c3\u30c8\u306f\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u306e\u6301\u3064\u554f\u984c\u70b9\u3092\u6b21\u306e\u3088\u3046\u306b\u5272\u308a\u51fa\u3057\u305f\u3002\u300c\uff08\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\uff09\u6a29\u5a01\u4ed8\u3051\u3089\u308c\u305fWeb\u30da\u30fc\u30b8\u304c\u4f8b\u3048\u691c\u7d22\u30af\u30a8\u30ea\u306b\u4e00\u81f4\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6709\u3057\u3066\u3044\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u306e\u30af\u30a8\u30ea\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306e\u6a29\u5a01\u3067\u3042\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u300d\u3002\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u95a2\u9023\u6027\u3092\u898b\u3066\u300c\u5c02\u9580\u7684\u300d\u3068\u3044\u3046\u30e9\u30d9\u30eb\u4ed8\u3092\u884c\u3063\u3066\u691c\u7d22\u7d50\u679c\u306e\u5411\u4e0a\u3092\u884c\u3063\u3066\u3044\u305f\u3002TF-IDF\u304c\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u306e\u95a2\u9023\u6027\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u540c\u3058\u3088\u3046\u306a\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u30c9\u30e1\u30a4\u30f3\u306e\u300c\u5c02\u9580\u6027\u300d\u3092\u6c7a\u5b9a\u3065\u3051\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Krishna Bharat (<a href=\"ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html\" target=\"_blank\" rel=\"noopener noreferrer\">ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html<\/a>), Patent US 7996379 B1<\/p>\n<h3><a name=\"_Toc435798807\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306eTF-IDF\u301070%\u3011<\/h3>\n<p>\u3082\u30572015\u5e74\u73fe\u5728\u306b\u304a\u3044\u3066\u300c\u30bf\u30fc\u30e0\u983b\u5ea6\uff08TF\uff09\u306e\u4ee3\u308f\u308a\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u306a\u3093\u3066\u8a00\u8449\u3092\u4f7f\u304a\u3046\u3082\u306e\u306a\u3089\u3001SEO\u306e\u5c02\u9580\u5bb6\u305f\u3061\u304c\u3053\u305e\u3063\u3066\u6012\u308a\u51fa\u3059\u3053\u3068\u3060\u308d\u3046\u3002\u305d\u306e2\u3064\u306e\u5358\u8a9e\u306f\u307b\u307c\u540c\u7fa9\u8a9e\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u306e\u306b\u304b\u304b\u308f\u3089\u305a\u3060\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u3068TF-IDF\u306e\u8981\u7d20\u6bd4\u8f03\u3092\u3059\u308b\u969b\u306b\u91cd\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u306e\u306fIDF\u306e\u90e8\u5206\u3001\u3059\u306a\u308f\u3061\u9006\u6587\u66f8\u983b\u5ea6\uff08Inverse Document Frequency\uff09\u306b\u4ed6\u306a\u3089\u306a\u3044\u3002Google\u306f\u526f\u8a5e\u306e\u3088\u3046\u306a\u5358\u8a9e\u3092TF-IDF\u3092\u5229\u7528\u3057\u3066\u9664\u5916\u3057\u3001\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3059\u308b\u81ea\u7136\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u5bc6\u5ea6\u3092\u52d5\u7684\u306b\u898b\u7a4d\u3082\u3063\u3066\u3044\u308b\u3002\u300c\u3069\u308c\u304f\u3089\u3044\u304c\u81ea\u7136\u306a\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u6bd4\u8f03\u8a08\u91cf\u3092\u3059\u308b\u3068\u3001\u6642\u9593\u3068\u3068\u3082\u306b\u6570\u5024\u306f\u6e1b\u3063\u3066\u304d\u3066\u3044\u308b\u3088\u3046\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Dan Gillick and Dave Orr (<a href=\"http:\/\/googleresearch.blogspot.com\/2014\/08\/teaching-machines-to-read-between-lines.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googleresearch.blogspot.com\/2014\/08\/teaching-machines-to-read-between-lines.html<\/a>), Patent US 7996379 B1<\/p>\n<h3><a name=\"_Toc435798808\"><\/a>\u30da\u30fc\u30b8\u6a29\u5a01\u306e\u5206\u5e03\u3010100%\u3011<\/h3>\n<p>\u4e00\u822c\u7684\u306b\u30b5\u30a4\u30c8\u5168\u4f53\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u6a29\u5a01\u304c\u9ad8\u304f\u306a\u308a\u3001\u305d\u306e\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3001\u3055\u3089\u306b\u305d\u306e\u4e0b\u3068\u306a\u308b\u306b\u3064\u308c\u6a29\u5a01\u306f\u4f4e\u304f\u306a\u3063\u3066\u3044\u304f\u3002\u540c\u3058\u3088\u3046\u306a\u52b9\u679c\u304c\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306b\u898b\u3089\u308c\u308b\u304c\u3001\u3053\u308c\u306f\u307b\u3068\u3093\u3069\u306e\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304c\u4e00\u756a\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u3060\u304b\u3089\u3067\u3042\u308b\u3002\u3053\u306e\u8981\u56e0\u3092\u6700\u5927\u9650\u5229\u7528\u3057\u3088\u3046\u3068\u3057\u3066\u5185\u90e8\u30ea\u30f3\u30af\u69cb\u9020\u3092\u4f5c\u308b\u3053\u3068\u306f\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u30fb\u30b9\u30ab\u30eb\u30d7\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 6285999 B1<\/p>\n<h3><a name=\"_Toc435798809\"><\/a>\u30aa\u30fc\u30eb\u30c9\u30c9\u30e1\u30a4\u30f3\u301070%\u3011<\/h3>\n<p>\u5b8c\u5168\u306b\u65b0\u3057\u3044\u30c9\u30e1\u30a4\u30f3\u3082\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u4e00\u6642\u7684\u306a\u30d6\u30fc\u30b9\u30c8\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u6df7\u4e71\u3057\u304c\u3061\u3060\u304c\u3001\u30aa\u30fc\u30eb\u30c9\u30c9\u30e1\u30a4\u30f3\u306e\u65b9\u304c\u307b\u3093\u306e\u3059\u3053\u3057\u3060\u3051\uff08\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u307b\u3093\u306e<strong>\u3061\u3087\u3073\u3063\u3068<\/strong>\u3068\u3044\u3046\u3068\u3053\u308d\u3092\u5f37\u8abf\u3057\u3066\u3044\u305f\uff09\u4fe1\u7528\u3055\u308c\u308b\u3002\u3064\u307e\u308a\u3001\u307d\u3063\u3068\u51fa\u306e\u30c9\u30e1\u30a4\u30f3\u3088\u308a\u306f\u30d6\u30e9\u30c3\u30af\u30cf\u30c3\u30c8\u306a\u4e00\u6642\u7684\u306a\u30c9\u30e1\u30a4\u30f3\u5229\u7528\u3067\u306a\u3044\u3068\u8a3c\u660e\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u307b\u3093\u306e\u3059\u3053\u3057\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=-pnpg00FWJY\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=-pnpg00FWJY<\/a>)<\/p>\n<h3><a name=\"_Toc435798810\"><\/a>\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u301070%\u3011<\/h3>\n<p>\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u306f\u4e00\u6642\u7684\u306a\u9806\u4f4d\u30d6\u30fc\u30b9\u30c8\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u7279\u8a31\u306b\u306f\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6c7a\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u5354\u8b70\u304c\u306a\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u3053\u306b\u306f\u300c\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u65e5\u6642\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u958b\u59cb\u65e5\u6642\u306e\u6307\u6a19\u3068\u3057\u3066\u306e\u4f7f\u7528\u300d\u306b\u95a2\u3059\u308b\u9805\u76ee\u304c\u3042\u308b\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306b\u3088\u308c\u3070\u3001\u3053\u306e\u9805\u76ee\u304c\u9806\u4f4d\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u76f8\u5bfe\u7684\u306b\u304b\u306a\u308a\u5c0f\u3055\u3044\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u8a00\u3046\u306a\u3089\u3070\u3001\u3053\u306e\u9805\u76ee\u306f\u771f\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u3084\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30cb\u30c3\u30c1\u30b5\u30a4\u30c8\u304c\u98db\u8e8d\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u4e0e\u3048\u3089\u308c\u308b\u305f\u3081\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306b\u3059\u304e\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 7346839 B2, Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=-pnpg00FWJY\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=-pnpg00FWJY<\/a>)<\/p>\n<h3><a name=\"_Toc435798811\"><\/a>\u30cf\u30a4\u30d5\u30f3\u3067\u533a\u5207\u3089\u308c\u305fURL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301080%\u3011<\/h3>\n<p>URL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u533a\u5207\u308b\u7406\u60f3\u7684\u306a\u65b9\u6cd5\u306f\u30cf\u30a4\u30d5\u30f3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\u30a2\u30f3\u30c0\u30fc\u30d0\u30fc\u3082\u5229\u7528\u3067\u304d\u308b\u306b\u306f\u3067\u304d\u308b\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u6df7\u540c\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3042\u307e\u308a\u4fe1\u983c\u6027\u306f\u9ad8\u304f\u306a\u3044\u3002\u5168\u3066\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3064\u306a\u3052\u3066URL\u306b\u5165\u308c\u3066\u3057\u307e\u3046\u3068\u3001\u8907\u6570\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u307f\u306a\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u7d50\u679c\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082URL\u5185\u542b\u6709\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u306e\u52b9\u679c\u306e\u59a8\u3052\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u3061\u306a\u307f\u306b\u3053\u308c\u4ee5\u5916\u306e\u7406\u7531\u3067\u30cf\u30a4\u30d5\u30f3\u3092\u5229\u7528\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u9806\u4f4d\u306b\u5bfe\u3057\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=AQcSFsQyct8\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=AQcSFsQyct8<\/a>)<\/p>\n<h3><a name=\"_Toc435798812\"><\/a>\u30bf\u30b0\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/h3>\n<p>2000\u5e74\u4ee3\u306f\u3058\u3081\u306b\u63d0\u5531\u3055\u308c\u305fSEO\u7406\u8ad6\u306b\u3001\u300c\u6700\u521d\u306e1\/3\u30eb\u30fc\u30eb\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u3063\u305f\u3002\u3053\u308c\u306f\u6211\u3005\u306e\u8a00\u8a9e\uff08\u82f1\u8a9e\uff09\u306b\u304a\u3044\u3066\u3001\u6587\u3067\u3042\u308c\u30bf\u30a4\u30c8\u30eb\u3001\u6587\u7ae0\u3001\u3072\u3044\u3066\u306fWeb\u30da\u30fc\u30b8\u5168\u4f53\u3067\u3042\u308c\u3001\u4e00\u822c\u7684\u306b\u4e26\u3073\u9806\u306f\u91cd\u8981\u5ea6\u9806\u3067\u3042\u308b\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798813\"><\/a>\u9577\u671f\u306b\u308f\u305f\u308b\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u301070%\u3011<\/h3>\n<p>Google\u306f\u7279\u8a31\u306e\u306a\u304b\u3067\u3001<a href=\"https:\/\/northcutt.com\/6-ranking-factors-you-had-no-idea-existed\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9577\u671f\u306b\u308f\u305f\u308b\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u304c\u30c9\u30e1\u30a4\u30f3\u306e\u6b63\u5f53\u6027\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u4fe1\u983c\u305f\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u76f4\u63a5\u660e\u8a00<\/a>\u3057\u3066\u3044\u308b\u3002\u8003\u3048\u3066\u307f\u308c\u3070\u3053\u308c\u306f\u3001\u300c\u77ed\u671f\u7684\u3067\u3001\u6570\u306e\u66b4\u529b\u306b\u58f2\u3063\u3066\u51fa\u3066\u304f\u308b\u3001\u30a4\u30bf\u30c1\u3054\u3063\u3053\u6545\u306b\u5fc5\u8981\u4ee5\u4e0a\u306b\u9577\u671f\u767b\u9332\u3059\u308b\u30c9\u30e1\u30a4\u30f3\u3092\u6301\u305f\u306a\u3044Web\u30b9\u30d1\u30e0\u300d\u306b\u5bfe\u6297\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306a\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 7346839 B2<\/p>\n<h3><a name=\"_Toc435798814\"><\/a>Whois\u60c5\u5831\u306e\u516c\u958b\u301050%\u3011<\/h3>\n<p>Google\u306f\u5f7c\u3089\u81ea\u8eab\u306e\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u60c5\u5831\u3092\u8abf\u67fb\u3059\u308b\u80fd\u529b\u3092\u4f4e\u304f\u898b\u7a4d\u3082\u3063\u3066\u3044\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u60c5\u5831\u3092\u5229\u7528\u3057\u305fWeb\u30b9\u30d1\u30e0\u9078\u5225\u306e\u305f\u3081\u306e\u7279\u8a31\u3092Google\u304c\u4fdd\u6709\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u3042\u307e\u308a\u306b\u6709\u540d\u306a\u8a71\u3067\u3042\u308b\u3002\u307e\u305f\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u975e\u516c\u958bwhois\u304c\u30da\u30ca\u30eb\u30c6\u30a3\u8981\u56e0\u306e\u5f15\u304d\u91d1\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u8a71\u3092\u3057\u3066\u3044\u308b\u306e\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u3057\u3001\u5f7c\u306e\u30d6\u30ed\u30b0\u306e\u8aad\u8005\u306b\u30cb\u30bb\u306ewhois\u30c7\u30fc\u30bf\u3092\u5831\u544a\u3059\u308b\u3088\u3046\u306b\u4fc3\u3057\u3066\u3044\u308b\u306e\u3092\u898b\u305f\u3053\u3068\u3082\u3042\u308b\u3002\u305f\u3060\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u3001\u7121\u610f\u5473\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u56e0\u306b\u306a\u3063\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u306b\u300c\u77f3\u6a4b\u3092\u53e9\u3044\u3066\u6e21\u308b\u300d\u7a0b\u5ea6\u306e\u3082\u306e\u306b\u3059\u304e\u306a\u3044\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 7346839 B2, Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/2006-pubcon-in-vegas-thursday-site-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.mattcutts.com\/blog\/2006-pubcon-in-vegas-thursday-site-reviews\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798815\"><\/a>HTTPS\uff08SSL\uff09\u306e\u5229\u7528\u3010100%\u3011<\/h3>\n<p>SSL\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u5165\u529b\u3092\u3068\u3082\u306a\u3046\u304b\u5426\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u30012014\u5e74\u306b\u6b63\u5f0f\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u9806\u4f4d\u8981\u56e0\u3068\u3057\u3066\u7d44\u307f\u8fbc\u307e\u308c\u305f\u3002\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30fc\u30ba\u306f2015\u5e74\u306bSSL\u306e\u91cd\u8981\u6027\u3092\u4f4e\u3044\u3082\u306e\u3068\u3057\u3001\u305f\u3060\u5358\u306a\u308b\u30bf\u30a4\u30d6\u30ec\u30fc\u30ab\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u306b\u3059\u304e\u306a\u3044\u3068\u8868\u73fe\u3057\u3066\u3044\u308b\u3002\u6570\u5024\u30b9\u30b3\u30a2\u3092\u30d9\u30fc\u30b9\u3068\u3057\u3066\u3044\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u898b\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u4f55\u5341\u5104\u3068\u3042\u308b\u306e\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7af6\u4e89\u7387\u306e\u9ad8\u3044\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u30bf\u30a4\u30d6\u30ec\u30fc\u30ab\u30fc\u304c\u610f\u5473\u3092\u306a\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u610f\u5916\u3068\u591a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googlewebmastercentral.blogspot.com\/2014\/08\/https-as-ranking-signal.html<\/a>), Gary Illyes (<a href=\"https:\/\/twitter.com\/methode\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/methode<\/a>)<\/p>\n<h3><a name=\"_Toc435798816\"><\/a>Schema.org\u301070%\u3011<\/h3>\n<p>Google\u3068Yahoo!\u3001Bing\u3001Yandex \u306e\u5171\u540c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3042\u308bSchema.org \u306e\u51fa\u73fe\u306b\u3088\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u6f5c\u5728\u7684\u306b\u3082\u3064\u7406\u8ad6\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306f\u3001\u6211\u3005\u306e\u304a\u306a\u3058\u307f\u306e<a href=\"http:\/\/www.slideshare.net\/crumplezone\/beyond-10-blue-links-the-future-of-ranking\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c10\u3053\u306e\u9752\u3044\u30ea\u30f3\u30af\u30da\u30fc\u30b8\u300d\u304b\u3089\u5927\u5206\u9032\u6b69\u3057\u305f<\/a>\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002\u3044\u307e\u306e\u3068\u3053\u308d\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306f\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u72b6\u6cc1\u4e0b\u3067\u9806\u4f4d\u3092\u4f38\u3070\u3059\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u3002\u307e\u305f\u4f1d\u7d71\u7684\u306a\u9806\u4f4d\u306b\u304a\u3044\u3066\u3082\u3001entity salience\uff08<sub>\u203b\u8a33\u6ce8 <\/sub>\u3068\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066Google\u304c\u4e00\u822c\u7684\u306b\u77e5\u3089\u308c\u308b\u60c5\u5831\u3092\u81ea\u52d5\u3067\u7d50\u3073\u3064\u3051\u3066\u95a2\u9023\u6027\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\uff09\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u9806\u4f4d\u8981\u7d20\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u6709\u5229\u306b\u306a\u308b\u53ef\u80fd\u6027\u306f\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Schema.org (<a href=\"https:\/\/www.schema.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.schema.org\/<\/a>), Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?t=37&amp;v=OolDzztYwtQ\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?t=37&amp;v=OolDzztYwtQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798817\"><\/a>\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u6280\u8853\u7684\u306a\u6b63\u5f0f\u540d\u79f0\u3092\u8a00\u3046\u306a\u3089\u3070\u300c\u9bae\u5ea6\u4f9d\u5b58\u3059\u308b\u30af\u30a8\u30ea\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b0\u9bae\u5ea6\u300d\u3068\u306a\u308b\u3060\u308d\u3046\u304b\u3002\u3053\u306e\u9805\u76ee\u3067\u306f\u901a\u5e38QDF\u3068\u547c\u3070\u308c\u308b\u3001\u3059\u306a\u308f\u3061\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3044\u3046\u3053\u3068\u306b\u4fa1\u5024\u3092\u7f6e\u304f\u610f\u5473\u304c\u3042\u308b\u30af\u30a8\u30ea\u306b\u95a2\u3057\u3066\u8ff0\u3079\u308b\u3002\u3053\u308c\u306f\u5168\u3066\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u9069\u5fdc\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u7279\u306b\u60c5\u5831\u5206\u91ce\u306b\u304a\u3051\u308b\u30af\u30a8\u30ea\u306a\u3069\u3001\u304b\u306a\u308a\u591a\u304f\u306e\u5834\u5408\u306b\u9069\u5fdc\u3055\u308c\u308b\u3002\u3053\u306e\u6069\u6075\u3092\u9855\u8457\u306b\u53d7\u3051\u3066\u3044\u308b\u306e\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u51fa\u7248\u30b5\u30a4\u30c8\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=NNm0FZ40haU\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=NNm0FZ40haU<\/a>)<\/p>\n<h3><a name=\"_Toc435798818\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/h3>\n<p>\u3053\u308c\u306f\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b0\u9bae\u3055\u3092\u4fdd\u3063\u305f\u5834\u5408\u306b\u304a\u3051\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u78ba\u8a3c\u3055\u308c\u3066\u3044\u306a\u3044\u8003\u5bdf\u3067\u3042\u308b\u3002\u8003\u3048\u308b\u306b\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u5168\u4f53\u7684\u306b\u898b\u305f\u6642Google\u306f\u306a\u308b\u3079\u304f\u77f3\u5316\u3055\u308c\u305f\u60c5\u5831\u304c\u5c11\u306a\u3044\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u304a\u308a\u3001\u66f4\u306b\u306f\u60c5\u5831\u306e\u6b63\u78ba\u6027\u30fb\u95a2\u9023\u6027\u3001\u3055\u3089\u306b\u306f\u5c11\u306a\u304f\u3068\u3082\u4e00\u90e8\u306e\u91cd\u8981\u306a\u60c5\u5831\u306b\u304a\u3044\u3066\u306f\u30b5\u30a4\u30c8\u30aa\u30fc\u30ca\u30fc\u306b\u3088\u308b\u6642\u6298\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u88dc\u8db3\u306e\u8ffd\u52a0\u3092\u3059\u308b\u3053\u3068\u3092Google\u306f\u6c42\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8549014 B2, Speculation<\/p>\n<h3><a name=\"_Toc435798819\"><\/a>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u306f\u300c\u3042\u308b\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u306f\u3001\u53e4\u3044\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u65b0\u3057\u3044\u7269\u3088\u308a\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\u3082\u3042\u308b\u300d\u3068\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u3053\u306b\u306f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u5e73\u5747\u306e\u53e4\u3055\u3092\u8003\u616e\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u524d\u306b\u4e26\u3073\u66ff\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3082\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8549014 B2<\/p>\n<h3><a name=\"_Toc435798820\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/h3>\n<p>\u7406\u8ad6\u7684\u306b\u5224\u65ad\u3057\u3066\u3001QDF\u306e\u3088\u3046\u306a\u30cb\u30e5\u30fc\u30b9\u7cfb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u512a\u9047\u3055\u308c\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u3042\u308b\u4ee5\u4e0a\u3001\u305d\u306e\u9006\u306e\u300c\u53e4\u3055\u4f9d\u5b58\u30af\u30a8\u30ea\uff08QDO\uff09\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u5b58\u5728\u3059\u308b\u53ef\u80fd\u6027\u306f\u5426\u5b9a\u3067\u304d\u306a\u3044\u3060\u308d\u3046\u3002<br \/>\nGoogle\u306e\u53e3\u304b\u3089QDO\u306b\u3064\u3044\u3066\u306e\u8a00\u53ca\u304c\u306a\u3055\u308c\u305f\u3053\u3068\u304c\u306a\u3044\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u3068\u3001QDF\u304c\u50cd\u3044\u3066\u3044\u306a\u3044\u3068\u304d\u306f\u3001\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u304c\u512a\u9047\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u308b\u3068\u8fbb\u8904\u304c\u3042\u3046\u3002\u305f\u3060\u3001\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u65b0\u9bae\u3055\u306e\u9805\u76ee\u540c\u69d8\u3001\u3053\u306e\u7406\u8ad6\u3092\u8a3c\u660e\u3059\u308b\u306b\u8db3\u308b\u8a3c\u62e0\u306f\u4f55\u3082\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798821\"><\/a>\u8cea\u306e\u9ad8\u3044\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u306f\u300c\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u306e\u6d41\u51fa\u300d\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u306b\u306f\u3042\u308b\u304c\u3001Web\u30b5\u30a4\u30c8\u3068\u3044\u3046\u3082\u306e\u306f\u672c\u6765\u884c\u304d\u6b62\u307e\u308a\u3067\u3042\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u3002Google\u306f\u300c\u826f\u3044\u30b5\u30a4\u30c8\u300d\u306b\u5bfe\u3059\u308b\u5916\u90e8\u30ea\u30f3\u30af\u306b\u8a55\u4fa1\u3092\u4e0e\u3048\u308b\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306e\u8a00\u8449\u3092\u62dd\u501f\u3059\u308b\u306a\u3089\u300c\u6211\u3005\uff08Google\uff09\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u826f\u3044\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u300d<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798822\"><\/a>\u95a2\u9023\u306e\u3042\u308b\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u301050%\u3011<\/h3>\n<p>Google\u304c\u88ab\u30ea\u30f3\u30af\u3092\u5206\u6790\u3057\u3066\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u4ed8\u3051\u3084\u95a2\u9023\u6027\u3001\u6587\u8108\u5224\u65ad\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3068\u540c\u69d8\u3001\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u306e\u306f\u6975\u3081\u3066\u81ea\u7136\u306a\u3053\u3068\u3067\u3042\u308b\u3002\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3060\u308d\u3046\u304c\u3001\u5358\u306a\u308b\u30ea\u30f3\u30af\u8fd4\u3057\u3068\u3057\u3066\u306e\u6163\u4f8b\u3068\u3057\u3066\u884c\u308f\u308c\u3066\u3044\u308b\u3060\u3051\u306e\u3053\u3068\u3082\u591a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Moz (<a href=\"https:\/\/moz.com\/blog\/external-linking-good-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/moz.com\/blog\/external-linking-good-for-seo-whiteboard-friday<\/a>)<\/p>\n<h3><a name=\"_Toc435798823\"><\/a>\u6b63\u3057\u3044\u7db4\u308a\u3068\u6587\u6cd5\u301070%\u3011<\/h3>\n<p>\u3053\u308c\u306f<a href=\"https:\/\/blogs.bing.com\/webmaster\/2014\/02\/20\/quality-do-you-have-it-or-just-think-you-have-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing\u306e\u9806\u4f4d\u8981\u7d20\u3067\u3042\u308b<\/a>\u304c\u3001Google\u306e\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30cf\u30eb\u3082\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002\u300c\u6211\u3005\u3082\u3053\u308c\u3068\u540c\u3058\u3088\u3046\u306a\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u308b\u300d\u3064\u307e\u308a\u3001\u7db4\u3068\u6587\u6cd5\u306e\u6b63\u78ba\u6027\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u3057\u3066\u8003\u616e\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3060\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f2011\u5e74\u306b\u300c\u305a\u3063\u3068\u6614\u306f\u306d\u300d\u3068\u3044\u3046\u8a00\u8449\u3068\u3068\u3082\u306b\u3053\u306e\u8981\u7d20\u3092\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5426\u5b9a\u3057\u305f\u304c\u3001\u4f55\u3089\u304b\u3057\u3089\u306e\u8981\u7d20\u3067\u9806\u4f4d\u3068\u306e\u76f8\u4e92\u95a2\u4fc2\u306f\u3042\u308b\u3060\u308d\u3046\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u4e00\u756a\u6700\u521d\u306e\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u304b\u306a\u308a\u8aa4\u5b57\u8131\u5b57\u3068\u6587\u6cd5\u30df\u30b9\u306e\u5f71\u97ff\u304c\u3042\u3063\u305f\u3088\u3046\u306b\u611f\u3058\u305f\u3002\u305d\u308c\u306f\u3068\u3082\u304b\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u4fc2\u306e\u3042\u308b\u8981\u7d20\u304c\u7db4\u308a\u3068\u6587\u6cd5\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u306f\u305a\u304c\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=qoFf6Kn4K98\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=qoFf6Kn4K98<\/a>), Amit Singhal (<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2011\/05\/more-guidance-on-building-high-quality.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googlewebmastercentral.blogspot.com\/2011\/05\/more-guidance-on-building-high-quality.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798824\"><\/a>\u8aad\u89e3\u30ec\u30d9\u30eb\u301020%\u3011<\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u30d5\u30a3\u30eb\u30bf\uff08\u73fe\u5728\u306f\u5b58\u5728\u3057\u306a\u3044\uff09\u3092\u4f5c\u3063\u305f\u3053\u3068\u3092\u9451\u307f\u3066\u3082\u3001Google\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aad\u89e3\u30ec\u30d9\u30eb\u3092\u5206\u6790\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u3002\u307e\u305f\u3001\u30d5\u30a3\u30eb\u30bf\u3067\u306fGoogle\u306e\u5927\u5acc\u3044\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30df\u30eb\u306e\u3088\u3046\u306a\u4f4e\u54c1\u8cea\u306a\u3082\u306e\u306f\u521d\u7d1a\u3001\u5b66\u8853\u6587\u66f8\u306f\u4e0a\u7d1a\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u4eca\u306e\u3068\u3053\u308d\u8aad\u89e3\u30ec\u30d9\u30eb\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u8a3c\u62e0\u3082\u7814\u7a76\u7d50\u679c\u3082\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Correlation Study (<a href=\"http:\/\/linchpinseo.com\/seo-reading-level-college-websites?doing_wp_cron=1438687120.9494879245758056640625\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/linchpinseo.com\/seo-reading-level-college-websites?doing_wp_cron=1438687120.9494879245758056640625<\/a>), \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798825\"><\/a>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u301070%\u3011<\/h3>\n<p>\u753b\u50cf\u691c\u7d22\u3084\u52d5\u753b\u691c\u7d22\u304b\u3089\u3088\u308a\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u3080\u3088\u3046\u306a\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u8cea\u306e\u9ad8\u3044\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u307f\u306a\u3055\u308c\u308b\u306b\u8db3\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3048\u3088\u3046\u3002\u52d5\u753b\u306f\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c82.5\u306e\u6c7a\u5b9a\u8981\u56e0\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u305f\u3088\u3046\u3067\u3082\u3042\u308b\u3002\u305f\u3060\u3001\u4eca\u306e\u3068\u3053\u308d\u3053\u306e\u8981\u7d20\u3092\u78ba\u5b9a\u3055\u305b\u308b\u78ba\u56fa\u305f\u308b\u8a3c\u62e0\u306f\u767a\u8868\u3055\u308c\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: SEL on Panda 2.5 (<a href=\"http:\/\/searchengineland.com\/google-panda-losers-today-show-winners-youtube-95257\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/google-panda-losers-today-show-winners-youtube-95257<\/a>)<\/p>\n<h3><a name=\"_Toc435798826\"><\/a>\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/h3>\n<p>\u30ab\u30c6\u30b4\u30ea\u5225\u60c5\u5831\u8a2d\u8a08\u306b\u3064\u3044\u3066\u306eSEO\u8b70\u8ad6\u306f\u3001Google\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30c8\u30d4\u30c3\u30af\u5206\u5e03\u3092\u5206\u6790\u3057\u3066\u3044\u308b\u3089\u3057\u3044\u3068\u3044\u3046\u60c5\u5831\u3082\u3042\u3063\u3066\u3001\u9577\u3044\u3053\u3068\u306a\u3055\u308c\u3066\u304d\u305f\u3002\u3053\u308c\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u304c\u3069\u308c\u307b\u3069\u306e\u3082\u306e\u304b\u306f\u306f\u3063\u304d\u308a\u3068\u306f\u308f\u304b\u3089\u306a\u3044\u3002\u305f\u3060Google\u306f\u3053\u306e\u60c5\u5831\u3092\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u53c2\u8003\u3068\u3057\u3066\u3044\u308b\u3057\u3001\u5c11\u306a\u304f\u3068\u3082\u30d1\u30f3\u304f\u305a\u304c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30da\u30fc\u30b8\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google Developers (<a href=\"https:\/\/developers.google.com\/structured-data\/breadcrumbs\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/structured-data\/breadcrumbs<\/a>)<\/p>\n<h3><a name=\"_Toc435798827\"><\/a>\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/h3>\n<p>\u3042\u308bSEO\u5c02\u9580\u5bb6\u306b\u3088\u308c\u3070\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3082\u3046SEO\u306b\u4f55\u306e\u610f\u5473\u3082\u6301\u305f\u306a\u3044\u3089\u3057\u3044\u3002\u3053\u308c\u306f\u8ff7\u4fe1\u3067\u3042\u308b\u3002\u307e\u305fGoogle\u304c2015\u5e74\u73fe\u5728\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u610f\u898b\u3092\u805e\u3044\u305f\u306a\u3089\u305d\u308c\u3082\u307e\u305f\u8ff7\u4fe1\u306b\u904e\u304e\u306a\u3044\u3002\u3053\u306e2\u3064\u306e\u4e8b\u5b9f\u306f\u540c\u3058\u65b9\u6cd5\u3067\u8a3c\u660e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u7af6\u5408\u306e\u5168\u304f\u3044\u306a\u3044\u3001\u3064\u307e\u308a\u52dd\u624b\u306b\u3067\u3063\u3061\u4e0a\u3052\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3044\u308c\u305f\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u3066\u307f\u308c\u3070\u3044\u3044\u3002<br \/>\n\u899a\u3048\u3066\u304a\u3044\u3066\u6b32\u3057\u3044\u306e\u306f\u3001Google\u3060\u3051\u304c\u3053\u306e\u4e16\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5168\u3066\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u30bf\u30b0\u306b\u3088\u3063\u3066\u6069\u6075\u3092\u53d7\u3051\u3066\u3044\u308b\u52d5\u7684\u30b5\u30a4\u30c8\u304c\u661f\u306e\u6570\u307b\u3069\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=jK7IPbnmvVU\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=jK7IPbnmvVU<\/a>), Experiment Page (<a href=\"https:\/\/northcutt.com\/searchenginestunts.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/northcutt.com\/searchenginestunts.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798828\"><\/a>\u30e2\u30d0\u30a4\u30eb\u30fb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3010100%\u3011<\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb\u30fb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30a4\u30c8\u306f\u8457\u3057\u3044\u9806\u4f4d\u6069\u6075\u3092\u53d7\u3051\u308b\u3002\u4eca\u306e\u3068\u3053\u308d\u3001\u3053\u306e\u8981\u56e0\u3067\u5f71\u97ff\u3092\u53d7\u3051\u308b\u9806\u4f4d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9\u3092\u5229\u7528\u3057\u3066\u691c\u7d22\u3092\u3057\u305f\u5834\u5408\u306e\u9806\u4f4d\u306b\u9650\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u304cSEO\u306e\u306a\u304b\u3067\u3082\u4e3b\u6d41\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u30012015\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u6c7a\u5b9a\u7684\u306a\u3082\u306e\u3068\u306a\u3063\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u306e\u6d41\u308c\u306b\u306a\u308b\u3053\u3068\u3092\u5c02\u9580\u5bb6\u305f\u3061\u306f10\u5e74\u8fd1\u304f\u524d\u304b\u3089\u4e88\u898b\u3057\u3066\u3044\u305f\u304c\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Various Studies (<a href=\"http:\/\/searchengineland.com\/mobilegeddon-beginning-not-ending-220512\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/mobilegeddon-beginning-not-ending-220512<\/a>)<\/p>\n<h3><a name=\"_Toc435798829\"><\/a>\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u301020%\u3011<\/h3>\n<p>\u826f\u3044\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u3044\u3046\u306e\u306f\u691c\u7d22\u5e83\u544a\u306e\u3088\u3046\u306a\u50cd\u304d\u3092\u3059\u308b\u3002AdWords\u4e0a\u3067\u306eA\/B\u30c6\u30b9\u30c8 \u3092\u3059\u308b\u305f\u3081\u3060\u3051\u306b\u3053\u308c\u3060\u3051\u591a\u304f\u306eAdWords\u4ee3\u884c\u4f1a\u793e\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u898b\u3066\u3082\u3001\u3053\u306e\u5206\u91ce\u304c\u3069\u308c\u307b\u3069\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u306f\u660e\u767d\u3067\u3042\u308b\u3002\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u9806\u4f4d\u306b\u5f71\u97ff\u304c\u3042\u308b\u3068\u5e83\u304f\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u3063\u305f\u304c\u30012009\u5e74\u306b\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u3082\u3046\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u660e\u8a00\u3057\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googlewebmastercentral.blogspot.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798830\"><\/a>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30105%\u3011<\/h3>\n<p>\u591a\u304f\u306e\u4eba\u304cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u3059\u3067\u306b\u3001\u3082\u3057\u304f\u306f\u305d\u306e\u3046\u3061\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u306b\u306a\u308b\u306e\u3067\u306f\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002\u4eca\u73fe\u5728\u306e\u3069\u3093\u306a\u8a3c\u62e0\u3001\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u660e\u78ba\u306b\u767a\u8a00\u3057\u305f\u3053\u3068\u3082\u542b\u3081\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3001\u3082\u3057\u304f\u306f\u4e0e\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u8003\u3048\u306f\u307e\u3063\u305f\u304f\u3082\u3063\u3066\u8ff7\u4fe1\u306b\u904e\u304e\u306a\u3044\u3002\u307e\u3055\u306bGoogle\u306e\u8a00\u3046\u3068\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5f37\u3044\u5473\u65b9\u306b\u306a\u308b\u7a76\u6975\u306e\u30c4\u30fc\u30eb\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=CgBw9tbAQhU\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=CgBw9tbAQhU<\/a>)<\/p>\n<h3><a name=\"_Toc435798831\"><\/a>Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u73feSearch Console\uff09\u30105%\u3011<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u540c\u69d8\u3001Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u9806\u4f4d\u6069\u6075\u304c\u3042\u308b\u3053\u3068\u306f\u78ba\u8a3c\u3055\u308c\u3066\u3044\u306a\u3044\u3002\u305d\u3046\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\u306f\u4ed6\u306e\u9806\u4f4d\u8981\u56e0\u3092\u898b\u3064\u3051\u51fa\u3059\u306e\u306b\u306f\u7d76\u5927\u306a\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3002\u7279\u306b\u624b\u52d5\u5bfe\u5fdc\u30da\u30ca\u30eb\u30c6\u30a3\u3068\u30af\u30ed\u30fc\u30eb\u30a8\u30e9\u30fc\u306e\u539f\u56e0\u89e3\u660e\u306a\u3069\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798832\"><\/a>ccTLD\u3068\u56fd\u5185\u691c\u7d22\u301070%\u3011<\/h3>\n<p>\u4f8b\u3048\u3070.jp\u3084.uk\u306a\u3069\u306eCountry code TLD\u306f\u3001Web\u306e\u56fd\u969b\u5316\u304c\u9032\u3093\u3060\u3053\u3068\u3082\u6709\u308a\u3001\u305d\u306e\u30c9\u30e1\u30a4\u30f3\u5bfe\u8c61\u56fd\u5185\u3067\u306e\u691c\u7d22\u9806\u4f4d\u306b\u826f\u3044\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u3068\u4fe1\u3058\u3089\u308c\u3066\u3044\u308b\u3002\u7279\u306b\u5225\u306e\u56fd\u306eccTLD\u30b5\u30a4\u30c8\u3068\u6bd4\u3079\u305f\u3068\u304d\u9855\u8457\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798833\"><\/a>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u30105%\u3011<\/h3>\n<p>\u5f37\u5236\u3067\u306f\u306a\u3044\u304c\u3001Google\u306b\u30b5\u30a4\u30c8\u4e0a\u306e\u3088\u308a\u591a\u304f\u306e\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u3068\u3044\u3046\u76ee\u7684\u304c\u3042\u308b\u306a\u3089\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306f\u5f79\u306b\u7acb\u3064\u3002\u899a\u3048\u3066\u304a\u3044\u3066\u6b32\u3057\u3044\u306e\u306fXML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u5168\u304f\u306e\u8ff7\u4fe1\u306b\u904e\u304e\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3053\u306e\u3053\u3068\u306fGoogle\u81ea\u8eab\u3084\u3001\u305d\u306e\u4ed6\u591a\u304f\u306e\u7814\u7a76\u7d50\u679c\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Susan Moskwa &amp; Trevor Foucher (<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2008\/01\/sitemaps-faqs.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googlewebmastercentral.blogspot.com\/2008\/01\/sitemaps-faqs.