{"id":2626,"date":"2014-11-11T08:00:20","date_gmt":"2014-11-10T23:00:20","guid":{"rendered":"https:\/\/www.analyse-seo.jp\/blog\/?p=2626"},"modified":"2023-04-05T14:09:16","modified_gmt":"2023-04-05T05:09:16","slug":"mailmagazine-parameter","status":"publish","type":"casestudy","link":"https:\/\/www.willgate.co.jp\/promonista\/casestudy\/mailmagazine-parameter\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u65b9\u5fc5\u898b\uff01\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092 Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>Web\u62c5\u5f53\u8005\u306e\u65b9\u306e\u4e2d\u306b\u306f\u3001<br \/>\n\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u6bce\u9031\u3001\u30c8\u30ec\u30f3\u30c9\u3092\u4ea4\u3048\u305f\u6587\u9762\u3092\u8003\u3048\u3066\u914d\u4fe1\u3059\u308b\u306e\u306f\u3001\u306a\u304b\u306a\u304b\u5927\u5909\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3068\u3053\u308d\u3067\u3001\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3057\u3063\u304b\u308a\u3068\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<br \/>\n\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u7ba1\u7406\u753b\u9762\u3067\u308f\u304b\u308b\u6570\u5b57\u3060\u3051\u3067\u306f\u3001\u8a73\u7d30\u306a\u5206\u6790\u3092\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u79c1\u305f\u3061\u3082\u6700\u521d\u306f\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3068\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7387\u3057\u304b\u8ffd\u3048\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001Google\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3082\u3046\u5c11\u3057\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u3044\u3064\u3082\u914d\u4fe1\u3057\u3066\u3044\u308b\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u306f\u3058\u3081\u306b\uff1a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<blockquote><p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u4e00\u7a2e\u3067\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u306e\u9867\u5ba2\u3084\u4e88\u5099\u9867\u5ba2\u306b\u6709\u7528\u306a\u60c5\u5831\u3092\u914d\u4fe1\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u306e\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u3088\u3046\u3068\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3042\u308b\u3002<br \/>\n<a href=\"http:\/\/www.sophia-it.com\/content\/%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" target=\"_blank\" rel=\"nofollow noopener\">\u51fa\u5178\uff1aIT\u7528\u8a9e\u8f9e\u5178\u30d0\u30a4\u30ca\u30ea<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u3064\u307e\u308a\u30e1\u30eb\u30de\u30ac\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u3053\u3068\u3092\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3076\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u6df7\u540c\u3055\u308c\u3001\u656c\u9060\u3055\u308c\u304c\u3061\u306a\u30e1\u30eb\u30de\u30ac\u3067\u3059\u304c\u3001<br \/>\n\u9867\u5ba2\uff08\u3082\u3057\u304f\u306f\u898b\u8fbc\u9867\u5ba2\uff09\u3068\u7d99\u7d9a\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308a\u7d9a\u3051\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u4eca\u3082\u6614\u3082\u91cd\u8981\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u3057\u3066\u51fa\u6765\u308b\u9650\u308a\u9069\u5207\u306b\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3001\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u306f\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u306e\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u306e\u8868\u793a\u306e\u3055\u308c\u65b9<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3088\u308a\u5de6\u30ab\u30e9\u30e0 \u96c6\u5ba2&gt;&gt;\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/p>\n<p>\u2191\u30e1\u30eb\u30de\u30ac\u306f\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u306f(direct)\/(none)\u3068\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u30fb\u30fb\u30fb<\/p>\n<p>\u30e1\u30fc\u30eb\u304b\u3089\u306e\u6d41\u5165\u306f\u3059\u3079\u3066(direct)\/(none)\u306b\u5165\u3063\u3066\u3057\u307e\u3044\u3001\u6b63\u78ba\u306a\u6570\u5024\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u3082\u3061\u308d\u3093\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n<h2>\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306b\u8a18\u8f09\u3059\u308b\u30b5\u30a4\u30c8URL\u306b\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>URL\u306e\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f<\/h3>\n<p>\u3053\u3053\u3067\u8a00\u3046\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001<br \/>\n\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092Web\u30b5\u30fc\u30d0\u30fc\u306b\u4f1d\u3048\u308b\u305f\u3081\u306bURL\u306b\u4ed8\u3051\u52a0\u3048\u308b\u60c5\u5831\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308a\u3001\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001URL\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u3068\u3001<br \/>\n\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u30da\u30fc\u30b8\u306e\u8868\u793a\u306b\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u3053\u3068\u7121\u304f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u5225\u3005\u306eURL\u3068\u3057\u3066\u8a18\u9332\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ea\u30f3\u30af\u5148URL\u3067\u3088\u304f\u898b\u308b\u4ee5\u4e0b\u306e\u69d8\u306aURL\u306e\u300c\uff1f\u300d\u4ee5\u964d\u304c\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n<strong>http:\/\/sample.com\/?utm_source=google&amp;utm_medium=cpc<\/strong><br \/>\nGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u5e83\u544a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u3001\u3053\u306e\u3088\u3046\u306a\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\uff1c\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8868\u793a\u306e\u3055\u308c\u65b9\uff1e<\/strong><\/p>\n<p>\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306e\u672b\u5c3e\u306b\u3064\u3051\u308b\u3053\u3068\u3067\u3001<br \/>\nGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u306f\u3001\u4e0a\u56f3\u8d64\u67a0\u5185\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u3051\u65b9<\/h3>\n<p>\u5e83\u544a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u7528\u306e\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30d1\u30bf\u30fc\u30f3\u304c\u6c7a\u307e\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u3051\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\uff1c\u6d41\u5165\u5143\u3092Google\u3067\u8a18\u9332\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u305a\u5fc5\u8981\u306a\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\uff1e<\/p>\n<p><strong>?utm_source=\u25cb\u25cb&amp;utm_medium=\u25cf\u25cf<\/strong><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5bfe\u5fdc\u3059\u308b\u9805\u76ee\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>utm_source=\u25cb\u25cb\uff1a\u53c2\u7167\u5143<br \/>\nutm_medium=\u25cf\u25cf\uff1a\u30e1\u30c7\u30a3\u30a2<\/strong><\/p>\n<p>\uff1d\uff08\u30a4\u30b3\u30fc\u30eb\uff09\u4ee5\u964d\u306e\u6587\u5b57\u306f\u65e5\u672c\u8a9e\u3067\u3082\u5927\u4e08\u592b\u3067\u3059\u304c\u3001<br \/>\n\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u306f\u6587\u5b57\u5316\u3051\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u82f1\u5b57\u3082\u3057\u304f\u306f\u6570\u5b57\u3067\u8a18\u8f09\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u79c1\u305f\u3061\u304c\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>utm_source\uff08\u53c2\u7167\u5143\uff09=\u30e1\u30fc\u30eb\u914d\u4fe1\u65e5<br \/>\nutm_medium\uff08\u30e1\u30c7\u30a3\u30a2\uff09=mail<\/strong><\/p>\n<p>\u751f\u6210\u3055\u308c\u308bURL<br \/>\n<span style=\"color: #ff0000;\"><strong>http:\/\/sample.com\/?utm_source=20141027&amp;utm_medium=mail<\/strong><\/span><\/p>\n<p>\u3053\u306e\u3088\u3046\u306aURL\u306fGoogle\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=ja\" target=\"_blank\" rel=\"nofollow noopener\">URL\u751f\u6210\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3046\u3068\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5fc5\u8981\u4e8b\u9805\u3092\u8a18\u5165\u3057\u3001\u300c\u9001\u4fe1\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u3068\u3001\u81ea\u52d5\u3067\u4e0a\u8a18\u306e\u3088\u3046\u306aURL\u3092\u751f\u6210\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h2>\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3088\u308a<br \/>\n\u5de6\u30ab\u30e9\u30e0 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data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\"><div class='code-block code-block-default code-block-16'>\n<a href=\"https:\/\/tact-seo.com\/?utm_source=promonista&amp;utm_medium=tact-article-bottom&amp;utm_campaign=tact-article-bottom&amp;rid=promonista\" id=\"tact-article-bottom\"><strong>\u300cTACT SEO\u300d<\/strong><\/a>\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3084\u65e5\u3005\u306e\u9806\u4f4d\u8a08\u6e2c\u3001\u30b5\u30a4\u30c8\u5185\u306eSEO\u8ab2\u984c\u306e\u767a\u898b\u306a\u3069SEO\u5bfe\u7b56\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u4e00\u3064\u306b\u306a\u3063\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\n\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u3044\u306a\u3044\u8981\u56e0\u3092\u7db2\u7f85\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\n\u5165\u529b\u6642\u9593\u306f30\u79d2\uff01\u7121\u6599\u7248\u3092\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002\n<br>\n<br>\nSEO\u306b\u95a2\u3057\u3066\u3001\u4f55\u304b\u3089\u7740\u624b\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u3067\u306a\u3044\u306a\u3069\u306e\u304a\u60a9\u307f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\n<strong><a 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