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798834\"><\/a>Salience of Entities\u301070%\u3011<\/h3>\n<p>\u6642\u9593\u3068\u3068\u3082\u306bGoogle\u306f\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306e\u89e3\u6790\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u305d\u308c\u3089\u306e\u6301\u3064\u610f\u5473\u3084\u7406\u8ad6\u7684\u672c\u8cea\u6027\u3068\u3044\u3046\u3082\u306e\u306e\u89e3\u6790\u306b\u91cd\u304d\u3092\u7f6e\u304f\u3088\u3046\u306b\u306a\u3063\u305f\u3088\u3046\u3067\u3042\u308b\u3002\u305d\u308c\u306f\u30da\u30fc\u30b8\u4e0a\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30af\u30a8\u30ea\u3068\u3044\u3046\u3082\u306e\u3092\u3001\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3046\u3044\u3046\u30af\u30a8\u30ea\u306b\u7f6e\u304d\u63db\u3048\u308b\u306e\u304b\u3092\u77e5\u308b\u305f\u3081\u306e\u7814\u7a76\u3067\u3042\u308b\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u4f8b\u3048\u308b\u3068\u3001\u3069\u3046\u3057\u305f\u3089\u300c\u8089\u6599\u7406\u306e\u65b9\u6cd5\u300d\u3068\u3044\u3046\u691c\u7d22\u30af\u30a8\u30ea\u3067\u3001\u3069\u3053\u306b\u3082\u300c\u8089\u6599\u7406\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u3066\u3053\u306a\u3044\u30b9\u30c6\u30fc\u30ad\u306e\u30ec\u30b7\u30d4\u30da\u30fc\u30b8\u3092\u691c\u7d22\u7d50\u679c\u306b\u8fd4\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3068\u3044\u3046\u3088\u3046\u306a\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Jesse Duniet, Dan Gillick (http:\/\/static.googleusercontent.com\/media\/research.google.com\/en\/\/pubs\/archive\/42235.pdf), Dan Gillick, Dave Orr, Patent US 20130132433 A1<\/p>\n<h3><a name=\"_Toc435798835\"><\/a>\u30d5\u30ec\u30fc\u30ba\u3068\u6587\u8108\u301080%\u3011<\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u304c\u5b9f\u8cea\u4e0a\u610f\u5473\u3092\u6301\u305f\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u305f\u3081\u3001\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30ba\u30d9\u30fc\u30b9\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u7406\u89e3\u306f\u3001\u305f\u3060\u305f\u3093\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5168\u4f53\u306b\u8a70\u3081\u8fbc\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u3001\u5168\u4f53\u7684\u306b\u304b\u3064\u7cbe\u5de7\u306b\u66f8\u304d\u4e0a\u3052\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307b\u3046\u304c\u826f\u3044\u9806\u4f4d\u3092\u4e0e\u3048\u3089\u308c\u308b\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u3002Google\u306e\u7279\u8a31\u306e\u4e2d\u3067\u3053\u306e\u8981\u7d20\u306f\u300c\u95a2\u9023\u30d5\u30ec\u30fc\u30ba\u306e\u540c\u4e00\u6027\u53ca\u3073\u96c6\u56e3\u7684\u95a2\u9023\u30d5\u30ec\u30fc\u30ba\u300d\u3068\u8868\u73fe\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 7536408 B2<\/p>\n<h3><a name=\"_Toc435798836\"><\/a>\u30e6\u30fc\u30b6\u30fc\u4ed8\u8fd1\u306eWeb\u30b5\u30fc\u30d0\u301080%\u3011<\/h3>\n<p>Google\u306f\u591a\u304f\u306e\u30ed\u30fc\u30ab\u30eb\u30af\u30a8\u30ea\u3068\u4f1d\u7d71\u7684\u306aGoogle\u30de\u30c3\u30d7\u691c\u7d22\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u306f\u9055\u3046\u50cd\u304d\u3092\u3059\u308b\u3002\u540c\u3058\u3053\u3068\u306f\u56fd\u5185\u691c\u7d22\u3068\u56fd\u969b\u691c\u7d22\u3067\u3082\u8a00\u3048\u308b\u3002\u30b5\u30a4\u30c8\u3092\u3001\u5c11\u306a\u304f\u3068\u3082\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u3068\u540c\u3058\u56fd\u5185\u306e\u30b5\u30fc\u30d0\u3067\u30db\u30b9\u30c8\u3059\u308b\u3053\u3068\u306f\u691c\u7d22\u7d50\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=keIzr3eWK8I\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=keIzr3eWK8I<\/a>)<\/p>\n<h3><a name=\"_Toc435798837\"><\/a>\u8457\u8005\u306e\u8a55\u5224\u30105%\u3011<\/h3>\n<p>Google\u306b\u3088\u3063\u30662011\u5e74\u304b\u30892014\u5e74\u307e\u3067\u5b9f\u9a13\u3055\u308c\u3066\u3044\u305f\u30aa\u30fc\u30b5\u30b7\u30c3\u30d7\u306f\u3001\u30d6\u30ed\u30ac\u30fc\u304c\u7279\u5b9a\u306e\u8457\u8005\u306e\u8a55\u5224\u78ba\u7acb\u306e\u305f\u3081\u306b\u8a18\u4e8b\u306b\u300crel=\u201dauthor\u201d\u300d\u3092\u8a2d\u7f6e\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u76ee\u6a19\u9054\u6210\u3057\u305f\u3002\u30aa\u30fc\u30b5\u30b7\u30c3\u30d7\u304c\u7d42\u4e86\u3057\u305f\u3053\u3068\u306fGoogle\u306b\u3088\u3063\u3066\u76f4\u63a5\u516c\u8868\u3055\u308c\u305f\u3002\u30a8\u30ea\u30c3\u30af\u30fb\u30a8\u30f3\u30b8\u306fSearch Engine Land\u4e0a\u3067\u30aa\u30fc\u30b5\u30b7\u30c3\u30d7\u306e\u7e41\u6804\u3068\u6ca1\u843d\u306b\u3064\u3044\u3066\u3068\u3066\u3082\u826f\u3044\u8ffd\u60bc\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u3044\u308b\uff08<a href=\"http:\/\/searchengineland.com\/goodbye-google-authorship-201975\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/goodbye-google-authorship-201975<\/a>\uff09\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller (<a href=\"https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8<\/a>)<\/p>\n<h3><a name=\"_Toc435798838\"><\/a>rel=\u201dcanonical\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u301020%\u3011<\/h3>\n<p>rel=\u201dcanonical\u201d\u30bf\u30b0\u306f\u540c\u4e00\u30da\u30fc\u30b8\u306eURL\u3092\u793a\u5506\u3059\u308b\u306e\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u8a55\u4fa1\u6e1b\u3068\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u9632\u3050\u4e8b\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u3082\u63d0\u793a\u3067\u3042\u308a\u3001\u3068\u304d\u306b\u306fGoogle\u306b\u3088\u3063\u3066\u7121\u8996\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u3002Google\u306b\u3088\u308b\u3068\u3001\u30bf\u30b0\u5229\u7528\u306b\u3088\u308b\u76f4\u63a5\u306e\u9806\u4f4d\u8ca2\u732e\u306f\u4e00\u5207\u306a\u3044\u3002\u305d\u308c\u3089\u306e\u4e8b\u60c5\u3092\u8003\u616e\u3057\u3066\u3082\u3001\u3053\u306e\u30bf\u30b0\u3092\u5229\u7528\u3059\u308b\u306e\u306f\u3068\u3066\u3082\u826f\u3044\u3053\u3068\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/139066?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/webmasters\/answer\/139066?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798839\"><\/a>rel=\u201dauthor\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u30105%\u3011<\/h3>\n<p>rel=\u201dauthor\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u306f\u304b\u3064\u3066SEO\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u9806\u4f4d\u8981\u56e0\u4eee\u8aac\u306e\u5927\u5b9a\u756a\u3060\u3063\u305f\u304c\u3001\u30aa\u30fc\u30b5\u30b7\u30c3\u30d7\u306e\u6d88\u6ec5\u3068\u3068\u3082\u306b\u4f55\u306e\u610f\u5473\u3082\u6301\u305f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002rel=\u201dauthor\u201d \u306b\u307e\u3064\u308f\u308b\u3044\u304b\u306a\u308b\u300c\u304a\u3044\u3057\u3044\u8a71\u300d\u3082\u73fe\u5728\u306b\u304a\u3044\u3066\u5168\u3066\u8ff7\u4fe1\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller (<a href=\"https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8<\/a>)<\/p>\n<h3><a name=\"_Toc435798840\"><\/a>rel=\u201dpublisher\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u30105%\u3011<\/h3>\n<p>rel=\u201dauthor\u201d\u540c\u69d8\u3001rel=\u201dpublisher\u201d\u30bf\u30b0\u306e\u4f7f\u7528\u3082SEO\u306e\u5b9a\u756a\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3060\u3063\u305f\u3002 \u305d\u3057\u3066\u3084\u306f\u308a\u540c\u69d8\u306b\u30aa\u30fc\u30b5\u30b7\u30c3\u30d7\u3068\u3068\u3082\u306b\u6d88\u3048\u53bb\u3063\u3066\u3044\u304f\u904b\u547d\u306b\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller (<a href=\"https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/plus.google.com\/u\/0\/+JohnMueller\/posts\/HZf3KDP1Dm8<\/a>)<\/p>\n<h3><a name=\"_Toc435798841\"><\/a>\u201cwww\u201d \u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u30105%\u3011<\/h3>\n<p>SEO\u30d6\u30ed\u30ac\u30fc\u304c\u3088\u304f\u8a00\u3046\u52d8\u9055\u3044\u751a\u3060\u3057\u3044\u5642\u306e1\u3064\u304c\u300cwww\u300d\u304b\u3089\u59cb\u307e\u308bURL\u306e\u65b9\u304c\u9806\u4f4d\u304c\u826f\u3044\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u3053\u306e\u5642\u306e\u5143\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u3069\u306eURL\u3082\u300cwww\u300d\u304b\u3089\u59cb\u307e\u308bURL\u306b\u7d71\u4e00\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304c\u591a\u3044\u304b\u3089\u3060\u308d\u3046\u3002\u3053\u308c\u3092\u3084\u3063\u3066\u3044\u308b\u7406\u7531\u306f\u660e\u767d\u3067\u3001\u5358\u7d14\u306b\u540c\u3058\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u540c\u3058\u30a2\u30c9\u30ec\u30b9\u306a\u306e\u306b\u300cwww\u300d\u3042\u308a\u306a\u3057\u306e2\u3064\u306e\u91cd\u8907\u30b5\u30a4\u30c8\u304c\u3067\u304d\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u306b\u3057\u3001\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u306a\u308b\u306e\u3092\u9632\u3044\u3067\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798842\"><\/a>\u5c02\u7528IP\u30a2\u30c9\u30ec\u30b9\u30105%\u3011<\/h3>\n<p>Web\u30b5\u30fc\u30d0\u306e<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/ip_address\/\">IP\u30a2\u30c9\u30ec\u30b9<\/a>\u306f\u5730\u57df\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u5e7e\u3064\u304b\u306e\u30b1\u30fc\u30b9\u306b\u304a\u3044\u3066\u5f79\u306b\u7acb\u3064\u3002\u3082\u3057\u3082\u3001\u30b9\u30d1\u30e0\u30b5\u30a4\u30c8\u3060\u3089\u3051\u306eIP\u306b\u540c\u5c45\u3057\u3066\u3057\u307e\u3063\u305f\u3089\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3057\u3001\u307e\u305fIP\u30a2\u30c9\u30ec\u30b9\u306b\u3088\u3063\u3066\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f2\u3064\u306e\u5225\u3005\u306e\u30b5\u30a4\u30c8\u304c\u306f\u305f\u3057\u3066\u540c\u4e00\u4eba\u7269\u306b\u3088\u3063\u3066\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u5426\u304b\u3092\u7279\u5b9a\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u30021\u3064\u8a00\u3063\u3066\u304a\u304f\u306a\u3089\u3001\u5c02\u7528IP\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u305d\u306e\u3082\u306e\u304c\u30d7\u30e9\u30b9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u50cd\u304f\u3053\u3068\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/myth-busting-virtual-hosts-vs-dedicated-ip-addresses\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.mattcutts.com\/blog\/myth-busting-virtual-hosts-vs-dedicated-ip-addresses\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798843\"><\/a>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u301050%\u3011<\/h3>\n<p>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\uff08thing.yoursite.com\uff09\u306f\u3057\u3070\u3057\u3070Google\u306b\u3088\u3063\u3066\u3001\u5225\u30b5\u30a4\u30c8\u3068\u3057\u3066\u307f\u306a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u30b5\u30d6\u30d5\u30a9\u30eb\u30c0\uff08yoursite.com\/thing\/\uff09\u3068\u306e\u9055\u3044\u306f\u30b3\u30b3\u3067\u3042\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u30022012\u5e74\u306e\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3044\u308f\u304f\u3001\u30b5\u30d6\u30d5\u30a9\u30eb\u30c0\u3082\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3082\u300c\u3060\u3044\u305f\u3044\u540c\u3058\u300d\u3067\u3001\u305d\u3053\u307e\u3067\u9055\u3044\u304c\u9855\u8457\u306b\u51fa\u308b\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u3068\u304d\u3069\u304d\u51fa\u308b\u3089\u3057\u3044\u30022012\u5e74\u306e\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u306eHubPages\u306e\u56de\u5fa9\u4e8b\u4f8b\u3067\u3001\u30b5\u30d6\u30d5\u30a9\u30eb\u30c0\u304b\u3089\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3078\u306e\u79fb\u7ba1\u3068\u3044\u3046\u65b9\u6cd5\u304c\u6709\u3063\u305f\u306e\u3060\u304c\u3001\u305d\u306e\u3053\u3068\u3092\u9451\u307f\u308b\u3068\u307e\u3060\u307e\u3060\u5927\u304d\u306a\u8981\u56e0\u3067\u3042\u308b\u3068\u601d\u308f\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=_MswMYk05tk\">https:\/\/www.youtube.com\/watch?v=_MswMYk05tk<\/a>), Matt McGee and Paul Edmondson (<a href=\"http:\/\/searchengineland.com\/google-panda-two-years-later-5-questions-with-hubpages-ceo-paul-edmondson-149767\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/google-panda-two-years-later-5-questions-with-hubpages-ceo-paul-edmondson-149767<\/a>)<\/p>\n<h3><a name=\"_Toc435798844\"><\/a>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u301050%\u3011<\/h3>\n<p>\u30b5\u30a4\u30c8\u4e0a\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u306f\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u304c\u305d\u308c\u305e\u308c\u3067\u5168\u304f\u5225\u306e\u30b5\u30a4\u30c8\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\uff08\u7121\u6599\u306eWeb\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3084HubPages\u306e\u3088\u3046\u306a\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u3068SNS\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u3088\u304f\u4f7f\u7528\u3057\u3066\u3044\u308b\uff09\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u5358\u7d14\u306b\u540c\u4e00\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u3082\u9855\u8457\u306a\u8981\u56e0\u3068\u3044\u3048\u308b\u3002\u4f8b\u3048\u3070\u3001\u4f55\u5343\u3082\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3092\u6709\u3059\u308b\u30b5\u30a4\u30c8\u306a\u3089\u3001\u305d\u308c\u306f\u540c\u4e00\u30c6\u30fc\u30de\u306b\u305d\u3063\u305f1\u3064\u306e\u30b5\u30a4\u30c8\u3068\u3057\u3066\u5b58\u5728\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3054\u3068\u306b\u5225\u306e\u904b\u55b6\u8005\u304c\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798845\"><\/a>AdSense\u306e\u4f7f\u7528\u30105%\u3011<\/h3>\n<p>SEO\u504f\u57f7\u8005\u304c\u3088\u304f\u63d0\u6848\u3057\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u3088\u3046\u3060\u304c\u3001Google\u306b\u3088\u3063\u3066\u5b8c\u5168\u306b\u5426\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002AdSense\u5229\u7528\u306b\u3088\u308b\u5f71\u97ff\u306e\u8a3c\u62e0\u3082\u3001\u30e1\u30c7\u30a3\u30a2\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u65b9\u6cd5\u306b\u3088\u308b\u9806\u4f4d\u5f71\u97ff\u306e\u8a3c\u62e0\u3082\u898b\u3064\u304b\u3063\u3066\u3044\u306a\u3044\u3002\u3088\u3063\u3066\u3053\u308c\u306f\u8ff7\u4fe1\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=V62Zrb5gFUU\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=V62Zrb5gFUU<\/a>)<\/p>\n<h3><a name=\"_Toc435798846\"><\/a>HTML\u30b3\u30e1\u30f3\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/h3>\n<p>\u3053\u308c\u306f\u521d\u671f\u306eSEO\u7406\u8ad6\u3067\u3001\u307b\u3093\u306e\u3061\u3087\u3063\u3068\u3057\u305f\u5b9f\u9a13\u3067\u7c21\u5358\u306b\u9593\u9055\u3044\u3092\u6307\u6458\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u9069\u5f53\u306b\u3067\u3063\u3061\u4e0a\u3052\u305f\u7af6\u5408\u306e\u5b58\u5728\u3057\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092HTML\u30b3\u30e1\u30f3\u30c8\u5185\u306b\u57cb\u3081\u8fbc\u3093\u3060\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u3002\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3092\u304b\u3051\u3066\u898b\u308c\u3070\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u3053\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Experiment Page (<a href=\"https:\/\/northcutt.com\/searchenginestunts.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/northcutt.com\/searchenginestunts.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798847\"><\/a>CSS\/JavaScript\u30b3\u30e1\u30f3\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/h3>\n<p>\u3053\u308c\u3082\u3072\u306d\u304f\u308c\u305f\u521d\u671f\u306e SEO\u7406\u8ad6\u306e\u3072\u3068\u3064\u3067\u7c21\u5358\u306b\u66b4\u3051\u308b\u3082\u306e\u3060\u3002\u4e0a\u8a18\u306e\u3082\u306e\u3068\u540c\u69d8\u306e\u5b9f\u9a13\u3092\u3059\u308c\u3070\u3044\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Experiment Page (<a href=\"https:\/\/northcutt.com\/searchenginestunts.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/northcutt.com\/searchenginestunts.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798848\"><\/a>CLASS\u3001NAME\u3001ID\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/h3>\n<p>\u3053\u308c\u3082\u4e0a\u8a18\u3068\u540c\u69d8\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Experiment Page (<a href=\"https:\/\/northcutt.com\/searchenginestunts.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/northcutt.com\/searchenginestunts.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798849\"><\/a>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u301050%\u3011<\/h3>\n<p>\u3068\u3042\u308b\u4f53\u9a13\u304c2012\u5e74\u306bWebmaster World \u306b\u6295\u7a3f\u3055\u308c\u3001\u306e\u3061\u306b\u5927\u8ad6\u4e89\u3078\u3068\u62e1\u5927\u3057\u3066\u3044\u3063\u305f\u3001\u3059\u306a\u308f\u3061\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u8f09\u305b\u3066\u3044\u308b\u3053\u3068\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u30d7\u30e9\u30b9\u306b\u306a\u308b\u306e\u304b\uff1f\u300d\u8b70\u8ad6\u3067\u3042\u308b\u3002Search Engine Roundtable\u306e30%\u304c\u300cYes\u300d\u3068\u56de\u7b54\u3057\u3001Google\u306e\u65b9\u91dd\u306b\u306f\u6cbf\u3063\u3066\u3044\u308b\u3068\u3044\u3048\u3088\u3046\u3002\u4f9d\u7136\u3068\u3057\u3066\u3001\u4eee\u8aac\u306e\u57df\u3092\u51fa\u3066\u306f\u3044\u306a\u3044\u304c\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: SER Discussion (<a href=\"https:\/\/www.seroundtable.com\/privacy-policy-google-seo-14899.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.seroundtable.com\/privacy-policy-google-seo-14899.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798850\"><\/a>\u7acb\u8a3c\u3055\u308c\u305f\u4f4f\u6240\u301020%\u3011<\/h3>\n<p>\u4f4f\u6240\u306f\u901a\u5e38\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u6b63\u5f53\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002\u3082\u3057\u304b\u3057\u305f\u3089Google\u306f\u540d\u524d\u3084\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\u3092\u7d71\u62ec\u7684\u306b\u53c2\u7167\u3057\u3066\u30ed\u30fc\u30ab\u30ebSEO\uff08Google\u30de\u30c3\u30d7\u3067\u306e\u691c\u7d22\uff09\u306b\u306f\u7d44\u307f\u8fbc\u3093\u3067\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u307e\u305f\u3001\u300c\u4fe1\u983c\u3067\u304d\u308b\u9023\u7d61\u5148\u60c5\u5831\u306e\u8a18\u8f09\u300d\u306fGoogle\u306e\u54c1\u8cea\u8abf\u67fb\u54e1\u305f\u3061\u304c\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u6307\u793a\u3055\u308c\u3066\u3044\u308b\u9805\u76ee\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Search Engine Land (<a href=\"http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619<\/a>)<\/p>\n<h3><a name=\"_Toc435798851\"><\/a>\u7acb\u8a3c\u3055\u308c\u305f\u96fb\u8a71\u756a\u53f7\u301050%\u3011<\/h3>\n<p>\u540c\u4e0a\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Search Engine Land (<a href=\"http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619<\/a>)<\/p>\n<h3><a name=\"_Toc435798852\"><\/a>\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306a\u30b3\u30f3\u30bf\u30af\u30c8\u30da\u30fc\u30b8\u301050%\u3011<\/h3>\n<p>\u6b63\u5f53\u6027\u3092\u793a\u3059\u3082\u306e\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3059\u308b\u8aac\u3082\u3042\u308b\u3002\u3053\u306e\u9805\u76ee\u306f\u300cGoogle\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3068\u3044\u3046\u6587\u66f8\u306e\u4e2d\u3067\u300c\u30d9\u30b9\u30c8\u306a\u30b5\u30dd\u30fc\u30c8\u300d\u3068\u3044\u3046\u8a55\u4fa1\u306e\u9805\u76ee\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u6587\u66f8\u5185\u3067Google\u306f\u3001\u8a55\u4fa1\u8005\u305f\u3061\u306b\u300c\u4fe1\u983c\u3067\u304d\u308b\u9023\u7d61\u5148\u60c5\u5831\u300d\u3092\u63a2\u3059\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Search Engine Land (<a href=\"http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619\">http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619<\/a>)<\/p>\n<h3><a name=\"_Toc435798853\"><\/a>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u30b3\u30fc\u30c9\u5272\u5408\u301050%\u3011<\/h3>\n<p>\u300c\u3082\u3063\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001\u305d\u3057\u3066\u306a\u308b\u3079\u304f\u5c11\u306a\u3044\u30b3\u30fc\u30c9\u3067\u300d\u3068\u63d0\u5531\u3055\u308c\u305f\u3053\u306eSEO\u7406\u8ad6\u306f\u30012011\u5e74\u3042\u305f\u308a\u304b\u3089\u5e83\u307e\u308a\u59cb\u3081\u305f\u3002\u77e5\u3063\u3066\u3044\u308b\u9650\u308a\u306e\u60c5\u5831\u3067\u8a00\u3048\u3070\u3001<\/p>\n<p>1\uff09\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u8981\u56e0\u3068\u3057\u3066\u78ba\u8a3c\u3055\u308c\u3066\u3044\u308b<br \/>\n2\uff09Google\u306e\u3082\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u9ad8\u6027\u80fd\u3067\u3001\u30c7\u30fc\u30bf\u4f1d\u9054\u91cf\u304c\u305f\u3063\u305f5kb\u6e1b\u3063\u305f\u3060\u3051\u3067\u3082\u611f\u77e5\u3067\u304d\u308b<br \/>\n3\uff09\u307b\u3093\u306e\u3061\u3087\u3063\u3068\u3057\u305f\u30b3\u30fc\u30c9\u30df\u30b9\u304c\u8a55\u4fa1\u6e1b\u3084\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b<\/p>\n<p>\u4ee5\u4e0a\u306e\u3053\u3068\u3088\u308a\u3001\u3059\u304f\u306a\u304f\u3068\u3082\u3053\u306e\u8981\u7d20\u306f\u9593\u63a5\u7684\u306b\u76f8\u95a2\u95a2\u4fc2\u3092\u3082\u3064\u53ef\u80fd\u6027\u306f\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: SitePoint Post (<a href=\"http:\/\/www.sitepoint.com\/text-to-code-ratio\/\">http:\/\/www.sitepoint.com\/text-to-code-ratio\/<\/a>), SEOChatTool (<a href=\"http:\/\/tools.seochat.com\/tools\/code-to-text-ratio\/\">http:\/\/tools.seochat.com\/tools\/code-to-text-ratio\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798854\"><\/a>\u30e1\u30bf\u30fb\u30bd\u30fc\u30b9\u30bf\u30b0\u301020%\u3011<\/h3>\n<p>\u30e1\u30bf\u30fb\u30bd\u30fc\u30b9\u30bf\u30b0\u306f2010\u5e74\u306bGoogle\u30cb\u30e5\u30fc\u30b9\u3067\u3001\u30bd\u30fc\u30b9\u5143\u3092\u3088\u308a\u6b63\u78ba\u306b\u3057\u3081\u3059\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u3002\u3053\u308c\u3089\u306f\u300c\u540c\u6642\u914d\u4fe1\u30bd\u30fc\u30b9\uff08\u7b2c\u4e09\u8005\u3068\u540c\u6642\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\uff09\u300d\u3068\u300c\u30aa\u30ea\u30b8\u30ca\u30eb\u30bd\u30fc\u30b9\uff08\u3042\u306a\u305f\u306e\u8a18\u4e8b\u304c\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5834\u5408\uff09\u300d\u306e2\u3064\u306e\u5f62\u614b\u306b\u5206\u3051\u3089\u308c\u308b\u3002\u3082\u3057\u8907\u6570\u30b5\u30a4\u30c8\u3067\u540c\u4e00\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u540c\u6642\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u7406\u8ad6\u7684\u306b\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3082\u3057\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u8a18\u4e8b\u304c\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5834\u5408\u306f\u3001\u3053\u306e\u30bf\u30b0\u306frel=\u201dcanonical\u201d\u30bf\u30b0\u306b\u3088\u3063\u3066\u4e0a\u66f8\u304d\u3055\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Eric Weigle (<a href=\"http:\/\/googlenewsblog.blogspot.com\/2010\/11\/credit-where-credit-is-due.html\">http:\/\/googlenewsblog.blogspot.com\/2010\/11\/credit-where-credit-is-due.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798855\"><\/a>\u3082\u3063\u3068\u30da\u30fc\u30b8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u301050%\u3011<\/h3>\n<p>SerpIQ\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9577\u3055\u304c\u30e9\u30f3\u30ad\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8abf\u3079\u308b\u305f\u3081\u306e\u9762\u767d\u3044\u8abf\u67fb\u3092\u884c\u3063\u305f\u3002\u305d\u306e\u7d50\u679c\u3001 2000-2500\u5358\u8a9e\u304f\u3089\u3044\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u756a\u826f\u3044\u3068\u3044\u3046\u7d50\u679c\u306b\u81f3\u3063\u305f\u3002\u305f\u3060\u3001\u305d\u306e\u4ed6\u306e\u8981\u56e0\u304c\u3069\u308c\u307b\u3069\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u304b\u306e\u660e\u767d\u306a\u8abf\u67fb\u304c\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001SNS\u3067\u30b7\u30a7\u30a2\u3055\u308c\u3084\u3059\u304b\u3063\u305f\u305f\u3081\u7d50\u679c\u3068\u3057\u3066\u30ea\u30f3\u30af\u304c\u6ca2\u5c71\u3064\u3044\u305f\u3068\u304b\u3001\u9806\u4f4d\u304c\u826f\u3044\u3053\u3068\u3067\u3055\u3089\u306b\u9732\u51fa\u304c\u5897\u3048\u3066\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u308b\u3068\u304b\u3001\u30af\u30a8\u30ea\u306b\u3088\u3063\u3066\u5909\u5316\u3057\u3066\u3044\u308b\u3068\u304b\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: SerpIQ (<a href=\"http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/\">http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798856\"><\/a>\u30e1\u30bf\u30fb\u30b8\u30aa\u30bf\u30b0\u301020%\u3011<\/h3>\n<p>IP\u30a2\u30c9\u30ec\u30b9\u3084ccTLD\u3068\u9055\u3044\u3001\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306b\u3088\u308b\u3068\u300c\u3082\u3057\u305d\u3046\u3060\u3068\u3057\u3066\u3082\u3001\u307e\u3041\u307b\u3068\u3093\u3069\u898b\u308b\u3053\u3068\u306f\u306a\u3044\u300d\u30bf\u30b0\u3067\u3042\u308b\u3002\u3068\u306f\u3044\u3048\u3001\u5f7c\u306f\u3053\u306e\u30bf\u30b0\u3092gTLD\uff08.com\u306e\u3088\u3046\u306a\u30c9\u30e1\u30a4\u30f3\uff09\u306e\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5730\u57df\u7279\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3088\u3046\u63d0\u6848\u3057\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u307b\u307c\u307b\u307c\u5f79\u306b\u305f\u305f\u306a\u3044\u30bf\u30b0\u3060\u3068\u306f\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u56fd\u969b\u5316\u5bfe\u5fdc\u306b\u304a\u3044\u3066\u306f\u3001\u3054\u304f\u3054\u304f\u7a00\u306a\u30b1\u30fc\u30b9\u3067Google\u306b\u3088\u3063\u3066\u4f7f\u308f\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=JD0y0Jk-zzQ\">https:\/\/www.youtube.com\/watch?v=JD0y0Jk-zzQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798857\"><\/a>\u8868\u793a\u30bf\u30a4\u30c8\u30eb\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301070%\u3011<\/h3>\n<p>10\u5e74\u4ee5\u4e0a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u59cb\u307e\u308b\u30bf\u30a4\u30c8\u30eb\u306e\u307b\u3046\u304c\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u7d42\u308f\u308b\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u9806\u4f4d\u304c\u826f\u304f\u306a\u308b\u306e\u304b\u3069\u3046\u304b\u306e\u7814\u7a76\u304c\u306a\u3055\u308c\u3066\u304d\u305f\u3002\u7c21\u5358\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6b86\u3069\u306e\u5834\u5408\u306b\u304a\u3044\u3066\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u59cb\u307e\u308b\u307b\u3046\u304c\u826f\u3044\u300d\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u308b\u3002\u3082\u3063\u3068\u8a73\u3057\u3044\u60c5\u5831\u3092\u8f09\u305b\u3066\u3044\u308b\u30bd\u30fc\u30b9\u3082\u3042\u308b\u3002Thumback.com\u306e\u8abf\u67fb\u3067\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u9806\u756a\u306e\u4e26\u3073\u66ff\u3048\u306720~30%\u7a0b\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u5316\u304c\u8d77\u3053\u3063\u305f\u3002\u307e\u305f\u3001\u5f7c\u3089\u306e\u8abf\u67fb\u306e\u4e2d\u3067\u3001\u4e00\u756a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u826f\u304b\u3063\u305f\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u59cb\u307e\u308b\u3082\u306e\u3067\u306f\u306a\u304b\u3063\u305f\u304c\u3001Google\u306b\u3088\u3063\u3066\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u306f\u30bf\u30a4\u30c8\u30eb\u304c\u66f8\u304d\u63db\u3048\u3089\u308c\u3066\u304a\u308a(<a href=\"https:\/\/www.youtube.com\/watch?v=L3HX_8BAhB4\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=L3HX_8BAhB4<\/a>)\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u59cb\u307e\u308b\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u305f\u3088\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Thumbtack Study (<a href=\"https:\/\/www.thumbtack.com\/engineering\/seo-tip-titles-matter-probably-more-than-you-think\/\">https:\/\/www.thumbtack.com\/engineering\/seo-tip-titles-matter-probably-more-than-you-think\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798858\"><\/a>H\u30bf\u30b0\u524d\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u301050%\u3011<\/h3>\n<p>H\u30bf\u30b0\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9806\u756a\u304c\u5f71\u97ff\u3057\u3084\u3059\u3044\u8981\u7d20\u306e1\u3064\u3067\u3042\u308b\u3002\u518d\u3073\u306b\u306a\u308b\u304c\u300c\u6700\u521d\u306e1\/3\u30eb\u30fc\u30eb\u300d\u306f\u3053\u306e\u305f\u3050\u3044\u306e\u8aac\u660e\u3092\u3059\u308b\u306e\u306b\u4f7f\u3044\u307e\u308f\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u3084\u306f\u308a\u6700\u521d\u306e\u65b9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u6bd4\u91cd\u304c\u5927\u304d\u3044\u306e\u3067\u3042\u308b\u3002\u5c11\u306a\u304f\u3068\u3082\u8a66\u3057\u3066\u307f\u308b\u304f\u3089\u3044\u306e\u4fa1\u5024\u306f\u3042\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798859\"><\/a>\u4ed6\u30b5\u30a4\u30c8\u3088\u308a\u72ec\u5275\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u3068\u3053\u306e\u8981\u7d20\u306b\u95a2\u3059\u308bSEO\u306e\u7814\u7a76\u306b\u3088\u308c\u3070\u3001Google\u306f\u4f3c\u305f\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4f4e\u3044\u8a55\u4fa1\u3092\u3064\u3051\u308b\u3088\u3046\u3067\u3042\u308b\u3002\u3053\u306e\u7279\u8a31\u306f\u3001\u4e00\u5ea6\u95a2\u9023\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b0\u30eb\u30fc\u30d7\u3068\u6c7a\u5b9a\u3055\u308c\u305f\u3089\u3001\u4e00\u4f53\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8a18\u8ff0\u7684\u3067\u30e6\u30cb\u30fc\u30af\u3067\u305d\u3057\u3066\uff08\u3044\u3044\u610f\u5473\u3067\uff09\u5947\u629c\u306a\u306e\u304b\u3092\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u691c\u8a3c\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8140449 B1, SEO by the Sea (<a href=\"http:\/\/www.seobythesea.com\/2008\/11\/google-using-novel-content-as-a-ranking-signal\/\">http:\/\/www.seobythesea.com\/2008\/11\/google-using-novel-content-as-a-ranking-signal\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798860\"><\/a>\u81ea\u30b5\u30a4\u30c8\u5185\u3067\u3088\u308a\u72ec\u5275\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u3088\u308b\u3068\u3001\u672c\u7269\u306e\u30e6\u30cb\u30fc\u30af\u3055\u30fb\u5947\u629c\u3055\u3068\u8a00\u3046\u306e\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7cbe\u5de7\u3055\u3068\u540c\u3058\u304f\u3089\u3044\u8a55\u4fa1\u3055\u308c\u308b\u3079\u304d\u3067\u3001\u305d\u308c\u306b\u3088\u308a\u300c\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u300d\u3068\u3044\u3046\u3082\u306e\u3092\u3064\u3051\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u60c5\u5831\u30d6\u30ed\u30c3\u30af\u306e\u5b9a\u91cf\u3068\u5b9a\u6027\u8abf\u67fb\u3067\u6c7a\u5b9a\u3055\u308c\u308b\u3002\u77e5\u3089\u308c\u3066\u3044\u308b\u9650\u308a\u3067\u306f\u3001Google\u304c\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u3092\u3064\u3051\u308b\u969b\u306b\u53d6\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u306e\u6587\u66f8\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3051\u3067\u3042\u308b\u3002\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b5\u30a4\u30c8\u5185\u30fb\u5916\u4e21\u65b9\u306e\u89b3\u70b9\u304b\u3089\u6c7a\u5b9a\u3055\u308c\u308b\u304c\u3001\u304a\u305d\u3089\u304f\u300c\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u300d\u3067\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u305d\u3046\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8140449 B1<\/p>\n<h3><a name=\"_Toc435798861\"><\/a>\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306e\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u301070%\u3011<\/h3>\n<p>\u30af\u30de\u30fc\u30eb\u3068\u30d0\u30fc\u30e9\u30c8\u306e\u7279\u8a31\u300c\u30e6\u30cb\u30fc\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u6975\u3081\u300d\u306b\u306f\u3001\u3069\u3046\u3084\u3063\u3066\u305d\u308c\u305e\u308c\u306e\u6587\u66f8\u306e\u300c\u5947\u629c\u3055\u300d\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u306e\u304b\u304c\u66f8\u3044\u3066\u3042\u308b\u3002\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306e\u5e73\u5747\u30e6\u30cb\u30fc\u30af\u30b9\u30b3\u30a2\u3092\u8981\u7d20\u306b\u542b\u3080\u3068\u3053\u308d\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8584\u3055\u3092\u307f\u308b\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5c02\u9580\u6027\u3092\u898b\u308b\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u4f3c\u3066\u3044\u308b\u3068\u3044\u3048\u3088\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patents US 8140449 B1, US 8825645 B1, Speculation<\/p>\n<h3><a name=\"_Toc435798862\"><\/a>\u30b3\u30e1\u30f3\u30c8\u306e\u6570\u301020%\u3011<\/h3>\n<p>\u6570\u3048\u304d\u308c\u306a\u3044\u307b\u3069\u306e\u30bd\u30fc\u30b9\u3084Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\u4e0a\u3067\u306e\u3042\u308b\u7a2e\u306e\u8b66\u544a\u3092\u898b\u3066\u3082\u3001Google\u306f\u30e6\u30fc\u30b6\u30fc\u30b8\u30a7\u30cd\u30ec\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u3051\u3066\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u3060\u3002\u30b3\u30e1\u30f3\u30c8\u306e\u91cf\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u6c7a\u5b9a\u3059\u308b\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046SEO\u7406\u8ad6\u304c\u5b58\u5728\u3057\u305f\u304c\u3001\u305d\u308c\u3092\u8a3c\u660e\u3059\u308b\u6c7a\u5b9a\u7684\u306a\u8a3c\u62e0\u3082\u306a\u3044\u4e0a\u3001\u300c\u305f\u3068\u3048\u79c1\u304cGoogle\u3067\u3082\u300d\u305d\u308c\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u3002\u3069\u3046\u8003\u3048\u3066\u3082\u3001\u7c21\u5358\u306b\u30b9\u30d1\u30e0\u884c\u70ba\u304c\u3067\u304d\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798863\"><\/a>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60f3\u306e\u30b3\u30e1\u30f3\u30c8\u30105%\u3011<\/h3>\n<p>Google\u306f\u30b3\u30e1\u30f3\u30c8\u5185\u306e\u610f\u898b\u3092\u307f\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u4eee\u8aac\u304c\u3042\u308b\u3002\u305d\u3057\u3066Google\u306f\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u306b\u5411\u3051\u3089\u308c\u305f\u611f\u60c5\u8868\u73fe\u3092\u5206\u6790\u3067\u304d\u308b\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u308b\u3057\u3001\u305d\u306e\u7279\u8a31\u3082\u53d6\u5f97\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30cf\u30eb\u306b\u3088\u308c\u3070\u3001\u300c\u3082\u3057\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30b3\u30e1\u30f3\u30c8\u304c\u5bc4\u305b\u3089\u308c\u305f\u30da\u30fc\u30b8\u306e\u9806\u4f4d\u3092\u4e0b\u3052\u3066\u3057\u307e\u3063\u305f\u3089\u3001\u516c\u5e73\u306a\u60c5\u5831\u5224\u65ad\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3060\u308d\uff1f\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u6c7a\u5b9a\u306b\u306f\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u306e\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Amit Singhal (<a href=\"http:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html<\/a>), Patent US 7987188 B2<\/p>\n<h2><a name=\"_TocONN\"><\/a>\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/h2>\n<p><strong>\u6e1b\u70b9\u7684\u306a\u5185\u90e8SEO\u8981\u56e0<\/strong>\u3068\u306f\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u73fe\u72b6\u306e\u9806\u4f4d\u3092\u4e0b\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u30fb\u8a55\u4fa1\u6e1b\u30fb\u30da\u30ca\u30eb\u30c6\u30a3\u306e3\u3064\u306b\u5206\u985e\u3067\u304d\u308b\u3002<\/p>\n<p>\u2460<strong>\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3<\/strong>\u306e\u554f\u984c\u306fGoogle<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/crawler\/\">\u30af\u30ed\u30fc\u30e9\u30fc<\/a>\u30d3\u30ea\u30c6\u30a3\u3092\u59a8\u3052\u305f\u3053\u3068\u306b\u3088\u308b\u3001\u6b63\u5f53\u306a\u8a55\u4fa1\u306e\u59a8\u5bb3\u306b\u8d77\u56e0\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<br \/>\n\u2461<strong>\u8a55\u4fa1\u6e1b<\/strong>\u306f\u8cea\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u306e\u6307\u6a19\u306b\u306a\u308b\u3082\u306e\u3084\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u306e\u59a8\u3052\u306b\u306a\u308b\u554f\u984c\u306e\u3053\u3068\u3067\u3042\u308b\u3002<br \/>\n\u2462<strong>\u30da\u30ca\u30eb\u30c6\u30a3<\/strong>\u306f\u3082\u3063\u3068\u6df1\u523b\u306a\u554f\u984c\u3067\u3001\u9577\u5e74\u7bc9\u3044\u3066\u304d\u305f\u52aa\u529b\u3082\u4e00\u77ac\u3067\u7121\u306b\u5e30\u3059\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308b\u304c\u3001\u5185\u90e8\u8981\u56e0\u306f\u3059\u3079\u3066\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u4e0a\u306e\u7ba1\u7406\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798894\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u5927\u6614\u306bGoogle\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u8e8d\u8d77\u306b\u306a\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u3042\u3063\u305f\u3002\u30d1\u30f3\u30c0\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u3082\u306f\u3084\u3053\u308c\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u554f\u984c\u306b\u306a\u3063\u305f\u3068\u8a00\u3063\u3066\u3082\u826f\u3044\u3060\u308d\u3046\u3002\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u3053\u306e\u554f\u984c\u306f\u3044\u304b\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5e73\u5747\u7684\u306a\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u30d6\u30ed\u30b0\u306e\u300c\u30bf\u30b0\u300d\u30da\u30fc\u30b8\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u3001\u3069\u3046\u3057\u3088\u3046\u3082\u306a\u3044\u7e70\u308a\u8fd4\u3057\u30da\u30fc\u30b8\u306bnoindex\u3092\u5165\u308c\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u308a\u3059\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604719?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/2604719?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798904\"><\/a>\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\u304c\u4f4e\u3044\u3010100%\u3011<\/h3>\n<p>\u30c9\u30e1\u30a4\u30f3\u306f\u6642\u3092\u8d85\u3048\u3066Google\u306b\u8a55\u4fa1\u3055\u308c\u308b\u3002\u305d\u308c\u306f\u4f8b\u3048\u30c9\u30e1\u30a4\u30f3\u6240\u6709\u8005\u304c\u5909\u308f\u3063\u3066\u5b8c\u5168\u306b\u9055\u3046\u30b5\u30a4\u30c8\u304c\u904b\u55b6\u3055\u308c\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3060\u3002\u524d\u30aa\u30fc\u30ca\u30fc\u306e\u305b\u3044\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u7d99\u3044\u3067\u3057\u307e\u3046\u3053\u3068\u3060\u3063\u3066\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=C-EdhaMDXho\">https:\/\/www.youtube.com\/watch?v=C-EdhaMDXho<\/a>)<\/p>\n<h3><a name=\"_Toc435798913\"><\/a>\u904e\u5270\u306a\u5185\u90e8\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>\u304b\u3064\u3066\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f1\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u30ea\u30f3\u30af\u306e\u6570\u306f\u660e\u78ba\u306b100\u500b\u4ee5\u5185\u306b\u5236\u9650\u3057\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u305f\u304c\u3001\u306e\u3061\u306b\u300c\u59a5\u5f53\u306a\u6570\u306b\u4fdd\u3064\u3053\u3068\u300d\u3068\u8868\u73fe\u3092\u5909\u66f4\u3057\u305f\u3002\u3053\u308c\u306f\u304b\u3064\u3066Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u304c1\u30da\u30fc\u30b8\u3042\u305f\u308a100kb\u4ee5\u4e0a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u306a\u304b\u3063\u305f\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3082\u306f\u3084\u4e8b\u5b9f\u3067\u306f\u306a\u3044\u304c\u3001\u305d\u308c\u3067\u3082\u5168\u3066\u306e\u30ea\u30f3\u30af\u306fPageRank\u3092\u53d7\u3051\u6e21\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3001Google\u306e\u4ed5\u7d44\u307f\u3092\u8003\u3048\u308b\u306a\u3089\u3042\u308a\u5f97\u308b\u8a71\u3060\u3068\u306f\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>Matt (blog) (<a href=\"https:\/\/www.mattcutts.com\/blog\/how-many-links-per-page\/\">https:\/\/www.mattcutts.com\/blog\/how-many-links-per-page\/<\/a>), Matt(video) (<a href=\"https:\/\/www.youtube.com\/watch?t=46&amp;v=QHG6BkmzDEM\">https:\/\/www.youtube.com\/watch?t=46&amp;v=QHG6BkmzDEM<\/a>)<\/p>\n<h3><a name=\"_Toc435798914\"><\/a>\u904e\u5270\u306a\u5916\u90e8\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>PageRank\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5358\u7d14\u306a\u69cb\u9020\u3092\u8003\u3048\u308c\u3070\u3001\u904e\u5270\u306a\u5916\u90e8\u30ea\u30f3\u30af\u304cPageRank\u3092\u30c9\u30e1\u30a4\u30f3\u306e\u5916\u306b\u6d41\u51fa\u3055\u305b\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u3002\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u306a\u308b\u306e\u306f\u3042\u304f\u307e\u3067\u3082\u300c\u904e\u5270\u306a\u300d\u5834\u5408\u306b\u9650\u308b\u3002\u300c\u9069\u5ea6\u306a\u300d\u5916\u90e8\u30ea\u30f3\u30af\u306f\u3080\u3057\u308d\u30d7\u30e9\u30b9\u306e\u8981\u56e0\u306b\u306a\u308b\u3053\u3068\u3092\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3082\u540c\u3058\u30bd\u30fc\u30b9\u3067\u8a8d\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\">https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798920\"><\/a>\u904e\u5270\u306a\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>\u307e\u305a\u660e\u78ba\u306b\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304c\u3001\u30d5\u30c3\u30bf\u30fc\u90e8\u5206\u306b\u8a70\u3081\u8fbc\u307e\u308c\u305f\u30ea\u30f3\u30af\u3068\u3044\u3046\u306e\u306f\u3001\u672c\u6587\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u90e8\u5206\u306b\u8a18\u8ff0\u3055\u308c\u305f\u30ea\u30f3\u30af\u3088\u308a\u3082\u4fa1\u5024\u304c\u4e0b\u304c\u308b\u3002\u307e\u305f\u3001\u6709\u6599\u30ea\u30f3\u30af\u30b9\u30d1\u30e0\u3078\u306e\u5bfe\u5fdc\u306b\u3064\u3044\u3066Google\u304c\u521d\u3081\u3066\u8aac\u660e\u3057\u59cb\u3081\u305f\u6642\u3001\u6709\u6599\u30ea\u30f3\u30af\u30b9\u30d1\u30e0\u306e\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30d5\u30c3\u30bf\u30fc\u90e8\u5206\u306b\u4f55\u5341\u3068\u3044\u3046\u6709\u6599\u30ea\u30f3\u30af\u3092\u8a70\u3081\u8fbc\u3080\u3053\u3068\u304c\u4e3b\u6d41\u3060\u3063\u305f\u3002\u305d\u306e\u305f\u3081\u30d5\u30c3\u30bf\u30fc\u306b\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3092\u4ed8\u3051\u904e\u304e\u308b\u3068\u3001\u306a\u306b\u304b\u3057\u3089\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=D0fgh5RIHdE\">https:\/\/www.youtube.com\/watch?v=D0fgh5RIHdE<\/a>)<\/p>\n<h3><a name=\"_Toc435798924\"><\/a>\u5b64\u7acb\u3057\u305f\u30da\u30fc\u30b8\u3010100%\u3011<\/h3>\n<p>\u5185\u90e8\u30ea\u30f3\u30af\u3092\u3069\u3046\u8fbf\u308d\u3046\u304c\u884c\u304d\u7740\u304f\u3053\u3068\u304c\u307b\u307c\u4e0d\u53ef\u80fd\u306a\u5b64\u7acb\u3057\u305f\u30da\u30fc\u30b8\u306f\u3001\u30c9\u30a2\u30a6\u30a7\u30a4\u30da\u30fc\u30b8\u3068\u3057\u3066\u6271\u308f\u308cWeb\u30b9\u30d1\u30e0\u5224\u5b9a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u3053\u307e\u3067\u306e\u4e8b\u614b\u306b\u306f\u306a\u3089\u306a\u3044\u306b\u305b\u3088\u3001\u305d\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u306f\u5185\u90e8\u306ePageRank\u306e\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u305a\u3001\u6a29\u5a01\u304b\u3089\u306f\u7a0b\u9060\u3044\u3082\u306e\u306b\u306a\u308b\u304c\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google Webmaster Central(<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2015\/03\/an-update-on-doorway-pages.html\">http:\/\/googlewebmastercentral.blogspot.com\/2015\/03\/an-update-on-doorway-pages.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798926\"><\/a>\u30ea\u30f3\u30af\u8ca9\u58f2\u301080%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u30c4\u30fc\u30eb\u30d0\u30fcPageRank\u304c\u3001\u30ea\u30f3\u30af\u8ca9\u58f2\u3092\u884c\u3063\u305f\u3053\u3068\u306b\u3088\u308a7\u304b\u30893\u306b\u843d\u3061\u3066\u3057\u307e\u3063\u305f\u4f8b\u3092\u898b\u305b\u3066\u3044\u308b\u3002PageRank\u306e\u53d7\u3051\u6e21\u3057\u3092\u76ee\u7684\u3068\u3057\u305f\u30ea\u30f3\u30af\u8ca9\u58f2\u306fGoogle\u306eWeb\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u9805\u76ee\u3068\u3057\u3066\u6271\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/why-did-my-pagerank-go-down\/\">https:\/\/www.mattcutts.com\/blog\/why-did-my-pagerank-go-down\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798933\"><\/a>\u767a\u30ea\u30f3\u30af\u30105%\u3011<\/h3>\n<p>\u3042\u308b\u610f\u5473\u3067\u306f\u3001\u300cPageRank\u6d41\u51fa\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306f\u5b58\u5728\u3059\u308b\u3002\u3064\u307e\u308a\u914d\u5e03\u3067\u304d\u308b\u300c\u30dd\u30a4\u30f3\u30c8\u300d\u306f\u4e88\u3081\u6c7a\u307e\u3063\u3066\u3044\u3066\u3001\u4e00\u5ea6\u51fa\u3066\u884c\u3063\u305f\u300c\u30dd\u30a4\u30f3\u30c8\u300d\u306f\u3059\u3050\u306b\u306f\u56de\u5fa9\u3057\u306a\u3044\u3068\u8a00\u3046\u8003\u3048\u65b9\u3060\u3002\u3057\u304b\u3057\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u672c\u5f53\u306b\u95a2\u9023\u304c\u3042\u308a\u4fe1\u983c\u306e\u3067\u304d\u308b\u767a\u30ea\u30f3\u30af\u306b\u306f\u8a55\u4fa1\u3092\u4e0e\u3048\u308b\u5225\u306e\u5236\u5fa1\u304c\u3042\u308b\u3068\u8a8d\u3081\u3066\u3044\u308b\u3002Web\u30b5\u30a4\u30c8\u3068\u3044\u3046\u306f\u96c6\u5408\u4f53\u3067\u3042\u308b\u3079\u304d\u3067\u3001\u888b\u5c0f\u8def\u306b\u306a\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\">https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/<\/a>),Nicole V. Beard (<a href=\"https:\/\/northcutt.com\/seo-myths-from-experts\/\">https:\/\/northcutt.com\/seo-myths-from-experts\/<\/a>)<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798865\"><\/a>Body\u5185\u306e\u904e\u5270\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u306f\u3001\u904e\u53bb\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u3081\u3070\u8a70\u3081\u8fbc\u3080\u3060\u3051\u9806\u4f4d\u304c\u4e0a\u304c\u3063\u305f\u6642\u4ee3\u306e\u30b9\u30d1\u30e0\u306b\u5bfe\u6297\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3055\u308c\u305f\u3002\u3068\u3042\u308b\u5b9f\u9a13\u306b\u3088\u308c\u3070\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u304c6%\u3092\u8d85\u3048\u305f\u6bb5\u968e\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u767a\u52d5\u3059\u308b\u3053\u3068\u3082\u3042\u3063\u305f\u3002TF-IDF\u306f\u50cd\u3044\u3066\u3044\u305f\u304c\u3001\u30c8\u30d4\u30c3\u30af\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7a2e\u985e\u3001\u6587\u8108\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3088\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"&quot;https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA\">https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA<\/a>),Remix (<a href=\"https:\/\/www.youtube.com\/watch?v=b7W0o65tTIQ\">https:\/\/www.youtube.com\/watch?v=b7W0o65tTIQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798866\"><\/a>\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u306e\u5e0c\u8584\u5316\uff08\u5185\u5bb9\u306e\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u301080%\u3011<\/h3>\n<p>\u3082\u3057\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u3084TF-IDF\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u50cd\u3044\u3066\u3044\u308b\u3068\u304d\u306a\u3089\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u73fe\u983b\u5ea6\u3084\u51fa\u73fe\u7387\u304c\u8db3\u308a\u3066\u306a\u3044\u3068\u3001\u95a2\u9023\u6027\u304c\u8584\u3044\u3068\u5224\u65ad\u3055\u308c\u3066\u3057\u307e\u3046\u3002Google\u304c\u81ea\u7136\u8a00\u8a9e\u7406\u89e3\u3092\u6df1\u3081\u3066\u304d\u305f\u304a\u304b\u3052\u3067\u3001\u3053\u306e\u9805\u76ee\u306f\u5185\u5bb9\u306e\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u66f8\u304d\u5909\u3048\u305f\u307b\u3046\u304c\u3088\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u660e\u78ba\u306a\u30c6\u30fc\u30de\u306a\u304f\u66f8\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3044\u304b\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3082\u95a2\u9023\u4ed8\u3051\u3089\u308c\u306a\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA\">https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA<\/a>)<\/p>\n<h3><a name=\"_Toc435798867\"><\/a>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/h3>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u3082\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3088\u3046\u3060\u3002\u7406\u60f3\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306e\u9577\u3055\u306f30\u6587\u5b57\u7a0b\u5ea6\u3067\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u305f\u969b\u3001\u826f\u3044\u691c\u7d22\u5e83\u544a\u3068\u3057\u3066\u306e\u6a5f\u80fd\u3082\u679c\u305f\u3059\u3002\u63a7\u3048\u3081\u306b\u8a00\u3063\u3066\u3082\u3001\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f55\u56de\u3082\u540c\u3058\u30bf\u30b0\u306e\u4e2d\u3067\u7e70\u308a\u8fd4\u3057\u4f7f\u3046\u610f\u5473\u304c\u3042\u308b\u3068\u306f\u601d\u3048\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA\">https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA<\/a>)<\/p>\n<h3><a name=\"_Toc435798868\"><\/a>\u3042\u307e\u308a\u306b\u9577\u3044\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u301080%\u3011<\/h3>\n<p>\u540c\u4e0a<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA\">https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA<\/a>)<\/p>\n<h3><a name=\"_Toc435798869\"><\/a>H\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/h3>\n<p>H1\u3084H2\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306aH\u30bf\u30b0\u306f\u3001\u305d\u3053\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u91cd\u3081\u306e\u6bd4\u91cd\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u3046\u805e\u304f\u3068\u3001\u3053\u306e\u30bf\u30b0\u306b\u51fa\u6765\u308b\u9650\u308a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u3082\u3046\u3068\u3057\u305f\u308a\u3001\u3067\u304d\u308b\u3060\u3051H\u30bf\u30b0\u3092\u9577\u304f\u3057\u3088\u3046\u3068\u3057\u305f\u308a\u3059\u308b\u8a98\u60d1\u306b\u304b\u3089\u308c\u308b\u3060\u308d\u3046\u3002\u305f\u3060\u3001\u305d\u3093\u306a\u3053\u3068\u3092\u3057\u3066\u3082\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u5f15\u3063\u304b\u304b\u308b\u3060\u3051\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA\">https:\/\/www.youtube.com\/watch?v=Rk4qgQdp2UA<\/a>)<\/p>\n<h3><a name=\"_Toc435798870\"><\/a>H\u30bf\u30b0\u306e\u904e\u5270\u4f7f\u7528\u301080%\u3011<\/h3>\n<p>\u539f\u5247\u3068\u3057\u3066\u3001\u3082\u3057SEO\u30da\u30ca\u30eb\u30c6\u30a3\u306a\u3093\u3066\u3082\u306e\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3069\u3046\u304b\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u7b54\u3048\u304c\u6b32\u3057\u3044\u306e\u306a\u3089\u3001<a href=\"#_TocONP\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5185\u90e8SEO\u8981\u56e0<\/a>\u3067\u3042\u3052\u305f\u9805\u76ee\u3092\u5e38\u8b58\u7684\u306a\u7bc4\u56f2\u3092\u8d85\u3048\u3066\u305f\u3081\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u3002\u4e00\u756a\u7c21\u5358\u306a\u65b9\u6cd5\u306fWeb\u30b5\u30a4\u30c8\u5168\u3066\u3092H1\u30bf\u30b0\u5185\u306b\u8a2d\u7f6e\u3057\u3066\u307f\u308b\u3053\u3068\u3060\u308d\u3046\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306fH1\u306b\u5927\u91cf\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u633f\u5165\u3057\u305f\u969b\u306e\u30d2\u30f3\u30c8\u3092\u52d5\u753b\u3067\u6b8b\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Bz0KQNPDUoc\">https:\/\/www.youtube.com\/watch?v=Bz0KQNPDUoc<\/a>)<\/p>\n<h3><a name=\"_Toc435798871\"><\/a>URL\u5185\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7e70\u308a\u8fd4\u3057\u301070%\u3011<\/h3>\n<p>URL\u5185\u3067\u8907\u6570\u56de\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7e70\u308a\u8fd4\u3057\u305f\u5834\u5408\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u306f\u4eca\u306e\u3068\u3053\u308d\u805e\u3044\u305f\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u305d\u308c\u3092\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066SEO\u7684\u306b\u30d7\u30e9\u30b9\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u57fa\u672c\u7684\u306b\u306f\u306a\u3044\u3002\u5b9f\u969bURL\u306e\u4e2d\u306b\u8907\u6570\u56de\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u3066\u307f\u305f\u304c\u3001\u4f55\u306e\u610f\u5473\u3082\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798872\"><\/a>\u3084\u305f\u3089\u9577\u3044URL\u301080%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306b\u3088\u308b\u3068\u3001URL\u306e\u6700\u521d\u306e5\u5358\u8a9e\u7a0b\u3088\u308a\u5f8c\u306b\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u3057\u3066\u306f\u3001SEO\u7684\u306a\u30d7\u30e9\u30b9\u306e\u8981\u7d20\u306f\u6e1b\u3063\u3066\u3044\u304f\u3068\u306e\u3053\u3068\u3060\u3002<br \/>\n\u76f4\u63a5\u78ba\u8a3c\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001Google\u4e0a\u3067\u3053\u306e\u73fe\u8c61\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u306e\u554f\u984c\u306b\u95a2\u3057\u3066\u306f\u6271\u308f\u308c\u65b9\u3082\u591a\u69d8\u3067\u3001<a href=\"https:\/\/blogs.bing.com\/webmaster\/2014\/09\/09\/url-keyword-stuffing-spam-filtering\/\">Bing\u306fURL\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u3092\u5b8c\u5168\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u306b\u3057\u305f<\/a>\u3068\u516c\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"http:\/\/www.stephanspencer.com\/matt-cutts-interview\/\">http:\/\/www.stephanspencer.com\/matt-cutts-interview\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798873\"><\/a>ALT\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u51fa\u73fe\u7387\u301080%\u3011<\/h3>\n<p>\u901a\u5e38ALT\u30bf\u30b0\u3068\u3044\u3046\u3082\u306e\u306f\u30da\u30fc\u30b8\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u306a\u3044\u3082\u306e\u3060\u304b\u3089\u3001ALT\u30bf\u30b0\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u3068\u3044\u3046\u306e\u306f\u6a2a\u884c\u3057\u304c\u3061\u3060\u3063\u305f\u3002\u7684\u78ba\u306a\u8868\u73fe\u306e\u6570\u5358\u8a9e\u306a\u3089\u5168\u304f\u554f\u984c\u306a\u3044\u3069\u3053\u308d\u304b\u3080\u3057\u308d\u6b53\u8fce\u3055\u308c\u308b\u3079\u304d\u3060\u304c\u3001\u305d\u308c\u3092\u8d85\u3048\u308b\u3068\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306a\u308a\u3048\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=T4VarHQNqRo\">https:\/\/www.youtube.com\/watch?v=T4VarHQNqRo<\/a>)<\/p>\n<h3><a name=\"_Toc435798874\"><\/a>\u3084\u305f\u3089\u9577\u3044ALT\u30bf\u30b0\u301080%\u3011<\/h3>\n<p>\u540c\u4e0a<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=T4VarHQNqRo\">https:\/\/www.youtube.com\/watch?v=T4VarHQNqRo<\/a>)<\/p>\n<h3><a name=\"_Toc435798875\"><\/a>\u9577\u3044\u5185\u90e8\u30ea\u30f3\u30af\u30a2\u30f3\u30ab\u30fc\u301070%\u3011<\/h3>\n<p>\u63a7\u3048\u3081\u306b\u8a00\u3063\u3066\u3082\u5185\u90e8\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u9577\u304f\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u30d7\u30e9\u30b9\u306e\u52b9\u679c\u306a\u3069\u5168\u304f\u7121\u304f\u3001\u5927\u62b5\u306e\u5834\u5408\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u307b\u3046\u304c\u9ad8\u3044\u3002\u9577\u904e\u304e\u308b\u5185\u90e8\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u4e0b\u624b\u3092\u3059\u308b\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798876\"><\/a>\u30c6\u30ad\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30ea\u30f3\u30af\u304c\u591a\u3044\u301050%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u3057\u304b\u306a\u304f\u3001\u5185\u5bb9\u306e\u5168\u304f\u306a\u3044\u30b5\u30a4\u30c8\u306f\u4f4e\u54c1\u8cea\u3068\u307f\u306a\u3055\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u3082\u3061\u308d\u3093\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u3088\u3046\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u5185\u5bb9\u304c\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30da\u30fc\u30b8\u3060\u3063\u305f\u5834\u5408\u306e\u8a71\u3060\u304c\u3001\u660e\u78ba\u306b\u8a3c\u660e\u3059\u308b\u30bd\u30fc\u30b9\u306f\u307e\u3060\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798877\"><\/a>\u304f\u3069\u3044\u307b\u3069\u306e\u7b87\u6761\u66f8\u304d\u301080%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306b\u3088\u308c\u3070\u3001\u3069\u3093\u306a\u66f8\u304d\u65b9\u3067\u3042\u308c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7b87\u6761\u66f8\u304d\u306b\u3057\u305f\u3060\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u3068\u307f\u306a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u306e\u3053\u3068\u3060\u3002\u4f8b\u3048\u3070\u3001\u4e8b\u67c4\u30fb\u5358\u8a9e\u30fb\u3053\u3068\u308f\u3056\u30fb\u30a2\u30a4\u30c7\u30a2\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30ad\u30fc\u30d5\u30ec\u30fc\u30ba\u306a\u3069\u3092\u3084\u305f\u3089\u3068\u7b87\u6761\u66f8\u304d\u306b\u3059\u308b\u306e\u306f\u3069\u3046\u8003\u3048\u3066\u3082\u666e\u901a\u3067\u306f\u306a\u3044\u3002\u3084\u308a\u904e\u304e\u308b\u3068\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=7y-m_jiayLQ\">https:\/\/www.youtube.com\/watch?v=7y-m_jiayLQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798883\"><\/a>\u8457\u4f5c\u6a29\u9055\u53cd\u3010100%\u3011<\/h3>\n<p>Digital Millennium Copyright Act\uff08DMCA\uff09\u3084\u7c73\u56fd\u5916\u306e\u3053\u308c\u306b\u4f3c\u305f\u8457\u4f5c\u6a29\u898f\u7d04\u306b\u9055\u53cd\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8f09\u305b\u3066\u3044\u308b\u3068\u8272\u3005\u306a\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u5f15\u3063\u304b\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002Google\u306f\u81ea\u52d5\u3067\u51fa\u6240\u4e0d\u660e\u3082\u3057\u304f\u306f\u7121\u8a31\u53ef\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d41\u7528\u3092\u767a\u898b\u3067\u304d\u308b\u3088\u3046\u52aa\u529b\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304cGoogle\u306b\u9055\u53cd\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u5831\u3057\u3001\u624b\u52d5\u5bfe\u5fdc\u3092\u4fc3\u3059\u4e8b\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/legal\/answer\/1120734\">https:\/\/support.google.com\/legal\/answer\/1120734<\/a>)<\/p>\n<h3><a name=\"_Toc435798884\"><\/a>\u30c9\u30a2\u30a6\u30a7\u30a4\u30da\u30fc\u30b8\u3010100%\u3011<\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306a\u308b\u3053\u3068\u3092\u72d9\u3063\u3066\u3001\u30c9\u30a2\u30a6\u30a7\u30a4\u30da\u30fc\u30b8\u3084\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u30da\u30fc\u30b8\u3068\u547c\u3070\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u7121\u4fa1\u5024\u306a\u30da\u30fc\u30b8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u3002\u4f8b\u3048\u3070\u3001\u540c\u4e00\u5546\u54c1\u306e\u30da\u30fc\u30b8\u3092\u30a2\u30e1\u30ea\u30ab\u4e2d\u306e\u5168\u90fd\u5e02\u540d\u3067\u4f5c\u3063\u305f\u308a\u3059\u308b\u3068\u3001Google\u306b\u30b9\u30d1\u30e0\u3060\u3068\u5224\u5b9a\u3055\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721311?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/2721311?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798888\"><\/a>\u753b\u50cf\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>Google\u306f\u753b\u50cf\u306e\u5206\u6790\u80fd\u529b\u3092\u4e0a\u3052\u3066\u304d\u3066\u306f\u3044\u308b\u304c\u3001\u4eca\u306e\u3068\u3053\u308d\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306fGoogle\u306b\u6b63\u3057\u304f\u30af\u30ed\u30fc\u30eb\u3055\u308c\u3066\u3044\u306a\u3044\u3002\u753b\u50cf\u5185\u306b\u30c6\u30ad\u30b9\u30c8\u3092\u5165\u308c\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u60aa\u3044\u3053\u3068\u306f\u306a\u306b\u3082\u306a\u3044\u306e\u3060\u304c\u3001\u305d\u306e\u30c6\u30ad\u30b9\u30c8\u3067\u8a55\u4fa1\u3055\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u306f\u5931\u308f\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc\">https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc<\/a>)<\/p>\n<h3><a name=\"_Toc435798889\"><\/a>\u52d5\u753b\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>\u753b\u50cf\u3068\u540c\u3058\u304f\u52d5\u753b\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3082Google\u306f\u6b63\u3057\u304f\u30af\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u3002\u52d5\u753b\u306e\u5185\u5bb9\u3092\u6587\u5b57\u8d77\u3053\u3057\u3057\u305f\u3082\u306e\u3092\u4e00\u7dd2\u306b\u516c\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u3055\u308c\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306fHTML5\u3084Flash\u3001SilverLight\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u306e\u5f62\u5f0f\u306b\u304b\u304b\u308f\u3089\u305a\u8a00\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc\">https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc<\/a>)<\/p>\n<h3><a name=\"_Toc435798890\"><\/a>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>\u540c\u4e0a<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc\">https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc<\/a>)<\/p>\n<h3><a name=\"_Toc435798893\"><\/a>\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u5305\u62ec\u7684\u306b\u66f8\u304b\u308c\u305f\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3044\u3046\u3082\u306e\u304c\u826f\u3044\u3082\u306e\u3068\u3055\u308c\u3066\u304d\u305f\u304c\u3001\u30d1\u30f3\u30c0\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u4e00\u5207\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001Google\u306b\u3088\u3063\u3066\u6fc0\u3057\u304f\u7f70\u305b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604719?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/2604719?hl=en<\/a>), DaniWeb Study (<a href=\"https:\/\/www.daniweb.com\/internet-marketing\/search-engine-optimization\/news\/364574\/daniweb-has-recovered-from-google-panda-sorta\">https:\/\/www.daniweb.com\/internet-marketing\/search-engine-optimization\/news\/364574\/daniweb-has-recovered-from-google-panda-sorta<\/a>)<\/p>\n<h3><a name=\"_Toc435798897\"><\/a>\u4ed6\u30c9\u30e1\u30a4\u30f3\u3068\u306e\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u4ed6\u30b5\u30a4\u30c8\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8907\u3057\u3066\u3044\u305f\u5834\u5408\u3001\u305f\u3068\u3048\u305d\u308c\u304c\u8457\u4f5c\u6a29\u3092\u4fb5\u5bb3\u3057\u3066\u3044\u308b\u304b\u5426\u304b\u3001\u3042\u308b\u3044\u306f\u51fa\u5178\u306e\u8868\u793a\u65b9\u6cd5\u304c\u6b63\u3057\u304f\u304a\u3053\u306a\u308f\u308c\u3066\u3044\u308b\u304b\u5426\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u9806\u4f4d\u306b\u8457\u3057\u3044\u4e0d\u5229\u76ca\u3092\u751f\u3058\u3055\u305b\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u3053\u306e\u9806\u4f4d\u30ed\u30b8\u30c3\u30af\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u304cWeb\u5168\u4f53\u306b\u5bfe\u3057\u3066\u3082\u3063\u3068\u30e6\u30cb\u30fc\u30af\u3067\u7279\u5225\u3067\u3042\u308c\u3070\u512a\u9047\u3055\u308c\u308b\u300d\u3068\u3044\u3046\u7406\u8ad6\u3068\u4e00\u81f4\u3059\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721312?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/2721312?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798898\"><\/a>\u81ea\u30c9\u30e1\u30a4\u30f3\u5185\u3067\u306e\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u4ed6\u30c9\u30e1\u30a4\u30f3\u3068\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u91cd\u8907\u3068\u540c\u69d8\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3069\u3093\u306a\u65ad\u7247\u3067\u3042\u308c\u3001\u30da\u30fc\u30b8\u5185\u3082\u3057\u304f\u306f\u30b5\u30a4\u30c8\u5185\u3067\u91cd\u8907\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3068\u8a55\u4fa1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\uff08\u30d6\u30ed\u30b0\u306e\uff09\u30bf\u30b0\u30da\u30fc\u30b8\u304c\u5927\u91cf\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u308a\u3001\u300c\uff57\uff57\uff57\u300d\u6709\u308a\u7121\u3057\u304c\u7d71\u4e00\u3067\u304d\u3066\u306a\u304b\u3063\u305f\u308a\u3001\u300cURL\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u6709\u308a\u7121\u3057\u300d\u304c\u7d71\u4e00\u3067\u304d\u3066\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u3053\u306e\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u539f\u56e0\u3068\u306a\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798899\"><\/a>\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u300cBad Neighbourhood\u300d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u3057\u3066\u5c0e\u5165\u3055\u308c\u305f\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306e\u8a00\u8449\u3092\u501f\u308a\u308b\u306a\u3089\u3001\u300c\u30b9\u30d1\u30e0\u30b5\u30a4\u30c8\u3084\u305d\u3046\u3044\u3063\u305f\u985e\u306e\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u304c\u5c11\u306a\u3051\u308c\u3070\u5c11\u306a\u3044\u307b\u3069\u3001Google\u304b\u3089\u306e\u4fe1\u983c\u6027\u306f\u5411\u4e0a\u3059\u308b\u300d\u3002\u3069\u3046\u3057\u3066\u3082\u305d\u3046\u3044\u3046\u30b5\u30a4\u30c8\u306b\u30ea\u30f3\u30af\u3092\u8cbc\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306a\u3089\u3001rel=nofollow\u3092\u4f7f\u7528\u3059\u3079\u304d\u3060\u3068Google\u306f\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u518d\u3073\u30de\u30c3\u30c8\u306e\u8a00\u8449\u3092\u501f\u308a\u308b\u3068\u300c<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/nofollow\/\">nofollow<\/a>\u3092\u4f7f\u3048\u3070\u305d\u3046\u3044\u3063\u305f\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u3092\u65ad\u3061\u5207\u308b\u4e8b\u304c\u3067\u304d\u308b\u300d\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: MC: Bad Neighbors (<a href=\"https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\">https:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/<\/a>), MC: Nofollow (<a href=\"https:\/\/www.seroundtable.com\/archives\/015603.html\">https:\/\/www.seroundtable.com\/archives\/015603.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798901\"><\/a>noindex\u30da\u30fc\u30b8\u3010100%\u3011<\/h3>\n<p>\u3082\u3057\u30da\u30fc\u30b8\u306bnoindex\u30bf\u30b0\u3092\u5165\u308c\u3066\u3044\u305f\u3089\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u305d\u306e\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u306a\u3044\u3002\u9806\u4f4d\u3092\u4ed8\u3051\u305f\u3044\u30da\u30fc\u30b8\u306b\u3053\u306e\u30bf\u30b0\u304c\u5165\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u4eca\u4e00\u5ea6\u78ba\u8a8d\u3057\u3088\u3046\u3002\u9006\u306b\u3001Google\u304b\u3089\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u3057\u3066\u3075\u3055\u308f\u3057\u304f\u306a\u3044\u30da\u30fc\u30b8\u306b\u306f\u5165\u308c\u305f\u307b\u3046\u304c\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u7684\u306b\u3068\u3066\u3082\u826f\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8ad6\u7406<\/p>\n<h3><a name=\"_Toc435798902\"><\/a>\u5185\u90e8\u30ea\u30f3\u30af\u306enofollow\u301080%\u3011<\/h3>\n<p>2\u901a\u308a\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308b\u304c\u3001\u3072\u3068\u3064\u76ee\u306frobots\u30bf\u30b0\u306bnofollow\u3092\u3064\u3051\u3066\u3044\u308b\u5834\u5408\u3002\u3053\u306e\u5834\u5408\u305d\u306e\u30da\u30fc\u30b8\u5168\u3066\u306e\u30ea\u30f3\u30af\u304cnofollow\u6271\u3044\u306b\u306a\u308b\u3002\u3075\u305f\u3064\u76ee\u306f\u3001\u500b\u3005\u306e\u30ea\u30f3\u30af\u306bnofollow\u3092\u3064\u3051\u308b\u5834\u5408\u3002\u3069\u3061\u3089\u306e\u5834\u5408\u306b\u305b\u3088\u3001nofollow\u304c\u793a\u3059\u3053\u3068\u306f\u3001\u300c\u4fe1\u7528\u3067\u304d\u306a\u3044\u30ea\u30f3\u30af\u5148\u300d\u300c\u3053\u308c\u4ee5\u4e0a\u306f\u30af\u30ed\u30fc\u30eb\u3059\u308b\u306a\u300d\u300cPageRank\u3092\u6e21\u3059\u306a\u300d\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u30de\u30c3\u30c8\u3044\u308f\u304f\u300c\u7d76\u5bfe\u306b\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u3080\u3051\u3066nofollow\u306f\u3059\u308b\u306a\u300d\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=bVOOB_Q0MZY\">https:\/\/www.youtube.com\/watch?v=bVOOB_Q0MZY<\/a>)<\/p>\n<h3><a name=\"_Toc435798916\"><\/a>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>Google\u306f\u904e\u53bb\u306b\u300c\u4f55\u3082\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u306a\u3044\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u300d\u306b\u5bfe\u3057\u3066\u3001\u6b63\u9762\u5207\u3063\u3066\u5bfe\u7b56\u3092\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3082\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306f<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/robots-txt\/\">robots.txt<\/a>\u3067\u30d6\u30ed\u30c3\u30af\u3057\u305f\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u304b\u3089<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/301redirect\/\">301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/a>\u7d4c\u7531\u3067\u884c\u3046\u3068\u3044\u3046SEO\u75c5\u304c\u8513\u5ef6\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u304c\u3001\u305d\u3093\u306a\u3053\u3068\u3092\u3057\u3066\u3082Google\u306fHTTP\u30d8\u30c3\u30c0\u60c5\u5831\u3092\u898b\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3002\u4f55\u4eba\u3082\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u8cbc\u308a\u904e\u304e\u305f\u3053\u3068\u306b\u3088\u308a\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u3068\u3044\u3046\u79d1\u5b66\u7684\u306b\u4fe1\u6191\u6027\u306e\u9ad8\u3044\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u306e\u3067\u3053\u306e\u9805\u76ee\u306e\u4fe1\u6191\u5ea6\u309270%\u3067\u8a2d\u5b9a\u3055\u305b\u3066\u3082\u3089\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/76465?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/76465?hl=en<\/a>), Affiliate Marketer\u2019s Study (<a href=\"http:\/\/www.nichepursuits.com\/how-to-get-a-google-penalty-using-af?liate-links-and-how-to-recover\/\">http:\/\/www.nichepursuits.com\/how-to-get-a-google-penalty-using-af?liate-links-and-how-to-recover\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798918\"><\/a>\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3010100%\u3011<\/h3>\n<p>\u539f\u5247\u3068\u3057\u3066Google\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3061\u3083\u3093\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30ea\u30f3\u30af\u30ea\u30b9\u30c8\u30da\u30fc\u30b8\u3084\u3001\u305f\u3063\u305f\u4eca\u307e\u3067\u3044\u305f\u306e\u3068\u540c\u3058\u3088\u3046\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u3068\u304b\u3067\u306f\u306a\u304f\u3060\u3002\u3082\u3057\u3082\u30da\u30fc\u30b8\u304c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u3089\u3001\u305f\u3060\u5358\u30ea\u30f3\u30af\u306e\u591a\u3044\u3060\u3051\u306e\u30da\u30fc\u30b8\u3068\u3057\u3066\u5206\u985e\u3055\u308c\u3001\u826f\u3044\u9806\u4f4d\u304c\u3064\u304b\u306a\u3044\u50be\u5411\u306b\u3042\u308b\u3002\u691c\u7d22\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30ed\u30b0\u306e\u30bf\u30b0\u30da\u30fc\u30b8\u3001\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306a\u3069\u3082\u540c\u69d8\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/search-results-in-search-results\/\">https:\/\/www.mattcutts.com\/blog\/search-results-in-search-results\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798919\"><\/a>\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3010100%\u3011<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u751f\u6210\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u300c\u3082\u3061\u308d\u3093\u30da\u30ca\u30eb\u30c6\u30a3\u5bfe\u8c61\u306b\u306a\u308b\u300d\u3068Google\u3068Google\u306e\u4f5c\u6210\u3057\u305fWeb\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3088\u308a\u78ba\u8a8d\u304c\u53d6\u308c\u3066\u3044\u308b\u3002\u5e7e\u3064\u304b\u306e\u624b\u6cd5\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u660e\u78ba\u306a\u4f8b\u3068\u3057\u3066\u8a73\u7d30\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u81ea\u52d5\u751f\u6210\u306e\u30e1\u30bf\u30bf\u30b0\u306a\u3069\u306e\u3088\u3046\u306b\u4f8b\u5916\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u4f8b\u3082\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=JGCA2I8hfWc\">https:\/\/www.youtube.com\/watch?v=JGCA2I8hfWc<\/a>),Webmaster Guidelines (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721306\">https:\/\/support.google.com\/webmasters\/answer\/2721306<\/a>)<\/p>\n<h3><a name=\"_Toc435798922\"><\/a>\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3010100%\u3011<\/h3>\n<p>\u3082\u3057\u30b5\u30a4\u30c8\u3067\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\uff08\u4f8b\u3048\u3070\u60c5\u5831\u3092\u76d7\u3082\u3046\u3068\u3057\u3066\u3001\u3069\u3053\u304b\u306e\u30b5\u30a4\u30c8\u306e\u30ed\u30b0\u30a4\u30f3\u30da\u30fc\u30b8\u3092\u305d\u3063\u304f\u308a\u306b\u30b3\u30d4\u30fc\u3057\u3066\u3044\u308b\u306a\u3069\uff09\u3092\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u3001\u3068Google\u306b\u5224\u65ad\u3055\u308c\u304b\u306d\u306a\u3044\u3088\u3046\u306a\u554f\u984c\u304c\u3042\u308b\u306a\u3089\u3001\u899a\u609f\u3057\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u3044\u3044\u3002\u591a\u304f\u306e\u5834\u5408\u3001Google\u306f\u300c\u9055\u6cd5\u306a\u884c\u52d5\u300d\u3084\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u5371\u5bb3\u3092\u52a0\u3048\u308b\u884c\u52d5\u300d\u3068\u3072\u3068\u304f\u304f\u308a\u306b\u3057\u3066\u8aac\u660e\u3057\u3066\u3044\u308b\u304c\u3001\u3053\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u30d5\u30a3\u30eb\u30bf\u30fc\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.reubenyau.com\/google-trustrank-myth-busted\/\">https:\/\/www.reubenyau.com\/google-trustrank-myth-busted\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798923\"><\/a>\u671f\u9650\u5207\u308c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>\u69d8\u3005\u306a\u65b9\u6cd5\u3092\u4f7f\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u671f\u9650\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u60c5\u5831\u3068\u3057\u3066\u306e\u671f\u9650\uff09\u3092\u78ba\u304b\u3081\u308b\u7279\u8a31\u3092Google\u306f\u6240\u6709\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u3046\u3061\u306e1\u3064\u306e\u65b9\u6cd5\u306f\u5358\u7d14\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3055\u308c\u305f\u53e4\u3055\u3092\u898b\u308b\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u3053\u306e\u8981\u56e0\u306b\u95a2\u3057\u3066\u4e0d\u78ba\u304b\u306a\u3053\u3068\u306f\u3001\u306f\u305f\u3057\u3066\u3053\u308c\u304c\u9069\u5fdc\u3055\u308c\u308b\u306e\u306f\u3059\u3079\u3066\u306e\u30af\u30a8\u30ea\u3067\u306e\u3053\u3068\u304b\u3001\u3042\u308b\u3044\u306fQDF\u306e\u3088\u3046\u306bGoogle\u304c\u660e\u3089\u304b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u671f\u9650\u3092\u5b9a\u3081\u305f\u65b9\u304c\u3044\u3044\u3068\u5224\u65ad\u3057\u305f\u30af\u30a8\u30ea\u306b\u9650\u3089\u308c\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u70b9\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 20080097977 A1<\/p>\n<h3><a name=\"_Toc435798925\"><\/a>\u9732\u9aa8\u306a\u30a2\u30c0\u30eb\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/h3>\n<p>Google\u306f18\u7981\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3082\u3059\u308b\u3057\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u8fd4\u3057\u3082\u3059\u308b\u304c\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u300c\u30aa\u30f3\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u30d5\u30a3\u30eb\u30bf\u3067\u306f\u51fa\u3066\u3053\u306a\u3044\u3002\u3060\u304b\u3089\u4eca\u4e00\u5ea6\u3001\u3061\u3083\u3093\u3068\u78ba\u8a8d\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u30b8\u30a7\u30cd\u30ec\u30a4\u30c6\u30c3\u30c9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u904e\u53bb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3046\u3063\u304b\u308a\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u306b\u3072\u3063\u304b\u304b\u308b\u4e00\u7dda\u3092\u8d85\u3048\u3066\u3057\u307e\u3063\u3066\u3044\u306a\u3044\u304b\u306e\u78ba\u8a8d\u304f\u3089\u3044\u306f\u3057\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google Safe Search (<a href=\"https:\/\/support.google.com\/websearch\/answer\/510?hl=en\">https:\/\/support.google.com\/websearch\/answer\/510?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798937\"><\/a>\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u301050%\u3011<\/h3>\n<p>Google\u306f\u3059\u3067\u306b\u30e1\u30bf\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u304b\u3089\u53d6\u308a\u4e0b\u3052\u3001\u305f\u3060\u306e\u5e83\u544a\u3068\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u306b\u3059\u304e\u306a\u3044\u3068\u8a00\u3063\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u4e0d\u6b63\u306a\u5229\u7528\u3092\u3057\u305f\u5834\u5408\u306b\u306f\u30b9\u30d1\u30e0\u5224\u5b9a\u3092\u9001\u308b\u8981\u56e0\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798938\"><\/a>\u30e1\u30bf\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u301050%\u3011<\/h3>\n<p>2009\u5e74\u4ee5\u964d\u3001Google\u306f\u3053\u306e\u30bf\u30b0\u3092\u4e00\u5207\u898b\u306a\u3044\u3068\u8a00\u3063\u3066\u3044\u308b\u304c\u3001\u672a\u3060\u306b\u305d\u308c\u3092\u77e5\u3089\u306a\u3044\u304b\u3001\u3042\u308b\u3044\u306f\u52b9\u679c\u3092\u4fe1\u3058\u3066\u3044\u308b\u4eba\u305f\u3061\u306f\u30b3\u30b3\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u3082\u3046\u3068\u3059\u308b\u3002\u6700\u8fd1\u8d77\u304d\u305f\u4e8b\u4f8b\u306b\u3088\u308c\u3070\u3001\u672a\u3060\u306bWeb\u30b9\u30d1\u30e0\u30b7\u30b0\u30ca\u30eb\u3092Google\u306b\u9001\u308b\u8981\u56e0\u306b\u306f\u306a\u308a\u5f97\u308b\u3068\u306e\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=jK7IPbnmvVU\">https:\/\/www.youtube.com\/watch?v=jK7IPbnmvVU<\/a>)<\/p>\n<h3><a name=\"_Toc435798939\"><\/a>\u30b9\u30d1\u30e0\u306a\u30e6\u30fc\u30b6\u30fc\u30b8\u30a7\u30cd\u30ec\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>Google\u306f\u30e6\u30fc\u30b6\u30fc\u30b8\u30a7\u30cd\u30ec\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u90e8\u5206\u3060\u3051\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u554f\u984c\u70b9\u3092\u3042\u3076\u308a\u51fa\u3057\u3001\u305d\u3053\u306b\u7279\u5316\u3057\u305f\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u4f5c\u308a\u51fa\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306fSearchConsole\u4e0a\u306b\u8b66\u544a\u3068\u3057\u3066\u73fe\u308c\u308b\u6570\u5c11\u306a\u3044\u4e8b\u4f8b\u306e1\u3064\u3067\u3042\u308b\u3002\u305d\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u306f\u901a\u5e38\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u306e\u307f\u9069\u5fdc\u3055\u308c\u308b\u3068\u306e\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=gjmXYBQZQ8Q\">https:\/\/www.youtube.com\/watch?v=gjmXYBQZQ8Q<\/a>)<\/p>\n<h3><a name=\"_Toc435798940\"><\/a>\u5206\u96e2\u3057\u3066\u3044\u306a\u3044\u5916\u56fd\u8a9e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/h3>\n<p>\u5f53\u305f\u308a\u524d\u3060\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4f7f\u3063\u3066\u3044\u308b\u8a00\u8a9e\u3067\u306f\u306a\u3044\u8a00\u8a9e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001\u307b\u3068\u3093\u3069\u30de\u30a4\u30ca\u30b9\u65b9\u9762\u306b\u5185\u90e8\u8981\u56e0\u306f\u306f\u305f\u3089\u3044\u3066\u3057\u307e\u3046\u3002\u9069\u5207\u306b\u5206\u96e2\u3055\u308c\u3066\u3044\u306a\u3044\u5916\u56fd\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30af\u30ed\u30fc\u30e9\u30fc\u3068\u30e6\u30fc\u30b6\u30fc\u3069\u3061\u3089\u306b\u3068\u3063\u3066\u3082\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3082\u8a8d\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=GyWx31GeQWY\">https:\/\/www.youtube.com\/watch?v=GyWx31GeQWY<\/a>)<\/p>\n<h3><a name=\"_Toc435798941\"><\/a>\u81ea\u52d5\u7ffb\u8a33\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>Babelfish\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u65e5\u672c\u3067\u8a00\u3046\u30a8\u30ad\u30b5\u30a4\u30c8\u7ffb\u8a33\uff09\u3084Google\u7ffb\u8a33\u3092\u5229\u7528\u3057\u3066\u3001\u304a\u624b\u8efd\u306b\u300c\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u5316\u300d\u3092\u56f3\u308d\u3046\u3068\u3059\u308b\u306e\u306f\u3001\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306e\u8a00\u3046\u3068\u3053\u308d\u306eWeb\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5b8c\u5168\u306b\u9055\u53cd\u3059\u308b\u884c\u70ba\u3067\u3042\u308b\u3002Google\u304c\u305d\u3046\u3044\u3046\u3053\u3068\u3092\u8a00\u3063\u305f\u3068\u304d\u306f\u300c\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u6271\u3044\u306b\u3059\u308b\u304b\u3089\u306d\u3002\u305d\u308c\u3082\u304b\u306a\u308a\u91cd\u3081\u306e\u300d\u3068\u3044\u3046\u610f\u5473\u306a\u306e\u3067\u6ce8\u610f\u3057\u3066\u304a\u304f\u3088\u3046\u306b\u3002Web\u30de\u30b9\u30bf\u30fc\u30d3\u30c7\u30aa\u3067\u30de\u30c3\u30c8\u306f\u81ea\u52d5\u7ffb\u8a33\u3092\u3001\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5206\u985e\u3059\u308b\u3068\u8a00\u3063\u3066\u3044\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=GyWx31GeQWY\">https:\/\/www.youtube.com\/watch?v=GyWx31GeQWY<\/a>)<\/p>\n<h2>\u30b3\u30fc\u30c9\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798878\"><\/a>JavaScript\u306b\u3088\u308b\u96a0\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u301050%\u3011<\/h3>\n<p>Google\u306fJavaScript\u306b\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u30af\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u304b\u3089\u3001\u3042\u307e\u308a\u305d\u3053\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5165\u308c\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u306a\u3044\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u5b9f\u969b\u30af\u30ed\u30fc\u30eb\u304c\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u305f\u3060\u3001\u304b\u3064\u3066NoScript\u30bf\u30b0\u304c\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u306b\u4f7f\u308f\u308c\u3066\u3044\u305f\u6642\u4ee3\u304c\u3042\u3063\u305f\u305f\u3081\u3001\u4e0b\u624b\u3092\u3059\u308b\u3068\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u3072\u3063\u304b\u304b\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798879\"><\/a>CSS\u306b\u3088\u308b\u96a0\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>\u6700\u3082\u3088\u304f\u8a9e\u3089\u308c\u308b\u5185\u90e8\u8981\u7d20\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u4e00\u3064\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u898b\u3048\u306a\u3044\u3088\u3046\u306b\u6545\u610f\u306b\u96a0\u3057\u305f\u30c6\u30ad\u30b9\u30c8\u3084\u30ea\u30f3\u30af\u3067\u3042\u308b\u3002\u7279\u306b\u3001Google\u4e0a\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u9806\u4f4d\u30a2\u30c3\u30d7\u3092\u72d9\u3063\u3066\u3084\u3063\u3066\u3044\u305f\u5834\u5408\u306b\u306f\u304b\u306a\u308a\u91cd\u3081\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u4e0e\u3048\u3089\u308c\u308b\u3002\u305f\u3060\u3001\u30bf\u30d6\u3067\u3042\u308b\u3068\u304b\u30c4\u30fc\u30eb\u30c1\u30c3\u30d7\u3067\u3042\u308b\u3068\u304b\u3001\u660e\u78ba\u306b\u7406\u7531\u304c\u3042\u308b\u5834\u5408\u306f\u3053\u306e\u9650\u308a\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798880\"><\/a>\u80cc\u666f\u3068\u540c\u3058\u6587\u5b57\u8272\u3010100%\u3011<\/h3>\n<p>\u3088\u304f\u3042\u308b\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u4f8b\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u308b\u306e\u304c\u3001\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u80cc\u666f\u3068\u540c\u8272\u306b\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u898b\u3048\u306b\u304f\u304f\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3042\u308b\u3002Google\u306f\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u3088\u3046\u306b\u898b\u3048\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3057\u3066\u3044\u308b\u3002\u5b9f\u9a13\u306e\u7d50\u679c\u3001\u307b\u3093\u306e\u4e00\u63e1\u308a\u306e\u30b1\u30fc\u30b9\u3060\u304c\u3001\u672a\u3060\u306b\u3053\u308c\u304c\u539f\u56e0\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u6765\u308b\u3053\u3068\u306f\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798881\"><\/a>1\u30d4\u30af\u30bb\u30eb\u306e\u753b\u50cf\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u6614\u306f\u3084\u3063\u305f\u96a0\u3057\u30ea\u30f3\u30af\u306e\u624b\u6cd5\u3060\u304c\u3001\u3082\u3061\u308d\u3093\u3053\u306e\u300c\u5c0f\u3055\u3044\u753b\u50cf\u30ea\u30f3\u30af\u300d\u306fGoogle\u306b\u3088\u3063\u3066\u96a0\u3057\u30ea\u30f3\u30af\u3068\u3057\u3066\u8a8d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002\u5927\u62b5\u306e\u5834\u5408\u3001\u7e26\u6a2a1px\u306e\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u304b\u3001\u3068\u3093\u3067\u3082\u306a\u304f\u5c0f\u3055\u3044\u30d5\u30a9\u30f3\u30c8\u306e\u6587\u5b57\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3002\u3053\u3046\u3044\u3046\u59d1\u606f\u306a\u624b\u6bb5\u306f\u304b\u304f\u3082\u9b45\u60d1\u7684\u306b\u601d\u3048\u308b\u304c\u3001\u78ba\u5b9f\u306bGoogle\u306b\u30d0\u30ec\u308b\u306e\u3067\u30aa\u30b9\u30b9\u30e1\u306f\u3057\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798882\"><\/a>\u7a7a\u306e\u30ea\u30f3\u30af\u30a2\u30f3\u30ab\u30fc\u3010100%\u3011<\/h3>\n<p>\u96a0\u3057\u30c6\u30ad\u30b9\u30c8\u3068\u306f\u3061\u3087\u3063\u3068\u9055\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u7a7a\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u5229\u7528\u3057\u305f\u96a0\u3057\u30ea\u30f3\u30af\u3082\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u3068\u306a\u308b\u3002\u3053\u308c\u3082\u5371\u967a\u304b\u3064\u3001\u304b\u3064\u3066\u4e00\u4e16\u3092\u98a8\u9761\u3057\u305f\u30b9\u30d1\u30e0\u624b\u6cd5\u306a\u306e\u3067\u3001\u3046\u3063\u304b\u308a\u305d\u3046\u306a\u3063\u3066\u3044\u308b\u30ea\u30f3\u30af\u304c\u306a\u3044\u304b\u4eca\u4e00\u5ea6\u30b5\u30a4\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798885\"><\/a>\u592a\u6587\u5b57\u3084\u659c\u4f53\u6587\u5b57\u306a\u3069\u3092\u591a\u7528\u3059\u308b\u301070%\u3011<\/h3>\n<p>\u592a\u6587\u5b57\u3067\u8868\u793a\u3057\u305f\u30c6\u30ad\u30b9\u30c8\u304c\u3001\u305d\u3046\u3067\u306a\u3044\u6b8b\u308a\u306e\u30c6\u30ad\u30b9\u30c8\u3088\u308a\u8a55\u4fa1\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6587\u5b57\u3092\u592a\u6587\u5b57\u8868\u8a18\u306b\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u4e0a\u304c\u308b\u306a\u3093\u3066\u3053\u3068\u306f\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u884c\u70ba\u306f\u3001Google\u306e\u5b9a\u3081\u308b\u300c\u30b9\u30d1\u30e0\u884c\u70ba\u300d\u3068\u307f\u306a\u3055\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=Bz0KQNPDUoc\">https:\/\/www.youtube.com\/watch?v=Bz0KQNPDUoc<\/a>)<\/p>\n<h3><a name=\"_Toc435798886\"><\/a>\u5185\u90e8\u30ea\u30f3\u30af\u30a8\u30e9\u30fc\u3010100%\u3011<\/h3>\n<p>\u58ca\u308c\u305f\u5185\u90e8\u30ea\u30f3\u30af\u3092\u653e\u7f6e\u3057\u3066\u304a\u304f\u3068\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u30d3\u30ea\u30c6\u30a3\u7684\u306b\u3082\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u7684\u306b\u3082\u5168\u304f\u826f\u3044\u3053\u3068\u304c\u306a\u3044\u3057\u3001\u30b5\u30a4\u30c8\u306e\u8cea\u304c\u4f4e\u3044\u3068\u81ea\u5206\u3067\u516c\u8a00\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u3082\u306e\u3060\u3002\u51fa\u6765\u308b\u9650\u308a\u4fee\u6b63\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 20080097977 A1, Google via SEL(<a href=\"http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619\">http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619<\/a>)<\/p>\n<h3><a name=\"_Toc435798891\"><\/a>Frame\u3068Iframe\u3010100%\u3011<\/h3>\n<p>\u6614\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30d5\u30ec\u30fc\u30e0\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u5168\u304f\u3068\u8a00\u3063\u3066\u3044\u3044\u307b\u3069\u3067\u304d\u306a\u304b\u3063\u305f\u3002\u6642\u304c\u7d4c\u3061\u3001\u3053\u306e\u554f\u984c\u306f\u307b\u307c\u307b\u307c\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306b\u306f\u306a\u3063\u3066\u304d\u305f\u3082\u306e\u306e\u3001\u672a\u3060\u306b\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3068\u3063\u3066\u30d5\u30ec\u30fc\u30e0\u3068\u3044\u3046\u306e\u306f\u5384\u4ecb\u306a\u4ee3\u7269\u306e\u3088\u3046\u3060\u3002Google\u306f\u30d5\u30ec\u30fc\u30e0\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u30da\u30fc\u30b8\u306b\u542b\u3081\u3088\u3046\u3068\u306f\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u304c\u3001\u305d\u306e\u7cbe\u5ea6\u306f100%\u3068\u8a00\u3046\u306b\u306f\u7a0b\u9060\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/34445?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/34445?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798892\"><\/a>\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/h3>\n<p>\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3068\u3063\u3066\u7406\u89e3\u3057\u305f\u308a\u6b63\u3057\u304f\u9806\u4f4d\u3065\u3051\u3057\u305f\u308a\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u4ee3\u7269\u3060\u3002\u7279\u306bGoogle\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u30da\u30fc\u30b8\u3067\u306f\u3001noindex\u3092\u4f7f\u3063\u305f\u308a\u3042\u307e\u308a\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3057\u305f\u308a\u3057\u306a\u3044\u307b\u3046\u304c\u3001\u7d50\u679c\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u7684\u306b\u3082\u9806\u4f4d\u8a55\u4fa1\u7684\u306b\u3082\u826f\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u306e\u304c\u901a\u8aac\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=bAIsnr0dIgo\">https:\/\/www.youtube.com\/watch?v=bAIsnr0dIgo<\/a>)<\/p>\n<h3><a name=\"_Toc435798895\"><\/a>\u904e\u5270\u306a\u5e83\u544a\u3010100%\u3011<\/h3>\n<p>\u30da\u30fc\u30b8\u3001\u7279\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u90e8\u5206\u306b\u904e\u5270\u306a\u5e83\u544a\u304c\u3042\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u8457\u3057\u304f\u640d\u306d\u3001Google\u306b\u3088\u308b\u5bfe\u51e6\u306e\u5bfe\u8c61\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002Google\u306f\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u898b\u308b\u30da\u30fc\u30b8\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u57fa\u6e96\u306b\u7b97\u51fa\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4e00\u90e8\u3084\u3001\u30c8\u30c3\u30d7\u30d8\u30f4\u30a3\u30fc\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html\">http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798896\"><\/a>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u4f7f\u7528\u301070%\u3011<\/h3>\n<p>2010\u5e74\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=h_0WI75X4U4\">\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3053\u308c\u306b\u5bfe\u3057\u3066NO\u3068\u7b54\u3048\u3066\u3044\u308b<\/a>\u304c ,Google\u306e <a href=\"https:\/\/www.youtube.com\/watch?t=3153&amp;v=AfKMnDPi5ms\">\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30e9\u30fc\u306f2014\u5e74\u306bYES\u3068\u7b54\u3048\u3066\u3044\u308b<\/a>\u3002\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed5\u7d44\u307f\u3068\u52b9\u679c\u3092\u8003\u3048\u305f\u969b\u306b\u3001\u7b46\u8005\u306e\u79c1\u898b\u3068\u3057\u3066\u306f\u3001\u30bf\u30a4\u30d6\u30ec\u30fc\u30af\u52b9\u679c\u3068\u3057\u3066\u8003\u3048\u308b\u3068\u300cYES\u300d\u3068\u3044\u3046\u3082\u306e\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html\">http:\/\/insidesearch.blogspot.com\/2012\/01\/page-layout-algorithm-improvement.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798903\"><\/a>robots.txt\u306edisallow\u3010100%\u3011<\/h3>\n<p>\u30eb\u30fc\u30c8\u30fb\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306b\u304a\u3044\u3066\u3044\u308brobots.txt\u306b\u5bfe\u8c61\u30af\u30ed\u30fc\u30e9\u30fc\u3092\u300c*\u300d\u304b\u300cgooglebot\u300d\u306b\u3057\u305f\u72b6\u614b\u3067disallow\u306b\u3057\u305f\u3089\u3001\u30af\u30ed\u30fc\u30eb\u3055\u308c\u306a\u304f\u306a\u308b\u3002\u3053\u306e\u547d\u4ee4\u306f\u3059\u3067\u306bGoogle\u304c\u6301\u3063\u3066\u3044\u308b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u524a\u9664\u3059\u308b\u547d\u4ee4\u3067\u306f\u306a\u3044\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u7b49\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u306a\u3055\u308c\u306a\u304f\u306a\u308a\u3001\u8272\u3005\u306a\u30d7\u30e9\u30b9\u8981\u56e0\u304c\u53cd\u6620\u3055\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062608?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/6062608?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798906\"><\/a>\u30e1\u30bf\u307e\u305f\u306fJavaScript\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3010100%\u3011<\/h3>\n<p>\u53e4\u3044\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u4e00\u7a2e\u3067\u3001\u3082\u3046\u305d\u3093\u306a\u306b\u4e00\u822c\u7684\u3067\u306f\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u304c\u3001Google\u306fmeta-refresh\u3084JavaScript\u306e\u6642\u9593\u5dee\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f7f\u308f\u306a\u3044\u3088\u3046\u306b\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u6df7\u4e71\u3055\u305b\u3001\u96e2\u8131\u7387\u3092\u5f15\u304d\u4e0a\u3052\u308b\u539f\u56e0\u306b\u306a\u308b\u3057\u3001\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u3068\u307f\u306a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3060\u3002\u4ee3\u308f\u308a\u306b\u30b5\u30fc\u30d0\u30ec\u30d9\u30eb\u3067\u306e301\u3084<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/302redirect\/\">302\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/a>\u3092\u4f7f\u3046\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721217?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/2721217?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798907\"><\/a>JavaScript\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>Google\u306fJavaScript\u306e\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u306e\u6a5f\u80fd\u6539\u5584\u306b\u52aa\u3081\u3066\u3044\u308b\u3088\u3046\u3060\u304c\u3001JavaScript\u306b\u3088\u3063\u3066\u5410\u304d\u51fa\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306b\u95a2\u3059\u308b\u554f\u984c\u306f\u62b1\u3048\u3066\u3044\u308b\u3088\u3046\u3060\u3057\u3001\u305d\u308c\u4ee5\u4e0a\u306bGoogle\u306b\u306f\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u300c\u3044\u3064\u300d\u300c\u8ab0\u306b\u5bfe\u3057\u3066\u300d\u5410\u304d\u51fa\u3055\u308c\u305f\u3082\u306e\u306a\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002\u3082\u3061\u308d\u3093JavaScript\u3067\u5410\u304d\u51fa\u3055\u308c\u305f\u30c6\u30ad\u30b9\u30c8\u304c\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u306b\u306a\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u4e0d\u5fc5\u8981\u306a\u30ea\u30b9\u30af\u3068\u3044\u3046\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u306a\u3044\u306e\u3067\u3001\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3068\u3044\u3046\u67a0\u306b\u5165\u308c\u3055\u305b\u3066\u3082\u3089\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=8yTn_HLDaJs\">https:\/\/www.youtube.com\/watch?v=8yTn_HLDaJs<\/a>)<\/p>\n<h3><a name=\"_Toc435798915\"><\/a>\u6b63\u3057\u304f\u306a\u3044HTML\/CSS\u301070%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3053\u308c\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306b\u3057\u3066\u3044\u306a\u3044\u3068\u8a00\u3063\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u7b46\u8005\u304c\u5b9a\u671f\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u5b9f\u9a13\u306e\u7d50\u679c\u3092\u898b\u308b\u9650\u308a\u3001\u4f7f\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u3057\u304b\u898b\u3048\u306a\u3044\u306e\u3060\u3002\u3082\u3061\u308d\u3093\u30b3\u30fc\u30c9\u3092\u5b8c\u74a7\u306b\u66f8\u304f\u5fc5\u8981\u306f\u306a\u3044\u3060\u308d\u3046\u3057\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u9593\u63a5\u7684\u306a\u5f71\u97ff\u304c\u5927\u304d\u3044\u306e\u3060\u308d\u3046\u3002\u305f\u3060\u30b3\u30fc\u30c9\u304c\u95a2\u4fc2\u3059\u308b\u8981\u56e0\u306f\u4ed6\u306b\u3082\u3042\u308b\u306e\u3067\u3001\u9593\u9055\u3063\u305f\u30b3\u30fc\u30c9\u304c\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u3002\u4f8b\u3048\u3070\u30bf\u30b0\u4f7f\u7528\u3001\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30af\u30ed\u30fc\u30ad\u30f3\u30b0\u306a\u3069\u306e\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u5099\u3048\u3066\u3044\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts<\/p>\n<h3><a name=\"_Toc435798921\"><\/a>\u611f\u67d3\u3057\u305f\u30b5\u30a4\u30c8\u301070%\u3011<\/h3>\n<p>\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u6700\u3082\u4e0d\u6b63\u30a2\u30af\u30bb\u30b9\u306e\u591a\u304b\u3063\u305fWeb\u30b5\u30fc\u30d0\u304c\u5225\u306b\u4f55\u306e\u66f8\u304d\u63db\u3048\u88ab\u5bb3\u306b\u3042\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u9a5a\u304d\u3092\u611f\u3058\u308b\u3060\u308d\u3046\u3002\u3057\u304b\u3057\u3001\u305d\u3046\u3044\u3063\u305f\u30af\u30e9\u30c3\u30ab\u30fc\u3068\u3044\u3046\u306e\u306f\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30db\u30fc\u30eb\u306e\u4fee\u6b63\u304c\u884c\u308f\u308c\u308b\u307e\u3067\u3001\u30d0\u30ec\u306a\u3044\u3088\u3046\u306b\u4fb5\u5165\u3057\u7d9a\u3051\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u60c5\u5831\u3092\u76d7\u307f\u898b\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u3001\u3042\u306a\u305f\u306b\u306a\u308a\u5909\u308f\u3063\u3066\u30de\u30eb\u30a6\u30a7\u30a2\u306e\u914d\u5e03\u306a\u3069\u3092\u884c\u3046\u60aa\u610f\u3042\u308b\u884c\u52d5\u3068\u3057\u3066\u59ff\u3092\u8868\u308f\u3059\u306e\u3067\u3042\u308b\u3002\u305d\u3057\u3066\u3053\u306e\u3053\u3068\u3092Google\u306f\u975e\u5e38\u306b\u91cd\u304f\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Webmaster Guidelines (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/163633?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/163633?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798931\"><\/a>\u30da\u30fc\u30b8\u4e0a\u306e\u30b3\u30fc\u30c9\u30a8\u30e9\u30fc\u301050%\u3011<\/h3>\n<p>PHP\u3084Java\u305d\u306e\u4ed6\u306e\u30b5\u30fc\u30d0\u5074\u306e\u8a00\u8a9e\u306b\u8d77\u56e0\u3059\u308b\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3068\u3001Google\u306b\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u4f4e\u304f\u3001\u54c1\u8cea\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u3060\u3068\u5224\u65ad\u3055\u308c\u3066\u3057\u307e\u3044\u304b\u306d\u306a\u3044\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u305d\u3046\u3044\u3063\u305f\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30da\u30fc\u30b8\u4e0a\u306b\u30c6\u30ad\u30b9\u30c8\u3068\u3057\u3066\u5410\u304d\u51fa\u3055\u308c\u3066\u3044\u308b\u3068\u3001Google\u306e\u30c6\u30ad\u30b9\u30c8\u5206\u6790\u306b\u5e72\u6e09\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798932\"><\/a>\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u301070%\u3011<\/h3>\n<p>Google\u306f\u30bd\u30d5\u30c8404\u3084\u305d\u306e\u4ed6\u306e\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u306a\u3044\u3088\u3046\u306b\u7e70\u308a\u8fd4\u3057\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u3089\u306f\u672c\u8cea\u7684\u306b\u306f\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u306a\u306e\u3060\u304c\u3001\u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9\u306f\u4f9d\u7136\u3068\u3057\u3066200\u3092\u8fd4\u3057\u3066\u3044\u308b\u3002\u7406\u8ad6\u7684\u306b\u8a00\u3063\u3066\u3001\u305d\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u3092Google\u304c\u6b63\u3057\u304f\u51e6\u7406\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6df7\u4e71\u3082\u62db\u304f\u3002Google\u306f\uff08\u5c11\u306a\u304f\u3068\u3082\uff09\u305d\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u3092\u4f4e\u3044\u54c1\u8cea\u3068\u307f\u306a\u3057\u3066\u3044\u308b\u3057\u3001\u305d\u306e\u6570\u304c\u591a\u3051\u308c\u3070\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306b\u5f71\u97ff\u3082\u3057\u304b\u306d\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2008\/08\/farewell-to-soft-404s.html\">http:\/\/googlewebmastercentral.blogspot.com\/2008\/08\/farewell-to-soft-404s.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798935\"><\/a>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u512a\u5148\u5ea6\u301050%\u3011<\/h3>\n<p>\u591a\u304f\u306e\u4eba\u304cXML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3067\u500b\u3005\u306e\u30da\u30fc\u30b8\u306b\u6307\u5b9a\u3057\u305f\u512a\u5148\u5ea6\u5c5e\u6027\u304c\u30af\u30ed\u30fc\u30eb\u3068\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u304c\u3042\u308b\u3068\u3044\u3046\u4eee\u8aac\u3092\u5531\u3048\u3066\u3044\u308b\u3002SearchConsole\u304b\u3089Google\u306b\u8981\u6c42\u3059\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u4ed6\u306e\u30b7\u30b0\u30ca\u30eb\u540c\u69d8\u3001\u8981\u6c42\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e\u9806\u4f4d\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3057\u3001\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070\u91cd\u8981\u5ea6\u306e\u4f4e\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u512a\u5148\u5ea6\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u4f7f\u3046\u3079\u304d\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Sitemaps.org (<a href=\"http:\/\/www.sitemaps.org\/protocol.html\">http:\/\/www.sitemaps.org\/protocol.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798942\"><\/a>robots.txt\u304c\u7121\u3044\u30105%\u3011<\/h3>\n<p>2015\u5e74\u73fe\u5728\u3001SearchConsole\u306frobots.txt\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u591a\u304f\u306e\u4eba\u304crobots.txt\u304c\u306a\u3044\u3053\u3068\u30de\u30a4\u30ca\u30b9\u8a55\u4fa1\u306b\u306a\u308b\u3068\u3044\u3046\u8aac\u3092\u4fe1\u3058\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002Google\u306e\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30e9\u30fc\u304c\u3001GoogleBot\u306b\u7279\u306b\u5236\u9650\u3092\u639b\u3051\u308b\u5fc5\u8981\u304c\u306a\u3044\u306a\u3089\u3001robots.txt\u306f\u6d88\u3057\u3066\u3057\u307e\u3063\u3066\u69cb\u308f\u306a\u3044\u3068\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u3044\u305f\u306e\u3092\u8003\u3048\u308b\u3068\u304a\u304b\u3057\u306a\u8a71\u3060\u3002\u8aa4\u89e3\u306b\u3088\u308a\u751f\u3058\u305f\u8ff7\u4fe1\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller via SER (<a href=\"https:\/\/www.seroundtable.com\/google-robotstxt-advice-12759.html\">https:\/\/www.seroundtable.com\/google-robotstxt-advice-12759.html<\/a>)<\/p>\n<h2>\u30b5\u30fc\u30d0\u30fc\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798887\"><\/a>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u3066\u3044\u308b\u5185\u90e8\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u306f\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u631f\u3080\u3068\u5c11\u3057\u52b9\u529b\u3092\u843d\u3068\u3059\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u300cwww\u300d\u6709\u308a\u7121\u3057\u3084\u3001\u30c8\u30ec\u30a4\u30ea\u30f3\u30b0\u30b9\u30e9\u30c3\u30b7\u30e5\u306e\u6709\u308a\u7121\u3057\u3067\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3092\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u306e\u306a\u3089\u3001\u3068\u3066\u3082\u3082\u3063\u305f\u3044\u306a\u3044\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 6285999 B1, Matt Cutts via SER(<a href=\"https:\/\/www.seroundtable.com\/archives\/021832.html\">https:\/\/www.seroundtable.com\/archives\/021832.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798900\"><\/a>\u8aad\u307f\u8fbc\u307f\u304c\u9045\u3044\u3010100%\u3011<\/h3>\n<p>\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u9045\u3044\u30b5\u30a4\u30c8\u306f\u3001\u901f\u3044\u30b5\u30a4\u30c8\u3088\u308a\u8a55\u4fa1\u304c\u4f4e\u304f\u306a\u308b\u3002\u30b5\u30fc\u30d0\u5074\u3001\u7aef\u672b\u5074\u4e21\u65b9\u306e\u8981\u56e0\u3092\u691c\u67fb\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306f\u4e16\u306e\u4e2d\u306b\u6ca2\u5c71\u3042\u308b\u304b\u3089\u3001\u305c\u3072\u3068\u3082\u5229\u7528\u3059\u3079\u304d\u3060\u3002\u307e\u305f\u3001\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u554f\u984c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5730\u7406\u3084\u7aef\u672b\u3001\u63a5\u7d9a\u901f\u5ea6\u306a\u3069\u306e\u74b0\u5883\u306b\u4f9d\u5b58\u3059\u308b\u3082\u306e\u3060\u304b\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u4f7f\u7528\u74b0\u5883\u3092\u5ff5\u982d\u306b\u5165\u308c\u3066\u30b5\u30a4\u30c8\u69cb\u7bc9\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/googlewebmastercentral.blogspot.ca\/2010\/04\/using-site-speed-in-web-search-ranking.html\">http:\/\/googlewebmastercentral.blogspot.ca\/2010\/04\/using-site-speed-in-web-search-ranking.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798905\"><\/a>\u74b0\u5883\u306e\u826f\u304f\u306a\u3044IP\u30a2\u30c9\u30ec\u30b9\u301070%\u3011<\/h3>\n<p>\u6614\u304b\u3089\u7d9a\u304fWeb\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308bSEO\u624b\u6cd5\u306e\u30c7\u30de\u306b\u95a2\u3057\u3066\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c<a href=\"https:\/\/www.mattcutts.com\/blog\/myth-busting-virtual-hosts-vs-dedicated-ip-addresses\/\">\u3059\u3067\u306b\u305d\u3093\u306a\u3053\u3068\u306f\u306a\u3044\u3068\u5426\u5b9a\u306f\u3057\u3066\u3044\u308b<\/a>\u3082\u306e\u306e\u3001\u672a\u3060\u306bIP\u30a2\u30c9\u30ec\u30b9\u304c\u4f55\u304b\u3057\u3089\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3092\u751f\u3080\u3068\u4fe1\u3058\u3066\u71b1\u5fc3\u306b\u6253\u3061\u8fbc\u3080\u8f29\u304c\u3044\u308b\u3002\u305d\u3093\u306a\u65b9\u3005\u306b\u8a00\u3044\u305f\u3044\u306e\u306f\u3001\u3081\u3063\u305f\u306b\u306f\u7121\u3044\u30b1\u30fc\u30b9\u3060\u304c\u3001Google\u306f\u30b9\u30d1\u30e0\u304c\u8513\u5ef6\u3057\u3066\u3044\u308b\u3068\u601d\u3057\u304d\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3042\u308c\u3001\u30d1\u30d6\u30ea\u30c3\u30af\u3067\u3042\u308c\u3001\u5bfe\u8c61\u7bc4\u56f2\u306eIP\u30a2\u30c9\u30ec\u30b9\u5168\u4f53\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u8ab2\u3059\u3053\u3068\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=4peSUa2FKvk\">https:\/\/www.youtube.com\/watch?v=4peSUa2FKvk<\/a>)<\/p>\n<h3><a name=\"_Toc435798908\"><\/a>\u3042\u307e\u308a\u306b\u9577\u3044\u5fdc\u7b54\u6642\u9593\u3010100%\u3011<\/h3>\n<p>Google\u306f\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u30b5\u30a4\u30c8\u306f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08\u518d\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u542b\u3080\uff09\u3067\u304d\u306a\u3044\u3002\u307e\u305f\u3053\u306e\u30ed\u30b8\u30c3\u30af\u306f\u30b5\u30a4\u30c8\u306e\u4e0d\u4fe1\u983c\u6027\u3068\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u3044\u3046\u4e0d\u540d\u8a89\u3082\u6c7a\u5b9a\u3065\u3051\u3066\u3057\u307e\u3046\u3002\u4e00\u6642\u7684\u306a\u30b5\u30a4\u30c8\u30c0\u30a6\u30f3\u306f\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u304c\u3001\u9069\u5207\u306a\u5fdc\u7b54\u6642\u9593\u3067\u30b5\u30a4\u30c8\u3092\u8868\u793a\u3059\u308b\u306e\u306f\u3068\u3066\u3082\u5927\u5207\u3060\u3002\u30b5\u30a4\u30c8\u30c0\u30a6\u30f3\u304c\u4e00\u65e5\u4e8c\u65e5\u306a\u3089\u554f\u984c\u306a\u3044\u304c\u3001\u305d\u308c\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=qXrwyTGOf1E\">https:\/\/www.youtube.com\/watch?v=qXrwyTGOf1E<\/a>)<\/p>\n<h3><a name=\"_Toc435798909\"><\/a>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8Whois\u301050%\u3011<\/h3>\n<p>Google\u306f\u5e38\u306b\u5168\u3066\u306e\u30ec\u30b8\u30b9\u30bf\u30e9\u306ewhois\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u6307\u6458\u306f\u3082\u3063\u3068\u3082\u3060\u304c\u30012006\u5e74\u306ePubCon\u3067\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3001Google\u306fwhois\u60c5\u5831\u3092\u898b\u306b\u884c\u3063\u3066\u304a\u308a\u3001\u4ed6\u306e\u5e7e\u3064\u304b\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3068\u3042\u3044\u307e\u3063\u305f\u3068\u304d\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u767a\u8a00\u3057\u3066\u3044\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/2006-pubcon-in-vegas-thursday-site-reviews\/\">https:\/\/www.mattcutts.com\/blog\/2006-pubcon-in-vegas-thursday-site-reviews\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798910\"><\/a>\u5618\u306eWhois\u301020%\u3011<\/h3>\n<p>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8Whois\u3068\u540c\u69d8\u3001Google\u306f\u5618\u306eWhois\u3092\u4f7f\u3063\u305f\u30c8\u30ea\u30c3\u30af\u306b\u6c17\u3065\u3044\u3066\u3044\u308b\u3057\u3001\u307e\u305f\u305d\u308c\u304c\u554f\u984c\u3067\u3042\u308b\u3068\u3082\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3002ICANN\u306e\u898f\u7d04\u9055\u53cd\u3067\u3042\u308b\u3057\u3001\u30c9\u30e1\u30a4\u30f3\u30cf\u30a4\u30b8\u30e3\u30c3\u30ab\u30fc\u306b\u62b5\u6297\u3059\u308b\u307e\u3082\u306a\u304f\u30c9\u30e1\u30a4\u30f3\u3092\u4e57\u3063\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u4ee5\u524d\u306b\u3001\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u306b\u5618\u306e\u60c5\u5831\u3092\u4f7f\u3046\u306a\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/false-whois-data\/\">https:\/\/www.mattcutts.com\/blog\/false-whois-data\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798911\"><\/a>\u30ec\u30b8\u30b9\u30bf\u5358\u4f4d\u3067\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u301020%\u3011<\/h3>\n<p>\u3082\u3057\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8Whois\u300d\u3068\u300c\u5618\u306eWhois\u300d\u306e\u8a71\u306b\u8cdb\u540c\u3057\u3066\u304f\u308c\u305f\u306e\u306a\u3089\u3001\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u305d\u308c\u3089\u3092\u30b9\u30d1\u30e0\u306e\u5224\u5b9a\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u3082\u7d0d\u5f97\u3067\u304d\u308b\u3060\u308d\u3046\u3002\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u884c\u3063\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30ca\u30fc\u306e\u30b5\u30a4\u30c8\u304c\u4e00\u6589\u6458\u767a\u3001\u624b\u52d5\u5bfe\u5fdc\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u306e\u306f\u60f3\u50cf\u306b\u96e3\u304f\u306a\u3044\u3002\u304c\u3001\u3042\u304f\u307e\u3067\u3082\u3053\u308c\u306f\u8003\u5bdf\u3067\u305d\u3046\u3044\u3063\u305f\u8a3c\u62e0\u306f\u4f55\u3082\u306a\u3044\u304c\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798912\"><\/a>\u30b0\u30ed\u30fc\u30d0\u30eb\u9806\u4f4d\u306b\u304a\u3051\u308bccTLD\u301070%\u3011<\/h3>\n<p>\u300c.jp\u300d\u3084\u300c.uk\u300d\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306accTLD\u306f\u3001\u56fd\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c9\u30e1\u30a4\u30f3\u62e1\u5f35\u5b50\u3067\u3042\u308b\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u30c9\u30e1\u30a4\u30f3\u3067\u3042\u308b\uff47TLD\u306e\u9006\u306e\u5b58\u5728\u3060\u3002ccTLD\u306f\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30ebSEO\u306b\u304a\u3044\u3066\u4fbf\u5229\u3067\u306f\u3042\u308b\u304c\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u3069\u3053\u306e\u56fd\u306e\u30b5\u30a4\u30c8\u304b\u3072\u3068\u76ee\u3067\u308f\u304b\u308b\u305f\u3081\uff09\u3001\u540c\u3058\u7406\u7531\u3067\u305d\u306e\u56fd\u306e\u5916\u306eGoogle\u3067\u306e\u9806\u4f4d\u3092\u72d9\u3063\u305f\u969b\u306b\u306f\u3044\u3055\u3055\u304b\u4e0d\u5229\u3067\u3042\u308b\u3002\u305f\u3060\u3057\u3001\u5e7e\u3064\u304b\u306eccTLD\u306b\u304a\u3044\u3066\u306f\u4e00\u822c\u7684\u306b\u3082\u3063\u3068\u5e83\u3044\u67a0\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u305f\u3081Google\u306b\u4f8b\u5916\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u308a\u3001\u4f8b\u3048\u3070\u300c.co\u300d\u306e\u3088\u3046\u306a\u30c9\u30e1\u30a4\u30f3\u306fgccTLD\u3068\u3057\u3066gTLD\u3068\u540c\u7b49\u306e\u6271\u3044\u3092\u3055\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/1347922?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/1347922?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798917\"><\/a>\u30d1\u30fc\u30af\u30c9\u30e1\u30a4\u30f3\u301080%\u3011<\/h3>\n<p>\u30d1\u30fc\u30af\u30c9\u30e1\u30a4\u30f3\u3068\u306f\u3001\u307e\u3060\u5b9f\u969b\u306b\u30b5\u30a4\u30c8\u304c\u8f09\u305b\u3089\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u306e\u30c9\u30e1\u30a4\u30f3\u306e\u3053\u3068\u3067\u3001\u305f\u3044\u3066\u3044\u306e\u5834\u5408\u30c9\u30e1\u30a4\u30f3\u30ec\u30b8\u30b9\u30bf\u30e9\u5074\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u81ea\u52d5\u751f\u6210\u306e\u5e83\u544a\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u73fe\u5728\u3067\u306f\u4ed6\u306e\u591a\u304f\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u57fa\u6e96\u306e\u4e00\u3064\u3068\u3057\u3066\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u304c\u3001\u3042\u307e\u308a\u3046\u307e\u304f\u306f\u50cd\u3044\u3066\u3044\u306a\u3044\u3088\u3046\u3060\u3002Google\u306f\u5927\u91cf\u306e\u30d1\u30fc\u30af\u30c9\u30e1\u30a4\u30f3\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u3063\u305f\u3002\u305f\u3060\u3001\u5f7c\u3089\u306e\u59ff\u52e2\u3068\u3057\u3066\u306f\u3084\u306f\u308a\u30d1\u30fc\u30af\u30c9\u30e1\u30a4\u30f3\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u306f\u3057\u305f\u304f\u306a\u3044\u3089\u3057\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66376?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66376?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798927\"><\/a>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u301050%\u3011<\/h3>\n<p>\u591a\u304f\u306e\u5834\u5408\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306f\u3001\u30b5\u30d6\u30d5\u30a9\u30eb\u30c0\u3068\u9055\u3044\u3001Google\u306b\u5b8c\u5168\u306b\u5225\u306e\u30b5\u30a4\u30c8\u3067\u3042\u308b\u3068\u5224\u65ad\u3055\u308c\u308b\u3002\u8272\u3005\u306a\u4ed6\u306e\u8981\u56e0\u3068\u306e\u517c\u306d\u5408\u3044\u3067\u3001\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u4f7f\u7528\u304c\u4e0d\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306f\u3042\u308a\u3048\u308b\u3002\u4f8b\u3048\u3070\u30011\u3064\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u66f8\u3044\u305f\u30b5\u30a4\u30c8\u3092\u305f\u304f\u3055\u3093\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3067\u5206\u5272\u3057\u3066\u3057\u307e\u3063\u305f\u3089\u3001\u4ed6\u306e\u300c\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u300d\u3068\u3064\u304f\u8981\u56e0\u304b\u3089\u53d7\u3051\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u5229\u76ca\u3092\u5168\u3066\u30e0\u30c0\u306b\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt McGee and Paul Edmondson (<a href=\"http:\/\/searchengineland.com\/google-panda-two-years-later-5-questions-with-hubpages-ceo-paul-edmondson-149767\">http:\/\/searchengineland.com\/google-panda-two-years-later-5-questions-with-hubpages-ceo-paul-edmondson-149767<\/a>)<\/p>\n<h3><a name=\"_Toc435798928\"><\/a>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u301050%\u3011<\/h3>\n<p>\u30b5\u30a4\u30c8\u4e0a\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306e\u6570\u306f\u3001\u305d\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u304c\u5225\u3005\u306e\u30aa\u30fc\u30ca\u30fc\u306b\u3088\u3063\u3066\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u5225\u30b5\u30a4\u30c8\u304b\u3069\u3046\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3001\u6700\u3082\u9855\u8457\u306a\u8981\u56e0\u306b\u306a\u308a\u3046\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798929\"><\/a>\u30da\u30fc\u30b8\u306eHTTP\u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9 4XX\/5XX\u3010100%\u3011<\/h3>\n<p>\u3082\u3057\u3082Web\u30b5\u30fc\u30d0\u304c200\uff08OK\uff09\u304b301\/302\uff08\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\uff09\u4ee5\u5916\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9\u3092\u983b\u7e41\u306b\u8fd4\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u3089\u3001\u305d\u308c\u306f\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u6697\u306b\u793a\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3002\u30d6\u30e9\u30a6\u30b6\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3082\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u30ad\u30e3\u30c3\u30b7\u30e5\u7b49\u304c\u6b8b\u3063\u3066\u3044\u3066\uff09\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u5834\u5408\u3082\u6709\u308a\u5f97\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002\u3082\u3057\u3001\u672c\u5f53\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u306a\u304f\u306a\u3063\u3066\u3044\u3066404\u3092\u8fd4\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6b63\u3057\u3044\u306e\u306a\u3089\u3001\u305d\u308c\u304c\u9593\u9055\u3044\u3067\u306a\u3044\u3053\u3068\u3092Google\u306b\u6b63\u3057\u304f\u4f1d\u3048\u308b\u3079\u304d\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798930\"><\/a>\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u30a8\u30e9\u30fc\u30da\u30fc\u30b8\u306e\u5272\u5408\u301050%\u3011<\/h3>\n<p>\u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c94XX\u30845XX\u3092\u8fd4\u3059\u30da\u30fc\u30b8\u306b\u7740\u5730\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u54c1\u8cea\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u3060\u3068\u8a55\u4fa1\u3055\u308c\u3046\u308b\u3002\u305d\u3046\u3044\u3063\u305f\u30b3\u30fc\u30c9\u3092\u8fd4\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001\u30ea\u30f3\u30af\u5207\u308c\u3092\u8d77\u3053\u3057\u3066\u3044\u308b\u767a\u30ea\u30f3\u30af\u304c\u306a\u3044\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u3068\u540c\u69d8\u3001\u6ce8\u610f\u3057\u3066\u304a\u304f\u306b\u8d8a\u3057\u305f\u3053\u3068\u306f\u306a\u3044\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798934\"><\/a>HTTP\u671f\u9650\u5207\u308c\u30d8\u30c3\u30c0\u30fc\u301050%\u3011<\/h3>\n<p>Web\u30b5\u30fc\u30d0\u3067\u30d8\u30c3\u30c0\u30fc\u306e\u300c\u671f\u9650\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u52a0\u6e1b\u306b\u3082\u5de6\u53f3\u3055\u308c\u308b\u304c\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u3064\u307e\u308a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9577\u3044\u3053\u3068\u66f4\u65b0\u3057\u306a\u3044\u3068\u5ba3\u8a00\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Moz Discussion (<a href=\"https:\/\/moz.com\/ugc\/expires-headers-for-seo-why-you-should-think-twice-before-using-them\">https:\/\/moz.com\/ugc\/expires-headers-for-seo-why-you-should-think-twice-before-using-them<\/a>)<\/p>\n<h3><a name=\"_Toc435798936\"><\/a>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7changefreq\u301050%\u3011<\/h3>\n<p>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306echangefreq\u3067\u3001\u3069\u308c\u3060\u3051\u983b\u7e41\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002Google\u306f\u6307\u793a\u3055\u308c\u305f\u4ee5\u4e0a\u306b\u65e9\u304f\u518d\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3068\u3059\u308b\u8aac\u3082\u3042\u308b\u3002\u305f\u3060\u3001changefreq\u306e\u6307\u793a\u901a\u308aGoogle\u304c\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3044\u308b\u306e\u304b\u5426\u304b\u306e\u78ba\u8a3c\u306f\u306a\u304f\u3001\u3082\u3057\u305d\u3046\u3060\u3068\u3057\u3066\u3082\u3001SearchConsole\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u30af\u30ed\u30fc\u30eb\u901f\u5ea6\u306e\u8a2d\u5b9a\u304c\u512a\u5148\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Sitemaps.org (<a href=\"http:\/\/www.sitemaps.org\/protocol.html\">http:\/\/www.sitemaps.org\/protocol.html<\/a>)<\/p>\n<h2><a name=\"_TocOFFP\"><\/a>\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/h2>\n<p><strong>\u5916\u90e8SEO\u8981\u56e0<\/strong>\u3067\u306f\u3001\u76f4\u63a5\u30b5\u30a4\u30c8\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u4ee5\u5916\u306eGoogle\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3059\u308b\u8981\u56e0\u306b\u3064\u3044\u3066\u8ff0\u3079\u308b\u3002\u305f\u3044\u3066\u3044\u306e\u5834\u5408\u3053\u308c\u306f\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<br \/>\n<strong>\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/strong>\u306f\u4e3b\u306b\u3001\u2460\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3001\u2461\u81ea\u7136\u306a\u4eba\u6c17\u7372\u5f97\u306b\u95a2\u9023\u3057\u3001\u4fe1\u983c\u6027\u3068\u62e1\u6563\u6027\u306e\u9ad8\u3044\u30bd\u30fc\u30b9\u304b\u3089\u8a55\u5224\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u4e3b\u773c\u3092\u304a\u3044\u3066\u3044\u308b\u3002<\/p>\n<h2>\u6a29\u5a01\u6027\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798944\"><\/a>\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u3053\u306e\u8003\u3048\u306e\u4e2d\u3067\u306f\u3001\u30ea\u30f3\u30af\u306f\u901a\u8ca8\u3068\u540c\u3058\u3088\u3046\u306a\u4fa1\u5024\u3092\u6301\u3061\u3001\u305d\u306e\u4fa1\u5024\u306f0\u30c9\u30eb\u304b\u30891,000,000\u30c9\u30eb\u4f4d\u3068\u8a66\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306fPageRank\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u57fa\u672c\u3068\u306a\u308b\u8003\u3048\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798945\"><\/a>\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u88ab\u30ea\u30f3\u30af\uff11\u3064\uff11\u3064\u306e\u4fa1\u5024\u304c\u5168\u3066\u540c\u3058\u3060\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u3082\u3089\u3048\u308b\u30ea\u30f3\u30af\u306e\u6570\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u4fa1\u5024\u306f\u9ad8\u304f\u306a\u308b\u3002\u3082\u3061\u308d\u3093\u3053\u306e\u8981\u56e0\u3060\u3051\u304c\u6c7a\u5b9a\u8981\u56e0\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3064\u307e\u308a\u3069\u3093\u306a\u306b\u591a\u304f\u306e\u91cf\u3082\u8cea\u306e\u9ad8\u3055\u306b\u306f\u304b\u306a\u308f\u306a\u3044\u3057\u3001\u901a\u5e38\u3046\u3051\u308b\u88ab\u30ea\u30f3\u30af\u306e\u307b\u3068\u3093\u3069\u306f\u6587\u5b57\u901a\u308a\u300c\u4fa1\u5024\u304c\u306a\u3044\u300d\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u305f\u3060\u3057\u3001PageRank\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5b58\u5728\u3057\u7d9a\u3051\u308b\u304b\u304e\u308a\u3001\u305f\u304f\u3055\u3093\u306e\u88ab\u30ea\u30f3\u30af\u304c\u7121\u3044\u3068\u6fc0\u3057\u3044\u9806\u4f4d\u7af6\u4e89\u306b\u3064\u3044\u3066\u3044\u304f\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798946\"><\/a>\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3067\u5f97\u3089\u308c\u308bPageRank\u306f\u3001\u30c9\u30e1\u30a4\u30f3\u4e2d\u306b\u5185\u90e8\u30ea\u30f3\u30af\u3092\u901a\u3058\u3066\u5206\u6563\u3055\u308c\u308b\u3002\u7dcf\u3058\u3066\u30c9\u30e1\u30a4\u30f3\u540d\u306f\u6a29\u5a01\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u306b\u7acb\u3064\u3002\u3064\u307e\u308a\u3001\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8f09\u305b\u305f\u65b9\u304c\u3001\u305d\u3046\u3067\u306a\u3044\u30c9\u30e1\u30a4\u30f3\u306b\u8f09\u305b\u305f\u5834\u5408\u3088\u308a\u9065\u306b\u9806\u4f4d\u304c\u826f\u304f\u306a\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798947\"><\/a>\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u88ab\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u540c\u3058\u3053\u3068\u306b\u306a\u308b\u304c\u3001<strong>\u30ea\u30f3\u30af\u306e\u4fa1\u5024\u304c\u540c\u3058\u306a\u3089<\/strong>\u3088\u308a\u591a\u304f\u306e\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u305f\u30c9\u30e1\u30a4\u30f3\u306e\u65b9\u304c\u4fa1\u5024\u306f\u9ad8\u304f\u306a\u308b\u3002\u30e9\u30ea\u30fc\u30fb\u30da\u30a4\u30b8\u306e\u66f8\u3044\u305fPageRank\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a18\u3057\u305f\u7814\u7a76\u66f8\u306b\u306f\u3001\u300c\u30db\u30b9\u30c8\u30cd\u30fc\u30e0\u30d9\u30fc\u30b9\u306e\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u300d\u304cPageRank\u306e\u69cb\u6210\u8981\u7d20\u306b\u306a\u308b\u3068\u66f8\u3044\u3066\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798949\"><\/a>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30b0\u30ca\u30eb\u301050%\u3011<\/h3>\n<p>Google\u306e\u3044\u3046\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30b0\u30ca\u30eb\u3068\u306f\u3001\u73fe\u5728\u5b9f\u9a13\u4e2d\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30b7\u30a7\u30a2\u3084\u8a55\u5224\u3092\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6c7a\u5b9a\u306b\u5f71\u97ff\u3055\u305b\u308b\u3079\u304d\u304b\u5426\u304b\u3068\u3044\u3046\u3053\u3068\u3060\u3002Google+\u304c\u59cb\u307e\u308a\u3001Twitter\u3068\u306efirehose\u5951\u7d04\u3092\u89e3\u9664\u3057\u305f\u5f8c\u3001<a href=\"http:\/\/searchenginewatch.com\/sew\/news\/2325343\/matt-cutts-facebook-twitter-social-signals-not-part-of-google-search-ranking-algorithms\">\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u300c\u4eca\u307e\u3067\u306e\u7814\u7a76\u306fGoogle+\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u884c\u3063\u305f\u5b9f\u9a13\u3088\u308a\u30d1\u30c3\u3068\u3057\u306a\u3044\u3082\u306e\u3060\u300d\u3068\u8a00\u3063\u3066\u3044\u305f<\/a>\u3002\u6700\u8fd1\u306e\u8abf\u67fb\u304b\u3089\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u76f4\u63a5\u7684\u304b\u9593\u63a5\u7684\u304b\u306f\u4e0d\u660e\u3060\u304c\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u8a55\u5224\u306f\u9806\u4f4d\u3068\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=ofhwPC-5Ub4\">https:\/\/www.youtube.com\/watch?v=ofhwPC-5Ub4<\/a>), MozStudy (<a href=\"https:\/\/moz.com\/blog\/does-google-use-facebook-shares-to-in?uence-search-rankings\">https:\/\/moz.com\/blog\/does-google-use-facebook-shares-to-in?uence-search-rankings<\/a>)<\/p>\n<h3><a name=\"_Toc435798957\"><\/a>\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u30105%\u3011<\/h3>\n<p>\u30ed\u30fc\u30ab\u30ebSEO\u3084Google\u30de\u30c3\u30d7SEO\u306e\u5927\u304d\u306a\u8981\u56e0\u3068\u3057\u3066\u3001\u4f01\u696d\u540d\u3084\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\u304c\u3042\u308c\u3070\u30ea\u30f3\u30af\u3092\u8cbc\u3089\u306a\u304f\u3066\u3082\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002Moz\u306eCEO\u306e\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u306f\u3053\u308c\u304c\u901a\u5e38\u306eSEO\u306b\u3082\u8003\u616e\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3059\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u767a\u8868\u3057\u3066\u3044\u305f\u3002\u304c\u3001\u307e\u3041\u3042\u304f\u307e\u3067\u8ff7\u4fe1\u3068\u3057\u3066\u6271\u3063\u305f\u307b\u3046\u304c\u826f\u3055\u305d\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Moz Study (<a href=\"https:\/\/moz.com\/blog\/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday\">https:\/\/moz.com\/blog\/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday<\/a>)<\/p>\n<h3><a name=\"_Toc435798959\"><\/a>C\u30af\u30e9\u30b9\u5206\u6563\u3057\u305fIP\u301020%\u3011<\/h3>\n<p>\u539f\u5247\u3068\u3057\u3066\u3001Google\u306f\u30ea\u30f3\u30af\u5143\u306e\u30da\u30fc\u30b8\u3084\u30c9\u30e1\u30a4\u30f3\u306e\u6a29\u5a01\u3084\u3001\u8cea\u3001\u95a2\u9023\u6027\u3092\u3082\u3068\u306b\u30ea\u30f3\u30af\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u306fIP\u30a2\u30c9\u30ec\u30b9\u3068\u306f\u95a2\u4fc2\u306a\u3044\u3002\u305f\u3063\u305f\u3072\u3068\u3064\u306e\u4f8b\u5916\u3001\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9664\u3044\u3066\u306f\u3002<br \/>\n\u3082\u3063\u3068\u5177\u4f53\u7684\u306b\u3044\u3046\u3068\u3001\u30af\u30ea\u30b7\u30e3\u30ca\u30fb\u30d0\u30fc\u30e9\u30c3\u30c8\u306e\u7814\u7a76\u66f8\u306e\u30bb\u30af\u30b7\u30e7\u30f32.1\u3001\u300c\u30db\u30b9\u30c8\u6240\u5c5e\u306e\u63a2\u77e5\u300d\u3068\u3044\u3046\u90e8\u5206\u3067\u3042\u308b\u3002\/24\u306eIP\u7bc4\u56f2\u3001\u3082\u3057\u304f\u306fIPv4\u306b\u304a\u3051\u308b\u4e0a\u304b\u30893\u3064\u3081\u307e\u3067\u306e8\u30d3\u30c3\u30c8\uff08A.B.C.D\u306e\u3046\u3061C\u307e\u3067\uff09\u304c\u540c\u4e00\u306e\u30b5\u30a4\u30c8\u306f\u3001\u540c\u4e00\u30aa\u30fc\u30ca\u30fc\u306b\u3088\u3063\u3066\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3068\u307f\u306a\u3057\u3001\u30d2\u30eb\u30c8\u30c3\u30d7\u306b\u3088\u308b\u52b9\u529b\u3092\u7121\u52b9\u3068\u3059\u308b\u3068\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Krishna Bharat (<a href=\"ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html\">ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798960\"><\/a>DMOZ\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u301080%\u3011<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u5168\u3066\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u30ea\u30f3\u30af\u3092\u3082\u3089\u3048\u308b\u3001\u305d\u3093\u306a\u9b54\u6cd5\u306e\u3088\u3046\u306a\u5834\u6240\u304c1\u3064\u3042\u308b\u3002\u305d\u308c\u304cDirectory Mozilla\u3001\u901a\u79f0DMOZ\u3067\u3042\u308b\u3002\u304b\u3064\u3066\u306fGoogle\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306b\u30c7\u30fc\u30bf\u4f9b\u7d66\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u308b\u30aa\u30fc\u30d7\u30f3\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3042\u308b\u3002<a href=\"https:\/\/www.google.com\/webhp?q=dmoz%20corruption\">\u60aa\u3044\u3046\u308f\u3055<\/a>\u304c\u7d76\u3048\u305a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u305d\u306e\u3082\u306e\u306f\u5927\u6253\u6483\u3092\u53d7\u3051\u3066\u3044\u308b\u304c\u3001\u624b\u52d5\u7de8\u96c6\u3060\u3057\u3001\u305d\u308c\u306b\u3072\u3068\u305f\u3073DMOZ\u306b\u63b2\u8f09\u3055\u308c\u308c\u3070\u76ee\u306b\u898b\u3048\u308b\u304f\u3089\u3044\u306e\u52b9\u679c\u306f\u3042\u308b\u306f\u305a\u3060\u3002\u4f8b\u30482015\u5e74\u73fe\u5728\u3067\u3082\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=KCY5pbAuYpk\">https:\/\/www.youtube.com\/watch?v=KCY5pbAuYpk<\/a>)<\/p>\n<h3><a name=\"_Toc435798963\"><\/a>.EDU\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u30105%\u3011<\/h3>\n<p>SEO\u521d\u5fc3\u8005\u3092\u30ab\u30e2\u306b\u3057\u305f\u30da\u30c6\u30f3\u306e1\u3064\u306b\u3001\u300c.EDU\u300d\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u58f2\u308a\u3064\u3051\u308b\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002\u901a\u5e38\u306e\u30ea\u30f3\u30af\u3088\u308a\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u3044\u3046\u306e\u304c\u4e3b\u5f35\u3089\u3057\u3044\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u300cGoogle\u306f.edu\u3082.gov\u3082\u4ed6\u306e\u30c9\u30e1\u30a4\u30f3\u3068\u533a\u5225\u3057\u3066\u8a55\u4fa1\u3057\u306a\u3044\u300d\u3068\u3053\u306e\u4e3b\u5f35\u3092\u76f4\u63a5\u3076\u3063\u305f\u5207\u3063\u3066\u3044\u308b\u3002\u78ba\u304b\u306b\u3001\u305d\u3046\u3044\u3063\u305f\u30c9\u30e1\u30a4\u30f3\u306e\u30b5\u30a4\u30c8\u306f\u901a\u5e38\u306e\u30b5\u30a4\u30c8\u3088\u308a\u3001\u591a\u304f\u306e\u81ea\u7136\u306a\u30ea\u30f3\u30af\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u3060\u304c\u3001\u300c.edu\u30ea\u30f3\u30af\u8ca9\u58f2\u300d\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u5f97\u3089\u308c\u308b\u30ea\u30f3\u30af\u306f\u305d\u3046\u3044\u3063\u305f\u3082\u306e\u3068\u306f\u7a0b\u9060\u3044\u3057\u3001\u5927\u62b5\u306e\u5834\u5408\u306f\u30b9\u30d1\u30e0\u306b\u306a\u308a\u3084\u3059\u3044\u3001\u6a29\u5a01\u6027\u306e\u8584\u307e\u3063\u3066\u3044\u308b\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30d6\u30ed\u30b0\u304b\u3089\u306e\u30ea\u30f3\u30af\u304c\u4ed8\u304f\u3060\u3051\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/another-two-videos\/\">https:\/\/www.mattcutts.com\/blog\/another-two-videos\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798964\"><\/a>.GOV\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u30105%\u3011<\/h3>\n<p>.edu\u3068\u5168\u304f\u540c\u69d8\u3001.gov\u304c\u901a\u5e38\u306egTLD\u306e\u67a0\u3092\u8d85\u3048\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3068\u3044\u3046\u306e\u306f\u307e\u3063\u305f\u304f\u3082\u3063\u3066\u771f\u5b9f\u3067\u306f\u7121\u3044\u3002\u307e\u305f\u3001\u305d\u3046\u3044\u3063\u305f\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u3044\u304f\u3089\u304b\u542b\u3093\u3067\u3044\u305f\u65b9\u304c\u3088\u308a\u300c\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30d0\u30e9\u30f3\u30b9\u300d\u306b\u898b\u3048\u308b\u3068\u3059\u308b\u8aac\u3082\u3042\u308b\u304c\u3001\u6570\u3005\u306e\u58f0\u660e\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3082\u3057\u304f\u306f\u6a29\u5a01\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u304c\u305d\u3046\u3044\u3063\u305f\u30ea\u30f3\u30af\u3092\u5225\u306b\u4e00\u5207\u542b\u3093\u3067\u3044\u306a\u3044\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u307e\u3063\u305f\u304f\u3082\u3063\u3066\u4fe1\u6191\u6027\u306b\u304b\u3051\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/another-two-videos\/\">https:\/\/www.mattcutts.com\/blog\/another-two-videos\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798965\"><\/a>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ea\u30f3\u30af\u7372\u5f97\u901f\u5ea6\u301070%\u3011<\/h3>\n<p>\u3082\u3057\u3082\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3068\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u30ea\u30f3\u30af\u3092\u5931\u3046\u30b9\u30d4\u30fc\u30c9\u3088\u308a\u3082\u5f97\u308b\u30b9\u30d4\u30fc\u30c9\u306e\u65b9\u304c\u901f\u304b\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u3059\u3067\u306b\u5927\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u3068\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3088\u308a\u3044\u304f\u3089\u304b\u6ce8\u76ee\u3055\u308c\u308b\u3079\u304d\u3060\u3068\u306f\u8003\u3048\u3089\u308c\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u3046\u3067\u306f\u306a\u3044\u3068\u3059\u308b\u3068\u3001\u4f55\u304b\u3057\u3089\u306e\u30d5\u30a7\u30a2\u3058\u3083\u306a\u3044\u5916\u90e8\u8981\u56e0\u304c\u50cd\u3044\u3066\u3044\u308b\u3068\u3057\u304b\u601d\u3048\u306a\u3044\u3002<br \/>\nGoogle\u306e\u7279\u8a31\u306b\u3088\u308c\u3070\u3001\u5c11\u306a\u304f\u3068\u3082\u5f7c\u3089\u306f\u3053\u308c\u3092\u898b\u3066\u306f\u3044\u308b\u3088\u3046\u3067\u3001\u3053\u3046\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3002\u300c\u6587\u66f8\uff08\u3082\u3057\u304f\u306f\u30da\u30fc\u30b8\uff09\u3078\u306e\u30ea\u30f3\u30af\u306e\u5897\u52a0\u30fb\u6e1b\u5c11\u306e\u7d2f\u7a4d\u5272\u5408\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u306f\u305f\u3057\u3066\u305d\u306e\u6587\u7ae0\u304c\u3069\u308c\u307b\u3069\u65b0\u9bae\u306a\u3082\u306e\u306a\u306e\u304b\u3092\u8a55\u4fa1\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: US 8521749 B2<\/p>\n<h3><a name=\"_Toc435798967\"><\/a>\u81ea\u7136\u306a\u5272\u5408\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u301050%\u3011<\/h3>\n<p>PageRank\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5358\u7d14\u306a\u69cb\u9020\u3068\u3057\u3066\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u7d4c\u7531\u3059\u308b\u306a<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/ip_address\/\" data-wpel-link=\"internal\">IP\u30a2\u30c9\u30ec\u30b9<\/a>\u3069\u3057\u3066\u9593\u63a5\u7684\u306b\u30ea\u30f3\u30af\u3055\u308c\u308b\u3088\u308a\u3001\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3055\u308c\u305f\u307b\u3046\u304c\u6a29\u5a01\u6027\u306f\u3042\u304c\u308b\u3002\u6975\u7aef\u306b\u4e0d\u81ea\u7136\u306aSEO\u5bfe\u7b56\u3092\u3057\u3066\u3044\u306a\u3044\u304b\u304e\u308a\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u30ea\u30f3\u30af\u6570\u3068<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/deeplink\/\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/a>\u6570\u306e\u5272\u5408\u306f\u81ea\u7136\u306a\u5f62\u306b\u306a\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798968\"><\/a>Google+\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u301070%\u3011<\/h3>\n<p>Google+\u306e\u5229\u7528\u304c\u3069\u306e\u3088\u3046\u306b\u9806\u4f4d\u8981\u56e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u304b\u5b9a\u304b\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u9806\u4f4d\u306b\u8272\u3005\u306a\u5229\u76ca\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3088\u3046\u3060\u3002Google+\u304c\u4f1d\u7d71\u7684\u306a\u9806\u4f4d\u6c7a\u5b9a\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u3044\u308f\u3086\u308b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u691c\u7d22\u306b\u5f71\u97ff\u3055\u308c\u306a\u3044\u666e\u901a\u306e\u9806\u4f4d\u306e\u3053\u3068\u3060\u3068\u601d\u308f\u308c\u308b\uff09\u306b\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u3068\u3044\u3046\u8003\u3048\u3082\u3042\u308b\u3088\u3046\u3060\u304c\u3001\u7b46\u8005\u306e\u610f\u898b\u3068\u3057\u3066\u8a00\u3048\u3070\u3001\u3053\u308c\u306e\u52b9\u679c\u304c\u5b9f\u969b\u306b\u73fe\u308c\u308b\u306e\u306f\u4f1d\u7d71\u7684\u3067\u306f\u306a\u3044\u9806\u4f4d\u90e8\u5206\u306e\u307f\u306b\u9650\u3089\u308c\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u308b\u3002\u3053\u308c\u306e\u4f8b\u3092\u898b\u305f\u3051\u308c\u3070\u3001\u305c\u30722013\u5e74\u306eMozCon\u3067Dr.\u30d4\u30fc\u30c8\u30fb\u30e1\u30a4\u30e4\u30fc\u30ba\u304c\u767a\u8868\u3057\u305f\u30d7\u30ec\u30bc\u30f3\u3001\u300c10\u500b\u306e\u9752\u3044\u30ea\u30f3\u30af\u306e\u5148\u306b\u300d\u3092\u53c2\u7167\u3057\u3066\u304f\u308c\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Dr. Pete\u2019s Study (<a href=\"http:\/\/www.slideshare.net\/crumplezone\/beyond-10-blue-links-the-future-of-ranking\">http:\/\/www.slideshare.net\/crumplezone\/beyond-10-blue-links-the-future-of-ranking<\/a>)<\/p>\n<h3><a name=\"_Toc435798969\"><\/a>Twitter\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u301020%\u3011<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u306etwitter\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u76f4\u63a5\u9806\u4f4d\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u8aac\u304c\u5f37\u304f\u4fe1\u3058\u3089\u308c\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001Google\u306e\u4e3b\u5f35\u306f\u305d\u308c\u3068\u306f\u5168\u304f\u53cd\u5bfe\u306e\u3082\u306e\u3067\u3042\u308b\u3002\u78ba\u304b\u306bTwitter\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3044\u3046\u306e\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3092\u80b2\u6210\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u3001\u3053\u306e\u4e0a\u306a\u3044\u307b\u3069\u8cb4\u91cd\u306a\u8cc7\u6e90\u3067\u3042\u308b\u306e\u3060\u304c\u3001\u305d\u3046\u3044\u3063\u305f\u3082\u306e\u306f\u9577\u671f\u7684\u306a\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u306e\u30ea\u30f3\u30af\u306a\u3069\u3068\u3057\u3066\u8868\u9762\u5316\u3057\u3066\u304f\u308b\u304c\u3001\u3069\u308c\u3082Google\u304c\u4eca\u306e\u3068\u3053\u308d\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u306b\u3057\u3066\u3044\u308b\u8a3c\u62e0\u3068\u306f\u306a\u308a\u5f97\u306a\u3055\u305d\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\">https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798970\"><\/a>Twitter\u306e\u30b7\u30a7\u30a2\u301050%\u3011<\/h3>\n<p>Google\u306b\u3088\u308c\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30b7\u30a7\u30a2\u306f\u57fa\u672c\u7684\u306b\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3068\u3057\u3066\u3057\u304b\u6271\u308f\u308c\u305a\u3001\u4eca\u306e\u3068\u3053\u308dTwitter\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30b7\u30a7\u30a2\u306b\u305d\u308c\u4ee5\u4e0a\u306e\u4ed8\u52a0\u4fa1\u5024\u304c\u4ed8\u3051\u52a0\u3048\u3089\u308c\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u306a\u3044\u30022010\u5e74\u3001Google\u306f\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\u306b\u300cTwitter\u4e0a\u3067\u306e\u7d20\u6027\u300d\u3092\u6c17\u306b\u306f\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u30012014\u5e74\u306b\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3001\u300c\u3053\u3053\u4ee5\u5916\u3067\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u6700\u9ad8\u306e\u60c5\u5831\u300d\u3068\u8868\u73fe\u3057\u3066\u3044\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\">https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ<\/a>), Danny Sullivan (<a href=\"http:\/\/searchengineland.com\/what-social-signals-do-google-bing-really-count-55389\">http:\/\/searchengineland.com\/what-social-signals-do-google-bing-really-count-55389<\/a>)<\/p>\n<h3><a name=\"_Toc435798971\"><\/a>Facebook\u306eLike\u301020%\u3011<\/h3>\n<p>Twitter\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u9805\u76ee\u3068\u540c\u69d8<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\">https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ<\/a>)<\/p>\n<h3><a name=\"_Toc435798972\"><\/a>Facebook\u306e\u30b7\u30a7\u30a2\u301050%\u3011<\/h3>\n<p>Twitter\u306e\u30b7\u30a7\u30a2\u306e\u9805\u76ee\u3068\u540c\u69d8<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\">https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ<\/a>),<\/p>\n<p>Danny Sullivan (<a href=\"http:\/\/searchengineland.com\/what-social-signals-do-google-bing-really-count-55389\">http:\/\/searchengineland.com\/what-social-signals-do-google-bing-really-count-55389<\/a>)<\/p>\n<h3><a name=\"_Toc435798973\"><\/a>Google+\u306e\u30b5\u30fc\u30af\u30eb\u301020%\u3011<\/h3>\n<p>\u307b\u3093\u306e\u5c11\u3057\u306e\u9593\u3001Google\u306eSPYW\uff08Search Plus Your World\uff09\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u304c\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u306b\u4e0a\u66f8\u304b\u308c\u3066\u8868\u793a\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u3063\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google+\u4e0a\u3067\u300c+1\u300d\u3057\u305f\u30b5\u30fc\u30af\u30eb\u306b\u95a2\u9023\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u3068\u3084\u30da\u30fc\u30b8\u304c\u512a\u5148\u3055\u308c\u3066\u8868\u793a\u3055\u308c\u305f\u3002\u4eca\u73fe\u5728\u3067\u306f\u3001\u3053\u306e\u5b9f\u9a13\u306f\u5931\u6557\u306b\u7d42\u308f\u3063\u305f\u3068\u898b\u3089\u308c\u3066\u3044\u308b\u3002\u5c06\u6765\u7684\u306b\u3082\u3057\u30b7\u30b0\u30ca\u30eb\u5316\u3055\u308c\u305f\u6642\u306e\u305f\u3081\u306b\u3001\u3053\u308c\u306b\u529b\u3092\u5165\u308c\u3066\u3082\u60aa\u3044\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u5c11\u306a\u304f\u3068\u3082\u4eca\u73fe\u5728\u30b5\u30fc\u30af\u30eb\u304c\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3059\u308b\u8a3c\u62e0\u306f\u4f55\u3082\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"http:\/\/googleblog.blogspot.com\/2012\/01\/search-plus-your-world.html\">http:\/\/googleblog.blogspot.com\/2012\/01\/search-plus-your-world.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798974\"><\/a>Google+\u306e\u300c+1\u300d\u301010%\u3011<\/h3>\n<p>Google+\u304c\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u305f\u5f8c\u3001Google\u306f\u3044\u305f\u308b\u3068\u3053\u308d\u306bGoogle+\u306e\u300c+1\u300d\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u5b9f\u9a13\u3092\u63a8\u3057\u3059\u3059\u3081\u3066\u304d\u305f\u3002\u30b5\u30a4\u30e9\u30b9\u30fb\u30b7\u30a7\u30d1\u30fc\u30c9\u306fMoz\u4e0a\u3067\u3001\u300c+1\u3092\u305f\u304f\u3055\u3093\u96c6\u3081\u3089\u308c\u308b\u304f\u3089\u3044\u306b\u4eba\u6c17\u306e\u30b5\u30a4\u30c8\u306f\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u300d\u3068\u3059\u308b\u3001\u76f8\u95a2\u95a2\u4fc2\u8abf\u67fb\u3092\u767a\u8868\u3057\u305f\u3002\u305d\u306e\u76f4\u5f8c\u3001\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3069\u308c\u3082\u4e8b\u5b9f\u3067\u306f\u306a\u304f\u3001+1\u306f\u76f4\u63a5\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u8abf\u67fb\u3092\u5426\u5b9a\u3057\u3066\u3044\u308b\u3002\u9650\u308a\u306a\u304f\u300c\u8ff7\u4fe1\u300d\u306b\u3061\u304b\u3044\u300c\u7591\u308f\u3057\u3044\u300d\u306b\u8a2d\u5b9a\u3055\u305b\u3066\u3082\u3089\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Moz correlation study (<a href=\"https:\/\/moz.com\/blog\/google-plus-correlations\">https:\/\/moz.com\/blog\/google-plus-correlations<\/a>), Matt Cutts via SER (<a href=\"https:\/\/www.seroundtable.com\/google-1ranking-17252.html\">https:\/\/www.seroundtable.com\/google-1ranking-17252.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798975\"><\/a>\u3088\u308a\u53e4\u3044\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u301050%\u3011<\/h3>\n<p>Microsoft\uff08<sub>\u203b\u8a33\u6ce8<\/sub>Bing\uff09\u304c2008\u5e74\u306b\u63d0\u51fa\u3057\u305f\u7279\u8a31\u60c5\u5831\u306b\u306f\u3088\u308a\u53e4\u3044\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304b\u3089\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306b\u306f\u3088\u308a\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3068\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u5185\u8a33\u306f\u300110\u5e74\u4ee5\u4e0a\u304c100%\u30016-10\u5e74\u304c75%\u30013-6\u5e74\u304c50%\u30011-3\u5e74\u304c25%\u30011\u5e74\u672a\u6e80\u306a\u308910%\u3068\u3044\u3046\u5177\u5408\u3060\u3002Google\u3082\u540c\u69d8\u306e\u8981\u7d20\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u3068\u3059\u308b\u8aac\u304c\u3042\u308b\u304c\u3001\u78ba\u8a3c\u306f\u7121\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: SEO by the Sea (<a href=\"http:\/\/www.seobythesea.com\/2008\/04\/do-domain-ages-affect-search-rankings\/\">http:\/\/www.seobythesea.com\/2008\/04\/do-domain-ages-affect-search-rankings\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798988\"><\/a>\u9ad8\u3044MozRank\/MozTrust\u30b9\u30b3\u30a2\u30105%\u3011<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=qbK6hlQlmUc\">\u30c4\u30fc\u30eb\u30d0\u30fcPageRank<\/a>\u3067\u76ee\u306b\u3059\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u6570\u5024\u306f\u3001Google\u691c\u7d22\u304c\u5b9f\u969b\u306b\u5229\u7528\u3057\u3066\u3044\u308bPageRank\u3068\u4e00\u81f4\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u8fd1\u9803\u3067\u306f\u3053\u306e\u6570\u5024\u306e\u6b63\u78ba\u6027\u306f\u304b\u306a\u308a\u3072\u3069\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u304d\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u304cMozRank\u306e\u65b9\u3092\u898b\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u306f\u3042\u308b\u304c\u3001Google\u306f\u3044\u3064\u3060\u3063\u3066\u30ea\u30f3\u30af\u306e\u4fa1\u5024\u3092\u7d76\u5bfe\u306b\u81ea\u5206\u305f\u3061\u3067\u8a08\u7b97\u3057\u3066\u3044\u308b\u3057\u3001\u3044\u304f\u3089MozRank\u3068\u5b9f\u969b\u306e\u9806\u4f4d\u306b\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308d\u3046\u3068\u3082\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092Google\u9806\u4f4d\u6c7a\u5b9a\u306b\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3042\u308a\u3048\u306a\u3044\u3002\u3053\u308c\u306fMaje\u3084Ahrefs\u7b49\u3001\u4ed6\u306e\u3044\u304b\u306a\u308b\u7b2c\u4e09\u8005\u6a5f\u95a2\u306e\u30c7\u30fc\u30bf\u3067\u3082\u540c\u69d8\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435798991\"><\/a>Google\u3078\u306e\u30b5\u30a4\u30c8\u767b\u9332\u30105%\u3011<\/h3>\n<p>Google\u306f\u9577\u3044\u3053\u3068\u3001\u30af\u30ed\u30fc\u30eb\u3092\u4fc3\u3059\u305f\u3081\u306b\u30b5\u30a4\u30c8\u3092\u767b\u9332\u3059\u308b\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u9577\u3044\u3053\u3068\u4fe1\u3058\u3089\u308c\u3066\u3044\u308b\u8ff7\u4fe1\u306e1\u3064\u304c\u3001\u3053\u308c\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4f55\u304b\u3057\u3089\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u4f8b\u3048\u30b5\u30a4\u30c8\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u72b6\u614b\u3067\u3042\u308d\u3046\u3068\u3082\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306e\u5b58\u5728\u306f\u305f\u3060\u306e<a href=\"https:\/\/en.wikipedia.org\/wiki\/Placebo_button\">\u300c\u30d7\u30e9\u30b7\u30fc\u30dc\u30dc\u30bf\u30f3\u300d<\/a>\u7a0b\u5ea6\u306e\u3082\u306e\u3067\u3057\u304b\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/www.google.com\/webmasters\/tools\/submit-url\">https:\/\/www.google.com\/webmasters\/tools\/submit-url<\/a>)<\/p>\n<h3><a name=\"_Toc435798995\"><\/a>Google+\u30ed\u30fc\u30ab\u30eb\u3067\u627f\u8a8d\u3055\u308c\u305f\u4f4f\u6240\u301020%\u3011<\/h3>\n<p>Google\u30de\u30c3\u30d7\u306e\u30ed\u30fc\u30ab\u30eb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u308f\u308c\u3066\u3044\u308bGoogle+\u30ed\u30fc\u30ab\u30eb\u30da\u30fc\u30b8\u304c\u3001\u901a\u5e38\u306e\u9806\u4f4d\u8981\u56e0\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u8aac\u304c\u3088\u304f\u8a00\u308f\u308c\u308b\u3002\u305d\u308c\u3089\u304cGoogle\u30de\u30c3\u30d7\u4e0a\u306e\u30ed\u30fc\u30ab\u30ebSEO\u3084\u3001\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u51fa\u3066\u304f\u308b\u30b7\u30c3\u30af\u30b9\u30d1\u30c3\u30af\u90e8\u5206\u306e\u9806\u4f4d\u306b\u306f\u304b\u306a\u308a\u306e\u5f71\u97ff\u529b\u3092\u767a\u63ee\u3059\u308b\u3082\u306e\u306e\u3001\u901a\u5e38\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u8a3c\u62e0\u306f\u4f55\u3082\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h2>\u95a2\u9023\u6027\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798950\"><\/a>\u30ad\u30fc\u30ef\u30fc\u30c9\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3010100%\u3011<\/h3>\n<p>\u5916\u90e8\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u98db\u3073\u5148\u306e\u30da\u30fc\u30b8\u3092\u691c\u7d22\u8a9e\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u52a9\u3051\u308b\u3082\u306e\u306b\u306a\u308b\u3002\u305d\u306e\u30da\u30fc\u30b8\u306b\u305d\u306e\u691c\u7d22\u8a9e\u304c\u5fc5\u305a\u3057\u3082\u542b\u307e\u308c\u3066\u3044\u306a\u304f\u3066\u3082\u9806\u4f4d\u306f\u3064\u304f(<a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_bomb\">Google Bombing<\/a>\u53c2\u7167\u306e\u3053\u3068)\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8738643 B1<\/p>\n<h3><a name=\"_Toc435798951\"><\/a>\u95a2\u9023\u306e\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3010100%\u3011<\/h3>\n<p>\u3042\u306a\u305f\u306e\u3082\u306e\u3068\u4f3c\u305f\u3088\u3046\u306a\u9805\u76ee\u3092\u8a18\u8ff0\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3068\u3044\u3046\u306e\u304c\u671b\u307e\u3057\u3044\u3002\u3088\u304f\u52d8\u9055\u3044\u3055\u308c\u3066\u308b\u3057\u3001\u305d\u3046\u3044\u3046\u5371\u306a\u3044\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u8a08\u753b\u3082\u3042\u308b\u304c\u3001\u5168\u3066\u306e\u30ea\u30f3\u30af\u304c\u305d\u306e\u30c6\u30fc\u30de\u306b\u7279\u5316\u3057\u305f\u30b5\u30a4\u30c8\u304b\u3089\u8cbc\u3089\u308c\u3066\u3044\u308b\u5fc5\u8981\u306f\u5168\u304f\u7121\u3044\u3002\u305d\u3046\u3044\u3046\u306e\u306f\u3068\u3066\u3082\u4e0d\u81ea\u7136\u3060\u304b\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Krishna Bharat (<a href=\"http:\/\/web.archive.org\/web\/20070115000853\/http:\/www.cs.toronto.edu\/~georgem\/hilltop\/\">http:\/\/web.archive.org\/web\/20070115000853\/http:\/www.cs.toronto.edu\/~georgem\/hilltop\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798952\"><\/a>\u90e8\u5206\u7684\u306b\u95a2\u9023\u306e\u3042\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/h3>\n<p>\u88ab\u30ea\u30f3\u30af\u304c\u81ea\u7136\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5f53\u7136\u3060\u304c\u3001\u5168\u3066\u306e\u30ea\u30f3\u30af\u304c\u540c\u3058\u3088\u3046\u306b\u8cbc\u3089\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30ec\u30fc\u30ba\u306e\u4e00\u90e8\u306e\u307f\u3092\u542b\u3093\u3067\u3044\u305f\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u4ed6\u306e\u8a00\u8449\u304c\u5165\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u3079\u304d\u306a\u306e\u3060\u3002Google\u306e\u7279\u8a31\u3067\u306f\u300cpartially-related\u300d\u3068\u793a\u3055\u308c\u3066\u304a\u308a\u3001SEO\u696d\u754c\u7528\u8a9e\u3067\u3044\u3048\u3070\u300c\u30a2\u30f3\u30ab\u30fc\u306e\u90e8\u5206\u4e00\u81f4\u300d\u3068\u8868\u73fe\u3055\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8738643 B1<\/p>\n<h3><a name=\"_Toc435798953\"><\/a>\u90e8\u5206\u7684\u306b\u95a2\u9023\u306e\u3042\u308bALT\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/h3>\n<p>\u90e8\u5206\u4e00\u81f4\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u540c\u69d8\u3001\u753b\u50cf\u30ea\u30f3\u30af\u306b\u3064\u3044\u3066\u3044\u308bALT\u30c6\u30ad\u30b9\u30c8\u3082\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u3063\u3066\u3057\u304b\u308b\u3079\u304d\u3067\u3042\u308b\u3002\u3053\u308c\u306fGoogle\u306b\u3088\u3063\u3066\u76f4\u63a5\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u7c21\u5358\u306a\u5b9f\u9a13\u306b\u3088\u3063\u3066\u8a3c\u660e\u306f\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8738643 B1<\/p>\n<h3><a name=\"_Toc435798954\"><\/a>\u30bf\u30a4\u30c8\u30eb\u5c5e\u6027\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30105%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u306b\u4ed8\u3044\u3066\u3044\u308b\u30bf\u30a4\u30c8\u30eb\u5c5e\u6027\u306f\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u540c\u69d8\u306b\u6271\u308f\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3059\u308b\u8aac\u304c\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u30012005\u5e74\u306ePubCon\u306b\u304a\u3044\u3066Google\u306f\u3001\u300c\u3053\u306e\u5c5e\u6027\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4eba\u306f\u3082\u3046\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u8a00\u8449\u3068\u3068\u3082\u306b\u3001\u3053\u306e\u8aac\u3092\u304d\u3063\u3071\u308a\u3068\u5426\u5b9a\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u591a\u304f\u306e\u7814\u7a76\u3067\u3082\u3053\u306e\u5c5e\u6027\u304c\u307e\u3063\u305f\u304f\u3082\u3063\u3066\u8981\u56e0\u3068\u3057\u3066<strong>\u5229\u7528\u3055\u308c\u3066\u3044\u306a\u3044<\/strong>\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Ann Smarty via SEJ (<a href=\"http:\/\/www.searchenginejournal.com\/how-to-use-link-title-attribute-correctly\/\">http:\/\/www.searchenginejournal.com\/how-to-use-link-title-attribute-correctly\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798955\"><\/a>ALT\u30c6\u30ad\u30b9\u30c8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3010100%\u3011<\/h3>\n<p>\u753b\u50cf\u30ea\u30f3\u30af\u306eALT\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u30c6\u30ad\u30b9\u30c8\u306f\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3068\u540c\u3058\u52b9\u679c\u3092\u6301\u3064\u3002\u307e\u305f\u3001\u7aef\u7684\u3067\u4fe1\u983c\u3067\u304d\u308bALT\u30c6\u30ad\u30b9\u30c8\u306f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3001Google\u753b\u50cf\u691c\u7d22\u306e\u4e0a\u4f4d\u8868\u793a\u306b\u3082\u5f79\u306b\u7acb\u3064\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8738643 B1, Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc\">https:\/\/www.youtube.com\/watch?v=3NbuDpB_BTc<\/a>)<\/p>\n<h3><a name=\"_Toc435798956\"><\/a>\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u6587\u8108\u3010100%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u5468\u308a\u306e\u30c6\u30ad\u30b9\u30c8\u3068\u3044\u3046\u3082\u306e\u304c\u6587\u8108\u7406\u89e3\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3068\u3059\u308b\u8aac\u304c\u3001\u304b\u306a\u308a\u524d\u304b\u3089\u5531\u3048\u3089\u308c\u3066\u3044\u308b\u3002Google\u306e\u7279\u8a31\u3068\u30b7\u30f3\u30d7\u30eb\u306a\u5b9f\u9a13\u304c\u3053\u306e\u8aac\u306e\u6b63\u5f53\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u6587\u4e2d\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u30ea\u30f3\u30af\u306e\u307b\u3046\u304c\u3001\u5358\u4f53\u3067\u6587\u8108\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u305f\u30ea\u30f3\u30af\u3088\u308a\u3082\u9ad8\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8577893, SEO By The Sea (<a href=\"http:\/\/www.seobythesea.com\/2013\/07\/google-anchor-text-snippets\/\">http:\/\/www.seobythesea.com\/2013\/07\/google-anchor-text-snippets\/<\/a>)<\/p>\n<h3><a name=\"_Toc435798958\"><\/a>\u540c\u4e00\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u306f\u300c\u9806\u4f4d\u7d50\u679c\u306e\u76f8\u4e92\u95a2\u4fc2\u3092\u8003\u616e\u3057\u305f\u5f8c\u306b\u518d\u9806\u4f4d\u4ed8\u3051\u3092\u884c\u3063\u305f\u9806\u4f4d\u7d50\u679c\uff08\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u7684\u306a\u53cd\u5fa9\u30b8\u30e7\u30fc\u30af\u3092\u542b\u3080\uff09\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u3068\u3042\u308b\u30af\u30a8\u30ea\u3067\u3059\u3067\u306b\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306f\u305d\u3046\u3067\u306a\u3044\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3088\u308a\u3082\u3001\u305d\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u4e0a\u4f4d\u8868\u793a\u52b9\u679c\u304c\u9ad8\u304f\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 6526440 B1<\/p>\n<h3><a name=\"_Toc435798961\"><\/a>\u30af\u30a8\u30ea\/\u30da\u30fc\u30b8\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u301070%\u3011<\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u304b\u3089\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u306e\u306f\u3001\u304b\u306a\u308a\u6709\u529b\u306a\u8aac\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u3002<a href=\"http:\/\/searchengineland.com\/bing-uses-click-through-rate-in-ranking-algorithm-52386\">Bing\u306f\u305d\u308c\u3092\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u3068\u3057\u3066\u5229\u7528<\/a>\u3057\u3066\u3044\u308b\u3002\u30de\u30c3\u30c8\u306f2009\u5e74\u306b\u304b\u306a\u308a\u542b\u307f\u3092\u3082\u305f\u305b\u305f\u8a00\u3044\u65b9\u3067\u3053\u306e<a href=\"https:\/\/www.youtube.com\/watch?v=THYguer_JrM\">\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3044\u308b<\/a>\u3002\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u9806\u4f4d\u306b\u5f71\u97ff\u3059\u308b\u3068\u8003\u3048\u3046\u308b\u306b\u8db3\u308b\u5b9f\u9a13\u3092\u3001twitter\u3092\u5229\u7528\u3057\u3066\u884c\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Moz Study (<a href=\"https:\/\/moz.com\/rand\/queries-clicks-in?uence-googles-results\/\">https:\/\/moz.com\/rand\/queries-clicks-in?uence-googles-results\/<\/a>), Patent US 9031929 B1<\/p>\n<h3><a name=\"_Toc435798962\"><\/a>\u30c9\u30e1\u30a4\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387\u301050%\u3011<\/h3>\n<p>\u30ca\u30f3\u30f4\u30a3\u30fc\u30c8\u30fb\u30d1\u30f3\u30c0\uff08\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u4f5c\u8005\u3068\u540c\u3058\uff09\u306e\u7279\u8a31\u306b\u3001\u8272\u3005\u306a\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u901a\u3058\u3066\u306e\u30b5\u30a4\u30c8\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u65b9\u6cd5\u3068\u3044\u3046\u8a18\u8ff0\u304c\u3042\u308b\u3002\u3053\u306e\u7279\u8a31\u306e\u540d\u524d\u306f\u6587\u5b57\u901a\u308a\u300c\u30b5\u30a4\u30c8\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u540c\u7279\u8a31\u306f\u3001\u30af\u30ea\u30c3\u30af\u306b\u3088\u3063\u3066\u5c0e\u304d\u51fa\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u30af\u30a8\u30ea\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3057\u3066\u3044\u308b\u3002\u3068\u306f\u8a00\u3048\u3001\u3053\u308c\u3089\u3082\u30af\u30ea\u30c3\u30af\u7387\u304c\u9806\u4f4d\u6c7a\u5b9a\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u8a3c\u62e0\u306e\u8db3\u3057\u3067\u3057\u304b\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5358\u4f4d\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u305d\u306e\u4e2d\u306b\u542b\u307e\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u53ef\u80fd\u6027\u306e\u57df\u3092\u51fa\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 9031929 B1<\/p>\n<h3><a name=\"_Toc435798996\"><\/a>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u56fd\u306eccTLD\u304b\u3089\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>Google\u306f\u30b5\u30a4\u30c8\u3068\u7279\u5b9a\u306e\u56fd\u3068\u306e\u95a2\u9023\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u3001ccTLD\uff08Country Code Top Level Domain\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3002\u7279\u5b9a\u306e\u56fd\u306eccTLD\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306f\u3001\u305d\u306e\u56fd\u3067\u306e\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u3044\u3046\u306e\u304c\u4e00\u822c\u7684\u306b\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/1347922?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/1347922?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798997\"><\/a>\u30bf\u30fc\u30b2\u30c3\u30c8\u5730\u57dfIP\u304b\u3089\u306e\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8fd1\u3044\u30b5\u30fc\u30d0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u304b\u306a\u308a\u5e83\u3044\u7bc4\u56f2\u3001\u4e16\u754c\u30ec\u30d9\u30eb\u3067\u898b\u305f\u3068\u304d\u306b\u3001\u305d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068Google\u306f\u8a00\u3063\u3066\u3044\u308b\u3002\u4ed6\u306b\u3082\u305f\u304f\u3055\u3093\u306e\u8981\u56e0\u304c\u5730\u57df\u95a2\u9023\u6027\u3092\u78ba\u7acb\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306fGoogle.com\u3068Google.co.uk\u3067\u306e\u691c\u7d22\u7d50\u679c\u3092\u6bd4\u3079\u3066\u307f\u3066\u3082\u76ee\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4ee5\u4e0a\u306e\u3053\u3068\u3088\u308a\u3001Google\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u3068\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u81ea\u8eab\u3092\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u306f\u540c\u3058\u3082\u306e\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u4eee\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=keIzr3eWK8I\">https:\/\/www.youtube.com\/watch?v=keIzr3eWK8I<\/a>)<\/p>\n<h2>\u54c1\u8cea\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798948\"><\/a>\u88ab\u30ea\u30f3\u30af\u306e\u5b89\u5b9a\u6027\u3010100%\u3011<\/h3>\n<p>\u88ab\u30ea\u30f3\u30af\u306f\u6642\u9593\u304c\u7d4c\u3064\u307b\u3069\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u3002\u3053\u306e\u7406\u7531\u306f\u8003\u5bdf\u306b\u306a\u308b\u304c\u3001\u30b9\u30d1\u30e0\u30ea\u30f3\u30af\u3084\u6709\u6599\u30ea\u30f3\u30af\u306f\u4fee\u6b63\u3055\u308c\u305f\u308a\u6700\u7d42\u7684\u306b\u524a\u9664\u3055\u308c\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3060\u304b\u3089\u3060\u308d\u3046\u3002\u305d\u306e\u7d50\u679c\u3001\u9577\u304f\u7d9a\u304f\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306f\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u3002\u3053\u308c\u306f\u7279\u8a31\u3067\u3082\u78ba\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8549014 B2<\/p>\n<h3><a name=\"_Toc435798966\"><\/a>\u4f4e\u3044\u96e2\u8131\u7387\u301050%\u3011<\/h3>\n<p>Google\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u306e\u96e2\u8131\u7387\u3092\u898b\u3066\u3044\u3066\u3001\u305d\u308c\u3092\u9806\u4f4d\u6c7a\u5b9a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u8aac\u304c\u3042\u308b\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Chrome\u306e\u30c7\u30fc\u30bf\u629c\u304d\u306b\u3057\u3066\u3082\u3001\u3053\u308c\u3089\u306e\u6570\u5024\u306f\u7c21\u5358\u306b\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3053\u306e\u3053\u3068\u3092<a href=\"https:\/\/twitter.com\/dannysullivan\/status\/210114826473717760\">\u5426\u5b9a\u3057\u3066\u3044\u308b<\/a>\u3057\u3001\u30e6\u30fc\u30b6\u306e\u6ede\u5728\u6642\u9593\u306f\u7c21\u5358\u306b\u30b9\u30d1\u30e0\u304c\u3067\u304d\u3066\u3057\u307e\u3046\u4e0a\u306b\u30ce\u30a4\u30ba\u304c\u591a\u3044\u3068\u8a00\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001SEO BLACK HAT\u3068\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u306f\u3053\u308c\u3092\u8a3c\u62e0\u4ed8\u3051\u308b\u305f\u3081\u306e\u7814\u7a76\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u308b\u3057\u3001Bing\u306e\u30c7\u30e5\u30a2\u30f3\u30fb\u30d5\u30a9\u30ec\u30b9\u30bf\u306f\u5f7c\u3089\u306f\u300cdwell time\u300d\u3068\u3044\u3046\u540d\u79f0\u306e\u8981\u56e0\u3068\u3057\u3066\u3001\u3053\u308c\u3092<a href=\"https:\/\/blogs.bing.com\/webmaster\/2011\/08\/02\/how-to-build-uality-content\/\">\u9806\u4f4d\u6c7a\u5b9a\u306b\u5229\u7528\u3057\u3066\u3044\u308b<\/a>\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u308b\u300d\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via SER<\/p>\n<h2>\u305d\u306e\u4ed6\u306e\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798976\"><\/a>QDF\uff08Query Deserves Freshness\uff09\u3010100%\u3011<\/h3>\n<p>Google\u306f\u5168\u3066\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3092\u540c\u69d8\u306b\u9806\u4f4d\u3065\u3051\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u30cb\u30e5\u30fc\u30b9\u95a2\u9023\u306e\u3088\u3046\u306a\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u516c\u958b\u3055\u308c\u3066\u304b\u3089\u306e\u65b0\u9bae\u3055\u3068\u3044\u3046\u3082\u306e\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b\uff08\u65b0\u9bae\u306a\u3046\u3061\u3060\u3051\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\uff09\u3002Google\u3067\u306f\u3053\u308c\u3092QDF\uff08Query Deserves Freshness\uff09\u3068\u547c\u3093\u3067\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=QyFlIhruda4\">https:\/\/www.youtube.com\/watch?v=QyFlIhruda4<\/a>), Amit Singhal (<a href=\"http:\/\/www.nytimes.com\/2007\/06\/03\/business\/yourmoney\/03google.html?pagewanted=all&amp;_r=0\">http:\/\/www.nytimes.com\/2007\/06\/03\/business\/yourmoney\/03google.html?pagewanted=all&amp;_r=0<\/a>)<\/p>\n<h3><a name=\"_Toc435798977\"><\/a>Query Deserves Sources (QDS)\u301070%\u3011<\/h3>\n<p>Google\u306e\u300cSearch Quality Rater Guidelines\u300d\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u3082\u3068\u306b\u7b46\u8005\u304c\u4f5c\u3063\u305f\u9020\u8a9e\u3067\u3042\u308b\u3002Google\u306e\u691c\u7d22\u7d50\u679c\u306e\u4eba\u70ba\u7684\u306a\u8abf\u6574\u306e\u3053\u3068\u3092\u8868\u3059\u3002\u305d\u3053\u3067\u306f\u300c\u3053\u306e\u30c8\u30d4\u30c3\u30af\u306f\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3084\u5206\u91ce\u6a29\u5a01\u8005\u306e\u30bd\u30fc\u30b9\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3082\u306e\u304b\u3069\u3046\u304b\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u8abf\u67fb\u3057\u3066\u304a\u308a\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u304c\u3053\u308c\u306b\u5f53\u3066\u306f\u307e\u308b\uff08\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u3068\u9055\u3063\u3066\uff09\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Barry Schwartz (<a href=\"http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619\">http:\/\/searchengineland.com\/googles-quality-rating-guide-leaked-version-?ve-196619<\/a>)<\/p>\n<h3><a name=\"_Toc435798978\"><\/a>Query Deserves Oldness (QDO)\u301070%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u9805\u76ee\u3092\u8868\u3059\u305f\u3081\u306b\u7b46\u8005\u304c\u4f5c\u308a\u4e0a\u3052\u305f\u9020\u8a9e\u3067\u3042\u308b\u3002\u300c\u5e7e\u3064\u304b\u306e\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u306f\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u53e4\u3044\u3082\u306e\u306e\u307b\u3046\u304c\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u304c\u3042\u308b\u300d\u3068\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8549014 B2<\/p>\n<h3><a name=\"_Toc435798979\"><\/a>Query Deserves Diversity (QDD)\u301070%\u3011<\/h3>\n<p>Google\u306f\u5168\u3066\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3092\u540c\u69d8\u306b\u9806\u4f4d\u3065\u3051\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u901a\u79f0<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/qdd\/\">QDD<\/a>\u3068\u547c\u3070\u308c\u308b\u8aac\u304c\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u9055\u3046\u5b9a\u7fa9\u304c\u3055\u308c\u308b\u3082\u306e\u306e\u672c\u8cea\u7684\u306a\u610f\u5473\u3092\u898b\u51fa\u3059\u300centity salience\u300d\u3068\u3044\u3046\u6982\u5ff5\u306b\u4f9d\u5b58\u3059\u308b\u3002<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/qdf\/\">QDF<\/a>\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u304b\u3076\u308b\u3068\u3053\u308d\u3082\u3042\u308b\u304c\u3001\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070Wikipedia\u306e\u66d6\u6627\u3055\u56de\u907f\u306e\u305f\u3081\u306e\u30da\u30fc\u30b8\u3068\u540c\u3058\u3088\u3046\u306a\u611f\u3058\u3060\u3002\u3082\u3057\u691c\u7d22\u30af\u30a8\u30ea\u304c\u66d6\u6627\u3060\u3063\u305f\u3089\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u306f\u8272\u3005\u306a\u30d1\u30bf\u30fc\u30f3\u306e\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u304b\u308b\u3079\u304d\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u78ba\u8a3c\u3055\u308c\u3066\u306f\u3044\u306a\u3044\u304c\u3001\u518d\u73fe\u6027\u306f\u9ad8\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Rand Fishkin (<a href=\"https:\/\/moz.com\/blog\/does-query-deserves-diversity-algorithm-exist-at-google\">https:\/\/moz.com\/blog\/does-query-deserves-diversity-algorithm-exist-at-google<\/a>)<\/p>\n<h3><a name=\"_Toc435798980\"><\/a>\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u3010100%\u3011<\/h3>\n<p>\u30a2\u30c0\u30eb\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u4fc2\u3059\u308b\u3088\u3046\u306a\u5834\u5408\u3001\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3001\u9806\u4f4d\u304c\u3064\u3044\u305f\u308a\u3064\u304b\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3002\u521d\u671f\u8a2d\u5b9a\u3067\u306f\u30bb\u30fc\u30d5\u30b5\u30fc\u30c1\u306f\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/websearch\/answer\/510?hl=en\">https:\/\/support.google.com\/websearch\/answer\/510?hl=en<\/a>)<\/p>\n<h3><a name=\"_Toc435798981\"><\/a>AdWords\u306e\u5229\u7528\u30105%\u3011<\/h3>\n<p>\u7b2c1\u56de\uff1a<a href=\"#_Toc435798845\" target=\"_blank\" rel=\"noopener noreferrer\">\u9806\u4f4d\u6c7a\u5b9a\u306b\u30d7\u30e9\u30b9\u306b\u52d5\u304f\u5185\u90e8SEO\u8981\u56e0<\/a>\u3092\u53c2\u7167\u306e\u3053\u3068\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=gJ9Xt5PohgU\">https:\/\/www.youtube.com\/watch?v=gJ9Xt5PohgU<\/a>)<\/p>\n<h3><a name=\"_Toc435798982\"><\/a>AdWords\u3092\u5229\u7528\u3057\u306a\u3044\u30105%\u3011<\/h3>\n<p>\u540c\u4e0a<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=gJ9Xt5PohgU\">https:\/\/www.youtube.com\/watch?v=gJ9Xt5PohgU<\/a>)<\/p>\n<h3><a name=\"_Toc435798983\"><\/a>Chrome\u306e\u30d6\u30c3\u30af\u30de\u30fc\u30af\u301050%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306b\u3088\u3063\u3066\u76f4\u63a5\u5426\u5b9a\u3055\u308c\u3066\u306f\u3044\u308b\u304c\u30012013\u5e74\u306eBrightonSEO\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u300c\u5143Google\u793e\u54e1\u306e\u304a\u8a71\u300d\u30b3\u30fc\u30ca\u30fc\u3067\u304a\u58a8\u4ed8\u304d\u3092\u5f97\u3066\u3044\u308b\u3002\u307e\u305fGoogle\u306e\u7279\u8a31\u306b\u3082\u6b21\u306e\u3088\u3046\u306a\u8a18\u8f09\u304c\u3042\u308b\u3002\u300c\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001\u3069\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u7d2f\u8a08\u3044\u304f\u3089\u4f4d\u306e\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3084\u304a\u6c17\u306b\u5165\u308a\u304c\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u89e3\u6790\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u300d<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via SER (<a href=\"https:\/\/www.seroundtable.com\/google-chrome-search-usage-15618.html\">https:\/\/www.seroundtable.com\/google-chrome-search-usage-15618.html<\/a>), BrightonSEO Fireside (<a href=\"http:\/\/www.brightonseo.com\/videos-2013\/ex-googlers\/\">http:\/\/www.brightonseo.com\/videos-2013\/ex-googlers\/<\/a>), Patent US 20070088693<\/p>\n<h3><a name=\"_Toc435798984\"><\/a>Chrome\u306e\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u301050%\u3011<\/h3>\n<p>\u3053\u3061\u3089\u3082Google\u306b\u5426\u5b9a\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u300d\u3068\u3044\u3046\u7279\u8a31\u3082\u3042\u308b\u3002\u3053\u308c\u306f\u30d6\u30e9\u30a6\u30b6\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u9806\u4f4d\u6c7a\u5b9a\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u7279\u8a31\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u300c\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u7d2f\u7a4d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u30b9\u30b3\u30a2\u4f5c\u6210\uff08\u3042\u308b\u3044\u306f\u4ee3\u66ff\u30b9\u30b3\u30a2\u4f5c\u6210\uff09\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 20070088693, Lifehacker Analysis (<a href=\"http:\/\/lifehacker.com\/5763452\/what-data-does-chrome-send-to-google-about-me\">http:\/\/lifehacker.com\/5763452\/what-data-does-chrome-send-to-google-about-me<\/a>)<\/p>\n<h3><a name=\"_Toc435798985\"><\/a>\u30e6\u30fc\u30b6\u306e\u691c\u7d22\u5c65\u6b74\u301070%\u3011<\/h3>\n<p>Google\u3067\u306f\u7279\u306b\u8a2d\u5b9a\u3092\u89e3\u9664\u3057\u306a\u3044\u304b\u304e\u308a\u3001\u691c\u7d22\u5c65\u6b74\u3092\u30d9\u30fc\u30b9\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u304c\u884c\u308f\u308c\u308b\u3068\u3044\u3046\u306e\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u30022009\u5e74\u4ee5\u964d\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Brian Horling (<a href=\"http:\/\/googleblog.blogspot.com\/2009\/12\/personalized-search-for-everyone.html\">http:\/\/googleblog.blogspot.com\/2009\/12\/personalized-search-for-everyone.html<\/a>)<\/p>\n<h3><a name=\"_Toc435798986\"><\/a>Google Toolbar\u4e0a\u3067\u306e\u884c\u52d5\u301050%\u3011<\/h3>\n<p>Google Chrome\u306e\u30c7\u30fc\u30bf\u3092\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u9806\u4f4d\u306e\u6c7a\u5b9a\u306b\u306f\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u8a00\u3063\u3066\u3044\u305f\u306e\u3068\u540c\u69d8\u3001GoogleToolbar\u3082\u5426\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001SEO\u5c02\u9580\u5bb6\u304b\u3089\u5e83\u304f\u5831\u544a\u3055\u308c\u3001\u7279\u8a31\u306b\u3082\u30d6\u30e9\u30a6\u30b6\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u5229\u7528\u3057\u305f\u9806\u4f4d\u6c7a\u5b9a\u306e\u8a18\u8ff0\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via SER (<a href=\"https:\/\/www.seroundtable.com\/google-chrome-search-usage-15618.html\">https:\/\/www.seroundtable.com\/google-chrome-search-usage-15618.html<\/a>), Patent US 20070088693<\/p>\n<h3><a name=\"_Toc435798987\"><\/a>\u4f4e\u3044Alexa\u30b9\u30b3\u30a2\u30105%\u3011<\/h3>\n<p>\u3046\u3048\u3067\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001Google\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u9806\u4f4d\u6c7a\u5b9a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3059\u308b\u8aac\u3082\u305d\u308c\u306b\u95a2\u4fc2\u3059\u308b\u7279\u8a31\u3082\u3042\u308b\u304c\u3001Alexa\u306e\u30c7\u30fc\u30bf\u3092\u73fe\u5728\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u8a3c\u62e0\u306f\u4f55\u3082\u306a\u3044\u3002\u3069\u306e\u6587\u7ae0\u306b\u3082\u3001\u3082\u3057\u672c\u5f53\u306bGoogle\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306fChrome\u304b\u3089\u63a1\u53d6\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u306f\u305a\u3060\u3068\u8003\u3048\u3089\u308c\u3066\u304a\u308a\u3001\u3069\u3061\u3089\u306b\u305b\u3088\u5f7c\u3089\u306fAlexa\u306b\u983c\u308b\u3053\u3068\u306a\u304f<a href=\"http:\/\/lifehacker.com\/5763452\/what-data-does-chrome-send-to-google-about-me\">\u60c5\u5831\u53ce\u96c6\u3067\u304d\u3066\u3044\u308b\u306f\u305a\u3060\u3002<\/a><\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 20070088693<\/p>\n<h3><a name=\"_Toc435798989\"><\/a>\u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30c9\u691c\u7d22\u306e\u5408\u8a08+\u30af\u30ea\u30c3\u30af\u301070%\u3011<\/h3>\n<p>\u30ca\u30f3\u30d3\u30fc\u30c8\u30fb\u30d1\u30f3\u30c0\u306e\u300c\u30b5\u30a4\u30c8\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u3068\u3044\u3046\u7279\u8a31\u306b\u306f\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30af\u30a8\u30ea\u306e\u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30c9\u691c\u7d22\uff08\u300c\u30a6\u30a3\u30eb\u30b2\u30fc\u30c8 \u304a\u554f\u3044\u5408\u305b\u30da\u30fc\u30b8\u300d\u306e\u3088\u3046\u306a\u3082\u306e\uff09\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u4e0e\u3048\u308b\u8ca2\u732e\u5ea6\u306b\u3064\u3044\u3066\u3068\u3044\u3046\u8a18\u8ff0\u304c\u3042\u308b\u3002\u300c\u30e6\u30fc\u30b6\u306e\u691c\u7d22\u884c\u52d5\u3068\u7279\u5b9a\u306e\u30b5\u30a4\u30c8\u3084\u30b5\u30a4\u30c8\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u9078\u629e\u306e\u6570\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u308b\u3002\u300d<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 9031929 B1<\/p>\n<h3><a name=\"_Toc435798990\"><\/a>\u9577\u3044\u6ede\u5728\u6642\u9593\uff08\u30ed\u30f3\u30b0\u30af\u30ea\u30c3\u30af\uff09\u301070%\u3011<\/h3>\n<p>\u4e0a\u8a18\u306e\u901a\u308a\u3001\u300c\u30b5\u30a4\u30c8\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u7279\u8a31\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30c9\u691c\u7d22\u306e\u5408\u8a08\u3068\u30af\u30ea\u30c3\u30af\u3092\u9806\u4f4d\u8981\u56e0\u306b\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u306e\u65b9\u6cd5\u306e1\u3064\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u8a18\u8f09\u3082\u3042\u308b\u3002\u300c\u30b7\u30b9\u30c6\u30e0\u69cb\u6210\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3060\u304c\u3001\u3001\u3001\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u306e\u6700\u4f4e\u7d99\u7d9a\u6642\u9593\u3001\u3042\u308b\u3044\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9577\u3055\u3054\u3068\u306e\u30af\u30ea\u30c3\u30af\u306e\u6700\u4f4e\u7d99\u7d9a\u6642\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u30b7\u30b9\u30c6\u30e0\u306f\u30e6\u30fc\u30b6\u306e\u9078\u629e\u3092\u53d6\u308a\u6271\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3002\u3053\u308c\u306fBing\u3084Yahoo\uff01\u306e\u9069\u5fdc\u4f8b\u3092\u898b\u3066\u3082\u3042\u308a\u3046\u308b\u8a71\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 9031929 B1, Bill Slawski (<a href=\"https:\/\/moz.com\/blog\/long-click-and-the-quality-of-search-success\">https:\/\/moz.com\/blog\/long-click-and-the-quality-of-search-success<\/a>)<\/p>\n<h3><a name=\"_Toc435798992\"><\/a>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u767b\u9332\u30c4\u30fc\u30eb\u301020%\u3011<\/h3>\n<p><a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/googlesearchconsole\/\">Search Console<\/a>\u3092\u4f7f\u3048\u3070\u3001XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092Google\u306b\u767b\u9332\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305f\u3057\u304b\u306b\u3001\u3082\u3063\u3068\u591a\u304f\u306e\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3082\u3042\u308b\u306b\u306f\u3042\u308b\u304c\u3001\u300c\u30b5\u30a4\u30c8\u767b\u9332\u300d\u304c\u7406\u60f3\u7684\u306b\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u540c\u69d8\u3001\u300c\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u767b\u9332\u300d\u3082\u3042\u307e\u308a\u610f\u5473\u306f\u7121\u3044\u3002Google\u304c\u81ea\u529b\u3067\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u30da\u30fc\u30b8\u306f\u3001\u3069\u3063\u3061\u306b\u305b\u3088\u307e\u3068\u3082\u306a\u9806\u4f4d\u304c\u3064\u304f\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u3060\u3002\u307e\u305f\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u306f\u3053\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u9006\u306b\u30b5\u30a4\u30c8\u69cb\u9020\u306e\u3069\u3053\u306b\u30af\u30ed\u30fc\u30eb\u554f\u984c\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3065\u3089\u304f\u306a\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Rand Fishkin (<a href=\"https:\/\/moz.com\/blog\/expert-advice-on-google-sitemaps-verify-but-dont-submit\">https:\/\/moz.com\/blog\/expert-advice-on-google-sitemaps-verify-but-dont-submit<\/a>)<\/p>\n<h3><a name=\"_Toc435798993\"><\/a>\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c3\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u301070%\u3011<\/h3>\n<p>Search Console\u306b\u306f\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3046\u307e\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u6642\u306e\u901a\u77e5\u6a5f\u80fd\u304c\u3042\u308b\u3002\u5927\u62b5\u306e\u5834\u5408\u306f\u300c.com\u300d\u306e\u3088\u3046\u306agTLD\u3084\u3001\u300c.co\u300d\u306e\u3088\u3046\u306agccTLD\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u4f7f\u3046\u3082\u306e\u3067\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u4e0b\u3067\u3001\u7279\u5b9a\u306e\u56fd\u3067\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306e\u5f79\u306b\u7acb\u3064\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/62399\">https:\/\/support.google.com\/webmasters\/answer\/62399<\/a>)<\/p>\n<h3><a name=\"_Toc435798994\"><\/a>\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u301070%\u3011<\/h3>\n<p>Google\u306e\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u306f\u539f\u5247\u3068\u3057\u3066\u624b\u52d5\u5bfe\u5fdc\u3055\u308c\u305f\u5834\u5408\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u3002\u624b\u52d5\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5916\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5224\u65ad\u3092\u4ef0\u3050\u305f\u3081\u3001Google\u306b\u3088\u308b\u624b\u52d5\u30b5\u30a4\u30c8\u5be9\u67fb\u3092\u5606\u9858\u3059\u308b\u305f\u3081\u306e\u624b\u7d9a\u304d\u3067\u3042\u308b\u3002\u624b\u52d5\u5bfe\u5fdc\u306f\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u9806\u4f4d\u8981\u56e0\u306e\u307b\u3093\u306e\u4e00\u90e8\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u3053\u306e\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u7121\u3044\u306f\u305a\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35843?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/35843?hl=en<\/a>)<\/p>\n<h2><a name=\"_TocOFFN\"><\/a>\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/h2>\n<p><strong>\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5916\u90e8SEO\u8981\u56e0<\/strong>\u306f\u4e00\u822c\u7684\u306b\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u306b\u3082\u306a\u308b\u3001\u30b5\u30a4\u30c8\u3078\u306e\u4e0d\u81ea\u7136\u306a\u30d1\u30bf\u30fc\u30f3\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306b\u95a2\u9023\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u30022012\u5e74\u306b\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5c0e\u5165\u3055\u308c\u308b\u307e\u3067\u3001\u3053\u308c\u306f\u30da\u30ca\u30eb\u30c6\u30a3\u3068\u307e\u3067\u306f\u3044\u304b\u305a\u3001\u307b\u3068\u3093\u3069\u8a55\u4fa1\u6e1b\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u305f\u3002\u305d\u306e\u5834\u5408\u3001Google\u304c\u4e0d\u81ea\u7136\u3068\u611f\u3058\u305f\u30ea\u30f3\u30af\u304b\u3089\u306e\u307b\u307c\u5168\u3066\u306e\u52b9\u679c\u304c\u7121\u52b9\u5316\u3055\u308c\u308b\u304c\u3001\u305d\u308c\u4ee5\u5916\u306e\u30c0\u30e1\u30fc\u30b8\u306f\u306a\u3044\u3002<br \/>\n\u4e00\u65b9\u3001\u5916\u90e8\u8981\u56e0\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u306e\u3042\u308b\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u7af6\u5408\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u60aa\u610f\u3042\u308b\u653b\u6483\u3092\u53d7\u3051\u5165\u308c\u308b\u539f\u56e0\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u3002\u3053\u308c\u306f<strong>\u30cd\u30ac\u30c6\u30a3\u30d6SEO<\/strong>\u3084<strong>Google\u30dc\u30a6\u30ea\u30f3\u30b0<\/strong>\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2>\u6a29\u5a01\u6027\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435799003\"><\/a>\u30da\u30fc\u30b8\u6a29\u5a01\u306e\u5206\u6563\u3010100%\u3011<\/h3>\n<p>PageRank\u306e\u6a5f\u80fd\u3068\u3057\u3066\u3001\u30da\u30fc\u30b8\u4e0a\u306e\u30ea\u30f3\u30af\u306f\u5168\u4f53\u306e\u6a29\u5a01\u3092\u30ea\u30f3\u30af\u3092\u901a\u3058\u3066\u53d7\u3051\u6e21\u3057\u3066\u3044\u304f\u3002\u4f8b\u3048\u3070\u30011\u3064\u306e\u30ea\u30f3\u30af\u3092\u8f09\u305b\u305f\u30da\u30fc\u30b8\u304c\uff11\u3064\u3042\u308b\u3068\u304d\u30011.0\u306ePageRank\u3092\u53d7\u3051\u6e21\u3059\u3068\u4eee\u5b9a\u3057\u3088\u3046\u3002\u540c\u3058\u30da\u30fc\u30b8\u304c1,000\u306e\u30ea\u30f3\u30af\u3092\u8f09\u305b\u3066\u3044\u305f\u3089\u3001\u53d7\u3051\u6e21\u3059\u4fa1\u5024\u306f0.001\u306b\u306a\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?t=122&amp;v=QHG6BkmzDEM\">https:\/\/www.youtube.com\/watch?t=122&amp;v=QHG6BkmzDEM<\/a>), Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h3><a name=\"_Toc435799004\"><\/a>\u30c9\u30e1\u30a4\u30f3\u6a29\u5a01\u306e\u5206\u6563\u3010100%\u3011<\/h3>\n<p>\u30da\u30fc\u30b8\u6a29\u5a01\u306e\u5206\u6563\u304c\u8d77\u3053\u308b\u306e\u3068\u540c\u3058\u3088\u3046\u306a\u7406\u7531\u3067\u3001\u5916\u90e8\u30ea\u30f3\u30afPageRank\u306e\u5206\u6563\u306f\u30c9\u30e1\u30a4\u30f3\u5358\u4f4d\u3067\u3082\u8d77\u3053\u308a\u3048\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8ab0\u306b\u30ea\u30f3\u30af\u3059\u308b\u304b\u3068\u304b\u3001\u95a2\u4fc2\u306e\u3042\u308b\u3068\u3053\u308d\u304b\u3089\u30ea\u30f3\u30af\u3092\u3082\u3089\u3046\u3068\u304b\u306b\u3053\u3060\u308f\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u4fa1\u5024\u304c\u3042\u308b\u304c\u3001\u4e00\u65b9\u3067\u7121\u6599\u306e\u30ea\u30f3\u30af\u96c6\u30b5\u30a4\u30c8\u307f\u305f\u3044\u306a\u3082\u306e\u306e\u4fa1\u5024\u306f\u307b\u3068\u3093\u3069\u7121\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?t=122&amp;v=QHG6BkmzDEM\">https:\/\/www.youtube.com\/watch?t=122&amp;v=QHG6BkmzDEM<\/a>), Larry Page (<a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">http:\/\/infolab.stanford.edu\/~backrub\/google.html<\/a>)<\/p>\n<h2>\u54c1\u8cea\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435799027\"><\/a>\u30ea\u30f3\u30af\u307e\u308f\u308a\u306b\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u7121\u3044\u301070%\u3011<\/h3>\n<p>\u3082\u3057\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3068\u3057\u305f\u3089\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u7121\u3044\u306e\u306f\u826f\u304f\u306a\u3044\u3053\u3068\u3060\u3068\u306f\u8003\u3048\u3089\u308c\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305f\u3060\u3053\u308c\u306f\u5358\u7d14\u306b\u52b9\u679c\u304c\u6e1b\u308b\u3068\u3044\u3046\u3060\u3051\u306e\u3082\u306e\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30ea\u30a2\u304b\u3089\u306e\u30ea\u30f3\u30af\u3068\u6bd4\u3079\u305f\u3089\u4fa1\u5024\u304c\u4f4e\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8577893<\/p>\n<h3><a name=\"_Toc435799026\"><\/a>\u4f4e\u54c1\u8cea\u306a\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301080%\u3011<\/h3>\n<p>Google\u306f\u30ea\u30f3\u30af\u306e\u54c1\u8cea\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u7279\u306b\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5c0e\u5165\u5f8c\u306f\u3001\u305d\u306e\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u898b\u3066\u3044\u308b\u3002\u76f4\u63a5\u7684\u306a\u95a2\u9023\u6027\u306f\u5206\u304b\u3089\u306a\u3044\u304c\u3001\u5185\u90e8\u8981\u56e0\u306e\u54c1\u8cea\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u306e\u3068\u540c\u3058\u3088\u3046\u306a\u65b9\u6cd5\u3067\u3001\u5916\u90e8\u8981\u56e0\u306e\u8cea\u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5\u3092Google\u304c\u6301\u3063\u3066\u3044\u308b\u3068\u601d\u3063\u3066\u304a\u3044\u3066\u3082\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8577893, SEO by the Sea (<a href=\"http:\/\/www.seobythesea.com\/2013\/11\/google-context-of-links-identify-link-spam\/\">http:\/\/www.seobythesea.com\/2013\/11\/google-context-of-links-identify-link-spam\/<\/a>)<\/p>\n<h3><a name=\"_Toc435799029\"><\/a>\u95a2\u9023\u6027\u306e\u306a\u3044\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u301070%\u3011<\/h3>\n<p>\u300c\u53c2\u7167\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u57fa\u6e96\u306e\u9806\u4f4d\u6c7a\u5b9a\u300d\u3068\u3044\u3046Google\u306e\u7279\u8a31\u306b\u306f\u3001Google\u304c\u30ea\u30f3\u30af\u3068\u305d\u306e\u30ea\u30f3\u30af\u5148\u306e\u95a2\u9023\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u3044\u308b\u304b\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u3082\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e3b\u984c\u3092\u6c7a\u3081\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u306a\u3044\u306a\u3089\u3001\u3053\u306e\u5f37\u307f\u306f\u751f\u304b\u305b\u306a\u3044\u3002\u3082\u3057\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u307e\u308a\u306b\u7121\u95a2\u4fc2\u306a\u3082\u306e\u3060\u3068\u3057\u305f\u3089\u3001\u4e0d\u81ea\u7136\u306b\u898b\u3048\u308b\u3057\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u3059\u3089\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8577893<\/p>\n<h3><a name=\"_Toc435799032\"><\/a>\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u30fb\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u30fb\u30ea\u30f3\u30af\u306f\u305d\u306e\u3082\u306e\u306b\u5bb3\u304c\u3042\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u304c\u3001\u30de\u30a4\u30ca\u30b9\u8a55\u4fa1\u3092\u53d7\u3051\u308b\u50be\u5411\u306b\u3042\u308b\u3002\u3068\u3044\u3046\u306e\u3082\u539f\u5247\u3068\u3057\u3066\u305d\u308c\u3089\u306f1\u3064\u306e\u30ea\u30f3\u30af\u3068\u3057\u3066\u53d6\u308a\u6271\u308f\u308c\u308b\u304b\u3089\u3067\u3042\u308b\u3002<br \/>\n\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3082\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u30fb\u30ea\u30f3\u30af\u306f\u81ea\u7136\u306b\u767a\u751f\u3059\u308b\u3082\u306e\u3060\u3068\u8a8d\u3081\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u3057\u3070\u3057\u3070Web\u30b9\u30d1\u30e0\u3068\u3082\u95a2\u9023\u3059\u308b\u3002\u3053\u306e\u305f\u3081\u3001Google\u306eWeb\u30b9\u30d1\u30e0\u30c1\u30fc\u30e0\u306f\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u30fb\u30ea\u30f3\u30af\u3092\u624b\u52d5\u3067\u8abf\u67fb\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=mTjN9x-by-I\">https:\/\/www.youtube.com\/watch?v=mTjN9x-by-I<\/a>)<\/p>\n<h3><a name=\"_Toc435799040\"><\/a>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u301070%\u3011<\/h3>\n<p>2010\u5e74\u306bGoogle\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u308b\u611f\u60c5\uff08\u4f8b\u3048\u3070\u30ec\u30d3\u30e5\u30fc\u3084\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\uff09\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306b\u4f7f\u3063\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3044\u305f\u3002\u30ec\u30d3\u30e5\u30fc\u306f\u305d\u308c\u3088\u308a\u524d\u304b\u3089\u30ed\u30fc\u30ab\u30ebSEO\u3082\u3057\u304f\u306fGoogle\u30de\u30c3\u30d7SEO\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002\u3061\u3087\u3063\u3068\u8907\u96d1\u3060\u304c\u3001Moz\u306e\u30ab\u30fc\u30bd\u30f3\u30fb\u30ef\u30fc\u30c9\u304c<a href=\"https:\/\/moz.com\/blog\/how-negative-emotion-could-hurt-your-rankings\">\u3053\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u306e\u3068\u3066\u3082\u3088\u3044\u8a18\u4e8b<\/a>\u3092\u66f8\u3044\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Amit Singhal (<a href=\"http:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html\">http:\/\/googleblog.blogspot.com\/2010\/12\/being-bad-to-your-customers-is-bad-for.html<\/a>), Patent US 7987188 B2<\/p>\n<h2>\u5468\u8fba\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435799000\"><\/a>\u30cd\u30ac\u30c6\u30a3\u30d6SEO\uff08Google\u30dc\u30a6\u30ea\u30f3\u30b0\uff09\u3010100%\u3011<\/h3>\n<p>\u53e4\u3044\u540d\u79f0\u3067\u8a00\u3046\u3068\u3053\u308d\u306eGoogle\u30dc\u30a6\u30ea\u30f3\u30b0\u3001\u6700\u8fd1\u3067\u306f\u30cd\u30ac\u30c6\u30a3\u30d6SEO\u3068\u547c\u3070\u308c\u308b\u624b\u6cd5\u306f\u60aa\u610f\u3042\u308b\u30ea\u30f3\u30af\u30b9\u30d1\u30e0\u3092\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u30b5\u30a4\u30c8\u306b\u4ed8\u3051\u3089\u308c\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u6614\u306f\u5916\u90e8SEO\u8981\u56e0\u306e\u591a\u304f\u304c<strong>\u8a55\u4fa1\u6e1b<\/strong>\u3067\u3068\u3069\u307e\u3063\u3066\u3044\u305f\u305f\u3081\u3053\u306e\u624b\u6cd5\u306f\u3042\u307e\u308a\u5b9f\u7528\u7684\u3067\u306f\u306a\u304b\u3063\u305f\u304c\u3001\u4eca\u306f<strong>\u30da\u30ca\u30eb\u30c6\u30a3<\/strong>\u304c\u4e3b\u6d41\u306e\u4e16\u306e\u4e2d\u3067\u3042\u308b\u3002<br \/>\n\u8a55\u4fa1\u6e1b\u304c\u8d77\u3053\u308b\u3068\u73fe\u72b6\u306e\u4fa1\u5024\u304c\u5931\u308f\u308c\u308b\u305f\u3081\u3001\u76f8\u5bfe\u7684\u306b\u7af6\u5408\u306f\u65e2\u5b58\u30b9\u30ad\u30fc\u30e0\u306e\u306a\u304b\u3067\u5f37\u304f\u306a\u3063\u305f\u3088\u3046\u306b\u898b\u3048\u308b\u3060\u3051\u3060\u3063\u305f\u3002\u3057\u304b\u3057\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u3042\u308b\u73fe\u5728\u3067\u306f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6SEO\u306e\u5b58\u5728\u306f\u7406\u8ad6\u7684\u306b\u8a3c\u660e\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=4zTKl_yz4Ro\">https:\/\/www.youtube.com\/watch?v=4zTKl_yz4Ro<\/a>)<\/p>\n<h3><a name=\"_Toc435799036\"><\/a>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3088\u308b\u30da\u30ca\u30eb\u30c6\u30a3\u301070%\u3011<\/h3>\n<p>\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30e9\u30fc\u306fGoogle\u30cf\u30f3\u30b0\u30a2\u30a6\u30c8\u3067\u3001301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u304c\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u7d99\u3050\u3053\u3068\u304c\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u305f\u3002\u8a00\u3063\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u3001\u666e\u901a\u306b\u4f55\u304b\u3092\u3057\u3066\u3044\u3066\u3053\u308c\u306b\u5f15\u3063\u304b\u304b\u308b\u3053\u3068\u306f\u3081\u3063\u305f\u306b\u7121\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3082\u3057\u30aa\u30fc\u30eb\u30c9\u30c9\u30e1\u30a4\u30f3\u3092\u8cfc\u5165\u3057\u3066\u3001\u6614\u306e\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u3044\u305f\u30ea\u30f3\u30af\u52b9\u679c\u3092\u5f15\u304d\u7d99\u3054\u3046\u3068\u3057\u305f\u308a\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u907f\u3051\u3088\u3046\u3068\u3057\u3066\u65b0\u3057\u3044\u30c9\u30e1\u30a4\u30f3\u306b\u79fb\u3057\u3066\u304b\u3089301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u304b\u3051\u3066\u3057\u307e\u3063\u305f\u308a\u3057\u306a\u3044\u9650\u308a\u306f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller via SER (<a href=\"https:\/\/www.seroundtable.com\/google-penalty-site-move-18163.html\">https:\/\/www.seroundtable.com\/google-penalty-site-move-18163.html<\/a>)<\/p>\n<h3><a name=\"_Toc435799039\"><\/a>Chrome\u3067\u30d6\u30ed\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u301070%\u3011<\/h3>\n<p>Google\u306f2011\u5e74\u306bChrome\u3067\u691c\u7d22\u3057\u305f\u5834\u5408\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4efb\u610f\u306e\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u305b\u306a\u3044\u3088\u3046\u306b\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3002\u5f7c\u3089\u306f\u300c\u4eca\u306e\u3068\u3053\u308d\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u304c\u3001\u30c7\u30fc\u30bf\u304c\u4f7f\u3048\u308b\u304b\u3069\u3046\u304b\u306f\u78ba\u304b\u3081\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u8a9e\u3063\u3066\u3044\u305f\u3002\u3060\u304b\u3089\u3001\u3053\u308c\u304c\u4eca\u3059\u3050\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306b\u9069\u5fdc\u3055\u308c\u308b\u3068\u3044\u3046\u4fdd\u8a3c\u306f\u306a\u3044\u3082\u306e\u306e\u3001Web\u30b9\u30d1\u30e0\u30c1\u30fc\u30e0\u306e\u8ab0\u3082\u3053\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3088\u3046\u3068\u3057\u3066\u3044\u306a\u3044\u306a\u3093\u3066\u3053\u3068\u3092\u4fe1\u3058\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Amay Champaneria (<a href=\"http:\/\/googleblog.blogspot.com\/2011\/03\/hide-sites-to-find-more-of-what-you.html\">http:\/\/googleblog.blogspot.com\/2011\/03\/hide-sites-to-find-more-of-what-you.html<\/a>)<\/p>\n<h3><a name=\"_Toc435799051\"><\/a>\u77ed\u3044\u6ede\u5728\u6642\u9593\uff08\u30b7\u30e7\u30fc\u30c8\u30af\u30ea\u30c3\u30af\uff09\u301070%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u3088\u308c\u3070\u30d6\u30e9\u30f3\u30c9\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u6b21\u306e\u3088\u3046\u306a\u6761\u4ef6\u3092\u6c42\u3081\u3066\u3044\u308b\u3068\u89e3\u91c8\u3067\u304d\u308b\u3002\u300c\u30af\u30ea\u30c3\u30af\u306e\u6700\u4f4e\u7d99\u7d9a\u6642\u9593\u3001\u3042\u308b\u3044\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9577\u3055\u3054\u3068\u306e\u30af\u30ea\u30c3\u30af\u306e\u6700\u4f4e\u7d99\u7d9a\u6642\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u30b7\u30b9\u30c6\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u9078\u629e\u3092\u53d6\u308a\u6271\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3002\u30b9\u30c6\u30a3\u30fc\u30d6\u30f3\u30fb\u30ec\u30a4\u306f\u300cIn The Plex\u300d\u3068\u3044\u3046\u672c\u3067\u3001\u3053\u308c\u304cGoogle\u304c\u6700\u3082\u6b63\u78ba\u306b\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5\u306f\u3053\u308c\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002Bing\u3068Yahoo!\u306f\u6ede\u5728\u3092\u4f7f\u3046\u3053\u3068\u3092\u307b\u306e\u3081\u304b\u3057\u3066\u304a\u308a\u3001\u3059\u3067\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3059\u308b\u8aac\u3082\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 9031929 B1, Steven Levy (In The Plex), Bill Slawski (<a href=\"https:\/\/moz.com\/blog\/long-click-and-the-quality-of-search-success\">https:\/\/moz.com\/blog\/long-click-and-the-quality-of-search-success<\/a>)<\/p>\n<h3><a name=\"_Toc435799052\"><\/a>\u9577\u3044\u691c\u7d22\u884c\u52d5\u5b8c\u4e86\u307e\u3067\u306e\u6642\u9593\u301050%\u3011<\/h3>\n<p>\u78ba\u8a3c\u306f\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u6ede\u5728\u6642\u9593\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u8a3c\u62e0\u306f\u305f\u304f\u3055\u3093\u898b\u3064\u304b\u3063\u3066\u3044\u308b\u3002<br \/>\nGoogle\u306e\u5f93\u696d\u54e1\u3067\u3042\u308b\u30c7\u30f4\u30a3\u30c3\u30c9\u30fb\u30df\u30fc\u30ba\u304c\u5171\u8457\u306e\u30ea\u30b5\u30fc\u30c1\u30da\u30fc\u30d1\u30fc\u306e\u5185\u5bb9\u306f\u3001\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u307e\u3067\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u305f\u5f8c\u3001<a href=\"https:\/\/www.willgate.co.jp\/promonista\/glossary\/algorithm\/\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/a>\u306e\u4e00\u90e8\u3092\u5909\u66f4\u3057\u3066\u3069\u3061\u3089\u304c\u65e9\u304f\u6e80\u8db3\u3059\u308b\u7d50\u679c\u306b\u3044\u305f\u308b\u306e\u304b\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u7387\u306b\u3088\u3063\u3066\u3001\u81ea\u52d5\u306eA\/B\u30c6\u30b9\u30c8\u304c\u884c\u308f\u308c\u3001\u305d\u306e\u7d50\u679c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306e\u6bd4\u91cd\u306b\u6b6a\u307f\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: David Mease (<a href=\"http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/research.google.com\/en\/us\/archive\/dmease-sigir09-full.pdf\">http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/research.google.com\/en\/us\/archive\/dmease-sigir09-full.pdf<\/a>)<\/p>\n<h3><a name=\"_Toc435799053\"><\/a>\u540c\u3058\/24 IP\u304b\u3089\u306e\u30ea\u30f3\u30af\uff08\u30af\u30e9\u30b9C\u4e00\u81f4\uff09\u301070%\u3011<\/h3>\n<p>\u540c\u4e00\u306e\u30af\u30e9\u30b9C\u306eIP\u304b\u3089\u306e\u30ea\u30f3\u30af\u304c\u60aa\u3055\u3092\u3059\u308b\u3068\u3044\u3046\u8a71\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u73fe\u5728\u306e<a href=\"https:\/\/ja.wikipedia.org\/wiki\/Classless_Inter-Domain_Routing\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3044\u3046\u3082\u306e\u304c\u30af\u30e9\u30b9\u4f53\u7cfb\u306b\u4f9d\u5b58\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u306a\u3063\u305f<\/a>\u306e\u3067\u3001\u6280\u8853\u7684\u306b\u8a00\u3063\u3066\u6b63\u3057\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u30af\u30ea\u30b7\u30e3\u30ca\u30fb\u30d0\u30fc\u30e9\u30c3\u30c8\u306f\u30d2\u30eb\u30c8\u30c3\u30d7\u306e\u7814\u7a76\u306b\u304a\u3044\u3066\u3001\u300c\u3082\u30572\u3064\u306e\u30db\u30b9\u30c8\u304c\u540c\u4e00\u306e\u3082\u306e\u3060\u3068\u3057\u305f\u3089\u3001\u305d\u306e2\u3064\u306fIP\u30a2\u30c9\u30ec\u30b9\u306e\u6700\u521d\u306e3\u3064\u306e8\u30d3\u30c3\u30c8\u5e2f\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u306f\u305a\u3060\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u305d\u308c\u3089\u306e\u30db\u30b9\u30c8\u30cd\u30fc\u30e0\u306f\u5225\u3005\u306e\u300c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u300d\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u306f\u305b\u305a\u3001\u8a55\u4fa1\u6e1b\u306e\u5bfe\u8c61\u3068\u306a\u308b\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u5c11\u3057\u304f\u3089\u3044\u306e\u540c\u4e00\u904b\u55b6\u8005\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u76f8\u4e92\u30ea\u30f3\u30af\u304f\u3089\u3044\u306a\u3089\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306f\u306a\u3089\u306a\u3044\u3068\u3044\u3063\u3066\u3044\u305f\u304c\u3001\u305d\u308c\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Krishna Bharat (<a href=\"ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html\">ftp:\/\/ftp.cs.toronto.edu\/pub\/reports\/csri\/405\/hilltop.html<\/a>)<\/p>\n<h2>\u30ea\u30f3\u30af\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435798999\"><\/a>\u904e\u5270\u306a\u30af\u30ed\u30b9\u30fb\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u69cb\u7bc9\u3010100%\u3011<\/h3>\n<p>\u8907\u6570\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30ea\u30f3\u30af\u6a29\u5a01\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u76ee\u7684\u306b\u3001\u3044\u305f\u305a\u3089\u306b\u76f8\u4e92\u306b\u30ea\u30f3\u30af\u69cb\u7bc9\u3092\u3059\u308b\u306e\u306f\u3084\u3081\u305f\u307b\u3046\u304c\u3044\u3044\u3002\u76f8\u4e92\u30ea\u30f3\u30af\u306e\u30c9\u30e1\u30a4\u30f3\u6570\u304c\u5897\u3048\u3066\u3044\u304f\u3068\u540c\u6642\u306b\u30ea\u30b9\u30af\u3082\u3042\u304c\u3063\u3066\u3044\u304f\u3002\u540c\u4e00\u30aa\u30fc\u30ca\u30fc\u306b\u3088\u308b\u30b5\u30a4\u30c8\u306f\u3001\u30c9\u30e1\u30a4\u30f3\u767b\u9332\u8005\u3084IP\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u985e\u4f3c\u6027\u3001\u30c7\u30b6\u30a4\u30f3\u985e\u4f3c\u6027\u306a\u3069\u3067Google\u306b\u63a2\u77e5\u3055\u308c\u3066\u304a\u308a\u3001\u307b\u3068\u3093\u3069\u8d77\u3053\u308b\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3057\u305f\u308a\u3082\u3059\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u5316\u3084\u3001\u7279\u5225\u305d\u308c\u3092\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3088\u3046\u306a\u5834\u5408\u306f\u3053\u306e\u9650\u308a\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=JzaimchdNpM\">https:\/\/www.youtube.com\/watch?v=JzaimchdNpM<\/a>)<\/p>\n<h3><a name=\"_Toc435799002\"><\/a>\u30d5\u30ec\u30c3\u30b7\u30e5\u306a\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u301080%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306e\u53e4\u3055\u306f\u91cd\u8981\u3067\u3001\u7279\u306b\u4ed6\u30c9\u30e1\u30a4\u30f3\u306b\u306e\u3063\u3066\u3044\u308b\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u304c\u5909\u66f4\u3055\u308c\u308b\u3068\u91cd\u5927\u306a\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u3042\u308b\u3002\u8003\u5bdf\u306b\u306a\u308b\u304c\u3001\u305d\u3046\u3044\u3046\u30ea\u30f3\u30af\u306f\u7b2c\u4e09\u8005\u304c\u81ea\u7136\u306b\u3064\u3051\u305f\u3082\u306e\u3067\u306a\u304f\u3001\u9806\u4f4d\u3092\u64cd\u4f5c\u3059\u308b\u305f\u3081\u306b\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u3060\u3068\u898b\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8549014 B2<\/p>\n<h3><a name=\"_Toc435799005\"><\/a>\u4e0d\u81ea\u7136\u306a\u30a2\u30f3\u30ab\u30fc\u5272\u5408\u301080%\u3011<\/h3>\n<p>\u3042\u308b\u7a0b\u5ea6\u3067\u306f\u3042\u308b\u304c\u3001\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u30da\u30fc\u30b8\u306e\u4e3b\u984c\u3068\u306e\u95a2\u9023\u6027\u3092\u751f\u307f\u51fa\u3059\u3002\u4ed6\u306eSEO\u6226\u8853\u540c\u69d8\u3001\u9650\u754c\u3092\u8d85\u3048\u3066\u3084\u308a\u904e\u304e\u308b\u3068\u5bfe\u5fdc\u306e\u5bfe\u8c61\u306b\u306a\u308b\u3002<a href=\"https:\/\/northcutt.com\/the-death-of-exact-match-anchor-text-links\/\">\u7279\u5b9a\u306e\u30a2\u30f3\u30ab\u30fc\u306b\u5bfe\u3059\u308b\u3057\u304d\u3044\u5024\u306f\u30b7\u30f3\u30d7\u30eb\u306b10%\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b<\/a>\u3088\u3046\u3060\u3002\u3053\u308c\u306f\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6a5f\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Penguin 1.0 Announcement<\/p>\n<p>(<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2012\/04\/another-step-to-reward-high-quality.html\">http:\/\/googlewebmastercentral.blogspot.com\/2012\/04\/another-step-to-reward-high-quality.html<\/a>), Moz Study (<a href=\"https:\/\/moz.com\/blog\/postpenguin-anchor-text-case-study\">https:\/\/moz.com\/blog\/postpenguin-anchor-text-case-study<\/a>)<\/p>\n<h3><a name=\"_Toc435799006\"><\/a>\u4e0d\u81ea\u7136\u306a\u30a2\u30f3\u30ab\u30fc\u7a2e\u985e\u5272\u5408\u301070%\u3011<\/h3>\n<p>Moz\u306e\u8abf\u67fb\u304c\u793a\u3059\u901a\u308a\u30011\u3064\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306b\u504f\u308a\u904e\u304e\u308b\u3068\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u3072\u3063\u304b\u304b\u308b\u3002\u305d\u3057\u3066\u540c\u3058\u3053\u3068\u304c\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u304c\u591a\u3059\u304e\u308b\u30b5\u30a4\u30c8\u306b\u3082\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\u4eba\u6c17\u306e\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3092\u5206\u6790\u3057\u3066\u307f\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u30a2\u30f3\u30ab\u30fc\u3084\u300c\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u300d\u30a2\u30f3\u30ab\u30fc\u3001URL\u30a2\u30f3\u30ab\u30fc\u3001\u30d0\u30ca\u30fc\u304c\u591a\u304f\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u81ea\u7136\u306a\u7bc4\u56f2\u3092\u8d85\u3048\u3066\u3084\u308a\u904e\u304e\u308b\u3068\u3001\u8a55\u4fa1\u6e1b\u3092\u307e\u306d\u3044\u305f\u308a\u3001\u3082\u3061\u308d\u3093\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u304a\u304b\u3052\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u308a\u3059\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435799007\"><\/a>\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30b5\u30a4\u30c8\u306e\u7a2e\u985e\u301070%\u3011<\/h3>\n<p>Google\u304c\u81ea\u7136\u3055\u3092\u3053\u308c\u4ee5\u4e0a\u306a\u3044\u307b\u3069\u6ce8\u8996\u3057\u3066\u3044\u3066\u3001\u540c\u4e00\u30a2\u30f3\u30ab\u30fc\u306710%\u3092\u8d85\u3048\u305f\u305f\u3081\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u6fc0\u3057\u304f\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u3044\u3046\u5e7e\u3064\u3082\u306e\u8abf\u67fb\u7d50\u679c\u3092\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u306e\u306a\u3089\u3001\u3044\u304b\u306a\u308b\u7a2e\u985e\u306e\u5916\u90e8\u8981\u56e0\u306e\u4e0d\u81ea\u7136\u3055\u3082\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u8981\u56e0\u306b\u306a\u308a\u5f97\u308b\u3068\u8003\u3048\u3089\u308c\u306f\u3057\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u3053\u308c\u3092\u793a\u3059\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u4eca\u306e\u3068\u3053\u308d\u767a\u8868\u3055\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u305fSEO\u6226\u8853\u304c\u3001\u6b32\u3092\u304b\u304d\u3059\u304e\u3066\u5ea6\u3092\u8d8a\u3057\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u308b\u3068\u3053\u308d\u3092\u4f55\u5ea6\u3082\u76ee\u6483\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435799008\"><\/a>Web\u30b9\u30d1\u30e0\u306e\u75d5\u8de1\u301070%\u3011<\/h3>\n<p>\u300c\u75d5\u8de1\u300d\u3068\u306f\u3001\u672c\u5f53\u306b\u3069\u3093\u306a\u4e9b\u7d30\u306a\u4e8b\u3067\u3082\u306a\u308a\u5f97\u3066\u3001\u540c\u4e00\u30bd\u30fc\u30b9\u304c\u8d77\u3053\u3057\u305f\u884c\u52d5\u3060\u3068Google\u304c\u7d50\u3073\u4ed8\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002\u305d\u308c\u306f\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u30cd\u30fc\u30e0\u3084\u3001\u4eba\u306e\u540d\u524d\u3001\u5199\u771f\u3001\u5bc4\u7a3f\u8005\u540d\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30ed\u30b0\u3068\u95a2\u9023\u306e\u3042\u308bWordpress\u30c6\u30fc\u30de\u3001\u305d\u306e\u4ed6\u3069\u3093\u306a\u4e9b\u7d30\u306a\u4e8b\u3067\u3082Web\u30b9\u30d1\u30e0\u884c\u70ba\u3092\u8d77\u3053\u305d\u3046\u3068\u3057\u305f\u3082\u306e\u3068\u95a2\u4fc2\u304c\u3042\u308c\u3070\u3044\u3044\u3002\u3082\u3061\u308d\u3093\u3001\u75d5\u8de1\u305d\u306e\u3082\u306e\u304c\u60aa\u3044\u3082\u306e\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u305f\u3060\u30b5\u30a4\u30c8\u306b\u307b\u3093\u306e\u3059\u3053\u3057GoogleWeb\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u9055\u53cd\u3059\u308b\u3088\u3046\u306a\u5146\u5019\u304c\u307f\u3089\u308c\u308b\u3068\u3001\u75d5\u8de1\u306f\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u8981\u56e0\u306b\u306a\u308a\u5f97\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via SEL (<a href=\"http:\/\/searchengineland.com\/google-squashes-backlinks-com-another-link-network-outed-by-google-180006\">http:\/\/searchengineland.com\/google-squashes-backlinks-com-another-link-network-outed-by-google-180006<\/a>)<\/p>\n<h3><a name=\"_Toc435799013\"><\/a>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u88ab\u30ea\u30f3\u30af\u301020%\u3011<\/h3>\n<p>\u307e\u305a\u8a00\u3063\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u3044\u3046\u306e\u306f\u305f\u3044\u3066\u3044301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u4e0e\u306b\u3088\u308b\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u8a55\u4fa1\u6e1b\u306b\u306a\u308b\u306e\u3067\u3001PageRank\u53d7\u3051\u6e21\u3057\u306b\u5f71\u97ff\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u6545\u610f\u304b\u5426\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u6709\u6599\u30ea\u30f3\u30af\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u5b58\u5728\u3059\u308b\u306e\u3068\u540c\u3058\u7406\u7531\u3067\u4fa1\u5024\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u3001\u300c\u3069\u3046\u3057\u3066\u3082\u6709\u6599\u30ea\u30f3\u30af\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u6c17\u306b\u3059\u308b\u306a\u3089\u300d\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u767a\u30ea\u30f3\u30af\u306b\u300cnofollow\u300d\u3092\u3064\u3051\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u304c\u3001\u300c\u666e\u901a\u306f\u554f\u984c\u306a\u3044\u300d\u3068\u3082\u4ed8\u3051\u52a0\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=31BA0rwnfk8\">https:\/\/www.youtube.com\/watch?v=31BA0rwnfk8<\/a>), \u8003\u5bdf\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435799014\"><\/a>\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>\u307e\u305a\u306f\u3063\u304d\u308a\u3055\u305b\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u30d5\u30c3\u30bf\u30fc\u306b\u8a70\u3081\u8fbc\u3093\u3060\u30ea\u30f3\u30af\u3068\u3044\u3046\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u90e8\u5206\u306b\u8a2d\u7f6e\u3057\u3066\u3044\u308b\u30ea\u30f3\u30af\u3068\u6bd4\u3079\u3001\u540c\u3058\u4fa1\u5024\u3092\u53d7\u3051\u6e21\u3059\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u30da\u30fc\u30b8\u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u50cd\u304f\u306e\u3068\u540c\u3058\u4ed5\u7d44\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u304c\u3001\u30d5\u30c3\u30bf\u30fc\u90e8\u5206\u306e\u30ea\u30f3\u30af\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3088\u308a\u4e0b\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u66f4\u306b\u60aa\u3044\u6271\u3044\u3092\u53d7\u3051\u308b\u3088\u3046\u3060\u3001\u3068\u3044\u3046\u306e\u3082\u30d5\u30c3\u30bf\u30fc\u3078\u306e\u8a70\u3081\u8fbc\u307f\u306b\u5bfe\u3057\u3066Google\u306f\u5e7e\u5ea6\u3068\u7121\u304f\u6ce8\u610f\u3092\u3057\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=D0fgh5RIHdE\">https:\/\/www.youtube.com\/watch?v=D0fgh5RIHdE<\/a>)<\/p>\n<h3><a name=\"_Toc435799015\"><\/a>\u30d8\u30c3\u30c0\u30fc\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u540c\u69d8\u3001Google\u306f\u30d8\u30c3\u30c0\u30fc\u90e8\u5206\u3084\u30b5\u30a4\u30c9\u30d0\u30fc\u306e\u30ea\u30f3\u30af\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08\u305d\u308c\u304c\u56fa\u5b9a\u304b\u5909\u52d5\u304b\u3001\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u304b\u3069\u3046\u304b\u306b\u95a2\u308f\u3089\u305a\u3060\uff09\u3002\u3053\u308c\u3092\u5f7c\u3089\u306f\u7279\u8a31\u5185\u3067\u300c\u30dc\u30a4\u30e9\u30fc\u30d7\u30ec\u30fc\u30c8\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3002\u7279\u8a31\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3002\u300c\u3042\u308b\u8a18\u4e8b\u304c\u30dc\u30a4\u30e9\u30fc\u30d7\u30ec\u30fc\u30c8\u304c\u524a\u9664\u3055\u308c\u305f\u5f8c\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u305f\u3068\u3057\u305f\u3089\u3001\u305d\u306e\u7d50\u679c\u4e0e\u3048\u3089\u308c\u308b\u91cd\u307f\u306f\u3088\u308a\u6b63\u78ba\u306a\u3082\u306e\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u306a\u305c\u306a\u3089\u305d\u308c\u304c\u76f8\u5bfe\u7684\u306b\u30dc\u30a4\u30e9\u30fc\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u7121\u3044\u3082\u306e\u306b\u4f9d\u5b58\u3059\u308b\u6bd4\u91cd\u304c\u9ad8\u304f\u306a\u308b\u304b\u3089\u3067\u3042\u308b\u3002\u300d<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8041713 B2<\/p>\n<h3><a name=\"_Toc435799018\"><\/a>\u8457\u8005\u4eba\u7269\u7d39\u4ecb\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>\u3044\u3064\u3060\u3063\u3066\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u304c\u7c21\u5358\u306b\u306a\u308a\u3059\u304e\u308b\u3068\u3001Google\u306f\u305d\u306e\u624b\u6cd5\u306e\u4fa1\u5024\u3092\u4e0b\u3052\u308b\u3002\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u306a\u304f\u306a\u308a\u306f\u3057\u306a\u3044\u304c\u3002<br \/>\n\u305f\u3060\u30012010\u5e74\u306b\u6d41\u884c\u3063\u305f\u300c\u30b2\u30b9\u30c8\u6295\u7a3f\u300d\u4f5c\u6226\u306f\u30012005\u5e74\u306b\u6d41\u884c\u3063\u305f\u300c\u8a18\u4e8b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u307b\u3068\u3093\u3069\u540c\u3058\u3088\u3046\u306a\u3082\u306e\u3060\u304c\u3001\u6570\u304c\u591a\u3059\u304e\u305f\u3088\u3046\u3060\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u8a18\u4e8b\u30da\u30fc\u30b8\u306e\u4fa1\u5024\u304c\u4e0b\u304c\u308a\u3001\u30ea\u30f3\u30af\u5834\u6240\u306f\u30d6\u30ed\u30b0\u306e\u8457\u8005\u7d39\u4ecb\u30da\u30fc\u30b8\u306b\u843d\u3061\u7740\u3044\u305f\u3088\u3046\u3060\u3002\u3053\u308c\u306f\u3088\u304f\u8a00\u308f\u308c\u308b\u8ff7\u4fe1\u3001\u4eba\u9593\u5411\u3051\u306b\u884c\u3063\u3066\u3044\u308b\u30b2\u30b9\u30c8\u6295\u7a3f\u3001\u4f8b\u3048\u3070\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30b9\u306e\u793e\u8aac\u3084\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u30d7\u30ec\u30a4\u30b9\u30e1\u30f3\u30c8\u306a\u3069\u3060\u304c\u3001\u3092\u884c\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u7f70\u305b\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u3082\u306e\u3068\u306f\u5bfe\u79f0\u7684\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/guest-blogging\/\">https:\/\/www.mattcutts.com\/blog\/guest-blogging\/<\/a>)<\/p>\n<h3><a name=\"_Toc435799028\"><\/a>\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u7121\u3044\u30ea\u30f3\u30af\u5272\u5408\u301050%\u3011<\/h3>\n<p>\u3082\u3057\u307e\u308f\u308a\u306b\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u7121\u3044\u30ea\u30f3\u30af\u304c\u305f\u304f\u3055\u3093\u3042\u3063\u3066\u3001\u305d\u308c\u304c\u3042\u308b\u4e00\u5b9a\u91cf\u3092\u8d85\u3048\u305f\u3089\u3001Web\u30b9\u30d1\u30e0\u306e\u75d5\u8de1\u3067\u3042\u308b\u3068\u307f\u306a\u3055\u308c\u306f\u3057\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u3053\u306e\u4eee\u8aac\u306f\u6b21\u306e3\u3064\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5143\u306b\u8003\u3048\u3066\u3044\u308b\u30021\u3064\u306fGoogle\u306e\u7279\u8a31\u306e\u300c\u53c2\u7167\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u57fa\u6e96\u306e\u9806\u4f4d\u6c7a\u5b9a\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u30ea\u30f3\u30af\u307e\u308f\u308a\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u54c1\u8cea\u8abf\u67fb\u306b\u5f79\u306b\u7acb\u3064\u3068\u3044\u3046\u5185\u5bb9\u306e\u3082\u306e\u3060\u30022\u3064\u76ee\u306f\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u3088\u304f\u884c\u3063\u3066\u3044\u308bWeb\u30b9\u30d1\u30e0\u75d5\u8de1\u306e\u8b70\u8ad6\u3001\u6700\u5f8c\u304c\u3042\u308b\u7a0b\u5ea6\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u7121\u3044\u30ea\u30f3\u30af\u306f\u5225\u306b\u81ea\u7136\u3067\u3042\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8577893<\/p>\n<h3><a name=\"_Toc435799030\"><\/a>\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u306e\u5897\u52a0\u301070%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u3092\u5f15\u7528\u3059\u308b\u3068\u3001\u300c\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570\u306e\u6025\u6fc0\u306a\u5897\u52a0\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u30b9\u30b3\u30a2\u6c7a\u5b9a\u306e\u8981\u56e0\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u30b9\u30d1\u30e0\u3092\u884c\u3063\u3066\u3044\u308b\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3002\u6025\u6fc0\u306a\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306e\u81ea\u7136\u767a\u751f\u306fWeb\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u306b\u3088\u308b\u3088\u308a\u7cbe\u5bc6\u306a\u8abf\u67fb\u3092\u62db\u304f\u3053\u3068\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3082\u3057\u4eba\u70ba\u7684\u306a\u30ea\u30f3\u30af\u64cd\u4f5c\u3067\u306f\u306a\u304f\u3001\u672c\u5f53\u306b\u81ea\u7136\u306a\u62e1\u6563\u3084\u30d0\u30a4\u30e9\u30eb\u52b9\u679c\u306b\u3088\u3063\u3066\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u3060\u3068\u3057\u305f\u3089\u3001\u554f\u984c\u306a\u3044\u3069\u3053\u308d\u304b\u305d\u308c\u306f\u3068\u3066\u3082\u826f\u3044\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8521749 B2<\/p>\n<h3><a name=\"_Toc435799031\"><\/a>\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u306e\u6e1b\u5c11\u301080%\u3011<\/h3>\n<p>\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u306e\u5897\u52a0\u3068\u307b\u3068\u3093\u3069\u540c\u3058\u7406\u7531\u3067\u3001\u6025\u6fc0\u306a\u6e1b\u5c11\u304c\u3063\u305f\u5834\u5408\u3082\u7cbe\u5bc6\u8abf\u67fb\u306e\u5bfe\u8c61\u306b\u306a\u308a\u5f97\u308b\u3002\u6025\u6fc0\u306a\u30ea\u30f3\u30af\u6e1b\u5c11\u306f\u8ad6\u7406\u7684\u306b\u8003\u3048\u3066\u554f\u984c\u3067\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u5927\u62b5\u306e\u5834\u5408Web\u30b9\u30d1\u30e0\u306f\u671f\u9650\u304c\u5207\u308c\u305f\u3089\u30ea\u30f3\u30af\u3092\u4e00\u6c17\u306b\u5916\u3059\u304b\u3089\u3067\u3042\u308b\u3002Google\u304c\u559c\u3076\u30bf\u30a4\u30d7\u306e\u30ea\u30f3\u30af\u3068\u3044\u3046\u306e\u306f\u305a\u3063\u3068\u8cbc\u308a\u7d9a\u3051\u3089\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u30ea\u30f3\u30af\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8521749 B2<\/p>\n<h3><a name=\"_Toc435799033\"><\/a>\u7121\u95a2\u4fc2\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u301020%\u3011<\/h3>\n<p>\u30d2\u30eb\u30c8\u30c3\u30d7\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u4ee5\u964d\u3001Google\u306f\u95a2\u9023\u306e\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306b\u30dc\u30fc\u30ca\u30b9\u3092\u4e0e\u3048\u3066\u3044\u308b\u3002<br \/>\n\u305d\u306e\u7d50\u679c\u3001\u7121\u95a2\u4fc2\u306a\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306f\u672c\u8cea\u7684\u306b\u5371\u967a\u3067\u3042\u308b\u3068\u3044\u3046SEO\u8ff7\u4fe1\u3068\u6570\u3005\u306e\u5371\u306a\u3044\u300c\u30ea\u30f3\u30af\u89e3\u9664\u300d\u3084\u300c\u30ea\u30f3\u30af\u5426\u8a8d\u300d\u30b5\u30fc\u30d3\u30b9\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u3002\u305f\u3057\u304b\u306b\u305d\u3046\u3044\u3063\u305f\u30b5\u30a4\u30c8\u304b\u3089\u306e\u3042\u307e\u308a\u306b\u591a\u3044\u30ea\u30f3\u30af\u306f\u4e0d\u81ea\u7136\u3055\u306e\u75d5\u8de1\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u304c\u3001\u5c11\u306a\u304f\u3068\u3082\u9006\u306b\u4f3c\u3066\u3044\u308b\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3057\u304b\u306a\u3044\u3068\u3044\u3046\u306e\u3082\u4e0d\u81ea\u7136\u6975\u307e\u308a\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: \u4eba\u6c17\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u8abf\u67fb\u306b\u3088\u308b<\/p>\n<h3><a name=\"_Toc435799034\"><\/a>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30da\u30fc\u30b8\u30ea\u30f3\u30af\u901f\u5ea6\u301070%\u3011<\/h3>\n<p>Google\u306e\u7279\u8a31\u306b\u306f\u300c\u6587\u66f8\uff08\u3082\u3057\u304f\u306f\u30da\u30fc\u30b8\uff09\u3078\u306e\u30ea\u30f3\u30af\u306e<strong>\u5897\u52a0\u30fb\u6e1b\u5c11\u306e\u7d2f\u7a4d\u5272\u5408<\/strong>\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u306f\u305f\u3057\u3066\u305d\u306e\u6587\u7ae0\u304c\u3069\u308c\u307b\u3069\u65b0\u9bae\u306a\u3082\u306e\u306a\u306e\u304b\u3092\u8a55\u4fa1\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u8a18\u8ff0\u304c\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308c\u3070\u3001\u88ab\u30ea\u30f3\u30af\u304c\u6e1b\u5c11\u5272\u5408\u306b\u3042\u308c\u3070\u30c0\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u7279\u306b\uff08\u305d\u308c\u306b\u9650\u5b9a\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u304c\uff09\u691c\u7d22\u30af\u30a8\u30ea\u304cQDF\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3068\u304d\u306f\u306a\u304a\u3055\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8521749 B2<\/p>\n<h3><a name=\"_Toc435799035\"><\/a>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30c9\u30e1\u30a4\u30f3\u30ea\u30f3\u30af\u901f\u5ea6\u301050%\u3011<\/h3>\n<p>\u30b5\u30a4\u30c8\u306e\u88ab\u30ea\u30f3\u30af\u305f\u3061\u304c\u9577\u671f\u7684\u306b\u898b\u305f\u3068\u304d\u3001\u4e0d\u81ea\u7136\u305f\u308a\u3001\u30ea\u30f3\u30af\u7372\u5f97\u306e\u6570\u3088\u308a\u5931\u3063\u3066\u3044\u308b\u6570\u306e\u65b9\u304c\u591a\u304b\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u4f55\u304b\u304c\u304a\u304b\u3057\u3044\u3068\u306f\u8003\u3048\u3089\u308c\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u4e0a\u306e\u8981\u7d20\u3068\u540c\u3058\u3060\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u5358\u4f4d\u3067\u3082\u305d\u308c\u306f\u9069\u5fdc\u3055\u308c\u3066\u3044\u3066\u3082\u304a\u304b\u3057\u304f\u306a\u3044\u3068\u601d\u308f\u308c\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 8521749 B2<\/p>\n<h3><a name=\"_Toc435799038\"><\/a>\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>Google\u306f\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u304c\u3061\u306a\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u3092\u300c\u60aa\u8cea\u306a\u8fd1\u96a3\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3063\u3066\u8868\u3057\u3066\u304d\u305f\u3002\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u3059\u3067\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u53d7\u3051\u308b\u3068\u3001\u7cbe\u5bc6\u8abf\u67fb\u306e\u5bfe\u8c61\u3068\u306a\u308a\u3001\u6700\u7d42\u7684\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u3059\u3089\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=HWJUU-g5U_I\">https:\/\/www.youtube.com\/watch?v=HWJUU-g5U_I<\/a>)<\/p>\n<h3><a name=\"_Toc435799045\"><\/a>\u9078\u5b9a\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u304c\u7121\u3044\u30105%\u3011<\/h3>\n<p>\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u5168\u3066\u306e\u30ea\u30f3\u30af\u304c\u767a\u30ea\u30f3\u30af\u3055\u308c\u308b\u524d\u306b\u614e\u91cd\u306b\u9078\u5b9a\u3055\u308c\u308b\u3079\u304d\u3060\u3068\u8a00\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u5168\u3066\u306e\u30ea\u30f3\u30af\u304c\u9078\u5b9a\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u4e2d\u306b\u8a2d\u7f6e\u3055\u308c\u308b\u3079\u304d\u3060\u3068\u306f\u8a00\u3063\u3066\u3044\u306a\u3044\u3002\u3064\u307e\u308a\u3001\u6587\u4e2d\u3068\u304b\u8a18\u4e8b\u306e\u4e2d\u306b\u8a2d\u7f6e\u3059\u308b\u5fc5\u8981\u306f\u5fc5\u305a\u3057\u3082\u7121\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Julie Joyce (<a href=\"https:\/\/northcutt.com\/seo-myths-from-experts\/\">https:\/\/northcutt.com\/seo-myths-from-experts\/<\/a>)<\/p>\n<h2>\u30b9\u30ad\u30fc\u30e0\u306b\u95a2\u3059\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435799001\"><\/a>\u6709\u6599\u30ea\u30f3\u30af\u8a08\u753b\u3010100%\u3011<\/h3>\n<p>PageRank\u306e\u53d7\u3051\u6e21\u3057\u3092\u76ee\u7684\u306b\u3057\u3066\u3001\u30b5\u30a4\u30c8\u30aa\u30fc\u30ca\u30fc\u3088\u308a\u76f4\u63a5\u30ea\u30f3\u30af\u3092\u8cb7\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u3053\u308c\u306fFTC\uff08\u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\uff09\u306e<a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides-what-people-are-asking\">\u6709\u6599\u7f72\u540d\u53d6\u5f15\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u53d7\u3051\u305f\u3082\u306e\u3060\u3068\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u8a9e\u3063\u3066\u3044\u305f\u3002\u8a00\u3044\u63db\u3048\u308b\u306a\u3089\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306f\u7f72\u540d\u307f\u305f\u3044\u306a\u3082\u306e\u3067\u3001\u672c\u5f53\u306e\u7f72\u540d\u3068\u3044\u3046\u3082\u306e\u306f\u5bfe\u4fa1\u306a\u3057\u306b\u81ea\u7136\u306b\u767a\u751f\u3059\u3079\u304d\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en<\/a>), Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/selling-links-that-pass-pagerank\/\">https:\/\/www.mattcutts.com\/blog\/selling-links-that-pass-pagerank\/<\/a>)<\/p>\n<h3><a name=\"_Toc435799009\"><\/a>\u30b3\u30e1\u30f3\u30c8\u30b9\u30d1\u30e0\u301070%\u3011<\/h3>\n<p>\u3082\u3057\u7e70\u308a\u8fd4\u3057\u3084\u3001\u4e0d\u81ea\u7136\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u306e\u30b3\u30e1\u30f3\u30c8\u304b\u3055\u5897\u3057\u30b9\u30d1\u30e0\u306a\u3069\u3092\u884c\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u305d\u308c\u3089\u306e\u30ea\u30f3\u30af\u306f\u8a55\u4fa1\u6e1b\u3084\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3057\u305f\u308a\u3059\u308b\u3060\u308d\u3046\u3002\u7279\u306b\u30b3\u30e1\u30f3\u30c8\u304c\u81ea\u52d5\u751f\u6210\u3067\u5909\u306a\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306e\u3082\u306e\u3060\u3063\u305f\u308a\u3001\u7121\u95a2\u4fc2\u3084\u7e70\u308a\u8fd4\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u75d5\u8de1\u3092\u6b8b\u3057\u3066\u3044\u308b\u306e\u306a\u3089\u6700\u60aa\u3060\u3002\u53cd\u5bfe\u306b\u3001\u3061\u3083\u3093\u3068\u3057\u305f\u30b3\u30e1\u30f3\u30c8\u306f\u3080\u3057\u308d\u63a8\u5968\u3055\u308c\u308b\u3082\u306e\u3060\u3002\u305d\u3046\u3044\u3046\u5834\u5408\u306f\u3080\u3057\u308d\u672c\u540d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u63a8\u5968\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=hNDRlVSWTRY\">https:\/\/www.youtube.com\/watch?v=hNDRlVSWTRY<\/a>)<\/p>\n<h3><a name=\"_Toc435799010\"><\/a>\u30d5\u30a9\u30fc\u30e9\u30e0\u6295\u7a3f\u30b9\u30d1\u30e0\u301070%\u3011<\/h3>\n<p>\u4eba\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u3080\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u9650\u308a\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u6295\u7a3f\u306f\u5168\u304f\u554f\u984c\u306a\u304f\u3001\u3080\u3057\u308d\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u826f\u3044\u624b\u6bb5\u3067\u3082\u3042\u308b\u3002\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30e9\u30fc\u304c\u8a8d\u3081\u305f\u3068\u3053\u308d\u306b\u3088\u308b\u3068\u3001Google\u306f\u30d5\u30a9\u30fc\u30e9\u30e0\u6295\u7a3f\u30b9\u30d1\u30e0\u3092\u30b7\u30b9\u30c6\u30e0\u3067\u76e3\u8996\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller via SER (<a href=\"https:\/\/www.seroundtable.com\/google-forum-link-dropping-18609.html\">https:\/\/www.seroundtable.com\/google-forum-link-dropping-18609.html<\/a>)<\/p>\n<h3><a name=\"_Toc435799011\"><\/a>\u8a18\u4e8b\u5e83\u544a\uff08\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\uff09\u301080%\u3011<\/h3>\n<p>\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u8a18\u4e8b\u5e83\u544a\u306f\u3001Google\u30b9\u30d1\u30e0\u30c1\u30fc\u30e0\u306b\u30b7\u30b9\u30c6\u30e0\u7684\u306b\u898b\u3064\u3051\u51fa\u3055\u308c\u3001\u6709\u6599\u30ea\u30f3\u30af\u3068\u3057\u3066\u307f\u306a\u3055\u308c\u308b\u3088\u3046\u3060\u3002\u5e83\u544a\u5185\u306e\u30ea\u30f3\u30af\u306f\u305d\u308c\u3068\u308f\u304b\u308b\u3088\u3046\u306b\u8868\u8a18\u3059\u3079\u304d\u3060\u3057\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u30ea\u30b9\u30af\u3092\u7121\u304f\u3059\u305f\u3081\u306brel=\u201dnofollow\u201d\u3092\u8a18\u8f09\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u601d\u3046\u306b\u3001\u3053\u308c\u304c\u672c\u6765nofollow\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u7406\u7531\u306a\u306e\u3060\u308d\u3046\u3002\u3061\u306a\u307f\u306b\u3001\u8868\u8a18\u306e\u306a\u3044\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306fGoogle News\u304b\u3089\u306e\u524a\u9664\u5bfe\u8c61\u3067\u3082\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=1SmlsfSqmOw\">https:\/\/www.youtube.com\/watch?v=1SmlsfSqmOw<\/a>)<\/p>\n<h3><a name=\"_Toc435799012\"><\/a>\u30d5\u30a9\u30fc\u30e9\u30e0\u7f72\u540d\u3068\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>Google\u306f\u666e\u901a\u306e\u672c\u6587\u3068\u540c\u3058\u6271\u3044\u3092\u3046\u3051PageRank\u3092\u53d7\u3051\u6e21\u3059\u81ea\u7136\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u5185\u306e\u30ea\u30f3\u30af\u3068\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u7f72\u540d\u5185\u306e\u30ea\u30f3\u30af\u3092\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u3060\u3002\u540c\u3058\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3068\u3044\u3046Web\u30b9\u30d1\u30e0\u3082\u4eba\u6c17\u3060\u3002\u3069\u3063\u3061\u306e\u6226\u8853\u3082\u6700\u7d42\u7684\u306b\u306f\u307b\u3093\u306e\u3061\u3087\u3063\u3068\u306e\u52b9\u679c\u3092\u8db3\u3057\u306a\u304c\u3089\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u8fd1\u3065\u3044\u3066\u3044\u304f\u3060\u3051\u306e\u3082\u306e\u306b\u904e\u304e\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356\">https:\/\/support.google.com\/webmasters\/answer\/66356<\/a>)<\/p>\n<h3><a name=\"_Toc435799016\"><\/a>WordPress\u30b9\u30dd\u30f3\u30b5\u30fc\u30c6\u30fc\u30de\u301070%\u3011<\/h3>\n<p>\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u306e\u30d5\u30c3\u30bf\u30fc\u30ea\u30f3\u30af\u306b\u4fa1\u5024\u304c\u4f4e\u3044\u3068\u3044\u3046\u8a71\u306b\u4ed8\u3051\u52a0\u3048\u3066\u8a00\u3046\u306a\u3089\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3092WordPress\u306e\u30c6\u30fc\u30de\u306e\u30d5\u30c3\u30bf\u30fc\u90e8\u5206\u306b\u57cb\u3081\u8fbc\u3080\u3068\u3044\u3046SEO\u624b\u6cd5\u306fGoogle\u306eWeb\u30b9\u30d1\u30e0\u30c1\u30fc\u30e0\u306b\u5b8c\u5168\u306b\u30d0\u30ec\u3066\u3044\u308b\u3002\u304b\u3064\u3066\u306f\u52b9\u679c\u3042\u3063\u305f\u3082\u306e\u3060\u304c\u3001\u4eca\u3067\u306f\u307b\u3068\u3093\u3069\u610f\u5473\u304c\u306a\u3044\u3002\u305d\u3046\u3044\u3063\u305f\u624b\u6cd5\u306f\u30b9\u30d1\u30e0\u306e\u75d5\u8de1\u3092\u5b8c\u5168\u306b\u6b8b\u3057\u3066\u3057\u307e\u3046\u3057\u3001<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=jp\">Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u7981\u6b62<\/a>\u3055\u308c\u3066\u3044\u308b\u3001\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u306e\u4f8b\u3068\u540c\u3058\u3088\u3046\u306a\u3082\u306e\u3060\u304b\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.mattcutts.com\/blog\/by-the-way-2\/\">https:\/\/www.mattcutts.com\/blog\/by-the-way-2\/<\/a>)<\/p>\n<h3><a name=\"_Toc435799017\"><\/a>\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u30ea\u30f3\u30af\u301070%\u3011<\/h3>\n<p>\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u304c\u4f55\u306e\u5bb3\u3082\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3063\u3066\u3044\u305f\u3053\u308d\u306f\u3001\u3053\u308c\u307b\u3069\u697d\u3057\u3044\u30ea\u30f3\u30af\u7372\u5f97\u6226\u8853\u306f\u306a\u304b\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u30ea\u30f3\u30af\u304c\u672c\u7269\u306e\u7f72\u540d\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u7528\u306b\u306a\u3063\u305f\u73fe\u4ee3\u306b\u306f\u306a\u3058\u307e\u306a\u304b\u3063\u305f\u3088\u3046\u3060\u3002\u3082\u3061\u308d\u30932015\u5e74\u73fe\u5728\u3067\u3082\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u914d\u5e03\u3092\u884c\u3046\u306e\u306f\u60aa\u3044\u3053\u3068\u3067\u306f\u306a\u3044\u304c\u3001Google\u306f\u300cnofollow\u300d\u3092\u3064\u3051\u308b\u3053\u3068\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u57cb\u3081\u8fbc\u307e\u306a\u3044\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u308b\u3002Google\u306e\u76ee\u304c\u9ed2\u3044\u3046\u3061\u306f\u3001\u305d\u308c\u306b\u5f93\u308f\u306a\u3044\u3068\u3068\u3093\u3067\u3082\u306a\u3044\u76ee\u306b\u3042\u3046\u3060\u308d\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=jp\">https:\/\/support.google.com\/webmasters\/answer\/66356?hl=jp<\/a>)<\/p>\n<h3><a name=\"_Toc435799019\"><\/a>\u30ea\u30f3\u30af\u30db\u30a4\u30fc\u30eb\u301080%\u3011<\/h3>\n<p>\u30e9\u30ea\u30fc\u30fb\u30da\u30a4\u30b8\u306ePageRank\u306b\u3064\u3044\u3066\u306e\u8ad6\u6587\u3092\u8aad\u3093\u3060\u3053\u3068\u304c\u3042\u308c\u3070\u3001\u540c\u3058\u30b5\u30a4\u30c8\u306b\u4f55\u5ea6\u3082\u4f55\u5ea6\u3082PageRank\u3092\u53d7\u3051\u6e21\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3001\u30b5\u30a4\u30c8\u540c\u58eb\u3092\u4e09\u89d2\u3084\u5186\u5f62\u72b6\u306b\u30ea\u30f3\u30af\u3055\u305b\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u601d\u3044\u3064\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u3002\u6bb5\u968e\u7684\u306a\u3082\u306e\u3067\u306f\u3042\u308b\u304c\u3001PageRank\u306e\u6e1b\u8870\u306f\u8d77\u3053\u308a\u5f97\u308b\u3002\u3082\u3057\u4eca\u304c\u307e\u30602005\u5e74\u3060\u3068\u3057\u305f\u3089\u3001\u305d\u306e\u624b\u6cd5\u306f\u3068\u3066\u3082\u52b9\u679c\u7684\u3067\u3001\u601d\u3044\u3064\u3044\u305f\u81ea\u5206\u3092\u307b\u3081\u3066\u3042\u3052\u305f\u304f\u306a\u308b\u3060\u308d\u3046\u3002\u305f\u3060\u30012015\u5e74\u73fe\u5728\u3067\u30ea\u30f3\u30af\u30db\u30a4\u30fc\u30eb\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u3066\u3057\u307e\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u6fc0\u3057\u3044\u8a55\u4fa1\u6e1b\u3084\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u53ef\u80fd\u6027\u3092\u899a\u609f\u3057\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u826f\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via ClickZ (<a href=\"http:\/\/www.clickz.com\/clickz\/column\/1714909\/googles-matt-cutts-the-big-interview\">http:\/\/www.clickz.com\/clickz\/column\/1714909\/googles-matt-cutts-the-big-interview<\/a>)<\/p>\n<h3><a name=\"_Toc435799020\"><\/a>\u8a18\u4e8b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/h3>\n<p>Google\u306f\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u7528\u3044\u3066\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30b3\u30a2\u3092\u7f70\u3057\u3001\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30d1\u30bf\u30fc\u30f3\u3092\u7f70\u3057\u3066\u304d\u305f\u304c\u3001\u306f\u305f\u3057\u3066\u305d\u308c\u306b\u52a0\u3048\u3066\u3055\u3089\u306b\u8a18\u4e8b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3092\u7f70\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u306f\u8b0e\u3060\u3002\u3057\u304b\u30572014\u5e74\u306b\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u6295\u7a3f\u3057\u305f\u52d5\u753b\u3092\u898b\u308b\u9650\u308a\u3001\u8a18\u4e8b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306f\u554f\u984c\u3068\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u3057\u3001\u305d\u3046\u3044\u3063\u305f\u624b\u6cd5\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u306a\u3089\u9577\u3044\u76ee\u3067\u898b\u305f\u3068\u304d\u554f\u984c\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (https:\/\/ww w.youtube.com\/watch?v=Bo75Og4M34Q)<\/p>\n<h3><a name=\"_Toc435799021\"><\/a>\u7121\u540d\u306eWeb\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u301070%\u3011<\/h3>\n<p>\u7121\u540d\u306eWeb\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306f\u53e4\u3044\u30ea\u30f3\u30af\u69cb\u7bc9\u624b\u6bb5\u306e1\u3064\u3060\u3002\u614e\u91cd\u306a\u9078\u5b9a\u3092\u884c\u3063\u3066\u3044\u306a\u3044Web\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u6709\u6599\u30ea\u30f3\u30af\u3068\u540c\u3058\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u306a\u308b\u3068\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u3082\u8a00\u3063\u3066\u3044\u308b\u3002\u5f7c\u306f\u4f8b\u3048\u3070Yahoo!\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306a\u3089\u554f\u984c\u306a\u3044\u3068\u8a00\u3063\u3066\u3044\u308b\u3002\u305d\u308c\u304c\u6709\u6599\u7121\u6599\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u614e\u91cd\u306a\u9078\u5b9a\u304c\u884c\u308f\u308c\u3066\u3044\u308c\u3070\u5927\u4e08\u592b\u3067\u3042\u308a\u3001\u305d\u3046\u3067\u306a\u3044\u300c\u8ab0\u3067\u3082OK\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u3089\u30c0\u30e1\u3068\u3044\u3046\u3053\u3068\u306e\u3088\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via ClickZ (<a href=\"https:\/\/www.youtube.com\/watch?v=rKUlVquEImc\">https:\/\/www.youtube.com\/watch?v=rKUlVquEImc<\/a>)<\/p>\n<h3><a name=\"_Toc435799022\"><\/a>\u76f8\u4e92\u30ea\u30f3\u30af\u301080%\u3011<\/h3>\n<p>Google\u306f\u76f8\u4e92\u30ea\u30f3\u30af\u306b\u95a2\u3057\u3066\u3001\u5916\u90e8\u30ea\u30f3\u30af\u3092\u8cbc\u308a\u904e\u304e\u305f\u3053\u3068\u306b\u3088\u308b\u300cPageRank\u306e\u6d41\u5931\u300d\u306e\u5f71\u97ff\u4ee5\u4e0a\u306b\u3001\u8a55\u4fa1\u304c\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u3088\u3046\u3060\u3002\u304b\u306a\u308a\u521d\u671f\u306e\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u76f8\u4e92\u30ea\u30f3\u30af\u306e\u3084\u308a\u904e\u304e\u306f\u3001\u305d\u306e\u30ea\u30f3\u30af\u304c\u81ea\u7136\u3067\u306f\u306a\u3044\u3068\u793a\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u3082\u306e\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=JO8cIcOFo4g\">https:\/\/www.youtube.com\/watch?v=JO8cIcOFo4g<\/a>)<\/p>\n<h3><a name=\"_Toc435799023\"><\/a>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08\u30ea\u30f3\u30af\u30d5\u30a1\u30fc\u30e0\uff09\u301080%\u3011<\/h3>\n<p>\u4fdd\u6709\u30b5\u30a4\u30c8\u9593\u306e\u30af\u30ed\u30b9\u30fb\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u69cb\u7bc9\u304c\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u306e\u3068\u540c\u3058\u7406\u7531\u3067\u3001SEO\u76ee\u7684\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u767a\u898b\u306b\u3092\u69cb\u7bc9\u3082\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u5f15\u304d\u8d77\u3053\u3059\u3002Google\u306f\u7279\u306b\u3053\u3046\u3044\u3063\u305f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u529b\u3092\u5165\u308c\u3066\u304a\u308a\u3001\u6570\u3048\u304d\u308c\u306a\u3044\u307b\u3069\u306eWeb\u30b9\u30d1\u30e0\u81ea\u52d5\u8a8d\u8b58\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u3001\u624b\u52d5\u5bfe\u7b56\u3092\u7528\u3044\u3066<a href=\"http:\/\/searchengineland.com\/google-eliminates-another-link-network-116513\">\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5168\u4f53\u3092\u846c\u308a\u53bb\u308b\u306e\u306b\u4f59\u5ff5\u304c\u306a\u3044<\/a>\u30022015\u5e74\u73fe\u5728\u3067\u3082\u3001\u77ed\u671f\u7684\u306a\u30d6\u30e9\u30c3\u30af\u30cf\u30c3\u30c8SEO\u306f\u3053\u306e\u624b\u6cd5\u3092\u5e83\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u304c\u3001\u9577\u3044\u76ee\u3067\u307f\u3066\u3001\u3059\u3079\u3066\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5bfe\u51e6\u3055\u308c\u308b\u904b\u547d\u306b\u3042\u308b\u3088\u3046\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via ClickZ (<a href=\"https:\/\/www.youtube.com\/watch?v=xjAvRwbOewE\">https:\/\/www.youtube.com\/watch?v=xjAvRwbOewE<\/a>)<\/p>\n<h3><a name=\"_Toc435799043\"><\/a>\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u30105%\u3011<\/h3>\n<p>\u3044\u3064\u307e\u3067\u3082\u306a\u304f\u306a\u3089\u306a\u3044\u8ff7\u4fe1\u306e\uff11\u3064\u304c\u3001\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u304c\u60aa\u3044\u3053\u3068\u3060\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u521d\u3081\u304b\u3089\u305a\u3063\u3068\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3057\u3066\u3044\u308b\u3057\u3001\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u306f\u6614\u306a\u304c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cWeb\u306b\u9069\u5fdc\u3057\u305f\u5f62\u306b\u904e\u304e\u306a\u3044\u3002\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u304cGoogle\u306e\u898f\u7d04\u306b\u53cd\u3059\u308b\u306e\u306f\u3001\u624b\u6cd5\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5bfe\u7b56\u306b\u96c6\u4e2d\u3057\u305f\u5834\u5408\u306e\u307f\u3067\u3042\u308b\u3002\u30ea\u30f3\u30af\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002\u4eba\u9593\u5411\u3051\u306b\u884c\u3063\u3066\u3044\u308b\u9650\u308a\u306f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts via SEL (<a href=\"http:\/\/searchengineland.com\/matt-cutts-link-building-sweat-plus-creativity-197017\">http:\/\/searchengineland.com\/matt-cutts-link-building-sweat-plus-creativity-197017<\/a>)<\/p>\n<h3><a name=\"_Toc435799044\"><\/a>\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u30105%\u3011<\/h3>\n<p>\u30ea\u30f3\u30af\u8ffd\u8de1\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u306f\u3001\u6709\u6599\u30ea\u30f3\u30af\u306b\u624b\u3092\u51fa\u3059\u306e\u3068\u306f\u9055\u3046\u3053\u3068\u3060\u3002\u3082\u3061\u308d\u3093\u305d\u3046\u3044\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u304c\u84cb\u3092\u958b\u3051\u3066\u307f\u305f\u3089\u3001\u3069\u3063\u304b\u306e\u8ab0\u304b\u306b\u983c\u3093\u3067PageRank\u3092\u6e21\u3059\u3053\u3068\u3092\u76ee\u7684\u306b\u30ea\u30f3\u30af\u3092\u8cb7\u3046\u3088\u3046\u306a\u3082\u306e\u3060\u3063\u305f\u3089\u8a71\u306f\u5225\u3060\u304c\u3002\u5b89\u5168\u306a\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306f\u4e00\u7a2e\u306e\u5e83\u5831\u30b5\u30fc\u30d3\u30b9\u307f\u305f\u3044\u306a\u3082\u306e\u3060\u3002\u5fc5\u305a\u3057\u3082\u63b2\u8f09\u304c\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u5f97\u308b\u3082\u306e\u306f\u5927\u304d\u3044\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u306f\u300c\u614e\u91cd\u306a\u9078\u5b9a\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u52d5\u753b\u306e\u4e2d\u3067\u8a00\u3063\u3066\u3044\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=rKUlVquEImc\">https:\/\/www.youtube.com\/watch?v=rKUlVquEImc<\/a>)<\/p>\n<h3><a name=\"_Toc435799046\"><\/a>\u30de\u30a4\u30af\u30ed\u30b5\u30a4\u30c8\uff08<sub>\u203b\u8a33\u6ce8<\/sub>\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\uff09\u30105%\u3011<\/h3>\n<p>\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\u7d4c\u7531\u3067\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u6765\u308b\u3068\u3044\u3046\u8a71\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\u304c\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u306eGoogle\u306e\u898b\u89e3\u3092\u6559\u3048\u3066\u304f\u308c\u305f\u3002Google\u306f\u7279\u306b\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\u3092\u898b\u5f35\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u3082\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u4e0e\u3048\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u3002\u305f\u3060\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u3068\u3057\u3066\u307f\u305f\u3068\u304d\u3001\u3042\u307e\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u306f\u8a00\u3044\u96e3\u3044\u3057\u3001EMD\u306e\u52b9\u679c\u304c\u307b\u3068\u3093\u3069\u8003\u616e\u3055\u308c\u306a\u304f\u306a\u3063\u305f\u305f\u3081\u3001\u305d\u308c\u3092\u72d9\u3063\u3066\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\u3092\u4f5c\u308b\u7406\u7531\u3082\u306a\u304f\u306a\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=NmiSDxR68Nk\">https:\/\/www.youtube.com\/watch?v=NmiSDxR68Nk<\/a>)<\/p>\n<h3><a name=\"_Toc435799047\"><\/a>\uff08\u4e0d\u6b63\u306a\uff09\u30af\u30ea\u30c3\u30af\u64cd\u4f5c\u301070%\u3011<\/h3>\n<p>\u3082\u3057\u30af\u30ea\u30c3\u30af\u7387\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3068\u3059\u308b\u306a\u3089\u3070\u3001\u3053\u3053\u306e\u30b9\u30d1\u30e0\u5bfe\u7b56\u304c\u5fc5\u8981\u3060\u3068\u6c17\u3065\u304f\u3068\u601d\u3046\u3002\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u306eTwitter\u3092\u4f7f\u3063\u305f\u30af\u30ea\u30c3\u30af\u7387\u306e\u5b9f\u9a13\u3067\u306f\u3001\u305f\u304f\u3055\u3093\u30af\u30ea\u30c3\u30af\u3057\u305f\u30da\u30fc\u30b8\u304c6\u4f4d\u304b\u30891\u4f4d\u307e\u3067\u4e0a\u6607\u3057\u3001\u305d\u306e\u5f8c12\u4f4d\u307e\u3067\u4e0b\u843d\u3057\u305f\u5f8c\u3001\u3082\u3068\u306e6\u4f4d\u306b\u3082\u3069\u3063\u305f\u3002\u3053\u308c\u306f\u308f\u305a\u304b\u6570\u65e5\u306e\u3046\u3061\u306b\u304a\u3053\u3063\u305f\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Rand Fishkin (<a href=\"http:\/\/www.slideshare.net\/rand?sh\/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer\/1\">http:\/\/www.slideshare.net\/rand?sh\/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer\/1<\/a>)<\/p>\n<h3><a name=\"_Toc435799048\"><\/a>\uff08\u4e0d\u6b63\u306a\uff09\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u64cd\u4f5c\u301050%\u3011<\/h3>\n<p>\u3082\u3057\u7279\u8a31\u304c\u793a\u3059\u901a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306a\u306e\u3060\u3068\u3057\u305f\u3089\u3001\u3053\u3053\u306b\u3082\u30b9\u30d1\u30e0\u5bfe\u7b56\u3092\u65bd\u3059\u5fc5\u8981\u304c\u3042\u308b\u3060\u308d\u3046\u3002\u3055\u3082\u306a\u304f\u3070\u3001\u3053\u306e\u8981\u56e0\u3067\u30b9\u30d1\u30e0\u3092\u884c\u3046\u306e\u306f\u3068\u3066\u3082\u7c21\u5358\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Patent US 9031929 B1<\/p>\n<h2>\u305d\u306e\u4ed6\u5e72\u6e09\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8981\u56e0<\/h2>\n<h3><a name=\"_Toc435799024\"><\/a>Google\u30c0\u30f3\u30b9\u301070%\u3011<\/h3>\n<p>\u3053\u308c\u306fGoogle\u304c\u5e74\u306b\u6570\u767e\u884c\u3063\u3066\u3044\u308b\u3068\u3044\u3046<a href=\"http:\/\/searchengineland.com\/google-makes-1-2-algorithm-changes-every-day-135204\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u3068\u3068\u3082\u306b\u8d77\u3053\u308b\u4e00\u6642\u7684\u306a\u6b6a\u307f<\/a>\u3067\u3042\u308b\u3002\u6280\u8853\u7684\u306b\u8a00\u3048\u3070\u3001\u3053\u306e\u6b6a\u307f\u306f\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u3082\u30cd\u30ac\u30c6\u30a3\u30d6\u306b\u3082\u50cd\u304f\u3002\u306a\u305c\u306a\u3089\u3001\u305f\u3060\u306e\u9806\u4f4d\u306e\u518d\u914d\u7f6e\u3067\u3057\u304b\u306a\u304f\u3001\u3069\u308c\u304b\u304c\u4e0a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5225\u306e\u3069\u308c\u304b\u304c\u843d\u3061\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u304b\u3089\u3060\u3002\u305f\u3060\u3001Google\u30c0\u30f3\u30b9\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u4e88\u6e2c\u4e0d\u80fd\u306a\u306e\u3067\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u8981\u56e0\u306b\u5206\u985e\u3055\u305b\u3066\u3082\u3089\u3063\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Danny Sullivan (<a href=\"http:\/\/searchengineland.com\/google-dance-is-back-134125\">http:\/\/searchengineland.com\/google-dance-is-back-134125<\/a>)<\/p>\n<h3><a name=\"_Toc435799025\"><\/a>\u624b\u52d5\u5bfe\u5fdc\u3010100%\u3011<\/h3>\n<p>\u69d8\u3005\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u306f\u3055\u3066\u304a\u304d\u3001Google\u306f\u672a\u3060\u306b\u3068\u304d\u3069\u304d\u3067\u306f\u3042\u308b\u304c\u3001\u554f\u984c\u89e3\u6d88\u304b\u3089\u56de\u5fa9\u3059\u308b\u307e\u3067\u534a\u5e74\u304b\u30891\u5e74\u307b\u3069\u304b\u304b\u308b\u307b\u3069\u306e<a href=\"https:\/\/www.seroundtable.com\/google-penalty-site-move-18163.html\">\u624b\u52d5\u5bfe\u5fdc\u3092\u884c\u3063\u3066\u3044\u308b<\/a>\u3002\u3053\u308c\u3089\u306e\u624b\u52d5\u5bfe\u5fdc\u306f\u901a\u5e38\u3001Search Console\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Matt Cutts (<a href=\"https:\/\/www.youtube.com\/watch?v=2oPj5_9WxpA\">https:\/\/www.youtube.com\/watch?v=2oPj5_9WxpA<\/a>)<\/p>\n<h3><a name=\"_Toc435799037\"><\/a>\u30ea\u30f3\u30af\u5426\u8a8d\u301080%\u3011<\/h3>\n<p>2012\u5e74\u306bGoogle\u306f\u88ab\u30ea\u30f3\u30af\u3092\u5b8c\u5168\u306b\u7121\u8996\u3057\u3066\u304f\u308c\u3068\u7533\u8acb\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092Web\u30de\u30b9\u30bf\u30fc\u30c4\u30fc\u30eb\u306b\u8ffd\u52a0\u3057\u305f\u3002\u3053\u306e\u5f71\u97ff\u306f\u6c38\u4e45\u7684\u4e14\u3064\u4e0d\u53ef\u9006\u7684\u3067\u3001\u305d\u306e\u305f\u3081\u6b63\u3057\u304f\u5229\u7528\u3057\u306a\u3044\u3068\u30d6\u30e9\u30f3\u30c9\u304c\u6642\u9593\u3092\u304b\u3051\u3066\u57f9\u3063\u305f\u691c\u7d22\u8a55\u4fa1\u306b\u30c0\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u3053\u308c\u306f\u624b\u52d5\u5bfe\u5fdc\u306b\u5bfe\u3059\u308b\u6700\u5f8c\u306e\u624b\u6bb5\u304b\u3001\u904e\u53bb\u306b\u884c\u3063\u305f\u30ea\u30f3\u30af\u30b9\u30d1\u30e0\u3092\u306a\u304b\u3063\u305f\u3053\u3068\u306b\u3059\u308b\u305f\u3081\u3060\u3051\u306b\u4f7f\u3046\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: John Mueller via SER (<a href=\"https:\/\/www.seroundtable.com\/google-penalty-site-move-18163.html\">https:\/\/www.seroundtable.com\/google-penalty-site-move-18163.html<\/a>)<\/p>\n<h3><a name=\"_Toc435799041\"><\/a>\u30af\u30ed\u30fc\u30eb\u901f\u5ea6\u306e\u5909\u66f4\u3010100%\u3011<\/h3>\n<p>Search Console\u3092\u5229\u7528\u3059\u308c\u3070\u3001Google\u306b\u3088\u308b\u30b5\u30a4\u30c8\u306e\u30af\u30ed\u30fc\u30eb\u901f\u5ea6\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u901f\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u304c\u3001\u30af\u30ed\u30fc\u30eb\u901f\u5ea6\u3092\u9045\u304f\u3057\u305f\u308a\u30bc\u30ed\u306b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u306e\u3067\u3001\u9806\u4f4d\u306b\u3082\u5f71\u97ff\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u7279\u306bQDF\u304c\u95a2\u4e0e\u3057\u3066\u304f\u308b\u3088\u3046\u306a\u5834\u5408\u306f\u306a\u304a\u3055\u3089\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/48620?hl=jp\">https:\/\/support.google.com\/webmasters\/answer\/48620?hl=jp<\/a>)<\/p>\n<h3><a name=\"_Toc435799042\"><\/a>\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u301050%\u3011<\/h3>\n<p>Search Console\u306f\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3068\u304d\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u3002\u3082\u3057\u3053\u306e\u30c4\u30fc\u30eb\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u3079\u304d\u5730\u57df\u5168\u3066\u3092\u542b\u307e\u306a\u3044\u72b6\u614b\u3067\u3001\u691c\u7d22\u7d50\u679c\u3078\u306e\u8868\u793a\u5730\u57df\u3092\u9650\u5b9a\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u554f\u984c\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/62399\">https:\/\/support.google.com\/webmasters\/answer\/62399<\/a>)<\/p>\n<h3><a name=\"_Toc435799049\"><\/a>\u6cd5\u7684\u306a\u524a\u9664\u30ea\u30af\u30a8\u30b9\u30c8\u301080%\u3011<\/h3>\n<p>Google\u306f\u3001\u9055\u6cd5\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8f09\u305b\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u767a\u898b\u3057\u305f\u969b\u306b\u3001\u6cd5\u7684\u306a\u524a\u9664\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u3059\u308b\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30e0\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u30da\u30fc\u30b8\u304c\u6697\u306b\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3001Google\u304b\u3089\u524a\u9664\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3082\u3061\u308d\u3093\u3060\u304b\u3089\u3068\u3044\u3063\u3066Google\u304c\u3053\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u610f\u5473\u306a\u304f\u53d7\u3051\u5165\u308c\u308b\u8a33\u306f\u306a\u3044\u3068\u4fe1\u3058\u3066\u3044\u308b\u3057\u3001\u3042\u3068\u306f\u8ab0\u3067\u3042\u308c\u3044\u305f\u305a\u3089\u306b\u3053\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u3057\u306a\u3044\u3068\u9858\u3046\u3070\u304b\u308a\u3060\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Google (<a href=\"https:\/\/support.google.com\/legal\/answer\/3110420?hl=jp\">https:\/\/support.google.com\/legal\/answer\/3110420?hl=jp<\/a>)<\/p>\n<h3><a name=\"_Toc435799050\"><\/a>DMCA\u30ec\u30dd\u30fc\u30c8\u301080%\u3011<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76d7\u7528\u3084\u51fa\u5178\u672a\u8a18\u8f09\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d41\u7528\u3001\u8457\u4f5c\u6a29\u9055\u53cd\u306a\u3069\u306e\u81ea\u52d5\u691c\u51fa\u306b\u52a0\u3048\u3001Google\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u3046\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u6b21\u7b2c\u3001DMCA\u30ec\u30dd\u30fc\u30c8\u3092Google\u306b\u63d0\u51fa\u3059\u308b\u3088\u3046\u63a8\u5968\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u7c73\u56fd\u306eDMCA\u30d7\u30ed\u30bb\u30b9\u304c\u59cb\u52d5\u3055\u308c\u3001\u8a8d\u5b9a\u3055\u308c\u6b21\u7b2cGoogle\u306f\u5426\u5fdc\u306a\u304f\u8a72\u5f53\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u6d88\u53bb\u3059\u308b\u3088\u3046\u306b\u52d5\u304f\u3002<\/p>\n<p>\u30bd\u30fc\u30b9: Webmaster Tools (<a href=\"https:\/\/www.google.com\/webmasters\/tools\/dmca-dashboard\">https:\/\/www.google.com\/webmasters\/tools\/dmca-dashboard<\/a>), DMCA Process (<a href=\"https:\/\/blog.nexcess.net\/2012\/02\/22\/dmca-process-infographic-?owchart\/\">https:\/\/blog.nexcess.net\/2012\/02\/22\/dmca-process-infographic-?owchart\/<\/a>)<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\"><div class='code-block code-block-default code-block-16'>\n<a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-bottom&amp;utm_campaign=tact-article-bottom&amp;rid=promonista\" id=\"tact-article-bottom\"><strong>\u300cTACT SEO\u300d<\/strong><\/a>\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3084\u65e5\u3005\u306e\u9806\u4f4d\u8a08\u6e2c\u3001\u30b5\u30a4\u30c8\u5185\u306eSEO\u8ab2\u984c\u306e\u767a\u898b\u306a\u3069SEO\u5bfe\u7b56\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u4e00\u3064\u306b\u306a\u3063\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\n\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u3044\u306a\u3044\u8981\u56e0\u3092\u7db2\u7f85\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\n\u5165\u529b\u6642\u9593\u306f30\u79d2\uff01\u7121\u6599\u7248\u3092\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002\n<br>\n<br>\nSEO\u306b\u95a2\u3057\u3066\u3001\u4f55\u304b\u3089\u7740\u624b\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u3067\u306a\u3044\u306a\u3069\u306e\u304a\u60a9\u307f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\n<strong><a href=\"https:\/\/willgate.co.jp\/promonista\/service_list\/seoconsulting\/?utm_source=organic&amp;utm_medium=article&amp;utm_campaign=seo-article-bottom&amp;inflow=seo-article\" id=\"seo-article-bottom\">SEO\u7121\u6599\u76f8\u8ac7<\/a><\/strong>\u3082\u53d7\u3051\u4ed8\u3051\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/span><\/p>\n<pre>\u25bc\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u3042\u306a\u305f\u306b\u304a\u3059\u3059\u3081\uff01\r\n\r\n<a href=\"https:\/\/www.willgate.co.jp\/promonista\/panda_penguin_algorithm\/\">\u300c\u30d1\u30f3\u30c0\u3068\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u306e\u9055\u3044\u3000Google\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u7406\u89e3\u3057\u3066\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u56de\u907f<\/a>\r\n\r\n<a href=\"https:\/\/www.willgate.co.jp\/promonista\/index-in-5-min\/\">\u65b0\u3057\u304f\u66f8\u3044\u305f\u8a18\u4e8b\u30925\u5206\u4ee5\u5185\u306bGoogle\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306e\u6570\u3005\u306e\u767a\u8868\u304b\u3089\u3001\u73fe\u5728\u691c\u7d22\u9806\u4f4d\u306e\u6c7a\u5b9a\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u306f\u6570\u767e\u306e\u8981\u7d20\u304c\u3042\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002 \u305d\u306e\u8981\u7d20\u306b\u3064\u3044\u3066Google\u306f\u6bce\u65e5\u306e\u3088\u3046\u306b\u6539\u826f\u3092\u52a0\u3048\u3066\u304a\u308a\u3001\u305d\u306e\u4e2d\u306b\u306f\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc&#8230;<\/p>\n","protected":false},"author":86,"featured_media":12033,"parent":0,"menu_order":67,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8661","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/pages\/8661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/comments?post=8661"}],"version-history":[{"count":61,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/pages\/8661\/revisions"}],"predecessor-version":[{"id":34421,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/pages\/8661\/revisions\/34421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media\/12033"}],"wp:attachment":[{"href":"https:\/\/www.willgate.co.jp\/promonista\/wp-json\/wp\/v2\/media?parent=8661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}